Report Overview

The growing concerns about water quality and increasing awareness about the benefits of drinking clean water are projected to propel the expansion of the Australia Water Purifier Market during the forecast period between 2023 and 2029.

Australia Water Purifier Market - Industry Trends & Forecast Report, 2029

Australia Water Purifier Market size was estimated at USD 186.78 million in 2022. During the forecast period between 2023 and 2029, the size of Australia Water Purifier Market is projected to grow at a CAGR of 5.7% reaching a value of USD 260.54 million by 2029. Major growth drivers for the Australia Water Purifier Market include the growing water crises affecting water quality, the rising disposable income of consumers, and the increasing innovation in luxury product offerings. Notably, the growing changes in consumer preferences and the rising tide of technological advancements like integration of carbon nanotubes are expected to propel the Australia Water Purifier Market forward during the forecast period. The increasing incidence of water-borne diseases, coupled with a growing health consciousness among consumers, further propels the market. The decline in surface and groundwater quality, exacerbated by industrialization and the release of harmful pollutants, emphasizes the critical role of water purifiers in ensuring safe drinking water. Despite municipal water being the primary source in Australia, its dependence on polluted surface water reservoirs underscores the necessity for water purification. Consumers are increasingly recognizing the health benefits associated with purified water, including improved digestion, enhanced skin quality, weight reduction, and a strengthened immune system. Hence, the heightened awareness is expected to significantly contribute to the ongoing growth of the Australian Water Purifier Market during the period in analysis.

Australia Water Purifier Market – Overview

A water purifier serves to eliminate unwanted chemicals and biological impurities from water obtained from various sources such as rivers and lakes, ensuring the production of pure and safe drinking water for human consumption. Categorized into types like counter-top, under-sink, faucet mount, and others, water purifiers address different needs. In Australia, a heightened awareness of health and well-being has arisen due to concerns about drinking water quality. This surge in awareness has led to an increased demand for water purifiers, specifically those incorporating activated carbon filters with RO or UF membranes. These devices aim to enhance total dissolved solids (TDS) levels, eliminate microscopic organisms and bacteria, reduce chlorine odor, and treat microbial contaminations, thereby preventing serious health issues. The absence of water purifiers in workplaces, public spaces, and schools has resulted in people regularly consuming contaminated water. Consequently, there is a rapidly growing need for water purifiers across the country.

Australia Water Purifier Market

Growth Drivers

Concerns about Water Quality

Rising concerns over water quality are fueling robust expansion in the Australia Water Purifier Market. Increased consumer spending, linked to a surge in per capita disposable income, underscores a growing unease regarding water safety. Affluent Australians are allocating more resources to essential items like water purifiers, with the middle class playing a substantial role in the heightened demand. Major players such as Brita Water Filter Systems Distributors Pty Ltd and Amway of Australia Pty Ltd are responding by producing certified purifiers, expanding the market base. The E-Commerce surge further amplifies market reach, ensuring accessibility even in remote areas. Technological innovations and frequent product launches, coupled with a growing preference for counter top water purifiers, highlight the market's dynamic response to escalating water quality concerns, propelling sustained growth.

Restraints

High Cost of Water Purifiers

The Australia Water Purifier Market faces a growth impediment due to the high cost of water purifiers. Despite increasing concerns about water quality, the substantial expense associated with these purification systems acts as a significant deterrent. This pricing barrier limits the accessibility of water purifiers, especially for a portion of the population with constrained financial resources. As a result, the market encounters challenges in achieving broader adoption, hindering its potential for expansive growth in Australia. Manufacturers may need to explore strategies to address cost concerns and make water purifiers more affordable to tap into a wider consumer base.

Impact of COVID-19 on Australia Water Purifier Market

COVID-19 pandemic adversely affected the Australia Water Purifier Market. Manufacturing, including water purifier production, was severely disrupted due to lockdown measures. The temporary closure of production units and the risk of disease transmission led to a labor shortage, affecting production nationwide. The supply chain network was also disrupted as imports from countries like the United States and China were delayed, impacting the delivery of raw materials and finished goods. These challenges stifled market growth. However, the Australian government's temporary restrictions on mobility increased demand for water purifiers through online channels.

Impact of Escalating Geopolitical Tensions on Australia Water Purifier Market

The Australia Water Purifier Market has been significantly impacted by intensifying geopolitical disruptions in recent times. For instance, the ongoing Russia-Ukraine conflict has disrupted supply chains and hindered the production water purification equipment and filters, affecting the water quality. In addition, the sanctions imposed on Russia by the United States and other countries can influence the export and import of water purifiers and the parts, increase commodity prices and cause inflation across goods and services. Meanwhile, calls for economic disengagement from Russia by water purifier industry leaders may affect investments and influence the key players’ budget, affecting affordability and the demand for filters. Beyond the war zones and disputed areas, collaborative research efforts and international partnerships that are crucial for the development of smart water purifiers may face strain, potentially slowing down research and development in this field. Geopolitical tensions introduce uncertainties and challenges across various dimensions of the Australia Water Purifier Market.

Despite the current challenges posed by geopolitical tensions, there are potential growth opportunities for the Australia Water Purifier Market. Innovations in water purification techniques, such as the development of advanced membrane systems, carbon nanotubes, and other innovative solutions, are expected to play a pivotal role in shaping the market's trajectory. Strategic collaborations among researchers can further drive these innovations, fostering a dynamic landscape for the Australia Water Purifier Market.

Australia Water Purifier Market

Segmental Coverage

Australia Water Purifier Market – By Technology

Based on technology, the Australia Water Purifier Market is divided into RO Water Purifiers, UV Water Purifiers, Gravity-based Water Purifiers, and Sediment Filters segments. The RO (reverse osmosis) water purifiers segment is expected to hold the highest share in the Australia Water Purifier Market during the forecast period by technology. Renowned for its effective removal of impurities, RO technology ensures the production of high-quality drinking water. This dominance is attributed to the rising demand for advanced water purification methods, driven by growing concerns about water quality. The efficiency of RO water purifiers in eliminating contaminants positions them as a preferred choice among consumers, contributing to their projected highest market share in Australia.

Australia Water Purifier Market – By Sales Channel

Based on sales channel, the Australia Water Purifier Market is divided into Distributor, Direct, Retail, Wholesale, and Online segments. The retail segment holds the highest share in the Australia Water Purifier Market by sales channel. Customers have the opportunity to compare prices across various companies and make purchases based on their budget constraints. Also, they can assess the quality of after-sales services provided by different companies. Consequently, consumers opt for retail outlets over online platforms to ensure a more hands-on and informed purchasing experience. This preference is driven by the desire to physically evaluate products and receive personalized assistance, reinforcing the dominance of the retail segment in facilitating water purifier sales in Australia.

Australia Water Purifier Market – By End User

On the basis of end user, the Australia Water Purifier Market is divided into Residential, Commercial, and Industrial. The residential segment holds the highest share in the Australia Water Purifier Market by end user due to heightened consumer awareness and concerns about water quality. With an increasing focus on health and well-being, residential users prioritize installing water purifiers to ensure a safe and clean drinking water supply within their homes, driving the segment's dominance.

Competitive Landscape

Major players operating in the Australia Water Purifier Market include AquaSure, Puretec, Cleansui, BWT, Kinetico, Hydro-Guard, Berkey, and Waterlogic. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In November 2023 - LiqTech International, Inc. expanded its collaboration with Waterco, signing an exclusive distribution agreement covering Australia, New Zealand, Papua New Guinea, and the Pacific Islands. This strategic partnership aims to broaden the reach of LiqTech's Aqua Solution swimming pool water filtration systems, renowned for environmental efficiency, in the global water treatment industry.

Scope of the Report

By Technology

• RO Water Purifiers

• UV Water Purifiers

• Gravity-based Water Purifiers

• Sediment Filters

By Sales Channel

• Distributor

• Direct

• Retail

• Wholesale

• Online

By End User

• Residential

• Commercial

• Industrial