Global Organic Snack Market, By Product Type (Candy bars, Nutrition bars, salty snacks, Nuts, Meat Snacks, and Others); By Distribution Channel (Departmental stores, Supermarkets, Departmental stores, E-commerce, and others); By Generation (Millennials, Generation X, Baby Boomers); By Region (North America, Europe, the Asia-Pacific, the Middle East & Africa, and Latin America) Trend Analysis, Competitive Market Share & Forecast, 2017-2027
- Published Date: August 2021
- Report ID: BWC2119
- Available Format: PDF
- Page: 200
Report OverviewOrganic snacks are food products that are produced organically using organic ingredients which are certified and free of artificial additives and genetically modified organisms (GMOs). A healthy food source, organic snacks contain vitamins, minerals, and protein.
Source: BlueWeave Consulting
Global Organic Snack Market Overview
Organic snacks are food products that are produced organically using organic ingredients which are certified and free of artificial additives and genetically modified organisms (GMOs). A healthy food source, organic snacks contain vitamins, minerals, and protein. Increasing awareness of health issues among consumers and their desire for organic, natural foods over the past couple of years has driven the global organic snack market dynamically.Growing expenditure on organic farming in the U.S., Canada, Australia, and India is also one of the factors driving this market. Other factors contributing to its growth include developed retail landscapes, an ever-increasing demand for convenience foods, a rise in consumers' purchasing power, and millennials' willingness to try new products.Nevertheless, the high cost of production remains a roadblock for this market as it reduces the sales of organic snacks.
Global Organic Snack Market Trends
Consumer Awareness Regarding Consumption of Organic Foods
Recent changes in consumer behavior indicate the trend towards healthier choices.The result is that they have switched to organic foods in order to avoid damaging side effects of conventional foods.Organic snack foods are being preferred over the latter as they lead to increased obesity, increased calorie intake, and less nutrition uptake. According toOrganic Industry Survey by the Organic Trade Association, in 2019, the sales of the organic food segment haveoutpaced the total food sales in the U.S. The association further informed that this buying trend was more evident among millennials. Additionally, the demand for environmentally-friendly products without synthetic additives is also attracting buyers to the organic snack market.Furthermore, the expenditure on organic farming has increased as well.Global growth in organic snack sales is expected to be driven by new regulations regarding organic flavors.
Increased Consumer Spending Toward Food Products
The growing number of households with disposable income, the increase in purchasing power, strong impulse buying, and others are some of the factors that drive sales of organic snacks.For instance, as per the Ministry of Statistics and Programme Implementation data, consumer spending towards food, non-alcoholic drinks, and household items in India increased from USD 198.72billion in the second quarter to USD 244.30 Billion in the third quarter of 2020.With more purchasing power, consumers are willing to pay higher prices for healthier alternatives to organic products.Therefore, the organic snack food market is expected to grow in demand as consumer spending grows.
High Cost of Production
Compared to conventional farming, organic agriculture is more expensive due to the high cost of fertilizers, post-harvest handling costs, machinery, and organic certification.Because organic products have a relatively small volume, the marketing and distribution processes for them are also relatively inefficient.The result is a higher price margin for organic snack foods, and consumers are forced to pay a higher price for organic snacks compared to their unhealthy, conventional alternatives.Price concerns are thus hindering the growth of organic snack food.
Impact of COVID-19
Global organic snack sales were somewhat affected by the COVID-19 pandemic, although the effect was relatively mild.The majority of organic food ingredients consumed by developed regions like North America and Europe come from Asia, Latin America, and Africa. This pandemic-induced lockdown impacted the availability of organic food in stores and supermarkets because the restriction on transportation has curtailed the movement of goods.
Nevertheless, health and nutrition awareness has been raised among consumers due to the outbreak of the pandemic.The sales of organic products haveincreased globallyduring the pandemic period.As reported by the Organic Trade Association in its 2020 Organic Industry Survey, organic food sales in the U.S. reached USD 55.1 billion in 2020.Organic snack options provide consumers with immense health benefits and a composition free of additives because they focus on disease prevention and immunity improvement. This demand has boosted the growth of this market amid the pandemic.
Global Organic Snack Market: By Product
Based on product types, the global organic snack market is segmented intocandy bars, nutrition bars, salty snacks, nuts, meat snacks, and others. Among these, the snack bars/nutrition bars segment held the largest share in the market. There has been an increase in demand for these snack bars due to awareness of health and nutrition. Over the years, various ingredients have been added to these snack bars, such as granola, muesli, cereals, fruits, and others.A snack bar and nutrition bar are very popular because they are convenient to consume and replace heavy meals in the busy lives of the working class.
Global Organic Snack Market: By Distribution
In terms of distribution channels, the global organic snack market is segmented into department stores, supermarkets/hypermarkets, convenience stores, e-commerce, and others, with supermarkets holding the largest share in 2020.A supermarket provides a wide variety of products and the possibility of comparing and checking them before purchase.The impulsive buying of snacks at the checkout counter also boosts sales through the retail channel. Meanwhile, the e-commerce sector is supposed to grow during the forecast period as consumers nowadays prefer purchasing snacks online owing to social distancing norms. Thus, the increased use of smartphones and the availability of low-cost internet would boost online retailing in the global organic snack market.
Global Organic Snack Market: Regional Insights
The global organic snack market is categorized into North America, Europe, the Asia-Pacific, Latin America,Middle-East &Africa. Among these regions, the North American region holds the largest share in the market. According to the Organization for Economic Co-operation and Development (OECD), adult obesity rates are highest in the U.S. (38.2%) and Mexico (32.4%). This has led to buying trend of low-calorie and natural additives snack food. As a result of these factors and increasing consumer demand for healthy on-the-go snacks, the organic snack market has grown in this region.
Additionally,the Asia-Pacific region is expected to grow at the fastest rate during the forecast period. Several factors have contributed to the growth of the organic snack market in this region, including the increase in budgets for organic farming and increased consumption of organic food.Among other factors, the rise in organic food manufacturers, as well as a rise in household food spending,is also bolstering consumer demand for organic foods.Furthermore, the increase in retail infrastructure has improved the accessibility of these products besides driving the demand for organic snack foods.
Source: Blue Weave Consulting
The global organic snack market is fragmentedin nature with the participation of both international and regional players. The key players in the market include PRANA, Pure Organic, Kadac Pty Ltd, Made in Nature, Hormel Foods, Navitas Naturals, Conagra Brands, Hain Celestial, Woodstock Farms Manufacturing,Simply Naturals LLC, Yummy Earth Inc., Annies Homegrown Inc., General Mills, Frito-Lay Inc., Danone, and other prominent players. These players are constantly utilizing product innovations to increase their market share and remain competitive in the market. For instance, Horizon Organic, a Danone company, offers products that can be easily opened with easy peel-open packaging.
- In May 2021, Nature Bio Foods announced the inauguration of its futuristic organic food processing plant at Maasvlakte near Rotterdam, Netherlands. This new integrated organic ingredient processing facility aimsto provide products to the customer through a sustainable supply chain.
- In December 2020, LT Foods decided to scale up its organic food brand ‘Ecolife’ to leverage the rapidly growing health trends in the pandemic. The company is focusing its production on the rapidly growing organic market. This new launch would increase its current franchise of manufacturers.
- In March 2020, Mahindra Agri Solution invested in Mera Kisan, an organic food manufacturing start-up.This initiative wouldensure delivering organic fruits and vegetables of the highest quality directly to consumers' doorstep. In addition, the farmers would benefit from this as payment would be made upfront through an online payment platform.
Scope of the Report
Historical data – 2017-2020
Base Year – 2020
Forecast – 2021 – 2027
Revenue in USD Million
U.S, Canada, Germany, UK, France, Italy, Spain, Brazil, Mexico, Argentina, Japan, South Korea, China, India, Australia, UAE, South Africa, Saudi Arabia, Turkey
By Product Type, By Distribution Channel, By Generation, and By Region
Key Players for the market are- PRANA, Pure Organic, Kadac Pty Ltd, Made in Nature, Hormel Foods, Navitas Naturals, Conagra Brands, Hain Celestial, Woodstock Farms Manufacturing, Simply Naturals LLC, Yummy Earth Inc., Annies Homegrown Inc., General Mills, Frito-Lay Inc., Danone, and other prominent players
By Product Type
- Candy Bars
- Nutrition Bars
- Salty snacks
- Meat Snacks
By Distribution Channel
- Departmental stores
- Convenience stores
- Generation X
- Baby Boomers
- North America
- The Asia-Pacific
- Latin America
- The Middle-East & Africa
- What is the current size of the globalorganic snack market?
Answer: The global organic snack market reached USD 8.75 billionin 2020.
- What are the major factors driving the growth of the globalorganic snack market?
Answer: Rising health consciousness, desire for a non-synthetic food products, increased consumer spending, change in dietary lifestyle, the choice for environmentally-friendly products, and buying trends of millennials
- Who are the key players in the globalorganic snack market?
Answer: The key players profiled within the global organic snack market are PRANA, Pure Organic, Kadac Pty Ltd, Made in Nature, Hormel Foods, Navitas Naturals, Conagra Brands, Hain Celestial, Woodstock Farms Manufacturing, Simply Naturals LLC, Yummy Earth Inc., Annies Homegrown Inc., General Mills, Frito-Lay Inc., Danone, and other prominent players
- Which segment accounted for the largest share in the global organic snack market?
Answer: The snack bar segment accounted for the largest share in the global organic snack market.
- Which region is growing at a higher rate in the global organic snack market?
Answer: The Asia-Pacific region is growing at a higher rate in the global organic snack market.
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