India Water Purifier Market 1857

India Water Purifiers Market, By Technology (RO Water Purifiers, UV Water Purifiers, Gravity Based Water Purifiers, Sediment Filters), By Distribution Channel (Retail Distributors, Online Suppliers, Direct-to-Consumers), By End-User (Industrial, Commercial, Household), By Region (North, South, East, West) Trend Analysis, Competitive Market Share & Forecast, 2017-2027

  • Published Date: September 2021
  • Report ID: BWC1857
  • Available Format: PDF
  • Page: 115

Report Overview

India Water Purifiers Market is showing prolific growth. As local awareness among consumers has grown and prices have become more affordable, water purifiers have penetrated lower-income groups and rural households across India.

India Water Purifiers Market- Industry Trends & Forecast Report 2027

The India water purifiers market was worth USD 754.2 million in 2020 and is further projected to reach USD 1937.5 million by the year 2027, growing at the CAGR of 14.3% during the forecast period (2020-2027). The growth can be attributed to increasing health concerns and consumer awareness about the importance of clean water, expanding middle-class population, and high concentration of fluoride and arsenic in water. In India, water pollution is a severe issue. The current economic conditions have made it impossible to get pure water. As a result, the market for water purifiers is flourishing and is estimated to grow in the forecast period as well.

India Water Purifiers Market

Source: BlueWeave Consulting

India Water Purifiers Market- Overview

The disposal of industrial waste in rivers has increased the occurrence of water-borne diseases like diarrhea, cholera, and jaundice due to which thousands of people die in India annually. According to the recent report published by the World Bank, over 75% of the communicable diseases in India are water-related. Social and environmental pressures, enterprises are increasingly reducing their wastewater and treating it before discharging it. The rapid rise of population, increasing land usage, increased economic activities, and climate changes are augmenting pressures on the quantity and quality of water resources, deteriorating the quality of water.

India Water Purifiers Market Forecast and Trends

Growth Drivers

Rising Awareness Towards Health and the Need of Water Purification

As people are getting more aware of drinking clean water and the harmful effects of consuming contaminated water, the market for water purifiers in India is flourishing.Water purifiers filter out harmful viruses, germs, and other contaminants that might harm the body. Drinking clean water also eliminates the chances of gastrointestinal diseases besides lowering the risk of rectal and bladder cancer caused by harmful bacteria and chlorine, respectively. Furthermore, consumption of clean water also improves the overall immune system, keeps the skin healthy, and helps in maintaining body weight. As a result, the need and demand for water purifiers are escalating in the country.

Launch of Innovative and Smart Water Purifiers

Water purifier manufacturers are concentrating and investing in the development of technologically advanced and unique water purifiers. Smart water purifiers with a multi-stage filtration process and an easy-to-use interface are becoming increasingly popular in Indian households. These innovative water purifiers not only remove the harmful contaminants from water but also monitors water usage and adjusts it according to the requirements. These are also equipped with various useful features such as alerts and notifications for cleaning and maintenance. These advancements entice potential purchasers, resulting in the expansion of the Indian water purifier industry.


High-Maintenance Cost of Water Purifiers may Hinder the Market

In India, customer demography is heavily influenced by cost-effective and low-cost items. This is anticipated to be the biggest impediment to the growth of the India water purifiers market. RO water purifiers are expensive, and they must be maintained from time to time because filter media must be replaced on a regular basis. This aspect may make it difficult for consumers, particularly a big portion of the middle-class population to purchase water purifiers, resulting in restrictive market growth.

Impact of COVID-19 on India Water Purifiers Market

The COVID-19-induced pandemic created enormous chances for the India water purifiers business to flourish. With the outbreak of COVID-19, the Indian population's awareness and understanding regarding infectious and communicable diseases has improved. During the pandemic, the demand for water purifiers was sparked by a growing awareness of health issues. The market, however, was hampered in the early phases of the lockdown as the government had to impose a rigorous lockdown to prevent the spread of the virus. The production and distribution channels were completely halted which negatively affected the market. Nevertheless, the India water purifiers market is likely to witness promising growth opportunities during the forecast period.

India Water Purifiers Market - By Type

Based on type, the India water purifiers market is segmented into RO water purifiers, UV water purifiers, gravity-based water purifiers, and sediment filters. The RO water purifiers held the largest market share in the year 2020. This is due to reasons such as its high water-purification effectiveness. RO water purifiers are cutting-edge devices that can remove nearly 99% of pollutants. Gravity filters are also gaining a lot of traction, and they currently occupy the second position in terms of demand.

India Water Purifiers Market - By Distribution-Channel

Based on the distribution channel, the market is categorized into retail distributors, online suppliers, and direct-to-consumers. The retail distribution segment registered the largest market share. This is because the demand for water purifiers is very high among middle-class consumers and they have a preference for self-inspection before buying anything. Physical stores are deemed as a safe option for a large percentage of the population in India. Furthermore, it allows consumers to receive on-the-spot redressal which gains their trust. However, the online supplier segment has witnessed prolific growth over the past few years and will have the highest CAGR in the forecast period.

India Water Purifiers Market - By End-User

Based on end-users, the India water purifiers market is categorized into industrial, commercial, and residential. Among these, the residential segment held the largest market share in 2020 and is projected to witness a high CAGR in the forecast period as well. The high consumption of water in residential spaces for various purposes such as washing, bathing, cooking, etc., is the major factor behind the dominance of this segment. Furthermore, with increasing urbanization, the consumption of water by households is also rising at a very rapid rate, fueling the market demand for water purifiers.

India Water Purifiers Market - Regional Insights

Geographically, the India water purifiers market is segmented into North India, South India, East India, and West India. The Western region dominated the Indian market of water purifiers owing to the presence of states most affected by water scarcity such as Rajasthan, Maharashtra, etc. The Northern region occupies the second position, followed by the Southern part of the country. Compared to all other regions, the East does not have a very significant demand for water purifiers. However, due to the rising awareness regarding water-borne diseases and their adverse health effects, water purifiers are estimated to gain traction in all regions.

Competitive Landscape

Companies such as Hindustan Unilever Ltd, Kent RO System Ltd., Ion Exchange, Tata Chemicals Ltd., Hi-Tech RO Systems, Godrej Industries Ltd., Panasonic Corporation, Livpure Private Ltd., Essel Nasaka, and Whirlpool India Ltd. are the key players in the Indian water purifier industry. India is estimated to be the most potential country for the water purifiers business. So, the global companies are expected to exploit the market by setting up manufacturing units in this region. This will result in stiff competition among the local as well as global players.

Recent Developments

  • In December 2020, Livpure, India’s leading RO water purifiers, and air purifiers brand was named India’s No. 1 Most Trusted Water Purifier brand of 2020 by the prestigious TRA (Trust Research Advisory).
  • In August 2020, DrinkPrime, a Bangaluru-based ‘pay-as-you-use-water purifier announced to have raised USD 3 million from Omidyar Network India and Sequoia Surge. This investment is aimed towards the expansion of the business operations.


Scope of the Report



Years Considered

Historical data – 2017-2020

Base Year – 2020

Forecast – 2021 – 2027

Facts Covered

Revenue in USD Million

Market Coverage

North, South, East, West

Product Service/Segmentation

By Technology, By Distribution Channel, By End-User By Region.

Key Players

Hindustan Unilever Ltd., Ion Exchange, Tata Chemicals Ltd., Kent RO Systems Ltd. , Hi-tech RO Systems, Godrej Industries Ltd., Panasonic Corporation, Livpure Private Ltd., Essel Nasaka, Whirlpool India Ltd., Havells India Ltd., and other prominent players.


By Technology

  • RO Water Purifiers
  • UV Water Purifiers
  • Gravity Based Water Purifiers
  • Sediment Filters

By Distribution Channel

  • Retail Distributors
  • Online Suppliers
  • Direct-to-Consumers

By End-User

  • Industrial
  • Commercial
  • Residential

By Region

  • North India
  • South India
  • East India
  • West India

Frequently Asked Questions:

Ans: India Water Purifiers market reached USD 754.2 billion in 2020.
Ans: The major factors driving the growth of the India water purifiers market are rising awareness towards health and the need for water purification and launch of innovative and smart water purifiers.
Ans: The key players in the India water purifiers market are: Hindustan Unilever Ltd., Ion Exchange, Tata Chemicals Ltd., Kent RO Systems Ltd., Hi-tech RO Systems, Godrej Industries Ltd., Panasonic Corporation, Livpure Private Ltd., Essel Nasaka, Whirlpool India Ltd., Havells India Ltd., and other prominent players.
Ans: The residential segment accounted for the largest share in the India water purifiers market.
Ans: The Western region of India has the largest share in the India water purifiers market.