Report Overview

Japan Adult Diaper Market- Industry Trends & Forecast Report, 2029

Japan adult diaper market size was worth USD 2.26 billion in 2022 and is projected to reach USD 3.48 billion by 2029, exhibiting growth at a CAGR of 6.8% during the forecast period between 2023 and 2029. Major growth drivers for Japan adult diaper market include a growing geriatric population, which is predisposed to severe incontinence and several product developments, such as the introduction of flushable adult diapers, have been introduced to improve the ease of nursing and healthcare workers. Rising consumer awareness about maintaining proper personal hygiene and extensive product use for patients in hospitals suffering from chronic diseases are positively boosting market growth. Product producers are also introducing skin-friendly and biodegradable variations made from organic and natural raw ingredients to improve wearer comfort. Other factors such as a rising working population and easy product availability across multiple e-commerce platforms are expected to fuel market expansion across the country.

Japan Adult Diaper Market

Growth Drivers

Rapidly aging population

As people age, they are more likely to necessitate greater health care, which also implies they are more prone to encounter immobility and incontinence concerns, driving Japan demand for adult diapers. The preponderance of the elderly people around the world, who require intensive care, is a potential target market for adult diapers. Since they can no longer control their bladders or intestines, elderly adults with medical disorders that cause urine or fecal incontinence frequently require diapers or similar items. Diapers are a frequent part of the life of some adults who spend all or most of their time in bed. Adult diapers cover a wide range of experiences and demands for both men and women, hence the varieties of adult diapers vary widely.

Restraints

Lack of knowledge about adult diaper in remote areas and side effects of diapers

The use of toxic chemicals in diapers can cause redness, soreness, tenderness, and irritability of the skin. This is one of the major reasons that may restrict market expansion. Adult diapers are unknown to many people who reside in remote areas. As a result, a lack of awareness may stymie market expansion.

Impact of COVID -19 on   Japan Adult Diaper Market

Covid-19 had a detrimental effect on adult diaper market, resulting in a supply shortfall. Businesses, supply systems, and even factories came to a halt as the world especially Japan went into lockdown. The market was harmed as a result of this impediment since supply was disrupted. However, the COVID-19 pandemic has raised consumer awareness of the importance of utilizing disposable hygiene products, such as adult diapers, as a prophylactic step. This is driven by COVID-19 worries and emergency directives to prevent and stop the transmission of communicable illnesses as hospitals are unavailable, as well as the Japan's demand for health and wellness products; this is a key driver that is expected to fuel the market's growth. COVID-19 created opportunities for various private firms to emerge in the marketplace to meet the increased demand.

Japan Adult Diaper Market

Segmental Coverage

Japan Adult Diaper Market– By Product Type

By product type, Japan adult diaper market is bifurcated into Reusable Diapers and Disposable Diapers segments. The disposable diapers segment held a higher market share. Manufacturers are focused on biodegradable adult diapers, which are favored by several consumers, therefore demand for disposable adult diapers is projected to rise substantially in the near future. As reusable diapers are less expensive, the segment is expected to grow rapidly in the near term. Reusable diapers are more user-friendly than disposable diapers since they are composed of cotton fabric and are more comfy to wear.

Japan Adult Diaper Market – By Style

Based on style, Japan adult diaper market is divided into Pants/Pull-Up Style, Pad Style, and Flat Style segments. The flat style segment held the highest market share and is likely to continue its dominance. These diapers include layered fibers that increase absorbency, give long-lasting protection, and reduce skin irritation. because they work similarly to ordinary underwear, they are comfortable even when used daily. Pad-type diapers are also predicted to rise during the forecast period, owing to the multiple benefits they provide, such as odor eradication, liquid retention capacity, and bacterial growth control. These diapers are biodegradable and widely available on the market, as well as simple to use and reasonably priced.

Japan Adult Diaper Market– By Material Type

Based on material type, Japan adult diaper market is segmented into Cotton, Non-Woven Fabric, Micro Fabric, and Fluff Pulp.

Japan Adult Diaper Market – By Customer Orientation

Based on customer orientation, Japan adult diaper market is segmented into Men, Women, and Unisex. The women segment is expected to dominate the market due to a rise in the number of pregnancies, the incidence of post-menopause difficulties, and increased awareness of adult diapers for postpartum.

Japan Adult Diaper Market – By Distribution Channel

Based on distribution channel, Japan adult diaper market is segmented into Pharmacies, Convenience Stores, and Online Stores. The online stores category is expected to grow rapidly throughout the forecast period, as manufacturers in Japan expand their companies online and customers make more purchases through online channels. Followed by, pharmacies segment dominating the market in second place. They are generally located in and around residential areas, making them a convenient place of purchase for consumers.

Competitive Landscape

Major players operating in Japan adult diaper market include Unicharm Corporation, Livedo CORPORATION, Japan Trust Co., Ltd., NIPPON PAPER INDUSTRIES CO., LTD., Wellspect HealthCare, PAUL HARTMANN AG, and Daio Paper Corporation. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In January 2021 - Kao Corporation and Kyoto University partnered to commence the application process for the Used Reusable Diaper Carbonization Recycle System in collaboration with Saijo City, Japan, where Kao Hygiene Products Ehime is located.

Scope of the Report

By Product Type

• Reusable Diapers

• Disposable Diapers

By Style

• Pants/Pull-Up Style

• Pad Style

• Flat Style

By Material Type 

• Cotton

• Non-Woven Fabric

• Micro Fabric

• Fluff Pulp

By Customer Orientation 

• Men

• Women

• Unisex

By Distribution Channel 

• Pharmacies

• Convenience Stores

• Online Stores

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Japan Adult Diaper Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Increasing prevalence of incontinence
         2. Increasing geriatric population
         3. Surging demand for biodegradable diapers
      2. Restraints
         1. Social stigmas associated to incontinence
      3. Opportunities
         1. Rising personal disposable income
         2. Growth in online retail of adult diapers
      4. Challenges
         1. Stringent regulations on the disposability of adult diapers
         2. Lack of awareness about adult diaper
   3. Technology Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Japan Adult Diaper Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product Type
         1. Reusable Diapers
         2. Disposable Diapers
      2. By Style
         1. Pants/Pull-Up Style
         2. Pad Style
         3. Flat Style
         4. Others
      3. By Material Type  
         1. Cotton
         2. Non-Woven Fabric
         3. Micro Fabric
         4. Fluff Pulp
         5. Others
      4. By Customer Orientation 
         1. Men
         2. Women
         3. Unisex
      5. By Distribution Channel 
         1. Pharmacies
         2. Convenience Stores
         3. Online Stores
         4. Others
5. Competitive Landscape
   1. List of Key Players and Their Range
   2. Japan Adult Diaper Company Market Share Analysis, 2022
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Development (Merger, Acquisition, Partnership, and others)
6. Impact of Covid-19 on Japan Adult Diaper Market
7. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)
   1. Unicharm Corporation
   2. Livedo CORPORATION
   3. Japan Trust Co., Ltd.
   4. NIPPON PAPER INDUSTRIES CO., LTD.
   5. Wellspect HealthCare
   6. PAUL HARTMANN AG
   7. Daio Paper Corporation
   8. Other Prominent Players
8. Key Strategic Recommendations
9. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents, By Region
   5. Assumption & Limitation

List of Figures

Figure 1        Japan Adult Diaper Market Segmentation                                                  

Figure 2        Japan Adult Diaper Market Value Chain Analysis                                         

Figure 3        Company Market Share Analysis, 2022                                                     

Figure 4        Japan Adult Diaper Market Size, By Value (USD Million), 2019–2029             

Figure 5        Japan Adult Diaper Market Share, By Product Type, By Value, 2019–2029      

Figure 6        Japan Adult Diaper Market Share, By Style, By Value, 2019–2029                 

Figure 7        Japan Adult Diaper Market Share, By Material Type, By Value, 2019–2029                                                     

Figure 8        Japan Adult Diaper Market Share, By Customer Orientation, By Value, 2019-2030                                                     

Figure 9        Japan Adult Diaper Market Share, By Distribution Channel, By Value, 2019–2029                                                                                                                

List of Tables     

Table 1         Japan Adult Diaper Market Size, By Product Type, By Value, 2019–2029

Table 2         Japan Adult Diaper Market Size, By Style, By Value, 2019–2029

Table 3         Japan Adult Diaper Market Size, By Material Type, By Value, 2019–2029

Table 4         Japan Adult Diaper Market Size, By Customer Orientation, By Value, 2019–2029

Table 5         Japan Adult Diaper Market Size, By Distribution Channel, By Value, 2019–2029

Table 6         Unicharm Corporation Company Overview

Table 7         Unicharm Corporation Financial Overview

Table 8         Livedo CORPORATION Company Overview

Table 9         Livedo CORPORATION Financial Overview

Table 10        Japan Trust Co., Ltd. Company Overview

Table 11        Japan Trust Co., Ltd. Financial Overview

Table 12        NIPPON PAPER INDUSTRIES CO., LTD. Company Overview

Table 13        NIPPON PAPER INDUSTRIES CO., LTD. Financial Overview

Table 14        Wellspect HealthCare Company Overview

Table 15        Wellspect HealthCare Financial Overview

Table 16        PAUL HARTMANN AG Company Overview

Table 17        PAUL HARTMANN AG Financial Overview

Table 18        Daio Paper Corporation Company Overview

Table 19        Daio Paper Corporation Financial Overview