Global Lingerie Market Bwc19337

Global Lingerie Market Bwc19337

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Global Lingerie Market, By Type (Bra, Knickers and Panties, Shapewear and Others) By Distribution Channel (Supermarket/ Hypermarket, Specialty Stores, Department Store, Online and Others) By Region (North America, Europe, Asia Pacific, Middle East & Africa and South America); Trend Analysis, Competitive Market Share & Forecast, 2014-2029.

  • Published Date: November 2019
  • Report ID: BWC19337
  • Available Format: PDF
  • Page: 120

Report Overview

Global Lingerie Market, By Type (Bra, Knickers and Panties, Shapewear and Others) By Distribution Channel (Supermarket/ Hypermarket, Specialty Stores, Department Store, Online and Others) By Region (North America, Europe, Asia Pacific, Middle East & Africa and South America); Trend Analysis, Competitive Market Share & Forecast, 2014-2029.


Global Lingerie Market size- Industry Trends & Forecast Report 2029


Global Lingerie Market witness a market size of USD 34,754.36 Million in 2019 and projected to reach a valuation of USD 42,769.13 Million in 2029 at a CAGR of 5.9% during the forecast period of 2020-2029. The rapid shift in customer preferences nowadays for trendy and exclusive apparel items is propelling the lingerie market for women all over the world. 

It is projected that raising awareness about the best fit, growing millennial population, and rising purchasing power among women would drive the demand over the forecast period. The availability of a wide variety of goods in various styles for different purposes, such as sports, bridal wear, and daily wear, has also guided the world market. The global market's rising success is also due to a growing need for women to accentuate their natural beauty.


Global Lingerie Market Overview:


Lingerie is a term used for reference to women's undergarments in general terms derived from the french word. In France, the phrase is used more broadly, referring in general to undergarments, which is probably the word's original use. Lingerie is synonymous with garments within most English-speaking nations that enhance and flatter the female body, making the wearer look more attractive or sexually appealing. They can, however, also be built with comfort or even modesty in mind.


Lingerie is a part of women 's apparel that includes in-wear (bras, panties, etc.), sleepwear, swimwear, shapewear, etc. In nature, lingerie is made lightweight, stretchy, and feminine. Lingerie is made of various types of cloth fabrics, including chiffon, lycra, satin, silk, and charmeuse. Additionally, due to health benefits associated with it, different types of lingerie items are most common across the globe. Lingerie goods are available on the market in a range of sizes, colors, patterns, styles, labels, and materials and are the most demanding in the world. In the last 5 years, the lingerie industry has grown rapidly. Starting out as a necessity, it is now a statement of style. This made it possible for brands to play with designs, shapes, colors, patterns, etc.


Global Lingerie Market Forecast and Trends


Growth Drivers


Increased Penetration of Organized Retail Driving Lingerie Demand

The emergence of several stores in the hypermarket, supermarket, and specialty formats marks the evolving retail industry. Comfort and convenience are becoming increasingly important to clients due to their hectic lifestyles and work schedules. Large organized retail stores inventory includes various brands and a range of lingerie items, including bras, panties, etc., under one roof, offering consumers more options.


These retail stores also offer other intimate wear that meets shoppers' requirements. The value of organized retailers carrying branded lingerie wear has also increased with the rise in preference for branded items among consumers. Global player entry would additionally contribute to the revenue. For instance, Victoria's Secret number of stores increased by about ten times in the 2012-2019 period, and 1,222 retail stores operated by the company are in operation in 2019. Additionally, the penetration of organized retail would allow customers to browse for information about different products, compare prices, and quality, resulting in a better buying decision. Brands usually distribute their products through well-known retailers or their own stores. The aforementioned factors projected to propel lingerie market growth with a significant growth rate during the 2020-2029 forecast period.


Increasing Disposable Income in The U.S. Is Creating a Robust Growth


Growing consciousness among women about health and fitness and personal hygiene is increasingly encouraging them to use two sets of fresh/clean undergarments in one day. In the recent past, the U.S. lifestyle has seen a significant change. The steady growth of the country's manufacturing and services sector has contributed to the development of the country's overall GDP, which has positively impacted disposable per capita income in the recent past. Changing outlook from being a simple requirement to fashion items to underwear and lingerie to complement a toned body is a significant factor anticipated to boost demand for fashionable and trendy lingerie in the upcoming years.


Fig:  Rising Global Urbanization (Bn) Coupled with GDP Per Capita Income (USD)

Source: World Bank & BlueWeave Consulting Analysis



Increased prices of raw materials

Cotton is currently the largest and most significant raw material for a lingerie manufacturing company. Higher temperatures and water shortages will most likely impact cotton-growing capacity in many cotton-growing regions of the world. The Long-Term Business assumes this will affect cotton production and price. Price rises can be expected in other raw materials, too.

In certain countries, raw material production disruption may occur due to extreme weather events, social instability, diseases (e.g. virus outbreaks), and climate migration, possibly leading to recruitment challenges. Distribution disruption may occur due to various severe weather events that impact major transport nodes in the supply chain, e.g., harbor flooding. There are specific risks associated with catering for a significant share of the commodity flow into a few strategic harbors. The consequences of this may be a decreased consumer supply of the raw materials and could have a negative impact on lingerie production.


Impact of COVID-19 in industry


Global Lingerie Market has been negatively impacted in recent months due to the lockdowns imposed in many countries around the world. After the pandemic outbreak in December 2019, these lockdowns temporarily halted the production of lingerie and additionally leads to the closure of specialty/retail stores. Manufacturing firms are facing difficulties as a result of lower product demand and raw material supply disruptions. Besides, many countries experienced curfew-like situations where companies (except critical utilities) were not permitted to function, which had a negative effect on the market for lingerie. 


Global Lingerie Market: Type


Based on type the global Lingerie market segmented into Bra, Knickers and Panties, Shapewear, and Others. Amidst the segmentation, Bra dominates the global lingerie market across the globe. Companies invest in research and development to make the bra more comfortable and available in all possible types and sizes. Women's outerwear and an emphasis on quotient style and comfort are other factors that drive overall lingerie demand. The abundance of fabrics and rapid technological change have provided designers with the opportunity to produce innovative goods and retain their dominant market position. 


Fig: Global Lingerie Market Share (%), By Type, By Value, 2014-2029

Source: BlueWeave Consulting

Source: BlueWeave Consulting

Global Lingerie Market: By Distribution Channel


Based on distribution channel segmentation the global Lingerie market includes Supermarket/ Hypermarket, Specialty Stores, Department Store, Online, and Others. Amidst the segmentation Supermarket/Hypermarket sector holds the major market share in 2019. The supermarket/Hypermarket segment has gained popularity due to its advantages, such as the benefit of screening the goods and the product's test facility before purchase. Moreover, the involvement of a store associate who helps customers to pick the correct product affects the purchase decision, thereby boosting the market's growth. 

Global Lingerie Market: Regional insights


A regional segment of the global Lingerie market fragmented into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. Europe's regional segment dominates the global market. The Asia Pacific region anticipated to grow with a high growth rate, the key factors driving product demand are increased understanding of best suits as use, shifts in working millennial lifestyles, increased income to invest in best available goods and obsession with maintaining a well-groomed structure. In addition, outside international players are expanding their stores to meet a broader client base in the Asia-Pacific region. For instance, Italian luxury lingerie brand, La Perla has opened its Indian stores. Similarly, French lingerie, Etam, joined Future Group in a joint venture to grow its customer base. 


Competitive landscape

Key players in the market include Chantelle, Gap, Inc, Hanesbrands Inc, Hanky Panky, Hennes & Mauritz AB, Hunkemöller International B.V, L Brands, Inc, La Perla, MAS Holding, Naked Brand Group Limited, Page Industries, PVH Corporation, and Other regional prominent players. Lingerie designers emphasize the production of lace, embroidery, luxury fabrics, and brighter hues offerings that are expected to drive the demand over the forecast period. Consumers are more inclined towards color, raw material, and style, which encourages manufacturers to introduce trendy lingerie suitable for different activities. For instance, Jockey offers a wide range of brassieres in nursing and sports. Consumers are increasingly seeking seamless and one-piece intimate apparel in a natural look, further accelerating global market growth. Another factor in shifting customer preferences for lingerie is the addition of a wide variety of colors, finish application, and fabric design that contribute to overall market growth.




November 2019: LVMH acquired approximately US $16.2 billion from Tiffany & Co. The deal was scheduled to be completed by June 2020. As of 2019, Tiffany owned 321 stores worldwide, with $4.44 billion in net revenue and $586 million in net earnings. Tiffany regions include the Americas, Asia-Pacific, Japan, Europe, and the United Arab Emirates. The acquisition of Tiffany & Co stores (to close by mid-2020) is projected to raise net income by 5 percent by 2020.

2019: PVH Corp. Announces Agreement to Acquire Gazal Corporation Limited – PVH Corp announced that a newly created wholly-owned subsidiary has entered into a definitive agreement in which it is proposed that PVH acquires the interest in Gazal Corporation Limited that it does not already own for $ 6.00 per share. The closing is subject to customary conditions and is scheduled to occur in Q2 2019.





Scope of the Report



Years Considered

Historical data – 2014-2019

Base Year – 2019

Forecast – 2020 – 2029

Facts Covered

Revenue in USD Million

Market Coverage

United States, Canada, Germany, United Kingdom, France, Italy, Russia, Spain, Brazil, Argentina, Colombia, Japan, South Korea, China, India, Southeast Asia, Australia, UAE, South Africa, Saudi Arabia.

Product/Service Segmentation

By Type and Distribution Channel

Key Players

Chantelle, Gap, Inc, Hanesbrands Inc, Hanky Panky, Hennes & Mauritz AB, Hunkemöller International B.V, L Brands, Inc, La Perla, MAS Holding, Naked Brand Group Limited, Page Industries, PVH Corporation and Other Prominent Players


Scope of the Report

By Type


Ø  Bra

Ø  Knickers and Panties

Ø  Shapewear

Ø  Others

By Distribution Channel

Ø  Supermarket/ Hypermarket

Ø  Specialty Stores

Ø  Department Store

Ø  Online

Ø  Others


By Region:

Ø  North America

Ø  Europe

Ø  Asia Pacific

Ø  Middle East & Africa

Ø  South America

The objective of the Study:

Ø  To analyze and forecast the global Lingerie market size of the market, in terms of value.

Ø  To examine the careful market segmentation and forecast the market size, in terms value, based on the region by segmenting the Global Lingerie market into five regions, namely, North America, Europe, Asia Pacific, South America, Middle east & Africa and their leading countries.

Ø  To outline, categorized and forecast the global Lingerie market based on the type and distribution channel.

Ø  To examine competitive developments like technological advancement, services, and regulative framework within the global Lingerie Market.

Ø  To highlight the impact analysis of the factors, affecting the market dynamics such as drivers, restraints, opportunities, and challenges.

Ø  To strategically profile the key players and comprehensively analyze their market shares along with detailing the competitive landscape for market leaders.

1.    Research Framework

1.1. Research Objective

1.2. Product Overview

1.3. Market Segmentation

2.    Research Methodology

2.1. Qualitative Research

2.1.1.   Primary & Secondary Sources

2.2. Quantitative Research

2.2.1.   Primary & Secondary Sources

2.3. Breakdown of Primary Research Respondents, By Region

2.3.1.   Secondary Research

2.3.2.   Primary Research

2.4. Breakdown of Primary Research Respondents

2.5. Market Size Estimation

2.6. Assumption for the Study

2.7. Market Breakdown & Data Triangulation

3.    Executive Summary

4.    Global Lingerie Industry Insights

4.1. Industry Value Chain Analysis

4.1.1.   Vendor Matrix

4.2. DROC Analysis

4.2.1.   Growth Drivers

4.2.2.   Restraints

4.2.3.   Opportunities

4.2.4.   Challenges

4.3. Technological Landscape

4.4. Regulatory Framework

4.5. Company market share analysis,2018

4.6. Porter’s Five forces analysis

4.6.1.   Bargaining Power of Suppliers

4.6.2.   Bargaining Power of Buyers

4.6.3.   Threat of New Entrants

4.6.4.   Threat of Substitutes

4.6.5.   Intensity of Rivalry

4.7. Strategic Outlook

5.    Global Lingerie Market Overview

5.1. Market Size & Forecast 2015-2025

5.1.1.   By Value (USD)

5.2. Market Share & Forecast

5.2.1.   By Type       Knickers & Panties       Bra       Lounge Wear       Shape Wear       Others

5.2.2.   By Distribution Channel       Supermarket/ Hypermarket       Exclusive Showroom/ Store       Multi-Branded/ Traditional Store       Online       Others

5.2.3.   By Region       North America       Europe       Asia Pacific       Latin America       Middle East & Africa

6.    North America Lingerie Market

6.1. Market estimates & forecast

6.1.1.   By Type

6.1.2.   By Distribution Channel

6.1.3.   By Country       U.S       Canada

7.    Europe Lingerie Market

7.1. Market estimates & forecast

7.1.1.   By Type

7.1.2.   By Distribution Channel

7.1.3.   By Country       Germany       U.K       France       Italy       Rest of Europe

8.    Asia Pacific Lingerie Market

8.1. Market estimates & forecast

8.1.1.   By Type

8.1.2.   By Distribution Channel

8.1.3.   By Country       China       India       Japan       Rest of APAC

9.    Latin America Lingerie Market

9.1. Market estimates & forecast

9.1.1.   By Type

9.1.2.   By Distribution Channel

9.1.3.   By Country       Brazil       Argentina       Rest of Latin America

10.Middle East & Africa Lingerie Market

10.1.             Market estimates & forecast

10.1.1.                By Type

10.1.2.                By Distribution Channel

10.1.3.                By Country    Saudi Arabia    UAE    South Africa    Rest of MEA

11.Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)*

11.1.             Calzedonia Group

11.2.             Jockey International, Inc.

11.3.             American Eagle Outfitters Inc.

11.4.             MAS Holdings

11.5.             Wacoal Holdings Corp.

11.6.             Wolf Lingerie S.A.

11.7.             L Brands, Inc.

11.8.             Triumph International Spiesshofer & Braun KG

11.9.             Hanesbrands Inc.

11.10.          PVH Corp.

11.11.          Other Prominent Players


* Financial information of non-listed Companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

Market Segmentation

No data available

By Type


Ø  Bra

Ø  Knickers and Panties

Ø  Shapewear

Ø  Others

By Distribution Channel

Ø  Supermarket/ Hypermarket

Ø  Specialty Stores

Ø  Department Store

Ø  Online

Ø  Others


By Region:

Ø  North America

Ø  Europe

Ø  Asia Pacific

Ø  Middle East & Africa

Ø  South America

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