China Meat Market

China Meat Market, By Type (Red Meat, Poultry, Seafood), By Product Type (Fresh, Chilled, Frozen), By Distribution Channel (On-Trade, Off-Trade) Trend Analysis, Competitive Market Share & Forecast, 2017-2027

  • Published Date: January 2022
  • Report ID: BWC21199
  • Available Format: PDF
  • Page: 118

Report Overview

China meat market is gaining significant traction because of the increasing disposable income of the citizens and the availability of a wide variety of meat types in China. Additionally, China’s flourishing food tourism also favors the market’s growth.

China Meat Market- Industry Trends & Forecast Report 2027

China meat market is anticipated to grow at a CAGR of 5.9% during the forecast period (2021-2027). China has a meat market worth $86 billion. The market is mainly driven by the increasing disposable income and availability of a wide variety of meat types in China. Furthermore, the availability of local meat products, flourishing food tourism in the country along increasing imports of meat products is anticipated to boost the China meat market in the forecast period. The Organization for Economic Cooperation & Development estimates China consumes 30% of all meat in the world, including 50% of pork.

China Meat Market- Overview

Meat refers to animal flesh that is intended for human consumption. A variety of nutrients can be found in meat, such as proteins, iron, zinc, selenium, phosphorus, vitamin A, and B-complex vitamins. The meat markets of China provide customers with the opportunity to purchase meat products directly from local farmers. There are many types of meat available in China such as red meat, which includes beef, pork, goat, and lamb. Additionally, poultry meat, which includes chicken and turkey, badgers, bats, beavers, civets, crocodiles, foxes, giant salamanders, etc., is also in high demand in China.

With a booming middle class and fitness craze sweeping the country, Chinese consumers are likely to demand more premium meat products in the coming years. Consequently, the demand for fresher, and healthier meat is likely to grow during the forecast period. This will help foreign meat suppliers reach more sophisticated consumers with organic and premium meat products, thereby driving the growth of the China meat market.

China Meat Market Forecast and Trends

Growth Drivers

Availability of Wide Range of Exotic Meat Products

China dominates the world in meat consumption mainly because of the availability of a wide range of meat products. Chinese people also enjoy eating exotic and unorthodox meat types. Badgers, bats, beavers, civets, crocodiles, foxes, giant salamanders, hedgehog, marmots, ostrich, otters, pangolins, peacocks, pheasants, porcupines, wild rabbit and rabbit organs, rats, snakes (including many-banded krait), spotted deer, turtles, and wolf pups, are some of the most common meat types available in the wet markets of China. Peacock meat is offered at high prices in some parts China to those who seek out exotic cuisines.

Increasing Disposable Income of Consumers

The Chinese economy is among the fastest-growing in the world. With China’s rapid economic growth, the income levels of Chinese citizens are also increasing. Additionally, the high purchasing power of these consumers is directly influencing their consumption patterns, giving rise to more meat consumption, which is boosting the market growth. Consumers in China are expected to demand and spend more on high-quality meat products during the forecast period, driving the market growth.

Restraints

Increasing Popularity of Plant-Based Meat

The consumption of plant-based meat is gaining significant traction not only among vegans or vegetarians but meat-eaters as well. This is anticipated to emerge as the major restraining factor for the growth of the China meat market. Social media influence and an awareness of the negative impact of meat consumption on the environment are expected to drive demand for vegan meat in China. Vegan meat brands such as Alpha Foods, Qishan, etc., are launching a wide range of products to increase their brand visibility, which may result in declining demand for meat products in China during the forecast period.

Impact of COVID-19 on China Meat Market

The China meat market was tremendously affected by the outbreak of the COVID-19 pandemic. The country that was at the epicenter of the outbreak was also one of the worst affected by the pandemic. Some have speculated that the virus originated at a wet market in Wuhan from bat meat meant for human consumption. As a result, all wet markets in China were temporarily shut down, reducing the supply of meat in the region and negatively impacting the market. Furthermore, the operations of meat processing plants were also restricted, causing a shortage of meat products in supermarkets and hypermarkets, which led to significant losses for the market.

China Meat Market - By Type

Based on types, the China meat market is categorized into red meat, poultry, and seafood segments. The red meat segment is further classified into beef, goat, lamb, pork, dog, and others. Among these, pork dominates the China meat market as it is the most consumed type of meat in the country. According to an estimate, around 70% of the total meat consumed in China is pork. However, beef is also making space for itself in the Chinese diet due to increasing import activities to cater to the growing demand for beef in the country.

China Meat Market - By Product Type

Based on product types, the China meat market is grouped into fresh, chilled, and frozen segments. The fresh meat segment holds the largest market share owing to the high nutritional value it holds compared to other product types. Fresh meat demand is increasing with the growing health consciousness among Chinese consumers. The frozen meat segment, however, also covers a substantial share and is growing rapidly because of its long shelf life. Frozen meat can be preserved for around 4 to 12 months, depending on the type of meat.

China Meat Market - By Distribution Channel

Based on distribution channels, the China meat market is grouped into on-trade and off-trade segments. The off-trade segment is further classified into supermarkets/hypermarkets, specialty stores, online stores, and others. The supermarket/hypermarkets segment accounts for the largest market share owing to the availability of a wide range of meat types under one roof. Furthermore, the presence of a high number of supermarkets/hypermarkets stores in China also plays a crucial role in driving the segment’s growth. The on-trade segment, on the other hand, also covers a substantial share in the market due to the flourishing tourism sector and high consumption of meat through hotels, restaurants, and street food vendors.

Competitive Landscape

The leading players in the China meat market are WH Group Limited, Shandong Jinluo Enterprise Group, Zhucheng Waimao Co., Ltd., Yurun Group, Shandong Delisi Group Co., Ltd, COFCO Meat, Smart Trend Trading Ltd, Chuhai Trading Company, Hongxing Shengye Food Co.Ltd., Guangyao Shangmao Ltd., Parker International Llc Migliorini, and other prominent players.

The market is highly fragmented due to the presence of several industry players engaged in processing, import, and export activities. The market players focus on offering a wide range of meat types and often launch new products to cater to the changing consumption pattern. Additionally, to increase product penetration and revenue, they also work on improving their distribution channels by partnering with on-trade channels, such as hotels, restaurants and supermarkets/hypermarkets, etc. Partnerships, mergers, acquisitions, joint ventures, and other competitive strategies are also prevalent in this market.

Recent Development

  • In April 2021, Organic Meat Company, a Pakistan-based meat processing company, announced to have received approval from Chinese Customs authorities for the export of heat-treated beef to China.

Scope of the Report

Attributes Details
Years Considered Historical data – 2017-2020
Base Year – 2020
Forecast – 2021 – 2027
Facts Covered Revenue in USD Million
Market Coverage China
Product Service/Segmentation By Type, By Product Type, By Distribution Channel
Key Players WH Group Limited, Shandong Jinluo Enterprise Group, Zhucheng Waimao Co., Ltd., Yurun Group, Shandong Delisi Group Co., Ltd, COFCO Meat, Smart Trend Trading Ltd, Chuhai Trading Company, Hongxings Shengye Food Co.Ltd., Guangyao Shangmao Ltd, Parker International Llc Migliorini, and other prominent players.

 

By Type

Red Meat

  1. Beef
  2. Goat
  3. Lamb
  4. Pork
  5. Others

Poultry

  1. Chicken
  2. Turkey

Seafood

  1. Fish
  2. Crab
  3. Lobster
  4. Others

By Product Type

  • Fresh
  • Chilled
  • Frozen

By Distribution Channel

  • On-Trade
  • Off-Trade
  1. Supermarkets/Hypermarkets
  2. Specialty Stores
  3. Online Stores
  4. Others
  1. Research Framework
    1. Research Objective
    2. Product Overview
    3. Key Market Segments
  2. Research Methodology
    1. Qualitative Research
    2. Methodology
    3. Regional Split of Primary & Secondary Research
    4. Secondary Research
    5. Primary Research
      1. Breakdown of Primary Research Respondents, By Region
      2. Breakdown of Primary Research Respondents, By Industry Participants
    6. Market Size Estimation
    7. Assumptions for the Study
    8. Market Breakdown & Data Triangulation
  3. Executive Summary
  4. Industry Insight and Growth Strategy
    1. Value Chain Analysis
    2. DROC Analysis
      1. Market Drivers
        1. Availability of Wide Range of Meat Products
        2. Increasing Disposable Income of Consumers
      2. Market Restraints
        1. Increasing Popularity of Plant-Based Meat
      3. Market Challenges
        1. Negative Impact of the COVID-19 Pandemic
      4. Market Opportunity
        1. Flourishing Food Tourism in China
        2. Expanding Meat Import and Export Activities
    3. Recent Developments
    4. Porter’s Five Forces Analysis
      1. Bargaining Power of Buyers
      2. Bargaining Power of Suppliers
      3. Intensity of Rivalry
      4. Threat of New Entrants
      5. Threat of Substitutes
  5. China Meat Market Overview
    1. Market Size & Forecast by Value, 2017-2027
    2. Market Size and Forecast, By Segment
      1. By Type
        1. Red Meat
          1. Beef
          2. Goat
          3. Lamb
          4. Pork
          5. Others
        2. Poultry
          1. Chicken
          2. Turkey
        3. Seafood
          1. Fish
          2. Crab
          3. Lobster
          4. Others
      2. By Product Type
        1. Fresh
        2. Chilled
        3. Frozen
      3. By Distribution Channel
        1. On-Trade
        2. Off-Trade
          1. Supermarkets/Hypermarkets
          2. Speciality Stores
          3. Online Stores
          4. Others
  6. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Market Share Analysis (2020)
    3. Competitive Benchmarking by Operating Parameters
  7. Impact of COVID-19 on China Meat Market
  8. Company Profiles (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) *
    1. WH Group Limited
    2. Shandong Jinluo Enterprise Group
    3. Zhucheng Waimao Co., Ltd.
    4. Yurun Group
    5. Shandong Delisi Group Co., Ltd
    6. COFCO Meat
    7. Smart Trend Trading Ltd
    8. Chuhai Trading Company
    9. Hongxings Shengye Food Co.Ltd.
    10. Guangyao Shangmao Ltd
    11. Parker International Llc Migliorini
    12. Other Prominent Players
  9. Key Strategic Recommendations

 

List of Figures

 

Figure 1: China Meat Market Segmentation

 

Figure 2: China Meat Market Value Chain Analysis,

 

Figure 3: Company Market Share Analysis, 2020

 

Figure 4: China Meat Market Size, By Value (USD Million), 2017-2027

 

Figure 5: China Meat Market Share (%), By Type, By Value, 2017-2027

 

Figure 6: China Meat Market Share (%), By Product Type, By Value, 2017-2027

 

Figure 7: China Meat Market Share (%), By Distribution Channel, By Value, 2017-2027

 

 

List of Tables

 

 

Table 1: China Meat Market Size, By Type, By Value, 2017-2027

 

Table 2: China Meat Market Size, By Product Type, By Value (USD Million), 2017-2027

 

Table 3: China Meat Market Size, By Distribution Channel, By Value (USD Million), 2017-2027

 

Table 4: WH Group Limited Financial Analysis

 

Table 5: WH Group Limited Business Overview

 

Table 6: Shandong Jinluo Enterprise Group Financial Analysis

 

Table 7: Shandong Jinluo Enterprise Group Business Overview

 

Table 8: Zhucheng Waimao Co., Ltd. Financial Analysis

 

Table 9: Zhucheng Waimao Co., Ltd. Business Overview

 

Table 10: Yurun Group Financial Analysis

 

Table 11: Yurun Group Business Overview

 

Table 12: Shandong Delisi Group Co., Ltd Financial Analysis

 

Table 13: Shandong Delisi Group Co., Ltd Business Overview

 

Table 14: COFCO Meat Financial Analysis

 

Table 15: COFCO Meat Business Overview

 

Table 16: Smart Trend Trading Ltd Financial Analysis

 

Table 17: Smart Trend Trading Ltd Business Overview

 

Table 18: Chuhai Trading Company Financial Analysis

 

Table 19: Chuhai Trading Company Business Overview

 

Table 20: Hongxings Shengye Food Co.Ltd. Financial Analysis

 

Table 21: Hongxings Shengye Food Co.Ltd. Business Overview

 

Table 22: Guangyao Shangmao Ltd Financial Analysis

 

Table 23: Guangyao Shangmao Ltd Business Overview

 

Table 24: Parker International Llc Migliorini Financial Analysis

 

Table 25: Parker International Llc Migliorini Business Overview

 

Market Segmentation

By Type

  • Red Meat
  1. Beef
  2. Goat
  3. Lamb
  4. Pork
  5. Others
  • Poultry
  1. Chicken
  2. Turkey
  • Seafood
  1. Fish
  2. Crab
  3. Lobster
  4. Others

By Product Type

  • Fresh
  • Chilled
  • Frozen

By Distribution Channel

  • On-Trade
  • Off-Trade
  1. Supermarkets/Hypermarkets
  2. Specialty Stores
  3. Online Stores
  4. Others
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