Report Overview

Egypt Beauty and Personal Care Products Market – Industry Trends & Forecast Report, 2031

Egypt Beauty and Personal Care Products Market size was estimated at USD 1,046.93 million in 2024. During the forecast period between 2025 and 2031, Egypt Beauty and Personal Care Products Market size is projected to grow at a CAGR of 9.32%, reaching a value of USD 1,953.82 million by 2031. Egypt Beauty and Personal Care Products Market is driven by rising disposable incomes, increasing urbanization, and growing consumer awareness of grooming and wellness. Social media influence and celebrity endorsements significantly impact purchasing decisions. The demand for organic and natural products is surging, supported by digital marketing and e-commerce expansion. The growing young population fuels trends in cosmetics and skincare. Additionally, the availability of premium and mass-market products caters to diverse consumer preferences, further propelling market growth.

Beauty and Personal Care Products – Overview

Beauty and personal care products encompass skincare, haircare, cosmetics, and hygiene essentials designed to enhance appearance and well-being. The market is driven by rising consumer awareness, digital influence, and demand for organic and sustainable products. E-commerce expansion and premiumization trends fuel growth, while innovations in formulations cater to evolving preferences. Social media and influencer marketing shape purchasing decisions, making beauty and personal care a dynamic industry with continuous advancements in product offerings and consumer engagement.

Egypt Beauty and Personal Care Products Market 

Growth Drivers

Rising Disposable Income and Urbanization

Egypt Beauty and Personal Care Market is experiencing growth, due to increasing disposable incomes and rapid urbanization. Higher earnings enable consumers to spend more on premium and organic beauty products. Urban lifestyles drive demand for skincare, cosmetics, and grooming essentials, influenced by global beauty trends. Expanding retail infrastructure and e-commerce platforms further support market accessibility. Additionally, social media and influencer marketing amplify consumer awareness, making beauty and personal care products more desirable and accessible.

Challenges

Economic Disparities Affecting Consumer Spending

Egypt Beauty and Personal Care Market faces challenges, due to significant income inequality. A significant portion of the population has limited disposable income, which restricts their ability to purchase premium beauty products. Economic instability and inflation further impact consumer spending, leading to a preference for affordable alternatives. The disparity in purchasing power impacts market growth, prompting brands to adjust their pricing strategies and focus on mass-market products to cater to budget-conscious consumers.

Impact of Escalating Geopolitical Tensions on Egypt Beauty and Personal Care Products Market 

Escalating geopolitical tensions disrupt Egypt Beauty and Personal Care Market by affecting supply chains, increasing import costs, and causing economic uncertainty. Trade restrictions and inflation impact consumer purchasing power, leading to shifts in demand for affordable products. Global conflicts delay raw material sourcing, forcing brands to adapt pricing and distribution strategies. Additionally, currency fluctuations and instability challenge market growth, prompting companies to explore local manufacturing and alternative sourcing to mitigate risks.

Egypt Beauty and Personal Care Products Market 

Segmental Coverage

Egypt Beauty and Personal Care Products Market – By Product Type

By product type, Egypt Beauty and Personal Care Products Market is divided into Personal Care Products and Cosmetic Products segments. Personal care products are further classified into Hair Care, Skin Care, Sun Care, Bath and Shower, Oral Care, Deodorants, Perfumes, Men’s Grooming Products, Baby Care Products, Baby Body Wash, Baby Wipes. Moreover, cosmetic products are subdivided into Facial Make-up, Eye Make-up, Lip and Nail Make-up, Hair Styling and Coloring segments.

The personal care segment is the largest in Egypt Beauty and Personal Care Products Market. Within Personal Care, Skin Care and Sun Care products are experiencing significant growth. This surge is driven by Egypt's hot desert climate, which leads to skin dehydration and related issues, prompting consumers to adopt comprehensive skincare and sun protection routines. The increasing awareness of the harmful effects of UV rays has further boosted the demand for sun care products. Additionally, the rising popularity of natural and herbal ingredients in skincare is influencing consumer preferences.

Egypt Beauty and Personal Care Products Market – By Price

Based on price, Egypt Beauty and Personal Care Products Market is divided into Mass Products and Premium Products segments. The mass products segment holds a larger market share in Egypt Beauty and Personal Care Market by price. Economic factors have led consumers to prioritize essential, affordable items, boosting the performance of mass beauty and personal care products. The segment's growth is further supported by the availability of local brands and a focus on practicality over trends. While premium products have seen some growth, their higher prices and limited availability have constrained their market share.

Egypt Beauty and Personal Care Products Market – By Distribution Channel

Egypt Beauty and Personal Care Products Market By distribution channel is divided into Specialty Stores, Cosmetic Stores, Drug Stores, Large & Small Retail Stores, Hypermarkets & Supermarkets, Departmental Stores, and E-Commerce Platforms segments. The large & small retail stores segment constitutes the largest share of Egypt Beauty and Personal Care Market by distribution channel. This dominance is attributed to their widespread presence and consumer trust in these outlets for personal care products. While e-commerce platforms are experiencing rapid growth, bolstered by increased online shopping habits and government initiatives, they have yet to surpass traditional retail channels in market share. The continued reliance on physical stores underscores their pivotal role in the Egyptian beauty and personal care landscape.

Competitive Landscape

Major companies operating in Egypt Beauty and Personal Care Products Market include Avon Inc, Henkel PDC Egypt SAE, Kao Corporation, L’Oréal Group, Marico Ltd, Oriflame Cosmetics S.A., Unilever Egypt, Procter & Gamble (P&G), Johnson & Johnson, and Coty Inc. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Product Type

• Personal Care Products

1. Hair Care

2. Skin Care

3. Sun Care

4. Bath and Shower

5. Oral Care

6. Deodorants

7. Perfumes

8. Men’s Grooming Products

9. Baby Care Products

10. Baby Body Wash

11. Baby Wipes

• Cosmetic Products

1. Facial Make-up

2. Eye Make-up

3. Lip and Nail Make-up

4. Hair Styling and Coloring

By Price

• Mass Products

• Premium Products

By Distribution Channel

• Specialty Stores

• Cosmetic Stores

• Drug Stores

• Large & Small Retail Stores

• Hypermarkets & Supermarkets

• Departmental Stores

• E-Commerce Platforms

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentations
2. Executive Summary
3. Egypt Beauty and Personal Care Products Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising Disposable Income and Urbanization
         2. Increasing Consumer Awareness of Natural and Organic Products
         3. Influence of Social Media and Digital Marketing
      2. Restraints
         1. Economic Disparities Affecting Consumer Spending
         2. High Dependence on Imported Raw Materials
         3. Regulatory Challenges and Compliance Issues
      3. Opportunities
         1. Expansion of E-Commerce and Online Retail Channels
         2. Growing Demand for Men’s Grooming Products
      4. Challenges
         1. Intense Market Competition Among Local and International Brands
         2. Price Sensitivity and Affordability Concerns
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Egypt Beauty and Personal Care Products Market Strategies
5. Egypt Beauty and Personal Care Products Market: Pricing Analysis
6. Egypt Beauty and Personal Care Products Market Overview
   1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product Type
         1. Personal Care Products
            1. Hair Care
            2. Skin Care
            3. Sun Care
            4. Bath and Shower
            5. Oral Care
            6. Deodorants
            7. Perfumes
            8. Men’s Grooming Products
            9. Baby Care Products
            10. Baby Body Wash
            11. Baby Wipes
         2. Cosmetic Products
            1. Facial Make-up
            2. Eye Make-up
            3. Lip and Nail Make-up
            4. Hair Styling and Coloring
      2. By Price
         1. Mass Products
         2. Premium Products
      3. By Distribution Channel
         1. Specialty Stores
         2. Cosmetic Stores
         3. Drug Stores
         4. Large & Small Retail Stores
         5. Hypermarkets & Supermarkets
         6. Departmental Stores
         7. E-Commerce Platforms
7. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. Egypt Beauty and Personal Care Products Market Share Analysis, 2024
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
8. Impact of Escalating Geopolitical Tension on Egypt Beauty and Personal Care Products Market
9. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
   1. Avon Inc
   2. Henkel PDC Egypt SAE
   3. Kao Corporation
   4. L’Oréal Group
   5. Marico Ltd
   6. Oriflame Cosmetics S.A.
   7. Unilever Egypt
   8. Procter & Gamble (P&G)
   9. Johnson & Johnson
   10. Coty Inc
10. Key Strategic Recommendations
11. Research Methodology
    1. Qualitative Research
       1.  Primary & Secondary Research
    2.   Quantitative Research
    3.   Market Breakdown & Data Triangulation
       1.  Secondary Research
       2.  Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5.   Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

  The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

List of Figures

Figure 1       Egypt Beauty and Personal Care Products Market Segmentation

Figure 2       Egypt Beauty and Personal Care Products Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2024

Figure 4       Egypt Beauty and Personal Care Products Market Size, By Value (USD Million), 2019–2031

Figure 5       Egypt Beauty and Personal Care Products Market Share, By Product Type, By Value, 2019–2031

Figure 6       Egypt Beauty and Personal Care Products Market Share, By Price, By Value, 2019–2031

Figure 7       Egypt Beauty and Personal Care Products Market Share, By Distribution Channel, By Value, 2019–2031

List of Tables

Table 1        Egypt Beauty and Personal Care Products Market Size, By Value (USD Million), 2019–2031

Table 2        Egypt Beauty and Personal Care Products Market Size, By Product Type, By Value, 2019–2031

Table 3        Egypt Beauty and Personal Care Products Market Size, By Price, By Value, 2019–2031

Table 4        Egypt Beauty and Personal Care Products Market Size, By Distribution Channel, By Value, 2019–2031

Table 5  Avon Inc Company Overview

Table 6  Avon Inc Financial Overview

Table 7  Henkel PDC Egypt SAE Company Overview

Table 8  Henkel PDC Egypt SAE Financial Overview

Table 9  Kao Corporation Company Overview

Table 10  Kao Corporation Financial Overview

Table 11  L’Oréal Group Company Overview

Table 12  L’Oréal Group Financial Overview

Table 13  Marico Ltd Company Overview

Table 14  Marico Ltd Financial Overview

Table 15  Oriflame Cosmetics S.A. Company Overview

Table 16  Oriflame Cosmetics S.A. Financial Overview

Table 17  Unilever Egypt Company Overview

Table 18  Unilever Egypt Financial Overview

Table 19  Procter & Gamble (P&G) Company Overview

Table 20  Procter & Gamble (P&G) Financial Overview

Table 21  Johnson & Johnson Company Overview

Table 22  Johnson & Johnson Financial Overview

Table 23  Coty Inc Company Overview

Table 24  Coty Inc Financial Overview