Report Overview

People’s growing health awareness about personal and residential hygiene driven by Covid-19 pandemic and changing lifestyles, and an increasing level disposable income are expected to boost the growth of Vietnam Household Cleaning Products Market during the forecast period between 2025 and 2031.

Vietnam Household Cleaning Products Market – Industry Trends & Forecast Report, 2031

Vietnam Household Cleaning Products Market size was estimated at USD 282.70 million in 2024. During the forecast period between 2025 and 2031, Vietnam Household Cleaning Products Market size is projected to grow at a steady CAGR of 9.28% reaching a value of USD 526.26 million by 2031. Prominent drivers of Vietnam Household Cleaning Products Market include growing consumer awareness about hygiene and a rising demand for household cleaning products due to increasing health concerns. Innovations in product formulations and availability of a variety of cleaners, including those with different fragrances, are further boosting the growth of Vietnam Household Cleaning Products Market. The COVID-19 pandemic heightened the demand for cleaning products, as consumers prioritized hygiene and cleanliness, driving market expansion. Additionally, growing disposable incomes, urbanization, and a shift toward sustainable and eco-friendly products are creating new opportunities for market players. Leading companies are investing in organic, chemical-free cleaning products that align with consumer preferences for safer and environmentally friendly options. However, concerns over the potential side effects of chemical-based cleaners, such as skin irritation, may pose challenges to the growth of Vietnam Household Cleaning Products Market. With increasing investments in eco-friendly innovations and online sales channels, the players in Vietnam Household Cleaning Products Market are expected to witness continued growth in the coming years.

Household Cleaning Products – Overview

Household cleaning products are substances or formulations designed to remove dirt, stains, and unwanted contaminants from surfaces within a home. These products are typically used to clean floors, countertops, windows, furniture, and appliances. They come in various forms, including liquids, powders, sprays, and wipes, and may contain ingredients like detergents, disinfectants, abrasives, and solvents to effectively clean, sanitize, and maintain hygiene. Household cleaning products also often feature additional properties such as pleasant fragrances, antibacterial agents, or eco-friendly components to cater to different consumer needs and preferences.

Vietnam Household Cleaning Products Market

Growth Drivers

Growing Consumer Awareness about Personal and House Hygiene

Household cleaning products have become integral part of daily lives, influencing choices and behaviors of consumers. As awareness about hygiene and safety grows, there is a notable shift toward eco-friendly and natural products that are gentle on both skin and the environment. This rising global demand for green cleaning solutions is primarily driven by heightened environmental consciousness, prompting consumers to prioritize natural and organic options, even if they come at a premium price. The transformation in consumer preferences is significantly reshaping Vietnam Household Cleaning Products Market. With an increasing number of individuals seeking effective cleaning alternatives that avoid harsh chemicals, the reliance on traditional chemical-based products is expected to decline across the country. The growing willingness to invest in environmentally friendly cleaning solutions reflects a broader commitment to personal and environmental hygiene, further propelling the growth of Vietnam Household Cleaning Products Market.

Challenges

Rising Concerns about Forever Chemicals and Allergies

Environmental concerns and allergies could be significant restraints on the growth of Vietnam Household Cleaning Products Market. As consumers become more aware of the potential adverse effects of harsh chemicals, there is an increasing demand for safer, non-toxic alternatives. Allergic reactions and sensitivities to certain ingredients prompt individuals to seek products labeled as hypoallergenic or free from harmful substances. The shift in consumer preferences toward safer cleaning solutions challenges traditional manufacturers to reformulate their products, impacting overall dynamics and growth potential of Vietnam Household Cleaning Products Market.

Impact of Escalating Geopolitical Tensions on Vietnam Household Cleaning Products Market

Escalating geopolitical tensions among countries across regions, particularly between United States and China, could have a significant impact on the growth of Vietnam Household Cleaning Products Market. Economic and trade tensions could disrupt supply chains, leading to shortages of raw materials and increased production costs. Trade restrictions and tariffs may further hinder access to international suppliers, affecting product availability and pricing. Additionally, heightened uncertainties may shift consumer spending patterns, prompting individuals to prioritize essential goods over discretionary purchases, which could impact the overall demand for cleaning products. As a result, players in Vietnam Household Cleaning Products Market may need to adapt their strategies to navigate these challenges effectively.

Vietnam Household Cleaning Products Market

Segmental Coverage

Vietnam Household Cleaning Products Market – By Product Type

Vietnam Household Cleaning Products Market by product type is divided into Laundry Detergents, Surface Cleaners, Dishwashing Products, Toilet Cleaners, and other product types segments. The surface cleaners segment accounts for the largest share of Vietnam Household Cleaning Products Market by product type. Surface cleaners are primarily utilized to eliminate stains, dust, clutter, and unpleasant odors from various surfaces. Vietnam Household Cleaning Products Market for surface cleaners is expected to expand during the forecast period, driven by the availability of specialized products designed for materials like wood and tile. The rising threat of bacterial infections and illnesses linked to unclean floors and surfaces has significantly increased global demand for surface cleaners. To address this surge in consumer interest, manufacturers are focusing on launching innovative products, enhancing technological advancements, and expanding their production capacities.

Vietnam Household Cleaning Products Market – By Price Range

Based on price range, Vietnam Household Cleaning Products Market is divided into Low, Medium, and High segments. The medium price range segment holds the significant market share in Vietnam Household Cleaning Products Market.

Vietnam Household Cleaning Products Market – By Distribution Channel

On the basis of distribution channel, Vietnam Household Cleaning Products Market is divided Supermarkets/Hypermarkets, Direct Sales, Retail, and Online segments. The supermarkets/hypermarkets segment accounts for the major market share in Vietnam Household Cleaning Products Market by distribution channel, primarily due to a wide array of household cleaning products and brands available in those stores. The online segment, on the other hand, is projected to expand at the fastest CAGR in Vietnam Household Cleaning Products Market as the growing popularity of e-commerce marketplaces.   

Competitive Landscape

Major players operating in Vietnam Household Cleaning Products Market include Procter & Gamble (P&G), Reckitt Benckiser, Henkel AG & Co. KGaA, Unilever, Kao Corporation, Clorox, S.C. Johnson & Son, Careclean, Elixir Home Care, NH Chemicals, and Vissan Joint Stock Company. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Product Type

• Laundry Detergents

• Surface Cleaners

• Dishwashing Products

• Toilet Cleaners

• Others

By Price Range

• Low

• Medium

• High

By Distribution Channel

• Supermarkets/Hypermarkets

• Direct Sales

• Retail

• Online