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Global Coconut Water Market Report

Global Coconut Water Market Report

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Global Coconut Water Market, By Form (Liquid, Powder), By Packaging (Tetra Pack, Plastic Bottle), By flavor (Plain coconut water, Flavored coconut water), By Distribution channel (Supermarkets and hypermarkets, Convenience stores, Online retail stores, and other distribution channels), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) Trend Analysis, Competitive Market Share & Forecast, 2021-2027

  • Published Date: June 2021
  • Report ID: BWC20369
  • Available Format: PDF
  • Page: 161

Report Overview

Global Coconut Water Market Size - Industry Trends & Forecast Report 2027

The global coconut water market was worth USD 4.4 Billion in 2020 and is further projected to reach USD 13.1 Billion by 2027, at a CAGR of 15.04 % during 2021-2027 (forecast period). The global demand for coconut water is expanding due to rising consumer demand for functional, organic, and healthy beverages. Thus, increased health awareness among the people is one of the primary factors driving the growth of the coconut water market. Many vendors nowadays offer coconut water infused with natural additives such as turmeric, ginger, and fruits, to boost the nutritional value of coconut water. Furthermore, athletes and fitness fanatics favor this drink as part of their daily diet, which contributes to market growth.

 Source: BlueWeave Consulting

Global Coconut Water Market Overview:

The clear liquid found inside young coconuts is known as coconut water. Coconut water does not have an extensive calorie content like other soft drinks, and therefore, it is considered a healthy drink. It is also an excellent source of hydration and is capable of replacing electrolytes lost after aworkout. These are a few factors that make coconut water a

popular drink among health-conscious people. Coconut water has numerous health benefits; it keeps the body hydrated, can cure a variety of ailments such as diarrhea and vomiting, and keeps cholesterol levels in control, thereby reduces the risk of strokes and heart attacks. Additionally, it is good for the digestive system as well. These are also the primary factors contributing to the growth of the coconut water market. Additionally, it is worth noting that though tender coconut water can be consumed from young coconuts, the majority of coconut water sold in the USA and Europe is processed and packaged.

Global Coconut Water Market Forecast and Trends

Growth Drivers

Rising Health Consciousness

Nowadays, people have become more aware of their well-being, which makes them look out for healthier products, such as coconut water, which works as a dehydrator, a natural diuretic, digestive soother, and cholesterol-lowering product.  Moreover, consumers nowadays prefer low-sugar products or plant-based beverages, which is also driving sales of coconut water across various nations. Furthermore, the nutritious elements added to coconut water by many vendors make it the greatest health drink, thereby increasing its popularity among gym-goers and sportsmen. Nevertheless, despite the fact that coconut water nowadays comes in a variety of flavors, normal tender coconut water will continue to be a consumer choice during the forecast period, thereby driving the demand for coconut water across the globe.

Increasing health issues Propelling the Coconut Water Market Forward

Sugary and carbonated beverages have been linked to a variety of health problems, including cardiovascular disease and diabetes, in people of all ages, from children to the working class. Coconut water is the perfect alternative to these sugary and carbonated beverages because it is beneficial for all of the above health issues. Furthermore, the high potassium level in it protects consumers against the risk of stroke by lowering blood pressure. What’s more, it also supports weight loss. Thus, doctors and dieticians recommend coconut water to patients instead of  sugary drinks, which in turn is driving the growth of the coconut water market.

Global Coconut Water Market Restraints

High cost and less shelf life

The preservation of tender coconut water, as well as the high costs associated with the processing, packing, and distribution of pure coconut water, are the key restraints in the growth of the coconut water market. The preservation of delicate coconut water is by far the most challenging task, as there is a high risk of losing the water's nutritional and therapeutic properties during processing. External pollutants, enzymatic, and non-enzymatic browning are the main factors responsible for the decomposition of coconut water.

Impact of COVID-19 in the industry

The outbreak of COVID-19 has had a significant impact on the global coconut water business. Despite high demand in several parts of the world, major retailers are experiencing severe shortages. Moreover, the demand for coconut water is higher during the summer season., i.e., March to August, in Southeast Asian nations. The ongoing pandemic has had a drastic impact during the peak sales season of coconut water in 2020 as well as 2021. Because coconut water is a convenience product rather than a necessity for a big segment of the population, its demand is projected to fall for a couple of years before regaining pace.

Global Coconut Water Market: By Form

Based on flavor, the global coconut water market can be grouped into plain coconut water and flavored coconut water. The plain coconut water segment bagged a larger share of the market in 2020. Plain coconut water, often known as organic coconut water, is healthier than mixed or inorganic coconut water. In its natural form, it is known as a powerhouse of sodium, potassium, and magnesium, which enhance the rehydration process. Also, organic coconut water contains a negligible quantity of chemicals for which its demand is growing globally.

Global Coconut Water Market: By Packaging

The global coconut water market is segmented into Tetra Pack and Plastic Bottle. The tetra pack segment leads the market and accounts for a major share. Tetra-packaging gives the beverage contained inside a lengthy shelf life, which also aids in the protection of the content against contamination by microbes and germs. Also, it protects the product for months at a time. The tetra pack is made up of several layers. Each layer is made up of several components such as paperboard made from wood, and polyethylene, a type of polymer, and aluminum.

Global Coconut Water Market: By Distribution Channel

Based on the distribution channel, the global coconut water market is categorized into supermarkets & hypermarkets, convenience stores, online retail stores, and other distribution channels. Supermarkets & hypermarkets segment dominates the market among all the distribution channels. These channels sell a variety of commodities and usually serve as a one-stop-shop for all of your daily needs. However, since a majority of consumers are currently shifting to online channels to abide by the social distancing norms, the online retail segment is also likely to witness significant growth during the forecast period.

Global Coconut Water Market – Regional Insights

Based on region, the global coconut water market is grouped into North America, Latin America, Europe, the Asia Pacific, Middle East, and Africa. The Asia Pacific has captured the highest share in the global pure coconut water market in revenue terms, due to the high intake of coconut water and rising production of coconuts in the emerging economies in the region. North America records the second-highest revenue share in the global pure coconut water market, due to the rising demand for packaged organic food & beverage products.

Global Coconut Water Market Competitive Landscape

The key players in the global coconut water market are All Market Inc., THE Coca-Cola Company, Naked Juice Company, Taste Nirvana International Inc., C2O Pure Coconut Water, LLC, Cocowell, Amy & Brian Naturals, PT. Pacific Eastern Coconut Utama., Cocojal, Fruteb S/A, LemonConcentrate S.L., Nariyal Cool, Nam Viet Food & Beverages Co. Ltd., Zico Beverages LLC, Cowa, Dharma By Kova Kft., Ben Tre Import and Export Joint Stock Corp (BETRIMEX ), Nature’s Coconut and other key manufacturers.

The coconut water market is somewhat fragmented. The market's leading players are concentrating on growth strategies such as mergers and acquisitions, besides improving their distribution capacities, in order to expand their market position. Moreover, government programs for endorsing coconut farming, along with significant investments for the expansion of coconut cultivation, particularly in countries such as the Philippines, are likely to drive the market in the coming years. Such initiatives also bolster the confidence of new firms looking to enter the industry.

Recent Developments in Global Coconut Water Market

  • In April 2021, Country Delight, a Gurugram (India)-based consumer-centric daily essential brand launched Country Coconut Water. The brand guarantees around 300 ML of fresh, tender, and naturally sweet coconut water.

  • In January 2021, a Kerela duo launched their Royal Karikku venture to sell young green coconuts with expiry dates to help enhance farmer incomes. The Royal Karikku is buying coconuts from about 20 farmers in Kerala, India, and is looking to connect with a few more.

Scope of Report:

Attribute

Details

Years Considered

Historical data – 2017-2020

Base Year – 2020

Forecast – 2021 – 2027

Facts Covered

Revenue in USD Million

Market Coverage

U.S, Canada, Germany, UK, France, Italy, Spain, Brazil, Mexico, Japan, South Korea, China, India, Argentina, AUAE, South Africa, Saudi Arabia

Product/Service Segmentation

By Form, By Packaging, By Flavor, By Distribution Channels, By Region

Key Players

Key players in the global coconut water market are All Market Inc., THE Coca-Cola Company, Naked Juice Company, Taste Nirvana International Inc., C2O Pure Coconut Water LLC, Cocowell, Amy & Brian Naturals, PT. Pacific Eastern Coconut Utama., Cocojal, Fruteb S/A, LemonConcentrate S.L., Nariyal Cool, Nam Viet Food & Beverages Co. Ltd., Zico Beverages LLC, Cowa, Dharma By Kova Kft., Ben Tre Import and Export Joint Stock Corp (BETRIMEX ), Nature’s Coconut and other key manufacturers.

 

By Form

  • Liquid

  • Powder

By Packaging

  • Tetra Pack

  • Plastic Bottle

By Flavor

  • Plain coconut water

  • Flavored coconut water

By Distribution Channels

  • Supermarkets and hypermarkets

  • Convenience stores

  • Online retail stores

  • Other distribution channels

By Region

  • North America

  • Latin America

  • Europe

  • Asia Pacific

  • Middle East

  • Africa

 

1. Research Framework

    1.1. Research Objective

    1.2. Product Overview

    1.3. Market Segmentation

2. Research Methodology

    2.1. Qualitative Research

            2.1.1. Primary & Secondary Research

2.2. Quantitative Research

2.3. Market Breakdown & Data Triangulation

           2.3.1. Secondary Research

           2.3.2. Primary Research

    2.4. Breakdown of Primary Research Respondents, By Region

    2.5. Assumption & Limitation

3. Executive Summary

4. Global Coconut Water Market Insights

    4.1. DROC Analysis

           4.1.1. Growth Drivers

           4.1.2. Restraints

           4.1.3. Opportunities

           4.1.4. Challenges

    4.2. Recent Development

    4.3. Porter’s Five Forces Analysis

            4.3.1. Bargaining Power of Suppliers

            4.3.2. Bargaining Power of Buyers

            4.3.3. Threat of New Entrants

            4.3.4. Threat of Substitutes

            4.3.5. Intensity of Rivalry

   4.4 Value Chain Analysis

   4.5 Key Strategic Developments

5. Global Coconut Water Market Overview

    5.1. Market Size & Forecast by Value, 2017-2027

            5.1.1. By Value (USD Million)

    5.2. Market Share & Forecast

            5.2.1. By Form

                 5.2.1.1. Liquid

                 5.2.1.2. Powder

           5.2.2. By Packaging

                 5.2.2.1. Tetra Pack

                 5.2.2.2. Plastic Bottle

           5.2.3. By Flavor

                 5.2.3.1. Plain coconut water

                 5.2.3.2. Flavored coconut water

           5.2.4. By Distribution Channels

                 5.2.4.1. Supermarkets and hypermarkets

                 5.2.4.2. Convenience stores

                 5.2.4.3. Online retail stores

                 5.2.4.4. Other distribution channels

           5.2.5. By Region

                5.2.5.1. North America

                5.2.5.2. Latin America

                5.2.5.3. Europe

                5.2.5.4. Asia Pacific

                5.2.5.5. Middle East

                5.2.5.6. Africa

6. North America Coconut Water Market

         6.1. Market Size & Forecast by Value, 2017-2027

              6.1.1. By Value (USD Million)

         6.2. Market Share & Forecast

              6.2.1. By Form

              6.2.2. By Packaging

              6.2.3. By Flavor

              6.2.4. By Distribution Channels

              6.2.5. By Country

                       6.2.5.1. United States

                       6.2.5.2. Canada

7. Europe Coconut Water Market

      7.1. Market Size & Forecast by Value, 2017-2027

            7.1.1. By Value (USD Million)

       7.2. Market Share & Forecast

            7.2.1. By Form

            7.2.2. By Packaging

            7.2.3. By Flavor

            7.2.4. By Distribution Channels

            7.2.5. By Country

                      7.2.5.1. Germany

                      7.2.5.2. Poland

                      7.2.5.3. Russia

                      7.2.5.4. Italy

                      7.2.5.5. France

                      7.2.5.6. United Kingdom

                      7.2.5.7. Spain

                      7.2.5.8. Rest of Europe

8. Asia Pacific Coconut Water Market

     8.1. Market Size & Forecast by Value, 2017-2027

             8.1.1. By Value (USD Million)

     8.2. Market Share & Forecast

            8.2.1. By Form

            8.2.2. By Packaging

            8.2.3. By Flavor

            8.2.4. By Distribution Channels

            8.2.5. By Country

                8.2.5.1. China

                8.2.5.2. India

                8.2.5.3. Japan

                8.2.5.4. Malaysia

                8.2.5.5. Singapore

                8.2.5.6. Rest of Asia Pacific

9. Latin America Coconut Water Market

   9.1.  Market Size & Forecast by Value, 2017-2027

             9.1.1. By Value (USD Million)

    9.2. Market Share & Forecast

             9.2.1. By Form

             9.2.2. By Packaging

             9.2.3. By Flavor

             9.2.4. By Distribution Channels

             9.2.5. By Country

                 9.2.5.1. Brazil

                 9.2.5.2. Mexico

                 9.2.5.3. Rest of Latin America

10. Middle East & Africa Coconut Water Market

   10.1. Market Size & Forecast by Value, 2017-2027

         10.1.1. By Value (USD Million)

    10.2. Market Share & Forecast

         10.2.1. By Form

         10.2.2. By Packaging

         10.2.3. By Flavor

         10.2.4. By Distribution Channels

         10.2.5. By Country

             10.2.5.1. Saudi Arabia

             10.2.5.2. UAE

             10.2.5.3. South Africa

             10.2.5.4. Rest of Middle East & Africa

11. Competitive Landscape

     11.1. List of Key Players and Their Offerings

     11.2. Market/Ranking Share Analysis

     11.3. Competitive Benchmarking, By Operating Parameters

12. COVID-19 Impact

13. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)

    14.1. All Market Inc.

    14.2. The Coca-Cola Company

    14.3. Naked Juice Company

    14.4. Taste Nirvana International Inc.

    14.5. C2O Pure Coconut Water LLC

    14.6. COCOWELL

    14.7. Amy & Brian Naturals PT

    14.8. Pacific Eastern Coconut Utama

    14.9. Cocojal

    14.10. Fruteb S/A

    14.11. LemonConcentrate S.L.

    14.12. Nariyal Cool

    14.13. Nam Viet F&B

    14.14. ZICO Beverages LLC

    14.15. COWA

    14.16. Dharma By Kova Kft

    14.17. Ben Tre Import and Export Join Stock Corp (BETRIMEX)

    14.18. Nature’s Coconut   

    14.11. Other Prominent Players

     14.12. Other Prominent Players

 

14. Key Strategic Recommendations

 

* Financial information of non-listed Companies will be provided as per availability

 

**The segmentation and the companies are subjected to modifications based on in-depth study during the final deliverable.

                  

 

 

 

List of Figures

 

Fig: Global Coconut Water Market Segmentation

 

Fig: Global Coconut Water Market Value Chain Analysis,

 

Fig: Company Market Share Analysis, 2020

 

Fig: Global Coconut Water Market Size, By Value (USD Million), 2017-2027

 

Fig: Global Coconut Water Market Share (%), By Form, By Value, 2017-2027

 

Fig: Global Coconut Water Market Share (%), By Packaging, By Value, 2017-2027

 

Fig: Global Coconut Water Market Share (%), By Flavor, By Value, 2017-2027

 

Fig: Global Coconut Water Market Share (%), By Distribution Channels, By Value, 2017-2027

 

Fig: Global Coconut Water Market Share (%), By Country, By Value, 2017-2027

 

Fig: North America Coconut Water Market Size, By Value (USD Million), 2017-2027

 

Fig: North America Coconut Water Market Share (%), By Form, By Value, 2017-2027

 

Fig: North America Coconut Water Market Share (%), By Packaging, By Value, 2017-2027

 

Fig: North America Coconut Water Market Share (%), By Flavor, By Value, 2017-2027

 

Fig: North America Coconut Water Market Share (%), By Distribution Channels, By Value, 2017-2027

 

Fig: North America Coconut Water Market Share (%), By Country, By Value, 2017-2027

 

Fig: Europe Coconut Water Market Size, By Value (USD Million), 2017-2027

 

Fig: Europe Coconut Water Market Share (%), By Form, By Value, 2017-2027

 

Fig: Europe Coconut Water Market Share (%), By Packaging, By Value, 2017-2027

 

Fig: Europe Coconut Water Market Share (%), By Flavor, By Value, 2017-2027

 

Fig: Europe Coconut Water Market Share (%), By Distribution Channels, By Value, 2017-2027

 

Fig: Europe Coconut Water Market Share (%), By Country, By Value, 2017-2027

 

Fig: Asia-Pacific, Coconut Water Market Size, By Value (USD Million), 2017-2027

 

Fig: Asia-Pacific, Coconut Water Market Share (%), By Form, By Value, 2017-2027

 

Fig: Asia-Pacific, Coconut Water Market Share (%), By Packaging, By Value, 2017-2027

 

Fig: Asia-Pacific, Coconut Water Market Share (%), By Flavor, By Value, 2017-2027

 

Fig: Asia-Pacific, Coconut Water Market Share (%), By Distribution Channels, By Value, 2017-2027

 

     Fig: Asia-Pacific, Coconut Water Market Share (%), By Country, By Value, 2017-2027

 

Fig: Latin America Coconut Water Market Size, By Value (USD Million), 2017-2027

 

Fig: Latin America Coconut Water Market Share (%), By Form, By Value, 2017-2027

 

Fig: Latin America Coconut Water Market Share (%), By Packaging, By Value, 2017-2027

 

Fig: Latin America Coconut Water Market Share (%), By Flavor, By Value, 2017-2027

 

Fig: Latin America Coconut Water Market Share (%), By Distribution Channels, By Value, 2017-2027

 

Fig: Latin America Coconut Water Market Share (%), By Country, By Value, 2017-2027

 

Fig: Middle East & Africa Coconut Water Market Size, By Value (USD Million), 2017-2027

 

Fig: Middle East & Africa Coconut Water Market Share (%), By Form, By Value, 2017-2027

 

Fig: Middle East & Africa Coconut Water Market Share (%), By Packaging, By Value, 2017-2027

 

 

Fig: Middle East & Africa Coconut Water Market Share (%), By Flavor, By Value, 2017-2027

 

Fig: Middle East & Africa Coconut Water Market Share (%), By Distribution Channels, By Value, 2017-2027

 

Fig: Middle East & Africa Coconut Water Market Share (%), By Country, By Value, 2017-2027

 

 

List of Tables

 

 

Table: Global Coconut Water Market Size, By Form, By Value (USD Million), 2017-2027

 

Table: Global Coconut Water Market Size, By Packaging, By Value (USD Million), 2017-2027

 

Table: Global Coconut Water Market Size, By Flavor, By Value (USD Million), 2017-2027

 

Table: Global Coconut Water Market Size, By Distribution Channels, By Value (USD Million), 2017-2027

 

Table: Global Coconut Water Market Size, By Region, By Value (USD Million), 2017-2027

 

Table: North America Coconut Water Market Size, By Form, By Value (USD Million), 2017-2027

 

Table: North America Coconut Water Market Size, By Packaging, By Value (USD Million), 2017-2027

 

Table: North America Coconut Water Market Size, By Flavor, By Value (USD Million), 2017-2027

 

Table: North America Coconut Water Market Size, By Distribution Channels, By Value (USD Million), 2017-2027

 

 

 

Table: North America Coconut Water Market Size, By Country, By Value (USD Million), 2017-2027

 

Table: Europe Coconut Water Market Size, By Form, By Value (USD Million), 2017-2027

 

Table: Europe Coconut Water Market Size, By Packaging, By Value (USD Million), 2017-2027

 

Table: Europe Coconut Water Market Size, By Flavor, By Value (USD Million), 2017-2027

 

Table: Europe Coconut Water Market Size, By Distribution Channels, By Value (USD Million), 2017-2027

 

Table: Europe Coconut Water Market Size, By Country, By Value (USD Million), 2017-2027

 

Table: The Asia-Pacific Coconut Water Market Size, By Form, By Value (USD Million), 2017-2027

 

Table: The Asia-Pacific Coconut Water Market Size, By Packaging, By Value (USD Million), 2017-2027

 

Table: The Asia-Pacific Coconut Water Market Size, By Flavor, By Value (USD Million), 2017-2027

 

Table: The Asia-Pacific Coconut Water Market Size, By Distribution Channels, By Value (USD Million), 2017-2027

 

Table: The Asia-Pacific Coconut Water Market Size, By Country, By Value (USD Million), 2017-2027

 

Table: Latin America Coconut Water Market Size, By Form, By Value (USD Million), 2017-2027

 

Table: Latin America Coconut Water Market Size, By Packaging, By Value (USD Million), 2017-2027

 

Table: Latin America Coconut Water Market Size, By Flavor, By Value (USD Million), 2017-2027

 

Table: Latin America Coconut Water Market Size, By Distribution Channels, By Value (USD Million), 2017-2027

 

 

Table: Latin America Coconut Water Market Size, By Country, By Value (USD Million), 2017-2027

 

 

Table: The Middle-East & Africa Coconut Water Market Size, By Form, By Value (USD Million), 2017-2027

 

Table: The Middle-East & Africa Coconut Water Market Size, By Packaging, By Value (USD Million), 2017-2027

 

Table: The Middle-East & Africa Coconut Water Market Size, By Flavor, By Value (USD Million), 2017-2027

 

Table: The Middle-East & Africa Coconut Water Market Size, By Distribution Channels, By Value (USD Million), 2017-2027

 

Table: The Middle-East & Africa Coconut Water Market Size, By Country, By Value (USD Million), 2017-2027

 

 

 

 

 

 

 

Table: All Market Inc. Financial Analysis

Table: All Market Inc. Business Overview

Table: THE COCA-COLA COMPANY, Financial Analysis

Table: THE COCA-COLA COMPANY, Business Overview

Table: Naked Juice Company Financial Analysis

Table: Naked Juice Company Business Overview

Table: TASTE NIRVANA INTERNATIONAL INC. Financial Analysis

Table: TASTE NIRVANA INTERNATIONAL INC. Business Overview

Table: C2O Pure Coconut Water LLC, Financial Analysis

Table: C2O Pure Coconut Water LLC, Business Overview

Table: COCOWELL Financial Analysis

Table: COCOWELL Business Overview

Table: Amy & Brian Naturals, PT Financial Analysis

Table: Amy & Brian Naturals, PT Business Overview

Table: Pacific Eastern Coconut Utama Financial Analysis

Table: Pacific Eastern Coconut Utama Business Overview

Table: COCOJAL Financial Analysis

Table: COCOJAL Business Overview

Table: FRUTEB S/A Financial Analysis

Table: FRUTEB S/A Business Overview

Table: LemonConcentrate S.L. Financial Analysis

Table: LemonConcentrate S.L. Business Overview

Table: Nariyal Cool Financial Analysis

Table: Nariyal Cool Business Overview

Table: NAM VIET F&B Financial Analysis

Table: NAM VIET F&B Business Overview

Table: ZICO Beverages LLC Financial Analysis

Table: ZICO Beverages LLC Business Overview

Table: COWA Financial Analysis

Table: COWA Business Overview

Table: DHARMA BY KOVA KFT Financial Analysis

Table: DHARMA BY KOVA KFT Business Overview

Table: Ben Tre Import and Export Join Stock Corp (BETRIMEX) Financial Analysis

Table: Ben Tre Import and Export Join Stock Corp (BETRIMEX) Business Overview

Table: Nature’s Coconut Financial Analysis

Table: Nature’s Coconut Business Overview

 

 

Market Segmentation

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Frequently Asked Questions (FAQs):

Ans: Global coconut water market has reached USD 4.4 Billion in 2020.
Ans: Rising health awareness among the population is one of the main reasons driving the growth of the coconut water market. Moreover, nowadays, many vendors are offering coconut water with natural ingredients like turmeric, ginger, and fruits, which enhance the nutritional value of tender coconut water. Furthermore, athletes and fitness fanatics favor this drink as part of their daily diet, which contributes to market growth.
Ans: The key players in the global coconut water market are All Market Inc., THE Coca-Cola Company, Naked Juice Company, Taste Nirvana International Inc., C2O Pure Coconut Water, LLC, Cocowell, Amy & Brian Naturals, PT. Pacific Eastern Coconut Utama., Cocojal, Fruteb [M3] S/A, LemonConcentrate S.L., Nariyal Cool, Nam Viet Food & Beverages Co. Ltd., Zico Beverages LLC, Cowa, Dharma By Kova Kft., Ben Tre Import and Export Joint Stock Corp (BETRIMEX ), Nature’s Coconut and other key manufacturers.
Ans: Plain coconut water segment, by flavor, accounted for the largest share in the global coconut water market.
Ans: The supermarkets & hypermarkets segment is growing at a higher rate in the global coconut water market.