UAE Cosmetic Market, By Product Type (Facial Makeup Products, Eye Makeup Products, Lip and Nail Makeup Products, Hair Colors, Hair Styling Products), By Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Online Stores, Online Retail Stores), By Emirates (Dubai, Abu Dhabi, Sharjah, Umm Al Quwain, Ras Al Khaimah, Fujairah, Ajman) Trend Analysis, Competitive Market Share & Forecast, 2017-2027
- Published Date: September 2021
- Report ID: BWC2188
- Available Format: PDF
- Page: 112
Report OverviewUAE cosmetics market is showing lucrative growth due to changing consumer preferences for organic and vegan cosmetic products, the launch of a broad range of products to suit various skin types and color needs, and an increase in disposable income.
UAE cosmetic market is likely to grow at a CAGR of 4.1% in the forecast period. The market is showing lucrative growth due to changing consumer preferences for organic and vegan cosmetic products, the launch of a broad range of products to suit various skin types and color needs, and an increase in disposable income, which allows them to spend more on their appearance and aesthetics. Additionally, women's increasing participation in the workforce is a significant driver of UAE cosmetics market development.
UAE Cosmetics Market- Overview
Cosmetics are personal and skin care products which improve the physical appearance of the skin as well as are used for enhancing certain parts of the face of the body. They are mainly used for cleaning, improving or changing the complexion, skin, hair, nails, or teeth. A wide range of cosmetics is available in the market to cater to different needs, such as skin-care creams, eye makeup, lipsticks, nail polishes, lotions, powders, hair colorants, and sprays. Skincare is experiencing exponential development and dominance in the UAE, and therefore, the UAE cosmetics market is witnessing healthy growth. The beauty business in the UAE is becoming more consumer-friendly, with customers demanding organic and ethically sourced cosmetics, thereby driving market growth.
UAE Cosmetics Market Forecast and Trends
Availability and Launch of Wide Range of Products
To cater to the needs of wide demographics, the cosmetics brands are launching a wide range of products that offer beautification as well as skincare. The demand for organic and natural skincare products has witnessed a significant surge. As a result, all the brands are now jumping on the bandwagon and are flourishing the market with their own organic and natural products. The companies are also launching halal to meet the UAE standards regarding halal products as well as vegan cosmetics products to exploit the growing trend in the region. These factors are expected to drive the market in the forecast period.
Changing Consumer Preferences and Trends
Consumer preferences are constantly changing and the trends regarding beauty products are also updating. The UAE population likes to keep themselves updated with these changing trends and therefore their needs and demand in cosmetic products are propelling the growth of UAE cosmetics market. For instance, with the South Korean culture gaining popularity among the UAE masses, especially among women, the demand for cosmetics products pertaining to coral makeup witnessed significant growth. Such trends are anticipated to propel market growth in the forecast period.
High Cost of Cosmetics Products in the UAE
According to a report, the UAE is said to be the most expensive country with the prices several fold higher than other countries. For instance, the average cost of MAC Matte lipstick costs around USD 19 in the United States, while it costs USD 26 in the UAE, according to Cosmetify. Such difference in price is expected to hinder the market growth in the long run with the emergence of online cosmetics portals, which will offer cosmetics at the price level all over the world.
Impact of COVID-19 on UAE Cosmetics Market
The UAE cosmetics market was severely affected by the unprecedented COVID-19 pandemic. As a result of the lockdown, the demand for cosmetics dropped dramatically, as people were forced to work remotely to adhere to social distancing norms. As consumer behavior changed, home-care remedies replaced cosmetics products, which caused the market to decline. Although the lockdown has been lifted and retail outlets and specialty stores have started functioning, experts claim that the cosmetics market in UAE will take quite some time to recover from this slump and reach its pre-COVID levels.
UAE Cosmetics Market - By Product Type
Based on product types, the UAE cosmetics market is segmented into facial makeup products, eye makeup products, lip and nail makeup products, hair colors, and hair styling products. Among these segments, facial makeup products hold the largest market share because of the high prominence of skincare issues among consumers in the region. Facial makeup products such as foundation, concealer, primer, etc., are widely used for hiding skin issues such as blemishes, hyper pigmentation, inflammation, dark circles, etc. However, eye makeup also covers a substantial share of the UAE cosmetics market.
UAE Cosmetics Market - By Distribution Channel
Based on distribution channels, the UAE cosmetics market is segmented into hypermarkets/supermarkets, specialty stores, online stores, online retail stores. The specialty stores account for the largest market share because of a wide range of genuine products of various brands available in such stores. Moreover, specialty stores also let their customers inspect and check the beauty products before buying, which helps them choose the best-suited products for their skin. However, on the other hand, online stores are likely to witness the highest surge in the market with the emergence of various online cosmetics portals.
UAE Cosmetics Market - Regional Insights
Geographically, the UAE cosmetics market is segmented into Dubai, Abu Dhabi, Sharjah, Umm Al Quwain, Ras Al Khaimah, Fujairah, and Ajman. Dubai dominates the UAE cosmetics market with the highest working population in this region and higher living standards. Workplaces in Dubai are increasingly dominated by women. As more and more Emirati women enter the workplace and gain positions of power, the cosmetic market in the UAE is growing rapidly.On the other hand, a substantial portion of the market is covered by Abu Dhabi, which is also growing rapidly. The growing working-class population in these regions is also contributing to the growth of the cosmetics market.
The market players in the UAE cosmetics market are Huda Beauty, Anastasia Beverly Hills, Shirley Conlon Organics, The Estée Lauder Companies Inc., Shiseido Company, Unilever PLC, Herbal Essentials, Hammamii, Reine Michi Beauty, The Camel Soap Factory, and other prominent players.
UAE cosmetics market is highly concentrated with the presence of leading cosmetics manufacturers. The market players focus on offering a wide range of cosmetics products for various skin types and tones. Additionally, major brands are investing in innovative product development to lure customers. For example, many cosmetics companies have now re-aligned with the ongoing pandemic and altered course. They are now aiming at developing cosmetics that support mask wear, among other things. The brands also offer attractive deals and discounts to loyal and premium customers to gain brand loyalty. Also, the prominent companies often adopt competitive strategies like mergers, acquisitions, collaborations, partnerships, etc., to generate brand awareness and increase their product penetration in the market. Last but not least, in addition to cosmetics brands’ omnichannel collaborations, influencer marketing will continue to bring cosmetics brands great value.
- In August 2021, Multiplex International LLC, a leading FMCG and beauty distributor company, announced the opening of another Glam Beaute brick-and-mortar store in UAE, which will offer a wide range of beauty and wellness brands at affordable prices.
- In May 2021, Cosmo Cosmetics, a UAE-based organic and natural cosmetics brand, announced to have opened their new online portal, which will offer easy access to their wide range of healthy, sustainable, and cruelty-free products.
Scope of the Report
Historical data – 2017-2020
Base Year – 2020
Forecast – 2021 – 2027
Revenue in USD Million
Dubai, Abu Dhabi, Sharjah, Umm Al Quwain, Ras Al Khaimah, Fujairah, and Ajman
By Product Type, By Distribution Channel, By Emirates
Huda Beauty, Anastasia Beverly Hills, Shirley Conlon Organics, The Estée Lauder Companies Inc., Shiseido Company, Unilever PLC, Herbal Essentials, Hammamii, Reine Michi Beauty, The Camel Soap Factory, and other prominent players.
By Product Type
- Facial Makeup Products
- Eye Makeup Products
- Lip and Nail Makeup Products
- Hair Colors
- Hair Styling Products
By Distribution Channel
- Specialty Stores
- Online Stores
- Online Retail Stores
- Abu Dhabi
- Umm Al Quwain
- Ras Al Khaimah
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