Report Overview

The rising disposable income, increasing working women, growing fashion consciousness, and increasing focus on men's grooming are expected to drive the India Beauty and Personal Care Products Market during the forecast period between 2024 and 2030.

India Beauty and Personal Care Products Market – Industry Trends & Forecast Report, 2030

The India Beauty and Personal Care Products Market size was estimated at USD 26.75 billion in 2023. During the forecast period between 2024 and 2030, the India Beauty and Personal Care Products Market size is projected to grow at a CAGR of 8.72% reaching a value of USD 34.19 billion by 2030. A prominent driver of the market is the growing trend towards personalized products, tailored to individual skin and body types, with consumers increasingly willing to invest in premium and masstige categories for effective and safe solutions. The market landscape has been reshaped by brands focusing exclusively on beauty and personal care, capitalizing on specific consumer needs and preferences, thereby achieving higher growth rates, gross margins, and profitability compared to traditional FMCG-led players. Notably, a wave of disruptive brands such as Sugar, Mama Earth, and Kay Beauty has emerged, intensifying competition against established names. E-commerce platforms play a pivotal role in providing consumers with access to these brands, offering a diverse range of specialized solutions from acne management to anti-aging treatments. Consequently, brands are channeling substantial resources into product innovations, research and development programs, and customer insights to deliver targeted and efficacious products to meet evolving consumer demands.

Beauty and Personal Care Products – Overview

The beauty and personal care products include skincare, cosmetics, hair care, fragrances, and grooming items tailored to individual preferences and needs. With a focus on personalized solutions, the market sees a rise in specialized brands catering to diverse demographics and concerns. E-commerce advancements have transformed distribution channels, enabling convenient access to a variety of products online. This dynamic sector thrives on consumer trends, technological innovations, and evolving preferences, driving competition and innovation globally.

India Beauty and Personal Care Products Market

Growth Drivers

Rising Disposable Income

Rising disposable income significantly propels the Beauty and Personal Care Products Market, driven by heightened consumer awareness across India. Urbanization amplifies the inclination towards novel products and regimens, buoyed by widespread exposure to global beauty trends via social media and influencer outreach. Moreover, growing awareness about self-care and aesthetic upkeep prompts greater investments in such products. Concurrently, the expanding affluent populace and enhanced purchasing power foster a surge in demand for cosmetics, skincare solutions, hair care essentials, fragrances, personal hygiene items, and grooming accessories, reflecting a burgeoning market landscape shaped by evolving consumer preferences and economic dynamics.

Increasing Focus on Men's Grooming

Amidst increasing focus on men's grooming in India, demand for grooming products among men is witnessing a notable upsurge. Influenced by celebrity culture and a growing emphasis on enhancing physical appearance, men are increasingly turning to grooming products. Aggressive marketing strategies by manufacturers like Unilever for Fair & Handsome further bolster awareness regarding skincare among males. Additionally, rising concerns about sun exposure-related skin issues are driving the demand for sun protection skincare products tailored for men. With prominent manufacturers expanding their presence in the Indian market, alongside a trend towards unisex beauty products, the men's grooming sector is experiencing robust growth, shaping the landscape of India's beauty and personal care market.

Challenges

High Manufacturing and Marketing Costs

High manufacturing and marketing costs present significant hurdles to the growth of the India Beauty and Personal Care Products Market. These expenses, encompassing rising raw material and labor costs, technology, and promotional activities, impose substantial financial burdens on manufacturers and marketers alike. As a result, companies may struggle to maintain competitive pricing strategies, leading to reduced consumer affordability and market penetration. Moreover, the need for extensive advertising campaigns to differentiate products and capture consumer attention further escalates costs, constraining overall market expansion despite the sector's inherent potential and consumer demand.

Impact of Escalating Geopolitical Tensions on India Beauty and Personal Care Products Market

Geopolitical tensions can have a multifaceted impact on the India Beauty and Personal Care Products Market. Heightened uncertainties, including trade disputes and geopolitical conflicts, disrupt supply chains, leading to potential disruptions in raw material sourcing and manufacturing processes. These disruptions often result in increased production costs, which are ultimately passed on to consumers through higher product prices. Moreover, geopolitical tensions can dampen consumer confidence and spending, leading to subdued demand for non-essential goods like beauty and personal care products. Consequently, the market experiences a slowdown in growth as businesses navigate through the complexities arising from geopolitical instabilities, fostering an environment of cautious expansion and strategic adaptation.

India Beauty and Personal Care Products Market

Segmental Coverage

India Beauty and Personal Care Products Market – By Type

By type, the India Beauty and Personal Care Products Market is bifurcated into Conventional and Organic segments. The organic segment holds a higher share in the India Beauty and Personal Care Products Market by type. The Beauty and Personal Care Products Market in India is booming due to a growing demand for organic compounds offering therapeutic benefits. Ingredients like vitamin C, salicylic acid, niacinamide, and hyaluronic acid are becoming highly popular for their proven effectiveness in skincare. To meet this demand, beauty brands are emphasizing attributes such as "natural," "rich in vitamins," and "Ayurvedic" to appeal to consumers. This shift reflects consumers' increasing interest in transparency and authenticity, leading brands to develop formulations that align with these evolving preferences. Consequently, there is a surge in products tailored to provide effective, natural, and holistic beauty solutions to meet consumer demands.

India Beauty and Personal Care Products Market – By Product Type

Based on product type, the India Beauty and Personal Care Products Market is divided into Baby & Child-specific Products, Bath & Shower, Color Cosmetics, Fragrance, Hair Care, Men’s Grooming, Oral Care, Skin Care, Sun Care, and Others (including Deodorants and Depilatories) segments. The men’s grooming segment holds the highest share in the India Beauty and Personal Care Products Market by product type. Celebrity culture and the desire to enhance physical appearance, especially concerning hair and facial features, are driving forces. Aggressive advertising, particularly by brands like Unilever, increases awareness about skincare among men. Concerns about sun damage also fuel demand for skincare products tailored to men's needs. The expansion of brands such as The Man Company and O3plus further contributes to market growth. Moreover, the shift towards unisex products simplifies the purchasing process for men, fostering positive sales responses and market expansion.

India Beauty and Personal Care Products Market – By Distribution Channel

Based on distribution channel, the India Beauty and Personal Care Products Market is divided into Hypermarkets & Supermarkets, Specialty Stores, E-commerce, and Others segments. The e-commerce segment holds the highest share in the India Beauty and Personal Care Products Market by distribution channel. Online retail is rapidly becoming the primary distribution channel for beauty and personal care items, driven by its convenience, wide product selection, and appealing discounts. As consumers become more budget-conscious due to inflation, they find online offers more attractive. To capitalize on this trend, industry players are enhancing their digital presence by launching digital-first brands and forming partnerships with e-commerce and quick-commerce platforms like Zepto and BigBasket. With Indian consumers increasingly relying on online information and reviews, retail e-commerce offers significant growth potential. Moreover, the growing accessibility of mobile internet, particularly with the advent of 5G services at competitive prices, presents significant opportunities for e-commerce expansion into tier-2 cities and beyond. These factors are expected to drive market growth in the forecast period.

India Beauty and Personal Care Products Market – By Region

Geographically, the India Beauty and Personal Care Products Market is divided into North India, South India, East India, and West India regions. The West India region holds the highest share in the India Beauty and Personal Care Products Market and is expected to maintain its dominance during the forecast period. It can be attributed to several factors such as a burgeoning urban population, rising disposable incomes, and increasing consumer awareness about personal grooming. Additionally, the presence of major metropolitan areas and affluent urban centers in states like Maharashtra and Gujarat further bolster the market's growth in this region, solidifying its leading position in the India Beauty and Personal Care Market.

Competitive Landscape

Major players operating in India Beauty and Personal Care Products Market include Amway India Enterprises, Avon Products Inc., Beiersdorf Ag, Colgate-Palmolive, Dabur Ltd, Godrej Group, Johnson & Johnson, Lakme, L'Oréal SA, Procter & Gamble, Revlon Inc., The Estée Lauder Companies Inc., Unicharm Corp., Unilever PLC, and VLCC Health Care Ltd. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In March 2024 - Nature Spell, a UK-based skincare brand, launched its sustainable product line in India. With over 100 products, including the popular Rosemary Hair Oil and Growth Complex Hair Growth Range, Nature Spell aims to fill the market gap for effective, sustainable, and transparent skincare solutions. Their skincare range, catering to various skin concerns, prioritizes natural ingredients and cruelty-free formulations.

• In November 2023 - Reliance Beauty & Personal Care, a subsidiary of Reliance Retail Ventures, acquired Arvind Beauty Brands Retail, including exclusive rights to LVMH's Sephora in India, for INR 99.02 crore. The agreement allows Reliance to expand Sephora's presence across India's 26 stores in 13 cities.

• In October 2023 - Vellvette Lifestyle Pvt Ltd, owner of Sugar Cosmetics, formed a joint venture with actor Kareena Kapoor Khan for its skincare brand, Quench Botanics. Mrs. Khan joined as a strategic investor and co-owner, leveraging her social media influence to boost the brand's growth. Quench Botanics, focusing on Korean skincare, aims to expand its presence in India.

Scope of the Report

By Type

• Conventional

• Organic

By Product Type

• Baby & Child-specific Products

• Bath & Shower

• Color Cosmetics

• Fragrance

• Hair Care

• Men’s Grooming

• Oral Care

• Skin Care

• Sun Care

• Others (including Deodorants, Depilatories)

By Distribution Channel

• Hypermarkets & Supermarkets

• Specialty Stores

• E-commerce

By Region

• North India

• South India

• East India

• West India