Report Overview

India Media and Entertainment Market – Industry Trends & Forecast Report, 2031

India Media and Entertainment Market size was estimated at USD 29.89 billion in 2024. During the forecast period from 2025 to 2031, India Media and Entertainment Market size is projected to grow at a CAGR of 8.58%, reaching a value of USD 53.19 billion by 2031. The expansion of India Media and Entertainment Market is driven by rapid digitalization, increasing smartphone and internet penetration, and affordable data plans. A young, tech-savvy population fuels demand for OTT platforms, mobile gaming, and social media content. Rising disposable incomes and urbanization boost consumption across television, film, and digital media. Government initiatives supporting FDI and digital infrastructure further accelerate growth. Additionally, regional content expansion, AI-powered personalization, and immersive technologies like AR/VR are reshaping consumer experiences and opening new monetization avenues for creators and platforms.

Media and Entertainment – Overview

Media and Entertainment industry is a dynamic, fast-growing sector fueled by digital transformation, rising internet penetration, and mobile-first consumption. Key segments like OTT, online gaming, animation, and digital advertising are expanding rapidly, supported by favorable government policies and a youthful, tech-savvy population. With affordable data and increasing demand for personalized content, India is emerging as a global creative powerhouse.

India Media and Entertainment Market 

Growth Drivers

Growth in Subscription-based and On-Demand Models

India Media and Entertainment sector is witnessing robust growth in subscription-based and on-demand models, driven by rising internet penetration, affordable data, and a mobile-first audience. OTT platforms, digital publishing, and premium content services are gaining traction among urban and rural consumers alike. With over 78 crore internet users and increasing smartphone adoption, personalized, ad-free experiences are reshaping viewer habits. This shift is further accelerated by AI-driven recommendations and flexible pricing strategies across streaming and digital media platforms.

Challenges

Decline in Traditional Media Revenues

Declining revenues for traditional media could affect the growth of India Media and Entertainment Market India’s traditional media segment is facing a steady decline in revenues, due to shifting consumer preferences toward digital platforms. Television and print media have seen reduced advertising and subscription income, with Pay TV households projected to drop from 111 million in 2024 to 95 million by 2027. The rise of connected TVs and OTT services has diverted viewership and ad spending, while digital media now commands over half of total advertising revenues.

Impact of Escalating Geopolitical Tensions on India Media and Entertainment Market 

Escalating geopolitical tensions have disrupted India Media and Entertainment Market, particularly affecting film production and theatrical releases. Border conflicts and diplomatic strains have led to postponed launches, delayed promotions, and reduced investor confidence, with potential losses estimated at INR 150–200 crore. Trade restrictions and economic uncertainty also impact advertising budgets and content distribution. Additionally, strained international relations may limit cross-border collaborations and content exports, forcing producers to pivot toward digital platforms and domestic audiences for stability and growth.

India Media and Entertainment Market 

Segmental Coverage

India Media and Entertainment Market – By Television

India Media and Entertainment Market by television is divided into Broadcast TV, Cable TV, and Direct-to-Home (DTH) segments. The broadcast television remains the largest segment in India Media and Entertainment Market by television. As of 2025, TV reaches over 210 million households and engages nearly 900 million viewers, making it the most influential medium. Around 169 million homes are connected via Cable or DTH services, but Broadcast TV, including Free-to-Air channels like DD FreeDish, continues to dominate rural and lower-income markets. Despite digital growth, TV maintains high daily engagement, averaging 3 hours 34 minutes per viewer, and strong advertiser interest due to its unmatched reach and family-oriented content consumption.

India Media and Entertainment Market – By Digital Media

Based on digital media, India Media and Entertainment Market is divided into Over the Top (OTT) Platforms, Social Media Content, and Online News & Publishing segments. The OTT platforms segment holds the largest market share of India Media and Entertainment Market by digital media. Among OTT platforms, social media content, and online news and publishing, OTT leads the pack with rapid growth driven by mobile-first consumption, regional content, and subscription models. The surge in digital advertising and evolving viewer habits has propelled OTT to dominate, reshaping how Indians consume entertainment and marking a significant shift from traditional formats.

India Media and Entertainment Market – By Gaming & Animation

By gaming & animation, India Media and Entertainment Market is divided into Online Gaming, Mobile Gaming, and Animation & Visual Effects (VFX) segments. The mobile gaming segment is the largest in Indi Media and Entertainment Market. With over 590 million users and 82% of smartphone owners playing weekly, mobile gaming generated UYSD 3.1 billion in FY24 alone. Fueled by affordable data, regional content, and in-app monetization, it’s projected to reach USD 7.5 billion by FY29. Midcore games saw a 53% revenue surge, reflecting deeper engagement. While Animation & VFX is gaining global traction, its domestic share remains smaller. Mobile gaming’s accessibility and scale make it the dominant force in India’s digital entertainment landscape.

India Media and Entertainment Market – By Region

Geographically, India Media and Entertainment Market is divided into East India, West India, South India, and North India. South India stands out as the leading region in India Media and Entertainment Market. It hosts thriving film industries like Tollywood (Telugu) and Kollywood (Tamil), massive regional TV networks, and rapidly growing OTT platforms. With high content production, strong regional language penetration, and a loyal audience base, South India drives a significant share of national media revenues, making it the most dominant force in India’s regional entertainment landscape.

Competitive Landscape

Major companies operating in India Media and Entertainment Market include Walt Disney India, Sony Pictures Networks India, Zee Entertainment Enterprises Ltd., Viacom18 Media Pvt Ltd, PVR Cinemas, Times Group, Amazon Prime Video India, Netflix India, News Corporation India, Discovery Communications India, and Sun TV Network. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Television

• Broadcast TV

• Cable TV

• Direct to Home (DTH) 

By Digital Media

• Over the Top (OTT) Platforms

• Social Media Content

• Online News & Publishing 

By Gaming and Animation

• Online Gaming

• Mobile Gaming

• Animation & Visual Effects (VFX) 

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. India Media and Entertainment Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Surge in Digital Advertising and OTT Platforms
         2. Expanding Smartphone and Internet Penetration
         3. Rise of Regional and Local Language Content              
      2. Restraints
         1. Decline in Traditional Media Revenues
         2. Regulatory Uncertainty and Content Restrictions
         3. Overdependence on Advertising Revenue 
      3. Opportunities
         1. Growth in Subscription-Based and On-Demand Models
         2. Export Potential of Indian Content Globally       
      4. Challenges
         1. Navigating Complex Regulatory Frameworks
         2. Talent Shortage in Digital and Tech-Driven Roles   
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. India Media and Entertainment Market: Marketing Strategies
5. India Media and Entertainment Market: Pricing Analysis
6. India Media and Entertainment Market Overview
   1. Market Size & Forecast, 2019–2031
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Television
         1. Broadcast TV
         2. Cable TV
         3. Direct to Home (DTH)  
      2. By Digital Media
         1. Over the Top (OTT) Platforms
         2. Social Media Content
         3. Online News & Publishing  
      3. By Gaming and Animation
         1. Online Gaming
         2. Mobile Gaming
         3. Animation & Visual Effects (VFX)
      4. By Region
         1. East India
         2. West India
         3. South India
         4. North India
7. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. Nigeria Insurance Company Market Share Analysis, 2024
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
8. Impact of Escalating Geopolitical Tensions on India Media and Entertainment Market
9. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
   1. Walt Disney India
   2. Sony Pictures Networks India
   3. Zee Entertainment Enterprises Ltd
   4. Viacom18 Media Pvt Ltd
   5. PVR Cinemas
   6. Times Group
   7. Amazon Prime Video India
   8. Netflix India
   9. News Corporation India
   10. Discovery Communications India
   11. Sun TV Network
   12. Other Prominent Players   
10. Key Strategic Recommendations
11. Research Methodology
    1. Qualitative Research
       1.  Primary & Secondary Research
    2.   Quantitative Research
    3.   Market Breakdown & Data Triangulation
       1.  Secondary Research
       2.  Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5.   Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

List of Figures

Figure 1       India Media and Entertainment Market Segmentation

Figure 2       India Media and Entertainment Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2024

Figure 4       India Media and Entertainment Market Size, By Value (USD Billion), 2019–2031

Figure 5       India Media and Entertainment Market Share, By Television, By Value, 2019–2031

Figure 6       India Media and Entertainment Market Share, By Digital Media, By Value, 2019–2031

Figure 7       India Media and Entertainment Market Share, By Gaming and Animation, By Value, 2019–2031

Figure 6       India Media and Entertainment Market Share, By Gaming and Animation, By Region, 2019–2031

List of Tables

Table 1         India Media and Entertainment Market Size, By Value (USD Billion), 2019–2031

Table 2         India Media and Entertainment Market Size, By Television, By Value, 2019–2031

Table 3         India Media and Entertainment Market Size, By Digital Media, By Value, 2019–2031

Table 4         India Media and Entertainment Market Size, By Gaming and Animation, By Value, 2019–2031

Table 5         India Media and Entertainment Market Size, By Region, By Value, 2019–2031

Table 6 Walt Disney India Company Overview

Table 7 Walt Disney India Financial Overview

Table 8 Sony Pictures Networks India Company Overview

Table 9 Sony Pictures Networks India Financial Overview

Table 10 Zee Entertainment Enterprises Ltd Company Overview

Table 11 Zee Entertainment Enterprises Ltd Financial Overview

Table 12 Viacom18 Media Pvt Ltd Company Overview

Table 13 Viacom18 Media Pvt Ltd Financial Overview

Table 14 PVR Cinemas Company Overview

Table 15 PVR Cinemas Financial Overview

Table 16 Times Group Company Overview

Table 17 Times Group Financial Overview

Table 18 Amazon Prime Video India Company Overview

Table 19 Amazon Prime Video India Financial Overview

Table 20 Netflix India Company Overview

Table 21 Netflix India Financial Overview

Table 22 News Corporation India Company Overview

Table 23 News Corporation India Financial Overview

Table 24 Discovery Communications India Company Overview

Table 25 Discovery Communications India Financial Overview

Table 26 Sun TV Network Company Overview

Table 27 Sun TV Network Financial Overview