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India Mead Beverage Market
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India Mead Beverage Market

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India Mead Beverage Market, By Type (Traditional Mead, Fruit Mead); By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Sales Channels); By Region (North India, South India, East India, West India), Trend Analysis, Competitive Landscape & Forecast, 2019–2030

  • Published Date: June 2024
  • Report ID: BWC24418
  • Available Format: PDF
  • Page: 200

Report Overview

The growing interest in craft beverages, rising disposable income, and an increasing number of innovations in flavors are expected to drive the India Mead Beverage Market during the forecast period between 2024 and 2030.

India Mead Beverage Market – Industry Trends & Forecast Report, 2030

The India Mead Beverage Market size was estimated at USD 57.14 million in 2023. During the forecast period between 2024 and 2030, the India Mead Beverage Market size is projected to grow at a CAGR of 4.76% reaching a value of USD 74.55 million by 2030. A prominent driver of the market is the growing interest in craft beverages. The India Mead Beverage Market, though young, is showing promise. Consumer awareness is rising, with mead gaining recognition as a distinct beverage category separate from honey wine or beer. This variety appeals to adventurous drinkers seeking new flavor profiles, and mead's potential for sustainable production resonates with eco-conscious consumers. These trends align perfectly with India's growing craft beverage market, where consumers are increasingly opting for high-quality, small-batch products with unique flavor experiences, over just price.

India Mead Beverage Market

Mead Beverage – Overview

Mead, also known as honey wine or the drink of the gods, is produced by fermenting honey with various ingredients including fruits, water, spices, and grains. Mead beverage comes in different sweetness levels, ranging from dry to sweet. Honey wine is nutritious, containing high levels of protein, minerals, antioxidants, and vitamins. The growing urban population across India is largely driving the increased demand for mead beverages.

India Mead Beverage Market

Growth Drivers

Growing Interest in Craft Beverages

Mead, an ancient honey-based alcoholic beverage, is experiencing a renaissance in India with a focus on sustainability and innovative flavors. Cerana Meads and Moonshine Meadery are at the forefront, introducing unique variants like jamun melomel, pomegranate melomel, and pyment. Cerana meads emphasizes using local fruits and honey, while Moonshine experiments with flavors like grilled pineapple and guava-chilli. The founders' dedication to sustainable beekeeping and diverse flavor profiles highlights the innovative approaches transforming mead into a popular craft beverage. This trend caters to the growing curiosity of the 25–40 age demographic seeking new and homegrown craft drink experiences.

Challenges

High Price Point

The high price point of mead is a significant barrier to its growth in the Indian market. Despite the increasing interest in this ancient beverage, the cost of production, driven by quality ingredients and sustainable practices, results in higher retail prices. This restricts wider consumer adoption, particularly among price-sensitive segments, limiting the expansion of Mead Beverage Market in India.

Impact of Escalating Geopolitical Tensions on India Mead Beverage Market

Geopolitical tensions can have a multifaceted impact on the India Mead Beverage Market by disrupting supply chains and increasing costs for key ingredients like honey and exotic fruits. Import restrictions and trade barriers can limit access to high-quality raw materials, leading to higher production costs and, consequently, retail prices. Additionally, geopolitical instability can affect consumer spending power and market confidence, further restraining growth. Brands may face challenges in maintaining consistent quality and pricing, potentially hindering the market's expansion and consumer adoption. These factors collectively pose significant obstacles to the growth of the mead beverage market in India.

India Mead Beverage Market

Segmental Coverage

India Mead Beverage Market – By Type

By type, the India Mead Beverage Market is bifurcated into Traditional Mead and Fruit Mead segments. The fruit mead segment holds a higher share in the India Mead Beverage Market by type. Fruit-based mead, developed primarily in the 20th century, is an emerging product category in the mead beverage industry. Leading players are focusing on launching these meads to attract millennials, who are significant consumers in the alcohol market. New entrants are also introducing innovative and enticing flavors such as apple cider, coffee, chocolate orange, bourbon oaked apple, guava chili, mango chili, Christmas apple pie, Thai ginger and kaffir lime, and grilled pineapple. With numerous local producers entering the market, the fruit-based mead segment is expected to dominate during the forecast period.

India Mead Beverage Market Share

India Mead Beverage Market – By Distribution Channel

Based on distribution channel, the India Mead Beverage Market is divided into Supermarkets/Hypermarkets, Specialty Stores, and Online Sales Channels segments. The specialty stores segment holds the highest share in the India Mead Beverage Market by distribution channel. Specialty stores provide a curated selection of premium and niche products, attracting consumers seeking unique and high-quality meads. The knowledgeable staff and exclusive offerings enhance the shopping experience, making specialty stores the preferred choice for discerning customers. Additionally, these stores often host tasting events and provide educational resources, further driving consumer interest and sales. As a result, specialty stores hold the highest market share, catering to a growing demand for distinctive and artisanal mead beverages in India.

India Mead Beverage Market Size

India Mead Beverage Market – By Region

Geographically, the India Mead Beverage Market is divided into North India, South India, East India, and West India regions. The western region of India holds a major share and is also expected to maintain its dominance in the Mead Beverage Market in the country.

Competitive Landscape

Major players operating in India Mead Beverage Market include Moonshine Meadery, Cerana Meads, Portside, Arka, Salud Viking, Stump Meads, No Label, and Bored Beverages. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

  • In February 2024 - Salud Viking, India's premier 100% Indian mead, entered the Kerala market with its innovative ready-to-drink (RTD) line. Combining pure honey and natural ingredients, it is said to offer a unique carbonated wine experience. With a distinct IPA-style flavor, packaged in a premium 375ml bottle, Salud Viking targets the rising demand for convenient yet flavorful beverages.

Scope of the Report

Attributes

Details

Years Considered

Historical Data – 2019–2030

Base Year – 2023

Estimated Year – 2024

Forecast Period – 2024–2030

Facts Covered

Revenue in USD Million

Market Coverage

India 

Product/ Service Segmentation

Type, Distribution Channel, Region

Key Players

Moonshine Meadery, Cerana Meads, Portside, Arka, Salud Viking, Stump Meads, No Label, Bored Beverages

 

By Type

  • Traditional Mead

  • Fruit Mead

By Distribution Channel

  • Supermarkets/Hypermarkets

  • Specialty Stores

  • Online Sales Channels

By Region

  • North India

  • South India

  • East India

  • West India

  1. Research Framework
    1. Research Objective
    2. Product Overview
    3. Market Segmentation
  2. Executive Summary
  3. India Mead Beverage Market Insights
    1. Industry Value Chain Analysis
    2. DROC Analysis
      1. Growth Drivers
        1. Growing Interest in Craft Beverages
        2. Rising Disposable Income
        3. Increasing Innovation in Flavors
      2. Restraints
        1. Limited Awareness
        2. High Price Point
      3. Opportunity
        1. Increasing E-commerce Growth
        2. Focus on Premiumization
        3. Tourism and Hospitality
      4. Challenges
        1. Lack of Distribution Channels
        2. Competition from Established Players
    3. Technological Advancements/Recent Developments
    4. Regulatory Framework
    5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
  4. India Mead Beverage Market: Pricing Analysis
  5. India Mead Beverage Market: Marketing Strategies
  6. India Mead Beverage Market Overview
    1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Type
        1. Traditional Mead
        2. Fruit Mead
      2. By Distribution Channel
        1. Supermarkets/Hypermarkets
        2. Specialty Stores
        3. Online Sales Channels
        4. Others
      3. By Region
        1. North India
        2. South India
        3. East India
        4. West India
  7. North India Mead Beverage Market
    1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Type
      2. By Distribution Channel
  8. South India Mead Beverage Market
    1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Type
      2. By Distribution Channel
  9. East India Mead Beverage Market
    1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Type
      2. By Distribution Channel
  10. West India Mead Beverage Market
    1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Type
      2. By Distribution Channel
  11. India Mead Beverage Market: Import & Export
  12. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. India Mead Beverage Company Market Share Analysis, 2023
    3. Competitive Benchmarking, By Operation Channel Parameters
    4. Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)
  13. Impact of Escalating Geopolitical Tensions on India Mead Beverage Market
  14. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
    1. Moonshine Meadery
    2. Cerana Meads
    3. Portside
    4. Arka
    5. Salud Viking
    6. Stump Meads
    7. No Label
    8. Bored Beverages
    9. Other Prominent Players
  15. Key Strategic Recommendations
  16. Research Methodology
    1. Qualitative Research
      1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5. Assumption & Limitation

*Financial information of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

 

List of Figures

 

Figure 1       India Mead Beverage Market Segmentation

Figure 2       India Mead Beverage Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2023

Figure 4       India Mead Beverage Market Size, By Value (USD Million), 2019–2030

Figure 5       India Mead Beverage Market Share, By Type, By Value (USD Million) 2019–2030

Figure 6       India Mead Beverage Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Figure 7       India Mead Beverage Market Share, By Region, By Value (USD Million) 2019–2030

Figure 8       North India Mead Beverage Market Size, By Value (USD Million), 2019–2030

Figure 9       North India Mead Beverage Market Share, By Type, By Value (USD Million) 2019–2030

Figure 10     North India Mead Beverage Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Figure 11     South India Mead Beverage Market Size, By Value (USD Million), 2019–2030

Figure 12     South India Mead Beverage Market Share, By Type, By Value (USD Million) 2019–2030

Figure 13     South India Mead Beverage Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Figure 14     East India Mead Beverage Market Size, By Value (USD Million), 2019–2030

Figure 15     East India Mead Beverage Market Share, By Type, By Value (USD Million) 2019–2030

Figure 16     East India Mead Beverage Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Figure 17     West India Mead Beverage Market Size, By Value (USD Million), 2019–2030

Figure 18     West India Mead Beverage Market Share, By Type, By Value (USD Million) 2019–2030

Figure 19     West India Mead Beverage Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

 

List of Tables    

  

Table 1        India Mead Beverage Market Size, By Value (USD Million), 2019–2030

Table 2        India Mead Beverage Market Share, By Type, By Value (USD Million) 2019–2030

Table 3        India Mead Beverage Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Table 4        India Mead Beverage Market Share, By Region, By Value (USD Million) 2019–2030

Table 5        North India Mead Beverage Market Size, By Value (USD Million), 2019–2030

Table 6        North India Mead Beverage Market Share, By Type, By Value (USD Million) 2019–2030

Table 7        North India Mead Beverage Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Table 8        South India Mead Beverage Market Size, By Value (USD Million), 2019–2030

Table 9        South India Mead Beverage Market Share, By Type, By Value (USD Million) 2019–2030

Table 10      South India Mead Beverage Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Table 11      East India Mead Beverage Market Size, By Value (USD Million), 2019–2030

Table 12      East India Mead Beverage Market Share, By Type, By Value (USD Million) 2019–2030

Table 13      East India Mead Beverage Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Table 14      West India Mead Beverage Market Size, By Value (USD Million), 2019–2030

Table 15      West India Mead Beverage Market Share, By Type, By Value (USD Million) 2019–2030

Table 16      West India Mead Beverage Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Table 17    Moonshine Meadery Company Overview

Table 18    Moonshine Meadery Financial Overview

Table 19    Cerana Meads Company Overview

Table 20    Cerana Meads Financial Overview

Table 21    Portside Company Overview

Table 22    Portside Financial Overview

Table 23    Arka Company Overview

Table 24    Arka Financial Overview

Table 25    Salud Viking Company Overview

Table 26    Salud Viking Financial Overview

Table 27    Stump Meads Company Overview

Table 28    Stump Meads Financial Overview

Table 29    No Label Company Overview

Table 30    No Label Financial Overview

Table 31    Bored Beverages Company Overview

Table 32    Bored Beverages Financial Overview
 

Market Segmentation

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Frequently Asked Questions (FAQs):

Ans: The India Mead Beverage Market size by value was estimated at USD 57.14 million in 2023.
Ans: The India Mead Beverage Market by value is expected to grow at a CAGR of 4.76% during the forecast period between 2024 and 2030.
Ans: The India Mead Beverage Market size is forecast to reach a value of USD 74.55 million by 2030.
Ans: The growth of the India Mead Beverage Market is primarily driven by the growing interest in craft beverages, rising disposable income, and increasing innovation in flavors.
Ans: The fruit mead segment holds a major share in the India Mead Beverage Market by type.
Ans: The specialty stores segment holds a major share in the India Mead Beverage Market by distribution channel.
Ans: West India is expected to grow at the fastest CAGR in the India Mead Beverage Market during the forecast period between 2024 and 2030.