Europe Winter Wear Market

Europe Winter Wear Market - By Product (Jackets & Coats, Shawl & Scarf, Hand Gloves & Footwear, Stoles, Sweaters & Cardigans, Others); By Consumer Group (Men, Women, Kids); By Fabric (Natural, Man-made); By Distribution Channel (Online, Offline); By Country (Germany, UK, Italy, France, Spain, the Netherlands, Rest of Europe), Trend Analysis, Competitive Landscape & Forecast, 2019–2029

  • Published Date: January 2023
  • Report ID: BWC23023
  • Available Format: PDF
  • Page: 240

Report Overview

Consumer preferences for fashionable wear, growing product visibility through retail and digital marketing, increasing consumer demand for woven crafted winter wear, and deepening penetration of the organized retail sector could boost the growth of Europe Winter Wear Market during the forecast period between 2023 and 2029.

Europe Winter Wear Market - Industry Trends & Forecast Report, 2029

Europe winter wear market size was estimated at USD 80.84 billion in 2022. During the forecast period between 2023 and 2029, Europe winter wear market is expected to grow at a significant CAGR of 7.6%, reaching a value of USD 139.64 billion by 2029. Increased participation in winter sports events across the region is expected to drive market growth shortly. The increased demand for winter wear made from sustainable fabrics such as wool and fleece is creating lucrative opportunities for manufacturers. Companies should increase their R&D activities to develop innovative products to meet rising customer demand. Winter wear products such as cardigans, sweaters, coats, blazers, hoodies, and thermal clothes are expected to be manufactured using newer technologies and materials by market players. To gain a competitive advantage in the Europe winter wear industry, manufacturers should capitalize on incremental opportunities.

Europe Winter Wear Market - Overview

Winter clothing is also referred to as winter wear. Innovations and changing consumer preferences are the main factors driving the winter clothing market. Most places on earth can broadly classify winter clothing as seasonal clothing. One of the oldest and busiest sectors of the global economy is apparel. Temperatures across the nation rise, consumers are more interested than ever in high-quality winter clothing, and as a result, manufacturers are producing high-quality winter clothing to satisfy consumer demand.

Growth Drivers

Consumer preferences for stylish, trendy fashion wear and changes in weather patterns

Temperature drops across many regions have been brought on by rising Europe warming and greenhouse gas emissions, supporting the demand for winter clothing. An increasing demand for branded and expensive winter apparel, rising per capita income, and the growth of distribution networks are additional factors boosting the demand for winter wear across the region. Sales of winter clothing across a variety of segments have increased due to changing weather patterns brought on by environmental degradation. It's expected that consumer preference for lightweight winter clothing combined with a preference for recently introduced fashionable clothing over traditional ones will fuel product growth over the forecast period.

Increasing brand awareness through retail and digital marketing

The spread of social media and e-commerce websites contributes to increased distribution, which fuels market expansion. The winter clothing industry invests significantly in advertising on well-known social media sites, including Instagram, Twitter, and Facebook, which enables them to determine the preferences of their audience and provide specially selected products. By incorporating cutting-edge marketing techniques, such as influencer and affiliate marketing, these platforms assist businesses in expanding their profitability.

Restraints

Rising product prices

Increasing product prices and changing fashion trends will most likely act as restraints for winter wear growth during the forecast period. The most significant and immediate challenge to the market's growth will be the high prevalence of counterfeit products.

Impact of COVID-19 on Europe Winter Wear Market

COVID-19 pandemic adversely affected markets across the globe. Most markets are impacted by the restrictions put in place because of the pandemic. The market for winter clothing has been impacted by international restrictions. Winter clothing is also unnecessary during the pandemic. Consumer spending is focused on necessities during this time. It slowed the market's expansion. However, after COVID-19, production has resumed. In the coming years, the market will see exceptional demand.

Europe Winter Wear Market

Segmental Coverage

Europe Winter Wear Market - By Product

Europe winter wear market is divided into Jackets & Coats, Shawl & Scarf, Hand Gloves & Footwear, Stoles, Sweaters & Cardigans, and other segments. The Coats and Jackets segment dominates the market. The segment is being driven by an increase in the use of jackets for various purposes, such as trekking, bike riding, armor, tours, and travel, which is driving sales growth of winter wear products. However, the availability of light and durable products in the market has also been a key factor driving market demand. The product is used as a fashionable and comfortable clothing item. However, its use as a premium product with a tough appearance and tear-resistant properties increases its popularity among consumers. Coats are in high demand due to their acceptance in the business world. It is utilized as a casual dress for parties, which fuels demand it in the world market for winter clothing.

The fastest CAGR is expected in the sweaters and cardigans segment from 2023 to 2029. Due to the low price of sweaters and the widespread use of low-temperature conditions by consumers, the segment is expected to grow. As woolen materials are used as a raw material, they easily conform to body shapes, making it suitable for consumers. However, during the forecast period, the segment will be driven by women's adoption of cardigans in the region.

Europe Winter Wear Market

Europe Winter Wear Market - By Consumer Group

On basis of the consumer group, Europe winter wear market is divided into Men, Women, and Kids segments. The men segment held the highest market share in 2022. Trendy lifestyles and a growing number of men's winter wear products in the fashion apparel market are credited with the segment growth. Products like hoodies and cardigans with round and V necks are gradually becoming more popular among men. However, the market is expected to grow over the course of the forecast period due in large part to the men's category's acceptance of jacket products as casual and professional attire. During the forecast period, the women segment is expected to grow at the fastest CAGR. The category is being driven by various women's wear products, such as scarves, shawls, and sweaters.

Europe Winter Wear Market - By Fabric

On basis of the fabric, Europe winter wear market is split into Natural and Man-made segments.

Europe Winter Wear Market - By Distribution Channel

On basis of distribution channel, Europe winter wear market is divided into online and offline segments. During the forecast period, the Online segment is expected to grow at a significant CAGR. Online sales of knitwear products, which are part of the fashion and apparel industry, have increased.

Europe Winter Wear Market – By Country

Europe winter wear market covers major countries in the region: Germany, UK, Italy, France, Spain, the Netherlands, and Rest of Europe. Germany is the largest knitted apparel market in Europe. This is due to the extended winter season and high demand for warm clothing.

Competitive Landscape

Competition in Europe winter wear market is intense. Major companies in the market include Burberry Group Plc, Dolce and Gabbana Srl, Giorgio Armani Spa, Hermes International S.A., Kering, LVMH, Mulberry, Prada Group, Adidas AG, and Newell Brands. The key strategies used by these market leaders are new product launches, mergers & acquisitions, and alliances. To further expand their market share and reach, these companies are also focusing on investing in innovations, collaborations, and expansions.

Scope of the Report

Attributes

Details

Years Considered

Historical Data – 2019–2022

Base Year – 2022

Estimated Year – 2023

Forecast Period – 2023–2029

Facts Covered

Revenue in USD Billion

Market Coverage

Germany, UK, Italy, France, Spain, the Netherlands, Rest of Europe

Product/ Service Segmentation

Product, Consumer Group, Fabric, Distribution Channel, Country.

Key Players

Burberry Group Plc, Dolce and Gabbana Srl, Giorgio Armani Spa, Hermes International S.A., Kering, LVMH, Mulberry, Prada Group, Adidas AG, Newell Brands

 

 

By Product

    • Jackets & Coats

    • Shawl & Scarf

    • Hand Gloves & Footwear

    • Stoles

    • Sweaters & Cardigans

    • Others

By Consumer Group

    • Men

    • Women

    • Kids

By Fabric

    • Natural

    • Man-made

By Distribution Channel

    • Online

    • Offline

By Country

    • Germany

    • UK

    • Italy

    • France

    • Spain

    • Netherlands

    • Rest of Europe

  1. Research Framework
    1. Research Objective
    2. Product Overview
    3. Market Segmentation
  2. Executive Summary
  3. Europe Winter Wear Market Insights
    1. Industry Value Chain Analysis
    2. DROC Analysis
      1. Growth Drivers
        1. Growing Consumer Demand for Woven Crafted Winter Wear
        2. Consumer Preferences for Fashionable, Trendy Fashion Segments
        3. Growing Product Visibility Through Retail and Digital Marketing
      2. Restraints
        1. Large Production Time
        2. High Needs Of R&D Investments for Winter Products
      3. Opportunities
        1. Increased Penetration of The Organized Retail Sector
        2. Rising Income Levels
        3. Favorable Demographics in Developing Countries in Europe
      4. Challenges
        1. Increasing Product Prices
        2. Continuous Changes in Fashion Trends
        3. High Operational Costs
    3. Technology Advancements/Recent Developments
    4. Regulatory Framework
    5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
  4. Europe Winter Wear Market Overview
    1. Market Size & Forecast by Value, 2019−2029
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product
        1. Jackets & Coats
        2. Shawl & Scarf
        3. Hand Gloves & Footwear
        4. Stoles
        5. Sweaters & Cardigans
        6. Others
      2. By Consumer Group
        1. Men
        2. Women
        3. Kids
      3. By Fabric
        1. Natural
        2. Man-made
      4. By Distribution Channel
        1. Online
        2. Offline
      5. By Country
        1. Germany
        2. UK
        3. Italy
        4. France
        5. Spain
        6. The Netherlands
        7. Rest of Europe
  5. Germany Winter Wear Market Overview
    1. Market Size & Forecast by Value, 2019−2029
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product
      2. By Consumer Group
      3. By Fabric
      4. By Distribution Channel
  6. UK Winter Wear Market Overview
    1. Market Size & Forecast by Value, 2019−2029
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product
      2. By Consumer Group
      3. By Fabric
      4. By Distribution Channel
  7. Italy Winter Wear Market Overview
    1. Market Size & Forecast by Value, 2019−2029
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product
      2. By Consumer Group
      3. By Fabric
      4. By Distribution Channel
  8. France Winter Wear Market Overview
    1. Market Size & Forecast by Value, 2019−2029
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product
      2. By Consumer Group
      3. By Fabric
      4. By Distribution Channel
  9. Spain Winter Wear Market Overview
    1. Market Size & Forecast by Value, 2019−2029
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product
      2. By Consumer Group
      3. By Fabric
      4. By Distribution Channel
  10. The Netherland Winter Wear Market Overview
    1. Market Size & Forecast by Value, 2019−2029
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product
      2. By Consumer Group
      3. By Fabric
      4. By Distribution Channel
  11. Rest of Europe Winter Wear Market Overview
    1. Market Size & Forecast by Value, 2019−2029
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product
      2. By Consumer Group
      3. By Fabric
      4. By Distribution Channel
  12. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Europe Winter Wear Company Market Share Analysis, 2022
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)
  13. Impact of Covid-19 on Europe Winter Wear Market
  14. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
    1. Burberry Group Plc
    2. Dolce and Gabbana Srl
    3. Giorgio Armani Spa
    4. Hermes International S.A.
    5. Kering
    6. LVMH
    7. Mulberry
    8. Prada Group
    9. Adidas AG
    10. Newell Brands
    11. Other Prominent Players
  15. Key Strategic Recommendations
  16. Research Methodology
    1. Qualitative Research
      1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5. Assumption & Limitation

 

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

 

List of Figures

Figure 1      Europe Winter Wear Market Segmentation

Figure 2      Europe Winter Wear Market Value Chain Analysis

Figure 3      Company Market Share Analysis, 2022

Figure 4      Europe Winter Wear Market Size, By Value (USD Million), 2019−2029

Figure 5      Europe Winter Wear Market Share, By Product, By Value, 2019−2029

Figure 6      Europe Winter Wear Market Share, By Consumer Group, By Value, 2019−2029

Figure 7      Europe Winter Wear Market Share, By Fabric, By Value, 2019−2029

Figure 8      Europe Winter Wear Market Share, By Distribution Channel, By Value, 2019−2029

Figure 9      Europe Winter Wear Market Share, By Country, By Value, 2019−2029

Figure 10    Germany Winter Wear Market Size, By Value (USD Million), 2019−2029

Figure 11    Germany Winter Wear Market Share, By Product, By Value, 2019−2029

Figure 12    Germany Winter Wear Market Share, By Consumer Group, By Value, 2019−2029

Figure 13    Germany Winter Wear Market Share, By Fabric, By Value, 2019−2029

Figure 14    Germany Winter Wear Market Share, By Distribution Channel, By Value, 2019−2029

Figure 15    UK Winter Wear Market Size, By Value (USD Million), 2019−2029

Figure 16    UK Winter Wear Market Share, By Product, By Value, 2019−2029

Figure 17    UK Winter Wear Market Share, By Consumer Group, By Value, 2019−2029

Figure 18    UK Winter Wear Market Share, By Fabric, By Value, 2019−2029

Figure 19    UK Winter Wear Market Share, By Distribution Channel, By Value, 2019−2029

Figure 20    Italy Winter Wear Market Size, By Value (USD Million), 2019−2029

Figure 21    Italy Winter Wear Market Share, By Product, By Value, 2019−2029

Figure 22    Italy Winter Wear Market Share, By Consumer Group, By Value, 2019−2029

Figure 23    Italy Winter Wear Market Share, By Fabric, By Value, 2019−2029

Figure 24    Italy Winter Wear Market Share, By Distribution Channel, By Value, 2019−2029

Figure 25    France Winter Wear Market Size, By Value (USD Million), 2019−2029

Figure 26    France Winter Wear Market Share, By Product, By Value, 2019−2029

Figure 27    France Winter Wear Market Share, By Consumer Group, By Value, 2019−2029

Figure 28    France Winter Wear Market Share, By Fabric, By Value, 2019−2029

Figure 29    France Winter Wear Market Share, By Distribution Channel, By Value, 2019−2029

Figure 30    Spain Winter Wear Market Size, By Value (USD Million), 2019−2029

Figure 31    Spain Winter Wear Market Share, By Product, By Value, 2019−2029

Figure 32    Spain Winter Wear Market Share, By Consumer Group, By Value, 2019−2029

Figure 33    Spain Winter Wear Market Share, By Fabric, By Value, 2019−2029

Figure 34    Spain Winter Wear Market Share, By Distribution Channel, By Value, 2019−2029

Figure 35    The Netherlands Winter Wear Market Size, By Value (USD Million), 2019−2029

Figure 36    The Netherlands Winter Wear Market Share, By Product, By Value, 2019−2029

Figure 37    The Netherlands Winter Wear Market Share, By Consumer Group, By Value, 2019−2029

Figure 38    The Netherlands Winter Wear Market Share, By Fabric, By Value, 2019−2029

Figure 39    The Netherlands Winter Wear Market Share, By Distribution Channel, By Value, 2019−2029

Figure 40    Rest of Europe Winter Wear Market Size, By Value (USD Million), 2019−2029

Figure 41    Rest of Europe Winter Wear Market Share, By Product, By Value, 2019−2029

Figure 42    Rest of Europe Winter Wear Market Share, By Consumer Group, By Value, 2019−2029

Figure 43    Rest of Europe Winter Wear Market Share, By Fabric, By Value, 2019−2029

Figure 44    Rest of Europe Winter Wear Market Share, By Distribution Channel, By Value, 2019−2029

 

List of Tables

Table 1        Europe Winter Wear Market Size, By Product, By Value, 2019−2029

Table 2        Europe Winter Wear Market Size, By Consumer Group, By Value, 2019−2029

Table 3        Europe Winter Wear Market Size, By Fabric, By Value, 2019−2029

Table 4        Europe Winter Wear Market Size, By Distribution Channel, By Value, 2019−2029

Table 5        Europe Winter Wear Market Size, By Country, By Value, 2019−2029

Table 6        Germany Winter Wear Market Size, By Product, By Value, 2019−2029

Table 7        Germany Winter Wear Market Size, By Consumer Group, By Value, 2019−2029

Table 8        Germany Winter Wear Market Size, By Fabric, By Value, 2019−2029

Table 9        Germany Winter Wear Market Size, By Distribution Channel, By Value, 2019−2029

Table 10      UK Winter Wear Market Size, By Product, By Value, 2019−2029

Table 11      UK Winter Wear Market Size, By Consumer Group, By Value, 2019−2029

Table 12      UK Winter Wear Market Size, By Fabric, By Value, 2019−2029

Table 13      UK Winter Wear Market Size, By Distribution Channel, By Value, 2019−2029

Table 14      Italy Winter Wear Market Size, By Product, By Value, 2019−2029

Table 15      Italy Winter Wear Market Size, By Consumer Group, By Value, 2019−2029

Table 16      Italy Winter Wear Market Size, By Fabric, By Value, 2019−2029

Table 17      Italy Winter Wear Market Size, By Distribution Channel, By Value, 2019−2029

Table 18      France Winter Wear Market Size, By Product, By Value, 2019−2029

Table 19      France Winter Wear Market Size, By Consumer Group, By Value, 2019−2029

Table 20      France Winter Wear Market Size, By Fabric, By Value, 2019−2029

Table 21      France Winter Wear Market Size, By Distribution Channel, By Value, 2019−2029

Table 22      Spain Winter Wear Market Size, By Product, By Value, 2019−2029

Table 23      Spain Winter Wear Market Size, By Consumer Group, By Value, 2019−2029

Table 24      Spain Winter Wear Market Size, By Fabric, By Value, 2019−2029

Table 25      Spain Winter Wear Market Size, By Distribution Channel, By Value, 2019−2029

Table 26      The Netherlands Winter Wear Market Size, By Product, By Value, 2019−2029

Table 27      The Netherlands Winter Wear Market Size, By Consumer Group, By Value, 2019−2029

Table 28      The Netherlands Winter Wear Market Size, By Fabric, By Value, 2019−2029

Table 29      The Netherlands Winter Wear Market Size, By Distribution Channel, By Value, 2019−2029

Table 30      Rest of Europe Winter Wear Market Size, By Product, By Value, 2019−2029

Table 31      Rest of Europe Winter Wear Market Size, By Consumer Group, By Value, 2019−2029

Table 32      Rest of Europe Winter Wear Market Size, By Fabric, By Value, 2019−2029

Table 33      Rest of Europe Winter Wear Market Size, By Distribution Channel, By Value, 2019−2029

Table 34      Burberry Group Plc Company Overview

Table 35      Burberry Group Plc Financial Overview

Table 36      Dolce and Gabbana Srl Company Overview

Table 37      Dolce and Gabbana Srl Financial Overview

Table 38      Giorgio Armani Spa Company Overview

Table 39      Giorgio Armani Spa Financial Overview

Table 40      Hermes International S.A. Company Overview

Table 41      Hermes International S.A. Financial Overview

Table 42      Kering Company Overview

Table 43      Kering Financial Overview

Table 44      LVMH Company Overview

Table 45      LVMH Financial Overview

Table 46      Mulberry Company Overview

Table 47      Mulberry Financial Overview

Table 48      Prada Group Company Overview

Table 49      Prada Group Financial Overview

Table 50      Adidas AG Company Overview

Table 51      Adidas AG Financial Overview

Table 52      Newell Brands Company Overview

Table 53      Newell Brands Financial Overview

 

Market Segmentation

By Product

    • Jackets & Coats

    • Shawl & Scarf

    • Hand Gloves & Footwear

    • Stoles

    • Sweaters & Cardigans

    • Others

By Consumer Group

    • Men

    • Women

    • Kids

By Fabric

    • Natural

    • Man-made

By Distribution Channel

    • Online

    • Offline

By Country

    • Germany

    • UK

    • Italy

    • France

    • Spain

    • Netherlands

    • Rest of Europe

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