Global Water Filter Market Bwc20138

Global Water Filter Market, By Product Type (Reverse Osmosis, Ultraviolet, Gravity, Sediment, Water Softener and Others), By End-user (Residential, Commercial and Industrial), By Sales Channel (Distributor, Direct, Retail, Online and Wholesale), By Region (North America, Europe, Asia Pacific, South America and Rest of the World); Trend Analysis, Market Competition Scenario & Outlook, 2020-2026

  • Published Date: August 2020
  • Report ID: BWC20138
  • Available Format: PDF
  • Page: 165

Report Overview

Global Water Filter Market size- Industry Trends & Outlook Report 2026


The Global Water Filter Market size is estimated to be USD 18306.49 million in 2019 and, is expected to reach USD 24330.30 Million by 2026 at a CAGR of 7.10% over the projection period 2020-2026. The global demand for a water filter is driven primarily by increased deterioration in water quality, coupled with the increasing need for healthy and clean drinking water. Also, the demand for portable water purifier is expected to increase with the growing trend of outdoor activity and leisure trips and disposable income of customers, contributing to the growth of water filters in the global market. Moreover, as water-related problems increasingly reach the league of serious environmental and global concerns, Besides, the future demand for large-scale, efficient water purifier systems is anticipated to gain momentum as more and more water-related problems will reach the league of pressing environmental and global concerns demanding assessment of water pollution and assessment of innovations in the water filter industry.


Global Water Filter Market Overview


Open source water is degraded with toxic dust, chemicals, and other impurities and water-filtering helps in the water purification process by removing and making it safe for drinking, and often also enhances the taste. For advanced filtering, many safe and feasible devices are also available in the market. Water filters incorporate specific mechanical and chemical filtration methods to physically obstruct and filter out the chemical impurities or sediments in the water at a comparatively lower cost. Water filters have become vital to people of the new age. It uses a subtle physical barrier, a chemical process, or a biological procedure to extract impurities. The requirement of water filters varies depending on the degree of pollution, personal or commercial use, water supply & demand, and source of pollution. Water purification technology has increasingly become a focal point in the industry, again advancing its potential as a market. 


Growth Drivers 


Increasing Worldwide Awareness about Water Safety and Quality


Rising consumer awareness of water safety and quality due to increasing waterborne diseases worldwide is one of the primary factors responsible for the water filter market's rise. Also, policy programs in many water-scarce countries, through various campaigns, tie-ups, etc., help to raise awareness about the use of clean drinking water. This, in effect, is expected to expand the market for water filters. Manufacturers continuously evolve technology and add variations in water purification systems to ensure maximum elimination of water impurities. Besides, growing acceptance of technology and devices to enhance water quality is expected to fuel demand for water filters.


Increased Range of Utility in Developing and Underdeveloped countries


Because of depleting drinking water supplies, many developing countries like India and China in the Asia Pacific and underdeveloped areas in Africa are investing heavily in water purification infrastructures. Organizations like UNICEF and WHO are actively undertaking initiatives to alleviate the water crisis and the unavailability of healthy potable water by running awareness campaigns and supporting companies for water purification. Manufacturers in these regions are rising their product offerings to reap the gains from the vast potential of the market. They provide cheap water filtration solutions, such as 'Cycloclean' developed by the Nippon Basic Company of Japan and a small cigar-shaped tube created by LifeStraw Water Filters and Purifiers. These water purifying solutions are feasible and useful for filtering water in remote villages, driving market growth in interiors. 


Fig. 7 Demand vs Supply Curve in India


Presence of Alternate Technologies


The existence of a substantial number of substitute technologies to water filters that deliver easily handled, low-cost purifiers hinders growth in the market. Global players are developing new technologies that will result in lower capital investment, operations, and maintenance costs, higher efficiency, and lower waste generation, thus curbing market growth. In addition, the trend of using environmentally friendly products has also driven the usage of environmentally friendly solutions for the treatment of polluted water, which raises the demand for alternative water treatment products. Some water filtering technologies are not adequate for destroying germs and bacteria, and some water filtration technology uses an electrostatic charge to destroy or capture viruses while some technologies discharge untreated water which contaminates other sources, negatively affecting the market for water filters.   


Impact of COVID-19 in industry


COVID-19 is an incomparable global public health emergency that has affected nearly every industry, so long-term effects over the forecast period are projected to have an impact on industry growth. The rapid development of COVID 19 worldwide has had severe consequences in the form of supply chain disruptions for most suppliers of electronics and electrical products. Although the pandemic crisis has reduced the volume of consumer appliance purchases, the lead time for order fulfillment has also risen considerably. Limited product availability, insufficient labor supply, and other costs associated with the supply chain are some of the critical obstacles that most market participants are currently focused on. The end of the lockdown is expected to bring significantly higher customer traffic to this industry, primarily through the online channels, and manufacturers will need to develop their production plans and distribution networks in conjunction with this changing market environment.


Owing to the lockdowns implemented in many countries worldwide, the global water filters market has been negatively impacted in the last months. After the pandemic outbreak in December 2019, these lockdowns have briefly stopped the production of water purifiers. Manufacturing firms face difficulties due to reduced product demand and component supply disruptions. Many countries have experienced curfew-like situations where companies (except critical services) were not permitted to operate, which adversely affected the market for water purifiers and contributed to a decrease in water filter production. The water filters market is driven mainly by various factors, such as increasing knowledge of waterborne diseases and advancements in water filters technology. High equipment and repair costs will curb the water filter market's growth.


Global Water Filter Market: Segmentation


By Product Type

Based on product type, the global water filter market is segmented into Reverse Osmosis, Ultraviolet, Gravity, Sediment, Water Softener, and Other water filters. Among these, Reverse Osmosis water filters are widely adopted across the globe due to their performance quality, low energy consumption, and frequent technological advancement in water purifiers. Its demand is expected to grow among low-income groups, driving its market growth. However, during the projection period, the Ultraviolet and Other water filters segment are expected to witness a decline as these filters are less efficient and cost-effective compared to Reverse Osmosis water filters, which increases their adoption among low-income groups of water purifiers end users.

Fig: Global Water Filter Market Share (%), By Product Type, By Value, 2016-2026


By End-user

Based on End-user, the Global Water Filter market is segmented into residential, commercial, and industrial sectors. The governments of various countries increasingly take initiatives to reuse wastewater and encourage water conservation. Government policies such as the Urban Waste Water Treatment Directive, the Drinking Water Directive, and the Water System Directive are pushing companies to make use of both self-generated water and public utility water. It has resulted in increased adoption of water filters to treat sewage water; thus driving commercial sector market growth. Industrial sectors such as petrochemicals, oil and gas, power generation, refining, mining, building, food and beverage, steel manufacturing, electronics, and water resource-contaminating pharmaceutical industries are also inducing the demand for industrial water filters for their increased need.


By Sales Channel

Based on the sales channel, the Water Filter market is divided into Distributor, Direct, Retail, Online, and Wholesale sales channels. With a healthy growth rate, the Direct Distribution channel dominates the global water filters market, followed by Direct sales and Online sales. Customers opt to purchase from retail stores owing to the numerous discounts and convenience offered to them. Retail stores have high growth potential in developing countries due to the extensive presence of the middle-income population. Besides, the new wave of expansion through the compact storage setup is likely to boost the demand for water filters in retail stores.


Global Water Filter Market: Regional insights


The global Water Filters market is segregated into five key regions, i.e., North America, Europe, Asia-Pacific, South America, and Rest of the World. Amidst regional segments, Asia-Pacific dominates the global market in terms of Value and is expected to grow tremendously on the backdrop of large untapped semi-urban and rural markets in developing nations during the projection period.  


Brand penetration is comparatively higher in developed countries such as the US and Canada. The residential water filtration unit is seen as a necessity, especially in metros and urban cities due to the increased microbial and chemical pollution in surface water supplies. Increasing recognition of the adverse effects of polluted surface water, along with a decreasing level of drinking water among consumers, has resulted in a substantial shift in their preferences for technology-based domestic water purification systems worldwide and boosting regional water filter market demand.


Competitive landscape


Key players in Water Filter Market include 3M, Honeywell, Pentair Inc., BRITA, AO. Smith Corporation, Evoqua Water Technologies LLC, BSH homes, Kinetico Inc., Best Water Technology, GE Appliances, Eaton Corporation, and other prominent players. Diversified product portfolio and proven channel of distribution are factors responsible for strengthening these companies' roles in the water filters industry. These companies have also adopted various strategies for organic and inorganic growth, such as new product creation, mergers & acquisitions, and expansion, to strengthen their position on the water filter market. New entrants face high entry barriers due to advanced technologies deployed by existing players.


 Recent Developments 


July 2019: Doulton introduces Doulton TASTE Water Filter Bottle-Ceramic water filters that enhance the taste and smell of tap water by removing more than 99.99 percent of contaminants. The ceramic filter candles are designed to retain the naturally present healthy minerals which make the taste of water great while removing contaminants. Doulton ceramic filters are made from 100 % recycled raw materials, which ensures they can be disposed of easily in an environmentally friendly way.


July 2019: Pentair PLC, a water treatment firm signs a partnership deal to acquire Pelican Water Systems, a maker of eco-friendly water softeners, and filter systems. The deal included a US$ 120 million investment designed to extend its global footprints.


Scope of the Report




Years Considered

Historical data – 2016-2018

Base Year – 2019

Forecast – 2020 – 2026

Facts Covered

Revenue in USD Million

Market Coverage

U.S, Canada, Germany, United Kingdom, France, Italy, Japan, South Korea, China, India, Africa, Saudi Arabia and UAE.

Product/Service Segmentation

By Product type, End-user and Sales channel

Key Players

Key players in Water Filter Market include 3M, Honeywell, Pentair Inc., BRITA, A.O. Smith Corporation, Evoqua Water Technologies LLC, BSH homes, Kinetico Inc., Best Water Technology, GE Appliances, Eaton Corporation, and other prominent players.


By Product Type

Ø  Reverse Osmosis

Ø  Ultraviolet

Ø  Gravity

Ø  Sediment

Ø  Water Softener

Ø  Others

By End-user

Ø  Residential

Ø  Commercial

Ø  Industrial

By Sales Channel

Ø  Distributor

Ø  Direct

Ø  Retail

Ø  Online

Ø  Wholesale 

By Region 

Ø  North America

Ø  Europe

Ø  Asia Pacific

Ø  South America

Ø  Middle East & Africa


The objective of the Study:


Ø  To analyze and estimate the Global Water Filter Market size, in terms of value.

Ø  To examine the market segmentation carefully and estimate the market size, in terms of value, based on the region by segmenting the Global Water Filter Market into five regions, namely, North America, Europe, Asia Pacific, Rest of the World, and their leading countries.

Ø   To outline, categorize, and project the Global Water Filter Market based on the Product type, Industry, Sales channel, and Region.

Ø   To examine competitive developments in product type, features, sales channel, and industry within the Global Water Filter Market.

Ø  To highlight market dynamics such as drivers, restraints, opportunities, and challenges and their impact.

Ø  To provide a detailed competitive landscape, including major players, their strategic profiles, and market shares.

Business Questions Answered by the Report


Ø  How will the market drivers, restraints, and opportunities affect the market dynamics?

Ø  What will be the market size in terms of value and volume and market statistics with a detailed classification?

Ø  Which segment dominates the market or region, and which one will be the fastest-growing, and why?

Ø  Who are the key players in the market, and what is their share?

Ø  What is the strategy adopted by key players, and how does it affect the existing and new players?


Customization Scope for the Client


Client satisfaction is our first and last priority, and that is why BlueWeave Consulting offers customization as per the client’s specific needs. The following customization options are available for the report:

Ø  Additional Company Information

Ø  Detail Analysis of five additional companies

Ø  Additional country analysis

Ø  Detailed segment analysis