Report Overview

An increasing level of disposable income and rising popularity of beauty and personal care are projected to propel the expansion of the India hair removal appliances market during the forecast period between 2023 and 2029.

India Hair Removal Appliances Market - Industry Trends & Forecast Report, 2029

India hair removal appliances market size was estimated at USD 154.7 million in 2022. During the forecast period between 2023 and 2029, the size of India hair removal appliances market is projected to grow at a CAGR of 5.5% reaching a value of USD 224.5 million by 2029. Major growth drivers for the India hair removal appliances market include rapid urbanization, rising disposable income, changing beauty standards, and a growing emphasis on personal grooming. With rising disposable incomes among urban consumers, there is an expected surge in the adoption of hair removal appliances for convenient and effective personal care. Technological advancements in the sector, including innovations in pain reduction features and enhanced epilation techniques, are projected to further augment market expansion. As online retail channels gain prominence, providing a platform for a diverse range of products, the market is expected to experience an additional boost. In line with these trends, the India hair removal appliances market is expected for continuous advancement, offering consumers a variety of options to achieve their desired grooming outcomes.

India Hair Removal Appliances Market – Overview

India hair removal appliances market pertains to the industry segment centered around products designed to eliminate body hair, commonly referred to as depilation. Hair removal encompasses the intentional removal of body hair, driven by factors including medical, aesthetic, hygienic, religious, or cultural considerations. This practice employs various tools such as laser devices, creams, razors, and others. Notably, technological advancements have introduced an array of options, including Intense Pulse Light (IPL) and laser-based devices, prompting individuals to explore diverse hair removal techniques. The market's expansion is underpinned by several key factors. Heightened emphasis on personal appearance, the dynamic evolution of beauty standards, and a growing demand for laser hair removal treatments collectively contribute to propelling the hair removal devices market. Also, the widespread availability of advanced hair removal appliances through both brick-and-mortar retail outlets and online platforms, coupled with the increasing adoption of such devices for home use, are expected to be pivotal in driving the market's growth trajectory.

India Hair Removal Appliances Market

Growth Drivers

Rising Popularity of Beauty and Personal Care

The surge in beauty and personal care's popularity acts as a pivotal driver for the India hair removal appliances market. This trend, fueled by youth-driven demand, augmented disposable incomes, flourishing e-commerce, and a pronounced shift towards personal grooming, is actively attracting brands like The Body Shop. With ambitions to amplify its Indian presence by 2025, The Body Shop is targeting 300 stores across new cities, doubling its business. E-commerce sales have soared by nearly 110% since 2019, with the momentum expected to persist. This trend harmonizes with India's envisaged beauty market expansion, projected to exceed USD 31 million by 2027. This projection is substantiated by escalating incomes and the escalating importance placed on appearance, as highlighted by expert market research.

Restraints

Price Sensitivity

The growth of the India hair removal appliances market is hindered by price sensitivity among consumers. Despite the increasing demand for hair removal solutions, many consumers are cautious about their spending on these products due to various economic factors. This price sensitivity impacts the adoption of premium or higher-priced hair removal appliances. As a result, market players need to strategize and innovate to offer products that balance quality, performance, and affordability to address the diverse consumer segments and stimulate market growth.

Impact of COVID-19 on India Hair Removal Appliances Market

Covid-19 pandemic had a positive impact on the India hair removal appliances market. Temporary store closures disrupted supply chains, and economic uncertainties led to a dip in consumer spending. With safety concerns and lockdown measures, at-home grooming gained prominence, benefiting sales of hair removal appliances. Online channels became vital, compensating for offline losses. Consumers' limited disposable incomes and changing priorities affected purchasing behavior, leading to a shift towards essential products. Despite challenges, the market displayed resilience by adapting to changing consumer habits and emphasizing affordability. The pandemic underscored the importance of e-commerce, hygiene-focused products, and adaptable marketing strategies in the market.

India Hair Removal Appliances Market

Segmental Coverage

India Hair Removal Appliances Market – By Product Type

By product type, the India hair removal appliances market is divided into Electric Shavers, Epilators, Waxing & Depilatory Products, Laser & IPL Devices, and Razors & Blades segments. The laser & IPL devices segment held the highest share in the India hair removal appliances market by product type. This prominence is attributed to their rapid treatment results, safety across diverse skin tones and hair colors, and minimization of treatment discomfort. The intense pulse light devices are in demand for their growing utilization as home-use devices. Although these systems offer multiple wavelengths, rendering them suitable for various skin tones, their efficacy is relatively lower compared to laser devices. Meanwhile, waxing and depilatory products segment is expected to witness fastest growth rate during the forecast period. This prominence can be attributed to the segment's effectiveness, ease of use, and affordability. Waxing and depilatory products offer a convenient at-home hair removal solution that appeals to a broad consumer base. As a result, this segment holds a significant position in shaping the hair removal preferences of Indian consumers.

India Hair Removal Appliances Market – By Technology

Based on technology, the India hair removal appliances market is divided into Traditional/Manual, Electric/Powered, and Laser & IPL Technology segments.

India Hair Removal Appliances Market – By Application

Based on application, the India hair removal appliances market is bifurcated into Dermatology Clinics and Beauty & Skin Care Centers segments. The beauty & skin care centers segment held a higher market share by application due to its role as a professional and reliable destination for various hair removal treatments. These centers offer specialized expertise, advanced equipment, and a range of options, including laser and IPL treatments. Consumers often prefer these establishments for their expertise in achieving effective and safe hair removal outcomes, tailored to individual needs. Moreover, the growing beauty-conscious population seeks trusted solutions, driving the demand for such centers and contributing to their higher market share within the India hair removal appliances market.

India Hair Removal Appliances Market – By Region

Regionally, the India hair removal appliances market is divided into North India, South India, East India, and West India. North India holds the highest market share during the forecast period. This prominence is often attributed to factors such as higher population density, urbanization, and consumer awareness in the region. Additionally, North India typically encompasses major metropolitan areas where beauty and personal grooming trends are more pronounced, contributing to the elevated demand for hair removal appliances in this region.

Competitive Landscape

Major players operating in the India hair removal appliances market include Philips, Panasonic, Braun, Veet (Reckitt Benckiser), Remington, Syska, Havells, Kemei, Nova, Innova, PANACHE, Gillette, Emjoi, Conair, and Vega. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In February 2022 - Gillette India Ltd, a leading FMCG company, introduced the marketing and sales of the Braun personal grooming brand in India. The launch of Braun in India expanded the company's product offerings to include a variety of male and female grooming products, such as electric shavers, trimmers, epilators, Intense Pulse Light hair removal devices, and hair care tools. Braun, a subsidiary of Procter & Gamble, originated in Germany in 1921, specializing in electric grooming appliances. Previously imported through a distributor, Braun will now be directly marketed and sold by a P&G India entity, with a localized approach to Indian consumers. The brand's products will be available on e-commerce platforms, capitalizing on the growing demand for at-home grooming due to mobility restrictions. Gillette India aims to cater to the evolving grooming needs of Indian consumers through this strategic expansion.

Scope of the Report

By Product Type

• Electric Shavers

• Epilators

• Waxing & Depilatory Products

• Laser & IPL Devices

• Razors & Blades

By Technology

• Traditional/Manual

• Electric/Powered

• Laser & IPL Technology

By Application

• Dermatology Clinics

• Beauty & Skin Care Centers

By Region

• North India

• South India

• East India

• West India