Report Overview

Increasing consumer demand for convenience foods, rising adoption of frozen pizza among millennials and Gen Z, and a wider variety of innovative flavors and toppings are propelling the growth of United States Frozen Pizza Market during the forecast period between 2023 and 2029.

United States Frozen Pizza Market – Trends & Forecast Report, 2029

United States frozen pizza market size was estimated at USD 6,161.80 million in 2022. During the forecast period between 2023 and 2029, United States frozen pizza market size to grow at a significant CAGR of 6.70% reaching a value of USD 9,701.82 million by 2029. The United States frozen pizza market is expected to continue its growth trajectory in the coming years, driven by several key trends. The convenience factor of frozen pizza remains a significant driver of demand, particularly as consumers continue to prioritize time-saving options amidst their busy lifestyles. An increasing emphasis on health and wellness has led to a rise in demand for healthier, higher-quality frozen pizza options, including those made with organic or natural ingredients. The growing popularity of plant-based diets has spurred demand for vegetarian and vegan frozen pizza options. Also, the COVID-19 pandemic has further accelerated the trend towards at-home dining, providing a boost to the frozen pizza market as consumers seek easy and affordable meal solutions.

United States Frozen Pizza Market - Overview

Frozen pizza refers to a pre-made pizza that has been fully assembled, cooked, and then frozen for later consumption. It typically consists of a pre-made crust, tomato sauce, cheese, and various toppings, such as vegetables, meats, or herbs. Frozen pizzas are popular due to their convenience, as they can be easily stored in a freezer and quickly prepared in an oven or microwave. They come in various sizes and styles, ranging from thin and crispy to deep-dish and stuffed. Frozen pizzas are widely available in grocery stores and can be a cost-effective and delicious option for a quick and easy meal.

Growth Drivers

Convenience and Innovation

United States frozen pizza market has experienced steady growth in recent years, driven by several factors. One of the main drivers of this growth is the increasing demand for convenience and ease of preparation. With busy lifestyles and the need for quick and easy meal solutions, frozen pizza offers a convenient and affordable option for many consumers. Another important factor contributing to the growth of the US frozen pizza market is innovation. Companies are constantly introducing new flavors, toppings, and crust options to cater to changing consumer preferences and tastes. Also, advancements in technology have enabled manufacturers to produce higher-quality frozen pizzas that closely mimic the taste and texture of freshly made pizzas.

Restraints

Rising Cheese Prices Constrain Growth

The United States frozen pizza market has faced a major restraint due to the rising price of cheese, a key ingredient in most frozen pizza products. Cheese prices have increased significantly in recent years due to factors such as supply chain disruptions and higher demand from the food service industry. This has led to higher production costs for frozen pizza manufacturers, who may struggle to maintain profitability while also offering competitive prices for consumers. Also, some consumers may be deterred from purchasing frozen pizza due to the higher prices, leading to a potential decline in demand.

Impact of COVID-19 on the United States Frozen Pizza Market

The COVID-19 pandemic significantly impacted the United States frozen pizza market. With people spending more time at home due to lockdowns and social distancing measures, demand for frozen pizzas has increased significantly. This has resulted in shortages of some brands and types of frozen pizzas and price increases for others. Also, the closure of restaurants and other food service establishments has led to a shift in consumer spending towards grocery stores, further driving demand for frozen pizzas. However, supply chain disruptions and labor shortages have also created challenges for manufacturers and distributors in meeting the increased demand.

United States Frozen Pizza Market

Segmental Coverage

United States Frozen Pizza Market – By Crust Type

On basis of crust type, United States frozen pizza market is divided into Regular Thin Crust, Extra Thin Crust, and Stuffed Crust segments. The Regular Thin Crust segment is the largest, accounting for a significant portion of the market share. Regular thin-crust pizzas have a crispy and crunchy texture and are typically the most commonly consumed type of frozen pizza. These pizzas are available in various flavors and toppings, making them a popular choice among consumers. The extra thin crust and stuffed crust segments also have their respective consumer bases, but they are relatively smaller compared to the regular thin crust segment.

United States Frozen Pizza Market – By Toppings

On basis of toppings, United States frozen pizza market is divided into Meat, Vegetables, and Cheese segments. The cheese segment is the largest contributor to the United States frozen pizza market. As it is the most popular topping for pizza in the US. According to a survey conducted by YouGov in 2020, 52% of Americans chose cheese as their favorite pizza topping, followed by pepperoni (43%) and sausage (37%). Also, a report by Technomic in 2019 showed that cheese was the most commonly used topping on pizza in the US, with a usage rate of 80%.

United States Frozen Pizza Market – By Size

On basis of size, United States frozen pizza market is divided into Small, Medium, and Large. The largest segment in the United States frozen pizza market is the Large segment. This segment refers to frozen pizzas that are larger and typically come with a wider variety of toppings and flavors compared to the smaller segments. The large segment caters to families or groups of people who want to share a pizza or have leftovers for future meals. This segment also includes frozen pizzas that are marketed as premium or gourmet options, which are typically higher in price compared to the smaller segments. The popularity of the large segment can be attributed to its convenience, variety, and value for money.

Competitive Landscape

Major players in United States frozen pizza market include Nestle SA, Dr. Oetker GmbH, Conagra Brands Inc., Kraft Heinz Co., General Mills Inc., Palermo Villa Inc., Schwan Food Co., Amy's Kitchen Inc., Newman's Own Inc., California Pizza Kitchen Inc., and Home Run Inn Pizza Inc. The key strategies used by these market leaders are new product launches, mergers & acquisitions, and alliances. To grow their market share, these companies are also focusing on investing in innovations, collaborations, and expansions.

Recent Development

• In March 2021, Nestle's DiGiorno brand announced the launch of its new Croissant Crust frozen pizza.

• In August 2020, Conagra Brands, Inc. launched new pizza offerings under its Healthy Choice and Marie Callender's brands, which are marketed as healthier alternatives to traditional frozen pizzas.

• In July 2020, Nestle's Tombstone brand launched its new Double Down line of frozen pizzas, which features a two-layered crust.

Scope of the Report

By Crust Type

• • Regular Thin Crust

  • Extra Thin Crust

  • Stuffed Crust

  • Others

By Toppings

• • Meat

  • Vegetables

  • Cheese

  • Others

By Size

• • Small

  • Medium

• • Large