Global Online Video Platform Market Bwc20125

Online Video Platform Market- Global Industry Size, Share, Trend Analysis, Outlook, Growth, Opportunity and Forecast, 2017-2027, Segmented By Type (Video Analytics, Video Content Delivery Network, Video Content Management, Mobile Video Live Streaming, Others), By Streaming Type (Live Streaming, Video-on-Demand), By End-User (Individual, Content Creator, Brand & Enterprises), By Region (North America, Europe, Asia-Pacific (APAC), Latin America (LATAM), Middle-East & Africa (MEA)

  • Published Date: October 2021
  • Report ID: BWC20125
  • Available Format: PDF
  • Page: 118

Report Overview

Due to the development of internet infrastructure, the growing popularity of online videos over other conventional media, and the surge in online video advertising spending, the global online video platform market is growing at a high CAGR.

Global Online Video Platform Market- Industry Trends & Forecast Report 2027

The global online video platform market was worth USD 5.81 billion in 2020 and is further projected to reach USD 16.7 billion by the year 2027, growing at an impressive CAGR of 16.3% during the forecast period. Due to the increasing penetration of online video-compatible devices such as smartphones and tablets, the online video platform market is growing rapidly worldwide. Also contributing to its popularity are real-time streaming and video-on-demand, both of which are pushing it ahead of cable and satellite television.

Online Video Platform Market

Source: BlueWeave Consulting

Global Online Video Platform Market- Overview

An online video platform, which consists mainly of content owners, broadcasters, and viewers, manages and delivers video content to the targeted viewers. Video content owners create, own, or control the original content, whereas broadcasters engage in various activities to improve accessibility. Video content broadcasters consume, edit, share, and store video content by transcoding and converting different file formats and transcoding the video content. In addition to securing content, syndicating it, distributing it, and monetizing it, they also evaluate different metrics related to the usage and engagement of viewers.

Global Online Video Platform Market Forecast and Trends

Growth Drivers

Expanding Target Demographic

The primary target demographic for online video platforms is teenagers and young adults. This is because this demographic is more tech-savvy and has better access to smartphones and new content. Meanwhile, other groups, such as children, older people, homemakers, etc., are emerging as separate demographic groups. As a result, content creators are creating content aimed at these groups with high growth potential. The growth of the target demographic is emerging as the major driver of the global online video platform market.

Increasing Penetration of Digital Devices

Online content consumption has witnessed tremendous growth due to the increasing penetration of digital devices, particularly smartphones and tablets. The smartphone market has witnessed unprecedented growth during the past three years, with a CAGR of 17%. In total, there are around five billion smartphones in use worldwide. The smartphone's content traffic accounts for more than 70% of global mobile content traffic. It is likely to grow substantially in the coming years, contributing to the global online video market growth.

Restraints

Monopoly by Giant Video Platforms

Global trends indicate that early movers have a significant advantage over late entrants in the online content market. For instance, YouTube owns 60% market share in online video content in India, while Pandora has 68% market share in the music streaming market. The second-best players have only 10-20% market share in these markets. The giant platforms invest heavily in tracking market trends and retaining their dominance, leaving little room for new entrants. This creates a strong monopoly over the market of a limited number of players, hindering the growth of the overall market.

Impact of COVID-19 on Global Online Video Platform Market

The spread of COVID-19 has led to a global economic slowdown. On the other hand, it has opened up tremendous growth opportunities for the global online video platform market. After the countries imposed nationwide lockdowns, the demand for quality video content access through digital devices increased dramatically. As a result, the demand for online video platforms surged, propelling the overall market growth. One of the major reasons for the growth of these platforms is the demand for academic content from the student demographic and the use of online videos by corporate houses to train their employees.

Global Online Video Platform Market - By Type

Based on types, the global online video platform market is segmented into video content delivery network, video analytics, mobile video live streaming, video content management, and others. The video analytics segment holds the largest share in the global online video platform market. The growth of this segment is attributable to the increased outlay and focus of governing institutions on public safety, the need to scrutinize unstructured video content, and the growing need to leverage business intelligence among enterprises.

Global Online Video Platform Market - By Streaming Type

Based on streaming types, the global online video platform market is segmented into live streaming and video-on-demand. Due to easy access to backlog streams and the ease of accessing content from anywhere and anytime, video-on-demand accounts for the largest share of the market. The video-on-demand model also allows content creators to reach a larger audience by making their streams accessible and allows them to generate advertising revenue by targeting their audiences. On the other hand, the live-streaming segment is also anticipated to witness a substantial share during the forecast period.

Global Online Video Platform Market - Regional Insights

Geographically, the global online video platform market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle-East & Africa. Among all the regions, North America dominates the market and is presenting lucrative growth opportunities for the forecast period as well. The high-speed internet connections and launch of 5G networks that offer buffer-less streaming are estimated to emerge as a major driving factor for online video platforms in this region. In addition, various brands are leveraging video platforms to promote their products and campaigns, which will drive the market in the forecast period.

Regional Insights

Source: BlueWeave Consulting

Competitive Landscape

The leading players in the global online video platform market are Akamai Technologies, Ooyala Inc., Kaltura Inc., MediaMelon Inc., Brightcove Inc., Comcast Technology Solutions, Panopto, Limelight Networks Inc., YouTube, Frame.io, Inc., Alphabet, Endavo Media, Longtail Ad Solutions, Inc., SpotX, Inc, Wistia, Kollective Technology Inc., IBM Corporation, Dacast Inc, Pixability, and other prominent players.

The global online video platform market is highly fragmented with the presence of several industry participants. YouTube, however, remains a dominant player in the market. In order to reach the potential consumer base, the companies invest significantly in launching new platforms and developing attractive features. Moreover, this market is characterized by the adoption of strategies such as partnerships, mergers, acquisitions, joint ventures, etc.

Recent Developments

  • In October 2021, Bharti Airtel, one of India's largest telecom operators, announced its new Video Platform as a Service offering Airtel IQ Video, which lets businesses build video streaming products for both large and small screens
  • In October 2021, Velocix, a Content Delivery Network (CDN) solutions provider, announced the launch of a cloud-native video analytics platform, called Velocix Analytics, which provides deeper insights into streaming efficiency, audience behavior, and the quality of experience.

Scope of the Report

Attributes

Details

Years Considered

Historical data – 2017-2020

Base Year – 2020

Forecast – 2021 – 2027

Facts Covered

Revenue in USD Billion

Market Coverage

U.S, Canada, Germany, UK, France, Italy, Spain, Brazil, Mexico, Japan, South Korea, China, India, UAE, South Africa, Saudi Arabia

Product Service/Segmentation

By Type, By Streaming Type, By End-User, By Region

Key Players

Akamai Technologies, Ooyala Inc., Kaltura Inc., MediaMelon Inc., Brightcove Inc., Comcast Technology Solutions, Panopto, Limelight Networks Inc., YouTube, Frame.io, Inc., Alphabet, Endavo Media, Longtail Ad Solutions, Inc., SpotX, Inc, Wistia, Kollective Technology Inc., IBM Corporation, Dacast Inc, Pixability, and other prominent players.

 

By Type

  • Video Analytics
  • Video Content Delivery Network
  • Video Content Management
  • Mobile Video Live Streaming
  • Others

By Streaming Type

  • Live Video Streaming
  • Video-on-Demand

By End-User

  • Individual
  • Content Creator
  • Brand & Enterprises

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & Africa

Frequently Asked Questions:

Ans: The global online video platform market reached USD 5.81 billion in 2020.
Ans: The major factors driving the growth of the global online video platform market are the expanding target demographic and increasing penetration of digital devices.
Ans: The key players in the global online video platform market are: Akamai Technologies, Ooyala Inc., Kaltura Inc., MediaMelon Inc., Brightcove Inc., Comcast Technology Solutions, Panopto, Limelight Networks Inc., YouTube, Frame.io, Inc., Alphabet, Endavo Media, Longtail Ad Solutions, Inc., SpotX, Inc, Wistia, Kollective Technology Inc., IBM Corporation, Dacast Inc, Pixability, and other prominent players.
Ans: The video analytics segment accounted for the largest share in the global online video platform market.
Ans: North America holds the the largest share in the global online video platform market.