India Sanitary Ware Market Bwc20088

India Sanitary Ware Market By Product (Toilet Sink/Water Closet, Toilet Seats, Bathtubs, Faucets, Wash Basin, Urinals, Showers, Bathroom Accessories, Vanities, Medicine Cabinets, Bidets, Mirrors, Cistern, and Others), By Material (Ceramic, Pressed Metal, Acrylic Plastics & Perspex, and Others), By Application (Kitchen, and Bathroom), By End-User (Residential, and Commercial), and By Region (Northern India, Southern India, Eastern India, and Western India); Trend Analysis, Competitive Market Share & Forecast, 2017-27

  • Published Date: March 2021
  • Report ID: BWC20088
  • Available Format: PDF
  • Page: 109

Report Overview

India sanitary ware market was valued at USD 665.36 million in 2020 and expected to reach USD 1074.71 million by 2027, at a CAGR of 7.38 % over the forecast period 2021 – 2027

India Sanitary Ware Market – Industry Trends & Forecast Report 2027

India sanitary ware market was valued at USD 665.36 million in 2020 and expected to reach USD 1074.71 million by 2027, at a CAGR of 7.38 % over the forecast period 2021 – 2027. India is evolving as a sanitary ware industrial hub, with several domestic and overseas producers setting up manufacturing facilities across the country owing to the abundant availability of raw material and low labor cost. In recent years, with sustained public and private initiatives, coupled with improving standards of living, the level of sanitation in India has increased manifolds. The aforementioned factors lead to creating a huge market opportunity for sanitary ware tiles, bathroom fittings, washbasin, and others in both residential as well as the commercial sector.


Source: BlueWeave Consulting


India Sanitary WareOverview:

Sanitary ware is ceramic ware, which are installed for residential and commercial infrastructures for sanitary purposes. Sanitary ware products are used in maintaining the hygiene of individuals, and also for maintaining the cleanliness in the surroundings. Sanitary wares are available in different sizes, shapes, colors, and price ranges, coupled with properties like abrasion-resistant, corrosion-resistant, and have glazy surfaces which makes it affordable and convenient for the individuals. Ceramic materials such as clay, quartz, kaolinite, and others are used for the production of sanitary wares.


India Sanitary WareForecast and Trend

Growth Drivers

The Eco-Friendly Nature Of Sanitary Ware

Ceramic follows 3R formula stands for recycling, reuse, and reduction to protect the environment. Ceramic is one of the most eco-friendly materials, which is used for creating the diverse sanitary ware items. Even after years of its use, the material can be recycled to create the brand sanitary ware, which exhibits the same features and match the durability of the original products. Even when not recycled, the material does not cause any harm to the environment. Owing to this eco-friendly nature of the sanitary ware the market is projected to propel across India during the forecast period of 2021-2027.


Advancement And Innovation In The Technology

The advent of nanotechnology has revolutionized the sanitary ware industry by helping to increase the shelf life of tiles and to make them resistant to dirt and bacteria. At present, in areas such as clinics, hospitals, laboratories, and food processing plants, where hygiene plays an important role, these tiles are gaining attraction. Some of the manufacturers are catering to a one-stop-shop approach for all the sanitary-ware and fittings specifications due to an increase in the popularity of design washrooms. In addition, in-store experience has gained immense significance, manufacturers are setting up experience centers in which consumers can see a simulated version of the bathroom before a full renovation which contributes to drive the market across India.




Need For Proper Sanitization in Rural and Urban Areas

There is significant growth potential in the low-cost or entry-level segment. One in every five urban households, and an even higher proportion of rural households, do not have a bathroom or sanitization facility on the tremendous potential to expand with rising incomes and pakka houses. Compared with other countries, replacement demand is low in India other factors such as increasing disposable incomes, higher standards of living, and increasing expenditure on beautifying homes, and using premium products provide a further impetus to the growth.


Impact of COVID-19 in the industry

The World Health Organization (WHO) now considers the novel coronavirus (COVID-19) to be a pandemic. Developing countries are particularly at risk as COVID-19 due to a reduction in the labor force, which affects economies and livelihoods as well as a reduction in production operations. Due to high infection rate and adverse impact on public health systems, various governments have enforced nationwide lockdowns significantly impacting manufacturing supply chains, trade and related services. Considering that most of these industries have been impacted due to the lockdown, it is expected that the demand for would also get impacted going forward.

Production and operation, and infrastructural development activities have slowed down on account of the spreading of coronavirus, which is further anticipated to impact the demand for sanitary ware market. Due to covid-19 there is rise in demand for sanitary ware for better cleaning and maintaining proper hygiene across the surrounding. The rise in good sanitary products will drive the market in the upcoming year.


India Sanitary Ware Market: Product

On the basis of product, the market is segmented into toilet sink/water closet, toilet seats, bathtubs, faucets, washbasin, urinals, showers, bathroom accessories, vanities, bidets, mirrors, cistern, and others. Amidst the segmentation, toilet sink/water closet segment estimated to have the largest share in the India sanitary ware market. Increasing investments by the government in the infrastructural development and schemes launched by the government like Swatch Bharat Abhiyan to improve the sanitation across the of country. Owing to this the demand for tiles, toilets and sinks have proliferated in India with a substantial growth rate.


India Sanitary Ware Market: Material

Based on material, India sanitary ware market is fragmented into ceramic, Pressed metal, acrylic plastics & perspex, and others. To make the environment greener and growing concern towards healthy environment the need of product which can be recycled and reuse. Ceramic segment is anticipated to dominate and hold the largest share across the region owing to properties to the above-mentioned properties, changing consumer preferences as well as growing population and rapid urbanization during the forecast era.


India Sanitary Ware Market: By Application

The application sector in India sanitary ware market is further segregated into kitchen, and bathroom. Bathroom segment expected to witness the fastest rate during the forecast period of 2021-2027 across India. Rise in infrastructure development coupled with urbanization leads to rising demand of sanitation construction facilities in the buildings to maintain proper hygiene and cleaning in the surrounding. These are the key factor prompting growth of sanitary ware in both kitchen and bathroom application sector.


India Sanitary Ware Market: End-User

On the basis of end-user, the India sanitary ware market is segmented into commercial, and residential. The residential segment projected to cater largest market share during 2020 in India sanitary ware market, owing to increasing urbanization across the region. In addition, the residential segment anticipated having the largest share due to the increasing residential construction activities in emerging metro cities of India. Moreover, Commercial segment estimated to have the fastest growth rate across the region during the forecast period due to the low maintenance cost, which is preferred by most of organizations.


India Sanitary WareMarket: Regional Insights

Eastern India, Northern India, Southern India, and Western India are the key region covered in India sanitary ware market wherein, Northern India accounts for the highest share. Due to rising infrastructure and industrial unit’sconstruction amidst the region. The rising residential construction is supported by the cheap and low land prices which attract the investors to build commercial as well as residential apartments in north India.


Competitive landscape

Key players for India sanitary ware market includes:-Hindustan Sanitary Ware India Limited, Jaquar and Company Private Limited, Kohler India Corporation Private Limited, Roca Bathroom Products Private Limited, Duravit India Private Limited, H. & R. Johnson (India) TBK Limited, Cera Sanitaryware Limited, Somany Sanitary Ware Private Limited, Toto India Industries Private Limited, Neycer India Limited. Other prominent players are expanding their presence in the market by implementing various innovations and technology.The market players compete on the basis of the given product quality and the new and cost-effective manufacturing process, which can give them better yield and optimize the process for more and better production.


Recent Development

In February 2019, Hindware introduces India’s first WC with aqua sheet flushing technology which improves the sanitary standard

  • In Dec 2019, KOHLER showcases modernism at India design. The brand displayed its range of products under the theme of “Spectrum of Modernism” –which is an oeuvre of two contrasting themes— maximalism and minimalism and a seamless interplay of products across the two.


Scope of the Report



Years Considered

Historical data – 2017-2019

Base Year – 2020

Forecast – 2021 – 2027

Facts Covered

Revenue in USD Million

Market Coverage

Eastern India, Northern India, Southern India, Western India

Product/Service Segmentation

By product, material, applications and end-user

Key Players

Key players for Indian sanitary market includes::-Hindustan Sanitary Ware India Limited, Jaquar and Company Private Limited, Kohler India Corporation Private Limited, Roca Bathroom Products Private Limited, Duravit India Private Limited, H. & R. Johnson (India) TBK Limited, Cera Sanitaryware Limited, Somany Sanitary Ware Private Limited, Toto India Industries Private Limited, Neycer India Limited, and Other


By Product

Ø Toilet Sink/Water Closet

ü One-Piece

ü Two-Piece

ü European Water Closet (EWC)

ü Wall Hung Closets

ü Others

Ø Toilet Seats

Ø Bathtubs

Ø Faucets

Ø Wash Basin

ü Pedestal

ü Wall Hung

ü Corner

ü Table Top

ü Counter

Ø Urinals

Ø Showers

Ø Bathroom Accessories

Ø Vanities

Ø Medicine Cabinets

Ø Bidets

Ø Mirrors

Ø Cistern

Ø Others

By Material

Ø Ceramic

Ø Pressed Metal

Ø Acrylic Plastics & Perspex

Ø Others

By Application

Ø Kitchen

Ø Bathroom

By End-User

Ø Residential

Ø Commercial