Report Overview

Global Probiotics Market- Industry Trends & Forecast Report 2028

The Global Probiotics Market was worth USD 60.23 billion in 2022 and is further projected to reach USD 93.49 billion by the year 2028, growing at a CAGR of 8.7% during the forecast period (2023-2028). The market is growing at a high rate owing to the excessive demand for probiotic-based food and beverage products, dietary supplements, and escalation in demand for natural and safe, nutritional products, expanding research and developing activities. Moreover, probiotic dietary supplements have become more popular among consumers looking for natural solutions to various health ailments. Probiotics play a crucial role  in treatment of mental illness, digestive issues, and neurological disorders. The rising health benefits of Probiotics are expected to drive the growth of the Global Probiotic Market during the forecast period.

Probiotics – Overview

A Probiotic is a substance containing living organisms or bacteria that are beneficial to the host intestinal microbial balance. They are considered good or friendly bacteria due to their beneficial health effects. The most common types of probiotics are Lactic acid bacteria (LAB), bifidobacterial microbes, and certain types of yeasts and bacilli. Probiotics are found in yogurt, kefir, dietary supplements, pickles, kimchi, soy beverages, fermented milk, and other fermented foods. Probiotics help to treat and avoid diarrhea, hypertension, kidney stones, lactose intolerance, bladder cancer, and urinary tract infections.

Growth Drivers

Rising Demand for Fortified Foods

The rising disposable incomes of consumers and the need for immunity booster food such as Probiotic Fortified Food are in high demand in developed countries. Consumers' adoption of Probiotics to maintain the immune system and gut health is expected to drive the growth of the Global Probiotic Market. The changing living standards, rising spending on dietary supplements, and growing personal well-being is the major factor to increase the consumption of natural ingredient products such as probiotics. Due to this, many market players are promoting new plant-based probiotics to meet consumer demand. In recent years, consumers are more aware of brobiotic health benefits, and they are adding probiotics to their regular diet owing to its benefits such as improving immunity system, low-calorie intake, helps to digestion, and avoiding various infections, which in turn accelerate the growth of the Global Probiotics Market during the forecast period.

Rising Health Awareness

The enormous benefits of Probiotics for a healthy life, and rising health awareness is surging the growth of Global Probiotic Market as its consumption is on the rise due to the demand for various probiotics like probiotic capsules, probiotics for weight management, detox gut, and digestion, herbal probiotics, body-building probiotics, probiotics for 3+ year kids, , and others. Probiotics are widely available in supermarkets, grocery shops, specialty stores, and online stores. Probiotics are used in various industries including pharmaceuticals, food and beverages, animal feed, dietary supplements, and healthcare products resulting in reinforcing the growth of the Global Probiotics Market. This trend in Global Probiotic Market is likely to continue during the forecast period (2023-2028).

Restraints

High-Cost in R&D activities to Develop New Probiotic Products

The high-cost associated with research and development activities, standard research equipment, investments in laboratories, and high-risk of quality management during the development of new products, as well as the high-cost to hire trained professionals are the major restraining factor for the growth of the Global Probiotic Market. Many innovations are accelerating, and there is a surge in demand for functional and fortified food products incorporated with Probiotics, to meet this demand R&D activities in some countries are facing many challenges owing to the high-cost investments for the new probiotics products development, rapid pace of technological change, economic disruptions, and global competition.

Impact of COVID-19 on Global Probiotics Market

The COVID-19 pandemic impacted both positively and negatively the growth of the Global Probiotics Market. Initially, there was a decline in the growth of the market owing to the complete lockdown that forced the temporary closure of manufacturing processes and disruption in supply chains. However, post COVID-19 pandemic, people are more concerned about the food they are eating due to which there is a surge in demand for nutritional, healthy organic, and fortified food products. Many market Players are promoting various probiotic fortified food products and dietary supplements which result in driving the demand for probiotics, thereby, fueling the growth of the Global Probiotics Market during the forecast period.

Global Probiotics Market - By Type

Based on Ingredient, the Global Probiotics Market is segmented into Bacteria, Yeast, and others. The Bacteria segment accounts for the largest market share owing to its wide usage in pharmaceuticals and food industries for the overall improvement of health and well-being, thereby, fueling the growth of the Global Probiotics Market during the forecast period.

Global Probiotics Market – By Source

Based on Source, the Global Probiotics Market is segmented into Yogurt, Cauliflower, Kefir, fermented dairy Products, and Plants. The Yogurt segment dominates the market owing to the friendly bacteria found in yogurt that are helpful and improve human health. Yogurt has lactic acid bacteria and bifidobacterial both are widely used as a probiotic in various food products and medicines.

Global Probiotics Market - By Distributional Channel

Based on Distribution Channel, the Global Probiotics Market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, and Online Retail. The supermarkets/Hypermarkets segment dominates the market owing to the wide availability of different products there, convenient nature, and discounted price grabs consumers' interest in buying which in turn reinforces the Global Probiotics Market.

Global Probiotics Market – By End-User

Based on End-User, the Global Probiotics market is segmented into Food and Beverages, Dietary Supplements, Pharmaceuticals, and Animal Feed. The Food and Beverages segment dominates the market owing to the changing lifestyles, increasing consumption of dietary food supplements, increasing demand for probiotic fortified food, and the importance of probiotics in manufacturing food supplements and beverages, as well as dietary products driving the growth of the Global Probiotics Market during the forecast period.

Global Probiotics Market - Regional Insights

Geographically, the global probiotics market is segmented into North America, Europe, Asia-Pacific (APAC), Latin America (LATAM), Middle East & Africa (MEA). The Asia-Pacific (APAC) segment accounts to hold the largest share in the market owing to the increasing health awareness, growing aging population, hectic lifestyle, adoption of nutritional value and low-calorie content products, and new product launches in markets of this region are driving the growth of the Global Probiotics Market . Moreover, North America is expected to witness higher growth in the Global Probiotics Market  due to the well-established food industry and the presence of various prominent market players.

Competitive Landscape

The leading market players in the Global Probiotics Market are Danone S.A. (France), DowDuPont (US), Yakult Honsha (Japan), Lifeway Foods, Inc., and Nestle (Switzerland), Chr. Hansen (Denmark), Probi AB, Ganden, Inc., Protixin, Kerry Inc. (Tralee, Ireland), Pepsico, Inc. (New York, US), Lallemand Inc. (Canada), and other prominent players.

The Global Probiotics Market is highly consolidated with the presence of multinational Food and beverages companies. These companies constantly launch a wide range of products with innovations to attract consumers and significantly invest in research and development activities to further innovate their offerings. Furthermore, the adoption of competitive strategies such as partnerships, mergers, acquisitions, collaborations, etc., is also prominent in this market.

Recent Developments

• In May 2020, Probi AB signed a long-term R&D collaboration agreement with Competence Centre on Health Technologies (CCHT). It aims at developing novel products based on probiotic lactobacilli strains for women’s health.

• In April 2020, Chr. Hansen Inc announced the launch of a science-based online probiotic platform in the US market. The new online platform is intended to educate consumers and healthcare professionals about the benefits of probiotics.

Scope of the Report

By Type

• Bacteria

• Yeast

• Others

By Source

• Yogurt

• Cauliflower

• kefir

• fermented dairy Products

• Plants

By Distribution Channel

• Supermarkets/Hypermarkets

• Specialty Stores

• Convenience Stores

• Online Retail

By End-User

• Food and Beverages

• Dietary Supplements

• Pharmaceuticals

• Animal Feed

By Region

• North America

• Europe

• Asia-Pacific (APAC)

• Latin America (LATAM)

• Middle-East & Africa (MEA)

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents, By Region
   5. Assumption & Limitation
3. Executive Summary
4. Global Probiotics Market Insights
   1. Industry Value Chain Analysis
   2. GROC Analysis
      1. Growth Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   3. Technological Landscape/Recent Development
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
5. Global Probiotics Market Overview
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
         1. Bacteria
         2. Yeast
         3. Others
      2. By Source
6. 1. Yogurt
   2. Cauliflower
   3. Kefir
   4. Fermented dairy Products
   5. Plants
7. 1. 3. By End-User
         1. Food and Beverages
         2. Dietary Supplements
         3. Pharmaceuticals
         4. Animal Feed

By Distribution Channel

1. 1. 1. 5. Specialty Stores
         6. Convenience Stores
         7. Online Retail
2. 1. 4. By Region
         1. North America
         2. Europe
         3. Asia-Pacific
         4. Latin America
         5. Middle-East and Africa
3. North America Probiotics Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
      2. By Source
      3. By Distribution Channel
      4. By End-User
      5. By Region
         1. United States
         2. Canada
4. Europe Probiotics Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
      2. By Source
      3. By Distribution Channel
      4. By End-User
      5. By Region
         1. Germany
         2. United Kingdom
         3. Italy
         4. France
         5. Spain
         6. Rest of Europe
5. Asia Pacific Probiotics Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
      2. By Source
      3. By Distribution Channel
      4. By End-User
      5. By Region
         1. China
         2. India
         3. Japan
         4. South Korea
         5. Rest of Asia Pacific
6. Latin America Probiotics Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
      2. By Source
      3. By Distribution Channel
      4. By End-User
      5. By Region
         1. Brazil
         2. Mexico
         3. Rest of Latin America
7. Middle East & Africa Probiotics Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
      2. By Source
      3. By Distribution Channel
      4. By End-User
      5. By Region
         1. Saudi Arabia
         2. UAE
         3. South Africa
         4. Rest of the Middle East & Africa
8. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. Market Share Analysis, 2021
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Development (Merger, Acquisition, Partnership.)
9. Impact of COVID-19 on the Probiotics Industry
10. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) **
    1. Danone S.A. (France)
    2. DowDuPont (US)
    3. Yakult Honsha (Japan)
    4. Lifeway Foods, Inc.
    5. Nestle (Switzerland)
    6. Chr. Hansen (Denmark)
    7. Probi AB, Ganden, Inc.
    8. Protixin, Kerry Inc. (Tralee, Ireland)
    9. Pepsico, Inc. (New York, US)
    10. Lallemand Inc. (Canada)
    11. Other prominent players.
11. Key Strategic Recommendations

List of Figures

Figure 1 Global Probiotics Market Segmentation

Figure 2 Global Probiotics Market Value Chain Analysis

Figure 3 Company Probiotics Share Analysis, 2022

Figure 4 Global Probiotics Market Size, By Value (USD Billion), 2018-2028

Figure 5 Global Probiotics Market Share, By Type, By Value, 2018-2028

Figure 6 Global Probiotics Market Share, By Region, By Value, 2018-2028

Figure 7 Global Probiotics Market Share, By End-User, By Source, 2018-2028

Figure 8 Global Probiotics Market Share, By Region, By Distribution Channel, 2018-2028

Figure 9 North America Probiotics Market Size, By Value (USD Billion), 2018-2028

Figure 10 North America Probiotics Market Share, By Type, By Source, 2018-2028

Figure 11 North America Probiotics Market Share, By Distribution Channel, 2018-2028

Figure 12 North America Probiotics Market Share, By End-User, By Value, 2018-2028

Figure 13 North America Probiotics Market Share, By Source, By Value, 2018-2028

Figure 14 Europe Probiotics Size, By Value (USD Billion), 2018-2028

Figure 15 Europe Probiotics Share, By Type, By Value, 2018-2028

Figure 16 Europe Probiotics Market Share, By Value, 2018-2028

Figure 17 Europe Probiotics Market Share, By End-User, By Value, 2018-2028

Figure 18 Europe Probiotics Market Share, By Country, By Value, 2018-2028

Figure 19 The Asia-Pacific Probiotics Market Size, By Value (USD Billion), 2018-2028

Figure 20 The Asia-Pacific Probiotics Market Share, By Product, By Value, 2018-2028

Figure 21 The Asia-Pacific Probiotics Market Share, By Value, 2018-2028

Figure 22 The Asia-Pacific Probiotics Market Share, By Distribution Channel, By Value, 2018-2028

Figure 23 The Asia-Pacific Probiotics Market Share, By Country, By Value, 2018-2028

Figure 24 Latin America Probiotics Market Size, By Value (USD Billion), 2018-2028

Figure 25 Latin America Probiotics Market Share, By Product, By Value, 2018-2028

Figure 26 Latin America Probiotics Market Share, By Value, 2018-2028

Figure 27 Latin America Probiotics Market Share, By End-user, By Value, 2018-2028

Figure 28 Latin America Probiotics Market Share, By Country, By Value, 2018-2028

Figure 29 The Middle East & Africa Probiotics Market Size, By Value (USD Billion), 2018-2028

Figure 30 The Middle East & Africa Probiotics Market Share, By Type, By Value, 2018-2028

Figure 31 The Middle East & Africa Probiotics Market Share, By Source, By Value, 2018-2028

Figure 32 The Middle East & Africa Probiotics Market Share, By Region, By Value, 2018-2028

Figure 33 The Middle East & Africa Probiotics Market Share, By Country, By Value, 2018-2028

List of Tables

Table 1 Global Probiotics Market Size, By Type, By Value, 2018-2028

Table 2 Global Probiotics Market Size, By Value, 2018-2028

Table 3 Global Probiotics Market Size, By Source, By Region, 2018-2028

Table 4 Global Probiotics Market Size, By Region, By Value, 2018-2028

Table 5 North America Probiotics Market Size, By Type, By Value, 2018-2028

Table 6 North America Probiotics Market Size, By Value, 2018-2028

Table 7 North America Probiotics Market Size, By End-User, By Value, 2018-2028

Table 8 North America Probiotics Market Size, By Country, By Value, 2018-2028

Table 9 Europe Probiotics Market Size, By Product, By Value, 2018-2028

Table 10 Europe Probiotics Market Size, By Source, By Value, 2018-2028

Table 11 Europe Probiotics Market Size, By Value, 2018-2028

Table 12 Europe Probiotics Market Size, By Country, By Value, 2018-2028

Table 13 The Asia-Pacific Probiotics Market Size, By Value, 2018-2028

Table 14 The Asia-Pacific Probiotics Market Size, By Type, 2018-2028

Table 15 The Asia-Pacific Probiotics Market Size, By End-User, By Value, 2018-2028

Table 16 The Asia-Pacific Probiotics Market Size, By Country, By Value, 2018-2028

Table 17 Latin America Probiotics Market Size, By Type, By Value, 2018-2028

Table 18 Latin America Probiotics Market Size, By Value, 2018-2028

Table 19 Latin America Probiotics Market Size, By End-User, By Value, 2018-2028

Table 20 Latin America Probiotics Market Size, By Country, By Value, 2018-2028

Table 21 The Middle East & Africa Probiotics Market Size, By Category, By Value, 2018-2028

Table 22 The Middle East & Africa Probiotics Market Size, By Value, 2018-2028

Table 23 The Middle East & Africa Probiotics Market Size, By End-User, By Value, 2018-2028

Table 24 The Middle East & Africa Probiotics Market Size, By Country, By Value, 2018-2028

Table 25 Danone S.A. (France) Company Overview

Table 26 Danone S.A. (France) Financial Overview

Table 27 DowDuPont (US) Company Overview

Table 28 DowDuPont (US) Financial Overview

Table 29 Yakult Honsha (Japan) Company Overview

Table 30 Yakult Honsha (Japan) Financial Overview

Table 31 Lifeway Foods, Inc. Company Overview

Table 32 Lifeway Foods, Inc. Financial Overview

Table 33 Nestle (Switzerland) Company Overview

Table 34 Nestle (Switzerland) Financial Overview

Table 35 Chr. Hansen (Denmark) Company Overview

Table 36 Chr. Hansen (Denmark) Financial Overview

Table 37 Probi AB, Ganden, Inc. Company Overview

Table 38 Probi AB, Ganden, Inc. Financial Overview

Table 39 Protixin Company Overview

Table 40 Protixin Company Financial Overview

Table 41 Kerry Inc. (Tralee, Ireland) Company Overview

Table 42 Kerry Inc. (Tralee, Ireland) Financial Overview

Table 43 Pepsico, Inc. (New York, US) Company Overview

Table 44 Pepsico, Inc. (New York, US) Financial Overview

Table 45 Lallemand Inc. (Canada) Company Overview

Table 46 Lallemand Inc. (Canada) Financial Overview

Table 47 Other prominent players Company Overview

Table 48 Other prominent players Financial Overview