Report Overview

Increasing demand for protein-rich baby care products, expanding urban population, developing preference for fortified baby food, increased emphasis on infant health, and product innovations could boost the growth of India baby Care Products Market during the forecast period between 2023 and 2029.

India Baby Care Products Market - Industry Trends & Forecast Report, 2029

India baby care products market size was estimated at USD 12.73 billion in 2022. During the forecast period between 2023 and 2029, India baby care products market size is projected to grow at a CAGR of 17.25% reaching a value of USD 38.51 billion by 2029. Increased awareness of newborn health and hygiene across the nation is one of the main factors propelling the baby care products market. Awareness of infants' nutritional needs and general well-being is accelerating the growth of the baby care goods market in India. Product developers are working to create innovative infant care items to suit the growing consumer demand. Rising consumer awareness, rising disposable income, and rapidly expanding online and offline distribution channels throughout the country are driving the India baby care products market.

India Baby Care Products Market - Overview

Baby care items are those made with babies and young children under three in mind. The components in baby care products are often chosen to fulfill the goals of being mild and non-irritating. Baby care items can be divided into five categories: bathing supplies, baby toiletries, baby food & beverages, and baby skin & hair care. A rising number of parents are choosing plant-based and organic baby care products including body washes, diaper creams, and baby wipes due to growing worries about the delicate and sensitive skin of infants. These solutions additionally provide several benefits that help with the treatment of skin allergies, pain, rashes, and other skin-related problems.

Growth Drivers

Changing Demographic Trends

Population growth is broadening the market's potential for expansion. According to World Bank data, the population of India will be 140 crores by 2023, which will have a direct impact on market growth. Also, the growth and expansion of the fast-moving consumer goods industry have a direct impact on the market growth rate.

Increasing Awareness to Influence Market Demand and Supply

Increased awareness about the availability of organic products via both online and offline distribution channels is driving up global demand and supply. Because of the rapid rate of globalization, the market is becoming more crowded with both domestic and international players.

Increasing Adoption of Technology Advancements

Rising adoption of technology advancements in the manufacturing technology is driving further market value growth. An increasing number of technological advancements driven by a desire to reduce production costs and waste, combined with an increase in the acceptance of laundry services accessible via the internet, has ensured a bright future for the market. Also, an increase in strong demand for various end-use industries will boost the market's growth rate. Manufacturers' increasing use of organic ingredients that are beneficial for the physical and mental development of babies in the manufacture of baby care products, as well as manufacturers' increasing investment in advertisements and other promotional campaigns to generate brand awareness, will cushion the market's growth rate. Rising product innovation activities and rising personal disposable income will drive the market's growth rate even higher.

Restraints

Safety Issues in Baby Care Products

A major issue facing the market is the rise in consumer worries about safety and security. Allergies, infections, and contact with chemicals are side effects of counterfeit items that would further slow the market's growth rate. On the other side, it is expected that barriers to market expansion will include high costs associated with research and development capabilities, a lack of adequate infrastructure, and a lack of awareness in developing nations. Throughout the forecast period of 2023–2029, the market is expected to face challenges from an increase in the number of counterfeit items on the market, limited insurance coverage and regulatory compliance, and a lack of sufficient infrastructure in low- and middle-income countries.

Impact of COVID-19 on India Baby Care Products Market

The market for baby care products in India struggled as a result of extended lockdowns and reduced production activity. Market players suffer from decreased sales of baby care products. The market is currently thriving as a consequence of manufacturers' major efforts to enhance the production of baby care goods in response to the growing customer demand. Manufacturers in the India baby care products market may benefit from the growing awareness of safe, healthy, and hygienic infant care products. The development of innovative baby care products by a growing number of market participants in India is helping to meet customers' increasing demand.

India Baby Care Products Market

Segmental Coverage

India Baby Care Products Market - By Type

India baby care products market is divided into Baby Skin Care Products (Baby Massage Oil, Baby Lotions, Creams/Moisturizers, Talcum Powder, and others), Baby Hair Care Products (Baby Shampoo & Conditioner, and Hair Oil), Baby Bath Products (Soaps and Bubble Bath/Shower Gel), Baby Toiletries (Diapers, Baby Wipes, and Baby Fragrances/Perfumes), Baby Food & Beverages (Baby Fruit & Vegetable Juices, Bottled Baby Food, Pureed Baby Food, Baby Food Cereals, Baby Milk Product, and Baby Food Soups) segments. The market would likely continue to be dominated by hair care products and baby toiletries. Baby shampoos, conditioners, washes, and wipes are the most widely used items because they are frequently used on an infant's skin. These solutions are easy to use and offer an effective solution to issues like dryness, infections, and diaper rashes in addition to benefits like instant hydration and rejuvenated skin. The fastest growth is expected in the skincare area. This group includes moisturizers, face creams, powders, and massage oils. Many well-informed parents choose to select items that are good for sensitive skin and have antioxidant, antibacterial, and antifungal characteristics.

The Bubble Bath/Shower Gel segment accounts for a majority of baby bath products and is expected to grow significantly between 2023 and 2029. Body washes are becoming more popular across the country as a result of rapidly growing populations in these areas, which encourages a growing number of consumers to choose baby care products for their infants.

India Baby Care Products Market - By Distribution Channel

On basis of the distribution channel, India baby care products market is split into Online Markets and Offline Channels (Modern Trade, Specialty Stores, and Convenience Store) segments. The offline segment comprising specialty stores accounts to hold a higher market share. These shops offer important advantages to customers, such as a wider variety, reduced pricing, and more exposure for foreign brands, which makes them the perfect place for all customer types to shop for infant care products. Also, the specialty shop segment is expected to grow at the quickest rate between 2023 and 2029. Because of the convenience, wide distribution network, and availability of the same products frequently, some clients prefer to purchase baby supplies from these shops. Also, these shops profit from the appeal of specialty goods including organic, natural, and herbal products. The internet market is expected to expand significantly between 2023 and 2029. Online sales of baby care goods are expected to rise during the forecast period. Well-known e-commerce giants like Amazon and Walmart are among the top online sellers of baby care products.

India Baby Care Products Market - By Region

Geographically, India baby care products market is divided into North India, South India, East India, and West India regions. The UN research estimates that India's population of 1.37 billion will increase by around 270 million people by the year 2050. The adoption of baby care items in the area will be influenced by these indicators. The demand for baby care items is expected to be supported by the expanding infrastructure facilities for retailers.

Competitive Landscape

India baby care products market is fiercely competitive. Major companies in the market include Johnson & Johnson, Procter & Gamble, Nestle, Abbott, Danone, Unilever, Kimberly-Clark, and UPPAbaby. The key strategies used by these market leaders are new product launches, mergers & acquisitions, and alliances. To grow their market share, these companies are also focusing on investing in innovations, collaborations, and expansions.

Recent Developments

• In September 2021 - Personal care Johnson & Johnson launched its new range of ‘Cottontouch” baby care products that include lotion, oil, wash, and cream as it experiences increased demand in the Indian market. The company plans to sell these products through multiple channels such as stores and multi-brand e-commerce platforms, such as Flipkart, Nykaa, Amazon India, BigBasket, and FirtstCry.

Scope of the Report

By Product Type

• Baby Skin Care Products

1. Baby Massage Oil

2. Baby Lotions

3. Creams/Moisturizers

4. Talcum Powder

5. Others

• Baby Hair Care Products

1. Baby Shampoo and Conditioner

2. Hair Oil

• Baby Bath Products

1. Soaps

2. Bubble Bath/Shower Gel

• Baby Toiletries

1. Diapers

2. Baby Wipes

3. Baby Fragrances/Perfumes

• Baby Food & Beverages

1. Baby Fruit & Vegetable Juices

2. Bottled Baby Food

3. Pureed Baby Food

4. Baby Food Cereals

5. Baby Milk Product

6. Baby Food Soups

By Distribution Channel

• Online Markets

• Offline Channels

1. Modern Trade

2. Specialty Stores

3. Convenience Store

By Region

• • North India

  • South India

  • East India

  • West India