Report Overview

People’s rising participation in sports and fitness activities and increasing health and wellness awareness across the country are projected to propel the expansion of India Sports and Energy Drinks Market during the forecast period between 2025 and 2031.

India Sports and Energy Drinks Market - Industry Trends & Forecast Report, 2031

India Sports and Energy Drinks Market size was estimated at USD 4 billion in 2024. During the forecast period between 2025 and 2031, the size of India Sports and Energy Drinks Market is projected to grow at a CAGR of 11.70% reaching a value of USD 8.68 billion by 2031. Major growth drivers for India Sports and Energy Drinks Market include the rising occurrence of lifestyle diseases and the growing interest in sports-related activities for maintaining a healthy lifestyle. Increased consumer spending on well-being contributes to the demand for sports and energy drinks, further fueled by aggressive promotions on social media platforms by leading brands. Manufacturers are responding to health-conscious trends by producing sugar-free variants with natural ingredients and partnering with sports personalities and celebrities for endorsements. Also, factors such as the preference for ready-to-drink beverages and the burgeoning gym culture are expected to contribute to the market's expansion.

Sports and Energy Drinks – Overview

Sports and energy drinks encompasses beverages designed to swiftly supply energy, hydration, and electrolyte replenishment for individuals involved in sports or physical activities. These drinks typically include a blend of carbohydrates, minerals, electrolytes, and occasionally caffeine to enhance energy levels and performance. The market players offer a diverse range of products, spanning from traditional sports drinks to energy drinks, catering to consumers engaged in sports, fitness activities, or those seeking a rapid energy boost. Innovations in formulations, flavors, and marketing strategies address evolving consumer preferences and health trends. These beverages, consumed for both physical and mental stimulation during sports and fitness endeavors, are fortified with essential nutrients like carbohydrates, vitamins, minerals, and caffeine for an immediate energy boost, electrolyte replenishment, and hydration. Available in carbonated and non-carbonated variants, along with an array of flavors such as strawberry, cranberry, lime, apple, and pineapple, sports and energy drinks cater to a broad spectrum of consumer preferences.

India Sports and Energy Drinks Market

Growth Drivers

Growing Awareness about Health and Wellness

The surge in obesity and health concerns has driven people to fitness centers, boosting sports drink consumption for electrolyte balance and hydration. Sports drinks, containing sugar, electrolytes, vitamins, and crucially, minerals, gain attention for replenishing lost electrolytes during workouts. Hypertonic drinks aid post-workout carbohydrate intake and muscle glycogen enhancement. Hypotonic options, with lower salt and sugar concentrations, rapidly replace lost fluids, catering to athletes with lower carbohydrate needs. Major brands, like Powerade, respond with natural-flavored, zero-sugar innovations, meeting consumer demands and attracting fitness enthusiasts seeking low-sugar alternatives.

Rising Participation in Sports and Fitness Activities

The growing popularity of fitness-related activities stems from a collective effort to combat the increasing prevalence of lifestyle-related diseases. Individuals, spanning various age groups, actively participate in a spectrum of physical pursuits, ranging from everyday activities like walking to more intense workouts, such as HIIT and CrossFit. The surge in physical engagement is a significant driving force behind the thriving market for sports and energy drinks. The growth of India Sports and Energy Drinks Market is further propelled by vigorous promotional campaigns across diverse media platforms, strategic collaborations with celebrities and sports personalities, the development of consumer-centric products like sugar-free and customizable drinks, broad product accessibility, and active sponsorship of various sporting events and teams. The convergence of these factors underscores the robust expansion of the sports and energy drinks industry, reflecting a societal commitment to overall health and well-being.

Restraints

High Cost of Sports and Energy Drinks

The high cost of sports and energy drinks serves as a constraint to India Sports and Energy Drinks Market. The elevated pricing poses a barrier for a considerable segment of the population, limiting accessibility and affordability. The restriction hinders widespread adoption and consumption of these beverages, particularly among consumers with budget constraints. As a result, Reliance launched Spinner, an energy drink, for an affordable price of INR 10 in February 2025. The company hopes that the low pricing could increase the acceptance of energy drinks among broad customer base across the country.

Escalating Geopolitical Tensions on India Sports and Energy Drinks Market

Intensifying geopolitical tensions among major global economies, including United States, China, Europe, Canada, and India, could adversely affect the growth of India Sports and Energy Drinks Market. Economic uncertainties, increasing tariffs, and disrupted supply chains could lead to a temporary decline in consumer spending and production. The post-COVID-19 pandemic, the market has gradually recovered with increased emphasis on health and fitness. The demand for sports and energy drinks rebounds as consumers prioritize wellness. Manufacturers focus on product innovations and marketing strategies to cater to evolving consumer preferences, emphasizing the role of these beverages in maintaining an active and healthy lifestyle.

India Sports and Energy Drinks Market

Segmental Coverage

India Sports and Energy Drinks Market – By Product Type

Based on product type, India Sports and Energy Drinks Market is bifurcated into Sports Drinks and Energy Drinks segments. The energy drinks segment holds a higher share in India Sports and Energy Drinks Market by product type due to the growing popularity and demand for such beverages. The introduction of energy drinks like Spinner by Reliance, Burn by Coca-Cola, and SoBe Adrenaline Rush by Pepsi reflects the industry's response to the rising consumer interest in products that provide a quick energy boost. Also, the presence of established players like Red Bull and Cloud 9 further contributes to the dominance of energy drinks. PepsiCo's strategic focus on Indianized drinks, such as nimbu-paani, and the entry into the health powder category with Gatorade Sports Mix, showcase efforts to diversify product offerings and cater to varied consumer preferences. This diversification contributes to the segment's higher market share, reflecting a dynamic and evolving market landscape in India. The energy drinks segment include alcoholic and non-alcoholic.

India Sports and Energy Drinks Market – By Nature

India Sports and Energy Drinks Market by nature is split into Organic and Non-organic segments. The organic segment holds a higher share in India Sports and Energy Drinks Market by nature. This dominance is propelled by the increasing consumer preference for natural and organic products, reflecting a growing awareness of health and wellness. Consumers are seeking beverages free from artificial additives, preservatives, and chemicals, driving the demand for organic sports and energy drinks. With an emphasis on clean and natural ingredients, this segment resonates with health-conscious individuals, contributing to its elevated market share in the industry.

India Sports and Energy Drinks Market – By Packaging Type

On the basis of packaging type, India Sports and Energy Drinks Market is split into Bottles (Pet/Glass) and Cans segments. The bottles segment holds a higher share in India Sports and Energy Drinks Market by packaging type. It can be attributed to convenience, portability, and hygiene considerations. Consumers prefer the ready-to-drink (RTD) format offered by bottled beverages, facilitating on-the-go consumption during sports activities and fitness routines. Bottles ensure easy handling, prevents spillage, and allows for convenient storage. They also align with evolving consumer lifestyles, emphasizing portability and convenience. Also, the bottled format is well-suited for effective branding and marketing strategies. As a result, the bottles segment holds a higher market share, reflecting the strong consumer preference for this packaging option in the sports and energy drinks industry in India.

India Sports and Energy Drinks Market – By Distribution Channel

By distribution channel, India Sports and Energy Drinks Market is segmented as Hypermarkets & Supermarkets, On-trade, Convenience Stores, and Independent Retailers segments. The convenience stores segment holds the highest share in India Sports and Energy Drinks Market by distribution channel. Convenience stores have adapted to attract health-conscious consumers, dedicating specific aisles for health and wellness products like sports drinks, driving impulsive purchases. In India, these stores emerge as significant sales channels, particularly for millennials seeking new beverage products. Reliance retail's partnership with legendary cricketer Muralidharan for launching sports drink, Spinner exemplifies strategic moves to enhance market presence. Gatorade and Powerade dominate the sports drink sections and are anticipated to maintain their market share. Shifting consumer demographics and new product formulations are expanding the packaged beverages segment, influencing convenience store practices. The partnership between Reliance and 7-Eleven marks a notable development in the evolving landscape of India Sports Drink Market.

India Sports and Energy Drinks Market – By Region

Geographically, India Sports and Energy Drinks Market is segmented as North India, South India, East India, and West India. Metro cities like Delhi, Mumbai, and Kolkata dominate the Sports and Energy Drinks Market in India. These urban centers exhibit high consumption rates due to heightened health consciousness, rising consumer purchasing power, and sophisticated lifestyles. Manufacturers of energy and sports drinks must understand the intricacies of the trade route operations in these regions to enhance consumer access. The market is witnessing rapid growth, especially among the health-conscious Indian youth interested in sports and fitness. With a burgeoning awareness of health issues, the functional food and drinks market is expected for substantial growth across the country.

Competitive Landscape

Major players operating in India Sports and Energy Drinks Market include Red Bull India, Monster Energy India, Rockstar Energy India, Cloud 9 Energy, Reliance Industries Ltd (Reliance Consumer Products Limited (RCPL)), Tzinga Energy, Gatorade India, PowerAde India, and Glucon-D. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In February 2025 - Reliance Consumer Products Limited (RCPL), a wholly-owned subsidiary of Reliance Retail Ventures Limited, introduced Spinner, a sports drink in Lemon, Orange, and Nitro Blue flavors. Spinner is co-created with Muttiah Muralitharan, a cricket legend.

Scope of the Report

By Product Type

• Sports Drinks

• Energy Drinks

By Nature

• Organic

• Non-organic

By Packaging Type

• Bottles (Pet/Glass)

• Cans

By Distribution channel

• Hypermarkets & Supermarkets

• On-trade

• Convenience Stores

• Independent Retailers

By Region

• North India

• South India

• East India

• West India