India Oral Care Market

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India Oral Care Market, By Product Type (Toothpaste, Toothbrush, Mouthwash, Dental floss); By Drug Type (Medicated Toothpaste, Cosmetic Toothpaste); By Distribution Channel (Supermarkets/Hypermarkets, Traditional Grocery Retailers, Pharmacies, E-commerce Platforms); By Region (North India, South India, East India, West India), Trend Analysis, Competitive Landscape & Forecast, 2019–2030

  • Published Date: June 2024
  • Report ID: BWC24439
  • Available Format: PDF
  • Page: 200

Report Overview

Increasingly high awareness about oral hygiene, growing geriatric population, and rising disposable income are expected to drive the India Oral Care Market during the forecast period between 2024 and 2030.

India Oral Care Market – Industry Trends & Forecast Report, 2030

The India Oral Care Market size was estimated at USD 1.64 billion in 2023. During the forecast period between 2024 and 2030, the India Oral Care Market size is projected to grow at a CAGR of 6.10% reaching a value of USD 2.38 billion by 2030. Prominent drivers of the market include increasing urbanization, evolving lifestyles, rising disposable incomes, and growing aging population. This has led to higher smoking rates and greater consumption of processed foods, resulting in more dental issues like caries. Additionally, the Government of India, in partnership with vendors and dental associations, is conducting free dental camps to promote proper oral hygiene, significantly boosting market growth. Also, key players are launching multifunctional products with smart technologies, driving the sales of premium oral care items. The market is also benefiting from the easy availability of products through both online and offline channels and the rising trend of customized consumer products.

India Oral Care Market

Oral Care – Overview

Oral care refers to the practice of maintaining the health and hygiene of the mouth, teeth, and gums. It encompasses a range of activities, including regular brushing and flossing of teeth, using mouthwash, and seeking professional dental care to prevent and treat dental issues such as cavities, gum disease, and bad breath. Oral care also involves dietary choices and habits that contribute to overall oral health.

India Oral Care Market

Growth Drivers

Growing Awareness about Oral Hygiene

Increasing awareness about oral hygiene is significantly boosting the growth of India Oral Care Market. In rural India, over 95% of adults suffer from dental caries, and more than 50% experience periodontal disease, largely due to a lack of awareness about oral hygiene and preventive care. Addressing this issue, the National Oral Health Program (NOHP) by the Government of India aims to improve oral health determinants and reduce morbidity from oral diseases through comprehensive, integrated care. The NOHP promotes Public-Private Partnerships (PPP) to enhance community-based oral health awareness and service delivery. Dental health awareness campaigns in schools and communities, utilizing visual aids and local languages, along with mobile dental clinics and telemedicine, can further improve access to care. Collaborations with NGOs and government initiatives, such as dental camps and subsidized treatments, are crucial. Funding supports the establishment of dental units with trained manpower, necessary equipment, and consumables. Additionally, the NOHP prepares Information, Education, and Communication (IEC) and Behavior Change Communication (BCC) materials to educate the public on the importance of oral hygiene, thereby promoting early detection and preventive practices.

Challenges

Price Sensitivity

Price sensitivity poses a significant restraint on the growth of India Oral Care Market. With a sizeable portion of the population being price-sensitive, affordability becomes a key factor in purchasing oral care products and services. This constraint often limits the adoption of premium oral care products and specialized dental treatments, impacting market growth. Manufacturers and service providers must strategize to offer affordable yet quality products and services to cater to this segment while ensuring profitability and sustainability in the market.

Impact of Escalating Geopolitical Tensions on India Oral Care Market

Geopolitical tensions can have a multifaceted impact on the India Oral Care Market by disrupting supply chains, increasing production costs, and affecting consumer confidence. Uncertainty surrounding trade relations and political instability may lead to fluctuations in currency exchange rates, affecting the pricing of imported raw materials and finished products. Moreover, heightened tensions can dampen consumer sentiment, leading to reduced spending on non-essential items like oral care products. Additionally, geopolitical conflicts may divert government attention and resources away from healthcare initiatives, potentially hindering the implementation of oral health programs. Overall, escalating tensions pose challenges to market stability and growth in the Indian oral care sector.

India Oral Care Market

Segmental Coverage

India Oral Care Market – By Product Type

By product type, the India Oral Care Market is divided into Toothpaste, Toothbrush, Mouthwash, Dental Floss, and Others (Dental Chews, Tongue Cleaners) segments. The toothpaste segment holds the highest share in the India Oral Care Market by product type. Traditionally, Indian consumers relied on Neem twigs or Mishri for oral hygiene, but international brands have replaced these methods. Dental advice is now pivotal in purchasing decisions, especially in urban areas. A wide range of toothpaste brands, including paste, gel, and powder forms, caters to diverse needs. Herbal and medicated toothpastes are gaining popularity. Rising awareness of oral hygiene, increasing income levels, and urbanization are driving market growth. The toothpaste market in India offers significant potential, with a surge in demand for value-added products and a shift towards natural ingredients.

India Oral Care Market Demand

India Oral Care Market – By Drug Type

Based on drug type, the India Oral Care Market is split into Medicated Toothpaste and Cosmetic Toothpaste segments. The medicated toothpaste segment is expected to hold a higher share in the India Oral Care Market by drug type during the forecast period. The projection stems from several factors, including rising consumer awareness of oral health issues and a growing preference for specialized dental products. Medicated toothpastes, formulated to address specific dental concerns such as sensitivity, gum disease, and enamel protection, are gaining traction among consumers seeking targeted solutions. Also, advancements in dental technology and increasing access to oral healthcare services contribute to the segment's anticipated growth, reflecting a broader trend towards preventive and therapeutic oral care practices in India.

India Oral Care Market Size

India Oral Care Market – By Distribution Channel

Based on distribution channel, the India Oral Care Market is divided into Supermarkets/Hypermarkets, Traditional Grocery Retailers, Pharmacies, E-commerce Platforms segments. The traditional grocery retailers segment holds the highest share in the India Oral Care Market by distribution channel. It is primarily due to its widespread presence and accessibility across urban and rural areas. These retailers serve as convenient outlets for consumers to purchase oral care products alongside their regular grocery shopping. Additionally, the trust and familiarity associated with these local establishments contribute to their popularity among consumers. With a vast network of traditional grocery retailers spanning the country, they hold the highest share in the distribution of oral care products, catering to the diverse needs of India's populous market.

India Oral Care Market Share

India Oral Care Market – By Region

Geographically, the India Oral Care Market is divided into North India, South India, East India, and West India regions.

Competitive Landscape

Major players operating in India Oral Care Market include Dabur India, Patanjali Ayurved, Colgate-Palmolive, Vicco Laboratories, Himalaya Wellness, Unilever, Baidyanath Ayurveda, Procter & Gamble, Johnson & Johnson, Himalaya Drug Company, and GlaxoSmithKline Pharmaceuticals Ltd. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

  • In February 2024 - Sensodyne, an oral care brand owned by the GSK Group, introduced the Sensodyne Complete Protection+ Mouthwash, marking its expansion into the mouthwash segment.

  • In October 2023 - Colgate-Palmolive's latest advertisement aims to enhance India's oral care standards by promoting the habit of nighttime teeth brushing. With statistics showing that 9 out of 10 Indians suffer from cavities, there is a critical need for proactive oral care. Scientific evidence backs the practice of brushing before bedtime, reducing cavity risks by up to 50%.

Scope of the Report

 

Attributes

Details

Years Considered

Historical Data – 2019–2030

Base Year – 2023

Estimated Year – 2024

Forecast Period – 2024–2030

Facts Covered

Revenue in USD Billion

Market Coverage

India 

Product/ Service Segmentation

Product Type, Drug Type, Distribution Channel, Region

Key Players

Dabur India, Patanjali Ayurved, Colgate-Palmolive, Vicco Laboratories, Himalaya Wellness, Unilever, Baidyanath Ayurveda, Procter & Gamble, Johnson & Johnson, Himalaya Drug Company, GlaxoSmithKline Pharmaceuticals Ltd

 

By Product Type

  • Toothpaste

  • Toothbrush

  • Mouthwash

  • Dental floss

By Drug Type

  • Medicated Toothpaste

  • Cosmetic Toothpaste

By Distribution Channel

  • Supermarkets/Hypermarkets

  • Traditional Grocery Retailers

  • Pharmacies

  • E-commerce Platforms

By Region

  • North India

  • South India

  • East India

  • West India

  1. Research Framework
    1. Research Objective
    2. Product Overview
    3. Market Segmentation
  2. Executive Summary
  3. India Oral Care Market Insights
    1. Industry Value Chain Analysis
    2. DROC Analysis
      1. Growth Drivers
        1. Increasing Awareness of Oral Hygiene
        2. Growing Geriatric Population
        3. Rising Disposable Income
      2. Restraints
        1. Price Sensitivity
        2. Limited Denial Access
      3. Opportunities
        1. Growing Demand for Natural and Ayurvedic Products
        2. Rising E-commerce
        3. Increasing focus on Premiumization
      4. Challenges
        1. Counterfeit Products
        2. Competition
    3. Technological Advancements/Recent Developments
    4. Regulatory Framework
    5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
  4. India Oral Care Market: Pricing Analysis
  5. India Oral Care Market: Marketing Strategies
  6. India Oral Care Market Overview
    1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
    2. Market Share & Forecast
      1. By Product Type
        1. Toothpaste
        2. Toothbrush
        3. Mouthwash
        4. Dental floss
        5. Others (Dental Chews, Tongue Cleaners)
      2. By Drug Type
        1. Medicated Toothpaste
        2. Cosmetic Toothpaste
      3. By Distribution Channel
        1. Supermarkets/Hypermarkets
        2. Traditional Grocery Retailers
        3. Pharmacies
        4. E-commerce Platforms
      4. By Region
        1. North India
        2. South India
        3. East India
        4. West India
  7. North India Oral Care Market
    1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
    2. Market Share & Forecast
      1. By Aircraft Type
      2. By Technology Type
      3. By Range
  8. South India Oral Care Market
    1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
    2. Market Share & Forecast
      1. By Aircraft Type
      2. By Technology Type
      3. By Range
  9. East India Oral Care Market
    1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
    2. Market Share & Forecast
      1. By Aircraft Type
      2. By Technology Type
      3. By Range
  10. West India Oral Care Market
    1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
    2. Market Share & Forecast
      1. By Aircraft Type
      2. By Technology Type
      3. By Range
  11. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. India Oral Care Company Market Share Analysis, 2023
    3. Competitive Benchmarking, By Operation Channel Parameters
    4. Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)
  12. Impact of Escalating Geopolitical Tensions on India Oral Care Market
  13. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
    1. Dabur India
    2. Patanjali Ayurved
    3. Colgate-Palmolive
    4. Vicco Laboratories
    5. Himalaya Wellness
    6. Unilever
    7. Baidyanath Ayurveda
    8. Procter & Gamble
    9. Johnson & Johnson
    10. Himalaya Drug Company
    11. GlaxoSmithKline Pharmaceuticals Ltd
    12. Other Prominent Players
  14. Key Strategic Recommendations
  15. Research Methodology
    1. Qualitative Research
      1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5. Assumption & Limitation

 

*Financial information of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

 

List of Figures

 

Figure 1       India Oral Care Market Segmentation

Figure 2       India Oral Care Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2023

Figure 4       India Oral Care Market Size, By Value (USD Billion), 2019–2030

Figure 5       India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019–2030

Figure 6       India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019–2030

Figure 7       India Oral Care Market Share, By Range, By Value (USD Billion) 2019–2030

Figure 8       India Oral Care Market Share, By Region, By Value (USD Billion) 2019–2030

Figure 9       North India Oral Care Market Size, By Value (USD Billion), 2019–2030

Figure 10     North India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019–2030

Figure 11     North India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019–2030

Figure 12     North India Oral Care Market Share, By Range, By Value (USD Billion) 2019–2030

Figure 13     South India Oral Care Market Size, By Value (USD Billion), 2019–2030

Figure 14     South India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019–2030

Figure 15     South India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019–2030

Figure 16     South India Oral Care Market Share, By Range, By Value (USD Billion) 2019–2030

Figure 17     East India Oral Care Market Size, By Value (USD Billion), 2019–2030

Figure 18     East India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019–2030

Figure 19     East India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019–2030

Figure 20     East India Oral Care Market Share, By Range, By Value (USD Billion) 2019–2030

Figure 21     West India Oral Care Market Size, By Value (USD Billion), 2019–2030

Figure 22     West India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019–2030

Figure 23     West India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019–2030

Figure 24     West India Oral Care Market Share, By Range, By Value (USD Billion) 2019–2030

 

List of Tables      

 

Table 1        India Oral Care Market Size, By Value (USD Billion), 2019–2030

Table 2        India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019–2030

Table 3        India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019–2030

Table 4        India Oral Care Market Share, By Range, By Value (USD Billion) 2019–2030

Table 5        India Oral Care Market Share, By Region, By Value (USD Billion) 2019–2030

Table 6        North India Oral Care Market Size, By Value (USD Billion), 2019–2030

Table 7        North India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019–2030

Table 8        North India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019–2030

Table 9        North India Oral Care Market Share, By Range, By Value (USD Billion) 2019–2030

Table 10      South India Oral Care Market Size, By Value (USD Billion), 2019–2030

Table 11      South India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019–2030

Table 12      South India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019–2030

Table 13      South India Oral Care Market Share, By Range, By Value (USD Billion) 2019–2030

Table 14      East India Oral Care Market Size, By Value (USD Billion), 2019–2030

Table 15      East India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019–2030

Table 16      East India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019–2030

Table 17      East India Oral Care Market Share, By Range, By Value (USD Billion) 2019–2030

Table 18      West India Oral Care Market Size, By Value (USD Billion), 2019–2030

Table 19      West India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019–2030

Table 20      West India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019–2030

Table 21      West India Oral Care Market Share, By Range, By Value (USD Billion) 2019–2030

Table 22      Dabur India Company Overview 

Table 23      Dabur India Financial Overview 

Table 24      Patanjali Ayurved Company Overview 

Table 25      Patanjali Ayurved Financial Overview 

Table 26      Colgate-Palmolive Company Overview 

Table 27      Colgate-Palmolive Financial Overview 

Table 28      Vicco Laboratories Company Overview 

Table 29      Vicco Laboratories Financial Overview 

Table 30      Himalaya Wellness Company Overview 

Table 31      Himalaya Wellness Financial Overview 

Table 32      Unilever Company Overview 

Table 33      Unilever Financial Overview 

Table 34      Baidyanath Ayurveda Company Overview 

Table 35      Baidyanath Ayurveda Financial Overview 

Table 36      Procter & Gamble Company Overview 

Table 37      Procter & Gamble Financial Overview 

Table 38      Johnson & Johnson Company Overview 

Table 39      Johnson & Johnson Financial Overview 

Table 40      Himalaya Drug Company Overview 

Table 41      Himalaya Drug Company Financial Overview 

Table 42      GlaxoSmithKline Pharmaceuticals Ltd Company Overview 

Table 43      GlaxoSmithKline Pharmaceuticals Ltd Financial Overview 

Market Segmentation

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Frequently Asked Questions (FAQs):

Ans: The India Oral Care Market size by value was estimated at USD 1.64 billion in 2023.
Ans: The India Oral Care Market by value is expected to grow at a CAGR of 6.10% during the forecast period between 2024 and 2030.
Ans: The India Oral Care Market size is forecast to reach a value of USD 2.38 billion by 2030.
Ans: The growth of the India Oral Care Market is primarily driven by an increasing awareness of oral hygiene, growing geriatric population, and rising disposable income.
Ans: The toothpaste holds a major share in the India Oral Care Market by product type.
Ans: The medicated toothpaste segment holds a major share in the India Oral Care Market by drug type.