Report Overview

Growing demand for self-detecting pregnancy kits and rising disposable income are projected to propel the expansion of the India pregnancy detection kits market during the forecast period between 2023 and 2029.

India Pregnancy Detection Kits Market - Industry Trends & Forecast Report, 2029

India pregnancy detection kits market size was estimated at USD 45.05 million in 2022. During the forecast period between 2023 and 2029, the size of India pregnancy detection kits market is projected to grow at a CAGR of 6.53% reaching a value of USD 69.13 million by 2029. Major growth drivers for the India pregnancy detection kits market include increasing awareness of family planning and reproductive health, rising population and middle-class income, and government initiatives aimed at improving healthcare access in rural areas. There has been an increase in awareness about family planning and reproductive health among Indian women, leading to a higher demand for these kits. The rising population and growing middle-class population in the country have resulted in an increased demand for affordable and easy-to-use pregnancy detection kits. Also, the rise of telemedicine and virtual healthcare in the wake of the COVID-19 pandemic has further boosted the demand for pregnancy detection kits. With people avoiding visits to hospitals and clinics due to safety concerns, the convenience and ease of using these kits at home have become even more apparent.

India Pregnancy Detection Kits Market – Overview

Pregnancy detection kits are a type of medical equipment that can detect early signs of pregnancy in women. These kits work by detecting a small amount of hCG, which is a hormone that increases in the early stages of pregnancy. Home pregnancy tests are affordable, simple to use, and can produce results in just a few minutes. When used correctly, these kits are 97% to 99% accurate. To determine whether a woman is pregnant, pregnancy test kits measure hormones such as hCG in blood or urine samples. Some products, like Clearblue's digital bioassay kits, can even estimate how many weeks a person has been pregnant. These kits are used in households, gynecology clinics, and hospitals.

India Pregnancy Detection Kits Market

Growth Drivers

Growing Demand for Self-detecting Pregnancy Kits

There is an increasing awareness about the latest pregnancy detection kits, and more people are learning about how to use self-detecting pregnancy devices and their benefits. This, coupled with the growing preference for self-detecting kits, is driving the market's expansion across India. Moreover, there has been an increase in the pregnancy rate among adolescents, which has contributed to the growth of the industry. Leading firms are also forming alliances with celebrities and launching promotional events and campaigns to attract more consumers, further boosting the market size. Also, frequent technical advancements in pregnancy test kits are helping to drive the market forward. Manufacturers are also focusing on expanding their distribution networks to make the devices more readily available, which is expected to provide bright prospects for the global market in the future.

Restraints

Lack of Availability and Awareness

The growth of the India pregnancy detection kit market may face hindrance due to a lack of availability and awareness. Despite the increasing awareness of family planning and reproductive health, some regions of India still lack access to these kits. Additionally, some people may not be aware of the benefits of using pregnancy detection kits, which can limit their usage and ultimately impact the market's growth. Moreover, the high cost of these kits may also hinder their adoption in some regions. This can be particularly problematic for low-income households or those living in rural areas where access to affordable healthcare products is limited.

Impact of COVID-19 on India Pregnancy Detection Kits Market

COVID-19 pandemic adversely affected the India pregnancy detection kits market. The pandemic led to nationwide lockdowns and restrictions on movement, which affected the supply chain and distribution channels of these kits. This caused disruptions in the availability of these products, and some areas experienced shortages. However, with the rise of telemedicine and virtual healthcare, there has been an increase in the use of home pregnancy detection kits. People are avoiding visits to hospitals and clinics due to safety concerns, making the convenience and ease of using these kits at home even more apparent. This has resulted in a surge in demand for pregnancy detection kits in the Indian market. Also, the pandemic has highlighted the need for affordable and accessible healthcare products, including pregnancy detection kits. It has led to an increased focus on developing and expanding distribution networks for these products to reach more people, particularly those in rural areas.

India Pregnancy Detection Kits Market

Segmental Coverage

India Pregnancy Detection Kits Market – By Product Type

By product type, the India pregnancy detection kits market is bifurcated into Home Pregnancy Tests (HPT) and Digital Devices segments. The home pregnancy tests segment holds a higher share in the India pregnancy detection kits market because it is affordable, easy to use, and provide results in just a few minutes. It is a convenient option for women who want to confirm their pregnancy in the privacy and comfort of their homes without having to visit a healthcare professional. The rise of e-commerce platforms has made it easier for consumers to purchase these tests online, further boosting their popularity. The increasing number of working women who have busy schedules has also contributed to the demand for home pregnancy tests as it saves time and provides an efficient way to confirm pregnancy. Also, home pregnancy tests are widely available and accessible across India. This is particularly important for women living in rural areas who may have limited access to healthcare facilities. Home pregnancy tests provide a reliable and convenient alternative to visiting a healthcare professional, making them a popular choice for women across the country.

India Pregnancy Detection Kits Market – By Type of Test

Based on type of test, the India pregnancy detection kits market is split into Urine test for hCG and Blood test for hCG segments. The blood test for hCG segment holds a higher share in the India pregnancy detection kits market, because blood tests for hCG are highly accurate and reliable as they measure the exact levels of hCG hormone present in a woman's blood, which is considered the gold standard for pregnancy detection. Also, blood tests for hCG can detect pregnancy at an earlier stage than other types of pregnancy detection kits, including urine tests. This is because hCG is detectable in the blood earlier than it is in the urine. Moreover, blood tests for hCG are commonly used in hospitals and clinical settings, making them a preferred option for healthcare professionals. This is because they provide accurate results and can also be used to monitor the progress of pregnancy and detect any complications. Furthermore, the increasing prevalence of high-risk pregnancies and the need for early detection of pregnancy-related complications have also contributed to the demand for blood tests for hCG in the Indian market.

India Pregnancy Detection Kits Market – By End User

Based on end user, the India pregnancy detection kits market is divided into Household, Gynecology Clinics, and Hospitals segments. The gynecology clinics segment holds the highest share in the India pregnancy detection kits market. The gynecology clinics are specialized healthcare facilities that provide a range of services related to women's reproductive health, including pregnancy testing. These clinics have trained healthcare professionals who can administer pregnancy tests and provide accurate results and medical advice. Also, gynecology clinics are widely available across India, making them easily accessible to women in both urban and rural areas. This is particularly important for women who may not have access to other healthcare facilities, and it also helps to reduce the burden on larger hospitals and medical centers.

India Pregnancy Detection Kits Market – By Region

Based on region, the India pregnancy detection kits market is segmented into North India, South India, East India, and West India.

Competitive Landscape

Major players operating in the India pregnancy detection kits market include Procter & Gamble Co., Alere Inc., SPD Swiss Precision Diagnostics, Cardinal Health, Church & Dwight, Prestige Brands Holdings, Piramal Enterprises, Abbott Laboratories, Germaine Laboratories, and Quidel Corporation. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In June 2022 - Mylab Discovery Solutions introduced PregaScreen, an at-home pregnancy test kit allowing women to determine their pregnancy status.

• In April 2022 - Mankind Pharma launched a new pregnancy detection kit called Prega News Advanced. The kit is user-friendly and does not require urine collection in a dropper or container, as it contains a single-step pregnancy test equipment.

Scope of the Report

By Product Type

• Home Pregnancy Tests (HPT)

• Digital Devices

By Type of Test

• Urine test for hCG

• Blood test for hCG

By End User

• Household

• Gynecology Clinics

• Hospitals

By Region

• North India

• South India

• East India

• West India