Vietnam Household Cleaning Products Market Set to Surpass USD 526 Million by 2031

Published | 07 August 2025

Vietnam Household Cleaning Products Market is flourishing due to growing health awareness about hygiene, changing lifestyles, and rising disposable income driven by rapid urbanization and industrialization.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Vietnam Household Cleaning Products Market size by value at USD 282.70 million in 2024. During the forecast period between 2025 and 2031, BlueWeave expects Vietnam Household Cleaning Products Market size to grow at a significant CAGR of 9.28% reaching a value of USD 526.26 million by 2031. The growth of Household Cleaning Products Market in Vietnam is propelled by the growing awareness among people about personal and house hygiene, the COVID-19 pandemic, and innovative product formulations. The availability of a diverse range of cleaning products, including organic and chemical-free options, caters to evolving consumer preferences. Growing disposable incomes, urbanization, and a shift toward sustainability are creating new growth opportunities for market players in Vietnam Household Cleaning Products Market. While concerns about the potential side effects of chemical-based cleaners may pose challenges, Vietnam Household Cleaning Products Market is poised for continued growth, fueled by ongoing innovations, increasing online sales, and a growing emphasis on eco-friendly solutions.

Impact of Escalating Geopolitical Tensions on Vietnam Household Cleaning Products Market

Vietnam Household Cleaning Products Market could face significant challenges from intensifying geopolitical tensions across the regions. The potential disruption of supply chains, coupled with increased production costs, due to trade barriers, poses significant challenges to manufacturers. Moreover, heightened uncertainties may lead to a shift in consumer spending patterns, as individuals prioritize essential goods over discretionary purchases, impacting the overall demand for cleaning products. To mitigate these risks, manufacturers may need to diversify their supply chains, explore alternative sourcing options, and implement strategies to enhance supply chain resilience.

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Surface Cleaners Dominate Vietnam Household Cleaning Products Market

The surface cleaners segment accounts for the largest market share of Vietnam Household Cleaning Products Market by product type. Surface cleaners play a vital role in maintaining clean and hygienic environments by removing stains, dust, clutter, and unpleasant odors from various surfaces. The expansion of Vietnam Market for surface cleaning products is driven by the availability of specialized cleaners designed for specific materials, such as wood and tiles. The increasing threat of bacterial infections and illnesses associated with unclean surfaces has significantly boosted global demand for surface cleaners. In response to this surge in consumer interest, manufacturers are investing in research and development to introduce innovative products, leveraging technological advancements, and expanding their production capacities to meet the growing market needs.

Competitive Landscape

Vietnam Household Cleaning Products Market is fragmented, with numerous players serving the market. The key players dominating Vietnam Household Cleaning Products Market include Procter & Gamble (P&G), Reckitt Benckiser, Henkel AG & Co. KGaA, Unilever, Kao Corporation, Clorox, S.C. Johnson & Son, Careclean, Elixir Home Care, NH Chemicals, and Vissan Joint Stock Company. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge in the overall market.

Don’t miss the business opportunity of Vietnam Household Cleaning Products Market. Consult our analysts to gain crucial insights and facilitate your business growth.

The report's in-depth analysis provides information about growth potential, upcoming trends, and Vietnam Household Cleaning Products Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Vietnam Household Cleaning Products Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

Scope of the Report

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