Report Overview

Global Paper Toys Market- Industry Trends & Forecast Report 2027

The global paper toys market is growing at a CAGR of 4.7% in the forecast period. Paper toys are becoming increasingly popular among younger demographics of children as a source of enjoyment and support in the development of motor skills, enhanced focus, and so on. Furthermore, the rapid influx of a diverse range of paper toys made from various types of paper and popular figures such as Marvel figure paper dolls and anime figure paper dolls draws the target audience and drives market growth.

Global Paper Toys Market- Overview

Paper toys, which are believed to have originated in China and Japan, have successfully developed a capitalistic market globally. There are many types of paper toys, but each has a slightly different assembly technique. Making paper toys involves folding, such as origami, cutting, painting, or assembling pieces of paper to create models or dolls. Due to falling prices for paper and the growing trend of recycled paper use, paper toys are gaining momentum in the toy market.Moreover, governments and NGOs of different countries are also coming forward to promote their paper toys market. In 2011, Greenpeace, the leading non-governmental environmental organization urged Lego, Hasbro, and Mattel (along with other toy companies such as Disney) to set the standard for the continued use of sustainable forest products in their toys and packaging" by introducing new guidelines to buy pulp and paper products.

Global Paper Toys Market Forecast and Trends

Growth Drivers

Emerging Scope of Paper Toys Engineering

The flourishing scope in paper engineering is emerging as a major driving factor for the global paper toys market growth. Applied physics and life science techniques are used to create innovative paper toys and co-products that can boom the market in the coming years. Education institutions also teach paper engineering as a full-time course, which is expected to boost the market in the forecast period as more professionals become qualified and develop various techniques. For instance, a Japanese paper engineer, Haruki Nakamura offers interesting paper objects from puzzles to kirigami toys.

Growing Therapeutic Benefits of Paper Toys

The increasing penetration of smartphones and toys among children is causing alarming mental and physical issues. Experts claim that the addictive use of smartphones is directly affecting the interpersonal and intrapersonal skills among growing children, besides creating potential physical and mental health risks. Thus, they suggest replacing electronic toys with paper toys, which are becoming recognized as a more effective means of improving children’s creativity, imagination, and social and emotional skills. Moreover, paper toys are an effective way of helping children develop and improve their language skills. These factors are expected to boost the demand for paper toys in the coming years.

Restraints

Tough Competition with Plastic Toys and Technology

Plastic and other technology-driven toys have a higher penetration among young consumers because of the availability of a wide range of products and attractive packaging at cost-effective prices. This acts as a major threat to the global paper toys market growth. The popularity of video games and the increasing penetration of smartphones among the target demographic are unmatched. Therefore, the paper toy manufacturers have to put huge and consistent efforts into improving their distribution channels and marketing strategies if they want to overcome the hindrance posed by the plastic toy industry.

Impact of COVID-19 on Global Paper Toys Market

The COVID-19 pandemic has had a negative impact on the global paper toys market during the initial period of the outbreak. The production of the paper toys and the distribution channels were completely halted and incurred significant losses to the manufacturers. However, the market is estimated to flourish in the post-COVID-19 period because of the growing awareness regarding the negative side effects of technologies like smartphones on young minds. The addiction of smartphones among young children also emerged as a leading issue during the quarantine period. Therefore, child experts are suggesting that parents get paper toys for their children to cut their ties with digitization and to develop their social and emotional skills.

Global Paper Toys Market - By Product Type

Based on product types, the global paper toys market is segmented into jigsaw toys, building blocks, cartoon dolls, and others. As a result of the high penetration of building block toys such as LEGO, Gigibloks, etc., the segment holds the largest share of the market. Numerous brands offer attractive, colorful building blocks that will appeal to the target demographic. Leading giants like LEGO also focus on improving their technology to widen their product penetrations.

Global Paper Toys Market - By End-User

Based on end-user, the global paper toys market is segmented into <3 years old, 3-5 years old, 5-8 years old, and 8-14 years old. The 3 -5 years old segment accounts for the largest market share. This age group is very crucial as 90% of the child’s brain develops by the age of 5 and has a lasting impact on the child’s ability to learn and succeed in school and life. Because of this, most parents significantly focus on activities that can help them develop necessary life skills. Paper toys serve as an effective tool for the purpose, which also plays a major factor for the global paper toys market growth as well.

Global Paper Toys Market - Regional Insights

Geographically, the global paper toys market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle-East & Africa. The Asia-Pacific region dominates the market because of the association of paper crafts in various east-Asian countries such as China and Japan. Making paper toys like origami has been a popular hobby of the Japanese for centuries. It is also an aesthetic part of their culture to foster creativity among children from a young age. Furthermore, China's large toy manufacturing industry is also boosting the market for paper toys in this region. Additionally, paper toys are also an attractive product in price-sensitive markets, such as India.

Competitive Landscape

The leading players in the global paper toys market are LEGO, PLAYMOBIL, TAKARA TOMY, Leapfrog, Bandai, Vtech, Ravensburger, Spin Master, Qunxing, Melissa & Doug, Safari, Hasbro, BanBao, MindWare, GiochiPreziosi, Gigotoys, Mattel, MGA Entertainment, and other prominent players.

The emerging paper toys market holds great potential for new entrants with few industry participants. In order to present themselves as environmentally responsible, companies are increasingly using recycled paper and cutting back on plastic packaging. Furthermore, the adoption of competitive strategies such as partnerships, mergers, acquisitions, and collaborations is also gaining traction among market players.

Recent Developments

• In January 2021, Paper Seed, an Indian company, launched toys made of paper mache or paper pulp to promote the idea of waste recycling and to reflect the culture of the region.

• In July 2020, Anther Kiley, a graphic artist, launched Cardkits, a kit for children to use paper and glue to make buildings, automobiles, furniture, and little fish figurines. Cardkits are paper toys made of card stock that children may assemble and use to build their own tiny cities.

Scope of the Report

By Product Type

• Jigsaw Toy

• Building Blocks

• Cartoon Dolls

• Others

By End-User

• <3 Years Old

• 3-5 Years Old

• 5-8 Years Old

• 8-14 Years Old

By Region

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East & Africa

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Key Market Segments
2. Research Methodology
   1. Qualitative Research
   2. Methodology
   3. Regional Split of Primary & Secondary Research
   4. Secondary Research
   5. Primary Research
      1. Breakdown of Primary Research Respondents, By Region
      2. Breakdown of Primary Research Respondents, By Industry Participants
   6. Market Size Estimation
   7. Assumptions for the Study
   8. Market Breakdown & Data Triangulation
3. Executive Summary
4. Industry Insight and Growth Strategy
   1. Value Chain Analysis
   2. DROC Analysis
      1. Market Drivers
         1. Emerging Scope of Paper Toys Engineering
         2. Growing Therapeutic Benefits of Paper Toys
      2. Market Restraints
         1. Tough Competition with Plastic Toys And Technology
      3. Market Challenges
         1. Negative Influence of COVID-19 virus
      4. Market Opportunity
         1. Development of Life Skills Through Paper Toys
         2. Advancements in The Paper Recycling Industry
   3. Recent Developments
   4. Porter’s Five Forces Analysis
      1. Bargaining Power of Buyers
      2. Bargaining Power of Suppliers
      3. Intensity of Rivalry
      4. Threat of New Entrants
      5. Threat of Substitutes
5. Global Paper Toys Market Overview
   1. Market Size & Forecast by Value, 2017-2027
   2. Market Size and Forecast, By Segment
      1. By Product Type
         1. Jigsaw Toy
         2. Building Blocks
         3. Cartoon Dolls
         4. Others
      2. By End-User
         1. <3 Years Old
         2. 3-5 Years Old
         3. 5-8 Years Old
         4. 8-14 Years Old
      3. By Region
         1. North America
         2. Europe
         3. Asia-Pacific
         4. Latin America
         5. Middle East & Africa
6. North America Paper Toys Market Overview
   1. Market Size and Forecast
      1. By Value (USDMillion), 2020-2027
   2. Market Share and Forecast
      1. By Product Type
      2. By End-User
      3. By Country
         1. U.S.
         2. Canada
7. Europe Paper Toys Market Overview
   1. Market Size and Forecast
      1. By Value (USDMillion), 2020-2027
   2. Market Share and Forecast
      1. By Product Type
      2. By End-User
      3. By Country
         1. Germany
         2. U.K.
         3. Russia
         4. France
         5. Italy
         6. Spain
         7. Rest of Europe
8. APAC Paper Toys Market Overview
   1. Market Size and Forecast
      1. By Value (USDMillion), 2020-2027
   2. Market Share and Forecast
      1. By Product Type
      2. By End-User
      3. By Country
         1. China
         2. India
         3. Japan
         4. South Korea
         5. Rest of APAC
9. LATAM Paper Toys Market Overview
   1. Market Size and Forecast
      1. By Value (USDMillion), 2020-2027
   2. Market Share and Forecast
      1. By Product Type
      2. By End-User
      3. By Country
         1. Mexico
         2. Brazil
         3. Rest of LATAM
10. MEA Paper Toys Market Overview
    1. Market Size and Forecast
       1. By Value (USDMillion), 2020-2027
    2. Market Share and Forecast
    3. By Product Type
    4. By End-User
    5. By Country
       1. Saudi Arabia
       2. UAE
       3. South Africa
       4. Rest of MEA
11. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Market Share Analysis (2020)
    3. Competitive Benchmarking by Operating Parameters
12. Impact of COVID-19 on Global Paper Toys Market
13. Company Profiles (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) *
    1. LEGO
    2. PLAYMOBIL
    3. TAKARA TOMY
    4. Leapfrog
    5. Bandai
    6. Vtech
    7. Ravensburger
    8. Spin Master
    9. Qunxing
    10. Melissa & Doug
    11. Safari
    12. Hasbro
    13. BanBao
    14. MindWare
    15. Giochi Preziosi
    16. Gigotoys
    17. Mattel
    18. MGA Entertainment
    19. Other Prominent Players
14. Key Strategic Recommendations

List of Figures

Figure 1: Global Paper Toys Market Segmentation

Figure 2: Global Paper Toys Market Value Chain Analysis,

Figure 3: Company Market Share Analysis, 2020

Figure 4: Global Paper Toys Market Size, By Value (USD Million), 2017-2027

Figure 5: Global Paper Toys Market Share (%), By Product Type, By Value, 2017-2027

Figure 6: Global Paper Toys Market Share (%), By End-User, By Value, 2017-2027

Figure 7: Global Paper Toys Market Share (%), By Region, By Value, 2017-2027

Figure 8: North America Paper Toys Market Size, By Value (USD Million), 2017-2027

Figure 9: North America Paper Toys Market Share (%), By Product Type, By Value, 2017-2027

Figure 10: North America Paper Toys Market Share (%), By End-User, By Value, 2017-2027

Figure 11: North America Paper Toys Market Share (%), By Country, By Value, 2017-2027

Figure 12: Europe Paper Toys Market Size, By Value (USD Million), 2017-2027

Figure 13: Europe Paper Toys Market Share (%), By Product Type, By Value, 2017-2027

Figure 14: Europe Paper Toys Market Share (%), By End-User, By Value, 2017-2027

Figure 15: Europe Paper Toys Market Share (%), By Country, By Value, 2017-2027

Figure 16: the Asia-Pacific Paper Toys Market Size, By Value (USD Million), 2017-2027

Figure 17: the Asia-Pacific Paper Toys Market Share (%), By Product Type, By Value, 2017-2027

Figure 18: the Asia-Pacific Paper Toys Market Share (%), By End-User, By Value, 2017-2027

Figure 19: Asia-Pacific Paper Toys Market Share (%), By Country, By Value, 2017-2027

Figure 20: Latin America Paper Toys Market Size, By Value (USD Million), 2017-2027

Figure 21: Latin America Paper Toys Market Share (%), By Product Type, By Value, 2017-2027

Figure 22: Latin America Paper Toys Market Share (%), By End-User, By Value, 2017-2027

Figure 23: Latin America Paper Toys Market Share (%), By Country, By Value, 2017-2027

Figure 24: Middle East & Africa Paper Toys Market Size, By Value (USD Million), 2017-2027

Figure 25: Middle East & Africa Paper Toys Market Share (%), By Product Type, By Value, 2017-2027

Figure 26: Middle East & Africa Paper Toys Market Share (%), By End-User, By Value, 2017-2027

Figure 27: Middle East & Africa Paper Toys Market Share (%), By Region, By Value, 2017-2027

List of Tables

Table 1: Global Paper Toys Market Size, By Product Type, By Value, 2017-2027

Table 2: Global Paper Toys Market Size, By End-User, By Value (USD Million), 2017-2027

Table 3: Global Paper Toys Market Size, By Region, By Value (USD Million), 2017-2027

Table 4: North America Paper Toys Market Size, By Product Type, By Value (USD Million), 2017-2027

Table 5: North America Paper Toys Market Size, By End-User, By Value (USD Million), 2017-2027

Table 6: North America Paper Toys Market Size, By Country, By Value (USD Million), 2017-2027

Table 7: Europe Paper Toys Market Size, By Product Type, By Value (USD Million), 2017-2027

Table 8: Europe Paper Toys Market Size, By End-User, By Value (USD Million), 2017-2027

Table 9: Europe Paper Toys Market Size, By Country, By Value (USD Million), 2017-2027

Table 10: the Asia-Pacific Paper Toys Market Size, By Product Type, By Value (USD Million), 2017-2027

Table 11: the Asia-Pacific Paper Toys Market Size, By End-User, By Value (USD Million), 2017-2027

Table 12: the Asia-Pacific Paper Toys Market Size, By Country, By Value (USD Million), 2017-2027

Table 13: Latin America Paper Toys Market Size, By Product Type, By Value (USD Million), 2017-2027

Table 14: Latin America Paper Toys Market Size, By End-User, By Value (USD Million), 2017-2027

Table 15: Latin America Paper Toys Market Size, By Country, By Value (USD Million), 2017-2027

Table 16: The Middle-East & Africa Paper Toys Market Size, By Product Type, By Value (USD Million), 2017-2027

Table 17: The Middle-East & Africa Paper Toys Market Size, By End-User, By Value (USD Million), 2017-2027

Table 18: The Middle-East & Africa Paper Toys Market Size, By Country, By Value (USD Million), 2017-2027

Table 19: LEGO Financial Analysis

Table 20: LEGO Business Overview

Table 21: PLAYMOBIL Financial Analysis

Table 22: PLAYMOBILBusiness Overview

Table 23: TAKARA TOMY Corporation Financial Analysis

Table 24: TAKARA TOMY Corporation Business Overview

Table 25: LeapfrogFinancial Analysis

Table 26: LeapfrogBusiness Overview

Table 27: BandaiFinancial Analysis

Table 28: BandaiBusiness Overview

Table 29: Vtech Financial Analysis

Table 30: Vtech Business Overview

Table 31: Ravensburger Financial Analysis

Table 32: Ravensburger  Business Overview

Table 33: Spin Master Financial Analysis

Table 34:Spin Master Business Overview

Table 35: QunxingFinancial Analysis

Table 36: QunxingBusiness Overview

Table 37: Melissa & DougFinancial Analysis

Table 38: Melissa & Doug Business Overview

Table 39: SafariFinancial Analysis

Table 40: Safari Financial Analysis

Table 41: HasbroFinancial Analysis

Table 42: Hasbro Financial Analysis

Table 43: BanBaoFinancial Analysis

Table 44: BanBao Financial Analysis

Table 45: MindWareFinancial Analysis

Table 46: MindWare Financial Analysis

Table 47: Giochi PreziosiFinancial Analysis

Table 48: Giochi Preziosi Financial Analysis

Table 49: GigotoysFinancial Analysis

Table 50: Gigotoys Financial Analysis

Table 51: MattelFinancial Analysis

Table 52: Mattel Financial Analysis

Table 53: MGA EntertainmentFinancial Analysis

Table 54: MGA Entertainment Financial Analysis