North America Sports Equipment And Apparel Market

North America Sports Equipment and Apparel Market, By Product (Sports Equipment, Sports Apparel); By Sports Type (Team Sports, Individual Sports, Fitness & Gym Activities, Outdoor Recreational Activities, Winter Sports, Others); By Distribution Channel (Online, Offline); By End User (Men, Women, Kids); By Country (United States, Canada), Trend Analysis, Competitive Landscape & Forecast, 2019–2031
- Published Date: January 2025
- Report ID: BWC25066
- Available Format: PDF
- Page: 265
Report Overview
The growing health consciousness, rising of athleisure, and increasing celebrity endorsements and influencer marketing are expected to drive North America Sports Equipment and Apparel Market during the forecast period between 2025 and 2031North America Sports Equipment and Apparel Market – Industry Trends & Forecast Report, 2031
North America Sports Equipment and Apparel Market size was estimated at USD 214.7 billion in 2024. During the forecast period between 2025 and 2031, North America Sports Equipment and Apparel Market size is projected to grow at a CAGR of 5.70% reaching a value of USD 322.3 billion by 2031. Prominent drivers of the Sports Equipment and Apparel Market in North America include the growing adoption of advanced sports technologies and evolving fashion trends among young consumers, coupled with a growing interest in major sporting events such as the Olympics and FIFA world Cup. Rising participation in sports and fitness activities, particularly among young people, further fuels market growth, while the demand for personalized and customizable products, including team jerseys and performance wear, continues to gain traction. Technological advancements, such as smart textiles and wearable devices, enhance consumer appeal by offering real-time insights into athletic performance and health metrics. Additionally, inclusivity trends are reshaping the industry, with brands expanding size ranges, promoting body positivity, and incorporating diversity into their marketing strategies to cater to a wider audience. In Canada, growing awareness of the health benefits of physical activity, supported by government initiatives like National Health and Fitness Day, is encouraging fitness participation and driving demand for sports equipment and apparel across the region.
Sports Equipment and Apparel – Overview
Sports equipment and apparel encompass the specialized tools, gear, clothing, and accessories designed to support and enhance performance, safety, and comfort in sports, fitness, and recreational activities. Sports equipment includes items, such as balls, bats, helmets, and fitness machines, tailored for specific sports to meet rules and regulations. Sports apparel covers performance-oriented clothing like jerseys, shorts, tracksuits, and footwear, designed for durability, flexibility, and comfort during physical activities. Together, they play a vital role in improving athletic performance, reducing the risk of injuries, and ensuring an enjoyable and professional sports experience.
North America Sports Equipment and Apparel Market
Growth Drivers
Growing Popularity of Athleisure
The growing popularity of athleisure, blending athletic functionality with casual style, is significantly driving North America Sports Equipment and Apparel Market. Growing health awareness, driven by the need to combat lifestyle diseases and promote wellness, has led consumers to prioritize versatile, comfortable clothing suitable for both workouts and everyday wear. The expansion of gyms, yoga studios, and fitness centers offering branded activewear further supports this trend. Additionally, rising awareness of the importance of proper gear in preventing workout injuries and the adoption of eco-friendly materials like recycled polyester and organic cotton by leading brands enhance the appeal of athleisure. Social media influence, celebrity endorsements, and innovative features like antimicrobial fabrics and UV protection continue to position athleisure as a dominant force in North America Sports Equipment and Apparel Market.
Challenges
Price Sensitivity
North America Sports Equipment and Apparel Market faces significant challenges, due to high price sensitivity among consumers. Elevated costs of branded sportswear, driven by advanced materials, sustainable production, and premium designs, often deter price-conscious buyers. Many consumers opt for budget-friendly alternatives, impacting the market growth of high-end brands. Additionally, economic fluctuations and reduced discretionary income further amplify this sensitivity, limiting spending on non-essential products like sports apparel. The competitive landscape, dominated by frequent discounts and promotions, intensifies this restraint, as customers increasingly seek value-for-money options, thereby affecting profitability and hindering the market's long-term expansion.
Impact of Escalating Geopolitical Tensions on North America Sports Equipment and Apparel Market
Escalating geopolitical tensions could significantly impact the growth of North America Sports Equipment and Apparel Market. Increasing trade barriers, tariffs, and supply chain disruptions may lead to higher costs for raw materials and finished goods, ultimately affecting product pricing. Additionally, political instability could result in reduced consumer confidence and spending, as economic uncertainty influences purchasing decisions. Furthermore, international manufacturing partnerships could be strained, leading to delays and shortages in product availability. As a result, growth of North America Sports Equipment and Apparel Market could be hindered, particularly for brands heavily reliant on global supply chains and foreign markets. Geopolitical instability poses both operational and financial challenges for the industry.
North America Sports Equipment and Apparel Market
Segmental Coverage
North America Sports Equipment and Apparel Market – By Product
Based on product, North America Sports Equipment and Apparel Market is bifurcated into Sports Equipment and Sports Apparel segments. The sports equipment segment holds a higher share in North America Sports Equipment and Apparel Market by product. Sports equipment is essential for various sports, including balls, rackets, bikes, and more. With consumers increasingly investing in both sportswear and related equipment, including athleisure clothing and accessories, this segment remains competitive due to numerous established players. E-commerce has significantly fueled market growth, offering consumers the advantage of comparing different brands and making informed purchasing decisions online. This shift towards online shopping has become a key factor driving the growth of the sports equipment market. Also, the sports equipment segment is subdivided into Balls, Fitness Equipment, Protective Gear, Rackets & Bats, Footwear, and other products (including Bicycles, Camping Gear, Skis, and Snowboards) subsegments.
North America Sports Equipment and Apparel Market – By Sports Type
By sports type, North America Sports Equipment and Apparel Market is divided into Team Sports, Individual Sports, Fitness & Gym Activities, Outdoor Recreational Activities, Winter Sports, and other sports types segments.
North America Sports Equipment and Apparel Market – By Distribution Channel
North America Sports Equipment and Apparel Market by distribution channel is split into Online and Offline segments. The offline segment holds a higher share in North America Sports Equipment and Apparel Market by distribution channel. These stores allow customers to view and try products before buying, making them a preferred choice for specialty goods. The growth of offline retail formats, such as supermarkets and hypermarkets, in both developed and developing regions has driven the expansion of this segment in the sports equipment and apparel market. These retail formats offer a convenient one-stop shopping experience, providing a wide range of products at competitive prices. Their strategic locations and accessibility further enhance their appeal, solidifying the offline segment’s prominence among consumers.
North America Sports Equipment and Apparel Market – By End User
Based on end user, North America Sports Equipment and Apparel Market is segmented into Men, Women, and Kids segments.
North America Sports Equipment and Apparel Market – By Country
The in-depth research report on North America Sports Equipment and Apparel Market covers the market in United States and Canada. United States holds a major market share and is expected to maintain its dominance in North America Sports Equipment and Apparel Market. BlueWeave Consulting estimated United States Sports Equipment and Apparel Market size at USD 117.45 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects United States Sports Equipment and Apparel Market size to grow at a CAGR of 8.3% reaching a value of USD 203.72 billion by 2029.
Competitive Landscape
Major players operating in North America Sports Equipment and Apparel Market include Under Armour, Inc., Affix Apparel, ASICS Corporation, Ralph Lauren Corporation, Lululemon Athletica, Inc., Amer Sports Inc, Puma SE, Adidas AG, Nike, and Bauer Hockey. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
Recent Developments
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In October 2024 - Macron became the official sports equipment and apparel partner for Concacaf under a six-year agreement from 2024 to 2030. It marks Macron’s first confederation-wide partnership with a FIFA confederation, encompassing all Concacaf competitions, including referees' kits.
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In September 2024 - Portland's USD 125-mn "Made in Old Town" project aims to transform the city into a sportswear manufacturing hub, revitalizing its industry. Backed by veterans from Nike and Adidas, the initiative seeks to create 6,000 jobs by 2028, leveraging advanced technologies like 3D printing. The campus will support local brands by reducing reliance on overseas production, accelerating innovation, and enabling faster prototyping.
Scope of the Report
Attributes |
Details |
Years Considered |
Historical Data – 2019–2031 |
Base Year – 2024 |
|
Estimated Year – 2025 |
|
Forecast Period – 2025–2031 |
|
Facts Covered |
Revenue in USD Billion |
Market Coverage |
United States, Canada |
Product/ Service Segmentation |
Product, Sports Type, Application, End User, Country |
Key Players |
Under Armour, Inc., Affix Apparel, ASICS Corporation, Ralph Lauren Corporation, Lululemon Athletica, Inc., Amer Sports Inc, Puma SE, Adidas AG, Nike, Bauer Hockey |
By Product
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Sports Equipment
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Sports Apparel
By Sports Type
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Team Sports
-
Individual Sports
-
Fitness & Gym Activities
-
Outdoor Recreational Activities
-
Winter Sports
-
Others
By Distribution Channel
-
Online
-
Offline
By End User
-
Men
-
Women
-
Kids
By Country
-
United States
-
Canada
- Research Framework
- Research Objective
- Product Overview
- Market Segmentation
- Executive Summary
- North America Sports Equipment and Apparel Market Insights
- Industry Value Chain Analysis
- DROC Analysis
- Growth Drivers
- Growing Health Consciousness
- Rising of Athleisure
- Increasing Celebrity Endorsements and Influencer Marketing
- Restraints
- Price Sensitivity
- Sustainability Concerns
- Opportunities
- Expansion of E-sports
- Focus on Inclusivity and Diversity
- Challenges
- Economic Fluctuations
- Intense Competition
- Growth Drivers
- Technological Advancements/Recent Developments
- Regulatory Framework
- Porter’s Five Forces Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of New Entrants
- Threat of Substitutes
- Intensity of Rivalry
- North America Sports Equipment and Apparel Market: Marketing Strategies
- North America Sports Equipment and Apparel Market: Pricing Analysis
- North America Sports Equipment and Apparel Market Overview
- Market Size & Forecast, 2019–2031
- By Value (USD Billion)
- Market Share and Forecast
- By Product
- Sports Equipment
- Balls
- Fitness Equipment
- Protective Gear
- Rackets and Bats
- Footwear
- Others (including Bicycles, Camping Gear, Skis, Snowboards)
- Sports Apparel
- Tops
- Bottoms
- Outerwear
- Specialized Apparel
- Sports Equipment
- By Sports Type
- Team Sports
- Individual Sports
- Fitness & Gym Activities
- Outdoor Recreational Activities
- Winter Sports
- Others
- By Distribution Channel
- Online
- Offline
- By End User
- Men
- Women
- Kids
- By Country
- United States
- Canada
- By Product
- Market Size & Forecast, 2019–2031
- United States Sports Equipment and Apparel Market
- Market Size & Forecast, 2019–2031
- By Value (USD Billion)
- Market Share & Forecast
- By Product
- By Sports Type
- By Application
- By End User
- Market Size & Forecast, 2019–2031
- Canada Sports Equipment and Apparel Market
- Market Size & Forecast, 2019–2031
- By Value (USD Billion)
- Market Share & Forecast
- By Product
- By Sports Type
- By Application
- By End User
- Market Size & Forecast, 2019–2031
- Competitive Landscape
- List of Key Players and Their Offerings
- North America Sports Equipment and Apparel Market Share Analysis, 2024
- Competitive Benchmarking, By Operating Parameters
- Key Strategic Developments (Mergers, Acquisitions, Partnerships)
- Impact of Escalating Geopolitical Tensions on North America Sports Equipment and Apparel Market
- Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
- Under Armour, Inc.
- Affix Apparel
- ASICS Corporation
- Ralph Lauren Corporation
- Lululemon Athletica, Inc.
- Amer Sports Inc
- Puma SE
- Adidas AG
- Nike
- Bauer Hockey
- Other Prominent Players
- Key Strategic Recommendations
- Research Methodology
- Qualitative Research
- Primary & Secondary Research
- Quantitative Research
- Market Breakdown & Data Triangulation
- Secondary Research
- Primary Research
- Breakdown of Primary Research Respondents, By Country
- Assumptions & Limitations
- Qualitative Research
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable
List of Figures
Figure 1 North America Sports Equipment and Apparel Segmentation
Figure 2 North America Sports Equipment and Apparel Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2024
Figure 4 North America Sports Equipment and Apparel Market Size, By Value (USD Billion), 2019–2031
Figure 5 North America Sports Equipment and Apparel Market Share, By Product, By Value (USD Billion), 2019–2031
Figure 6 North America Sports Equipment and Apparel Market Share, By Sports Type, By Value (USD Billion), 2019–2031
Figure 7 North America Sports Equipment and Apparel Market Share, By Application, By Value (USD Billion), 2019–2031
Figure 8 North America Sports Equipment and Apparel Market Share, By End User, By Value (USD Billion), 2019–2031
Figure 9 North America Sports Equipment and Apparel Market Share, By Country, By Value (USD Billion), 2019–2031
Figure 10 United States Sports Equipment and Apparel Market Size, By Value (USD Billion), 2019–2031
Figure 11 United States Sports Equipment and Apparel Market Share, By Product, By Value (USD Billion), 2019–2031
Figure 12 United States Sports Equipment and Apparel Market Share, By Sports Type, By Value (USD Billion), 2019–2031
Figure 13 United States Sports Equipment and Apparel Market Share, By Application, By Value (USD Billion), 2019–2031
Figure 14 United States Sports Equipment and Apparel Market Share, By End User, By Value (USD Billion), 2019–2031
Figure 15 Canada Sports Equipment and Apparel Market Size, By Value (USD Billion), 2019–2031
Figure 16 Canada Sports Equipment and Apparel Market Share, By Product, By Value (USD Billion), 2019–2031
Figure 17 Canada Sports Equipment and Apparel Market Share, By Sports Type, By Value (USD Billion), 2019–2031
Figure 18 Canada Sports Equipment and Apparel Market Share, By Application, By Value (USD Billion), 2019–2031
Figure 19 Canada Sports Equipment and Apparel Market Share, By End User, By Value (USD Billion), 2019–2031
List of Tables
Table 1 North America Sports Equipment and Apparel Market Size, By Value (USD Billion), 2019–2031
Table 2 North America Sports Equipment and Apparel Market Share, By Product, By Value (USD Billion), 2019–2031
Table 3 North America Sports Equipment and Apparel Market Share, By Sports Type, By Value (USD Billion), 2019–2031
Table 4 North America Sports Equipment and Apparel Market Share, By Application, By Value (USD Billion), 2019–2031
Table 5 North America Sports Equipment and Apparel Market Share, By End User, By Value (USD Billion), 2019–2031
Table 6 North America Sports Equipment and Apparel Market Share, By Country, By Value (USD Billion), 2019–2031
Table 7 United States Sports Equipment and Apparel Market Size, By Value (USD Billion), 2019–2031
Table 8 United States Sports Equipment and Apparel Market Share, By Product, By Value (USD Billion), 2019–2031
Table 9 United States Sports Equipment and Apparel Market Share, By Sports Type, By Value (USD Billion), 2019–2031
Table 10 United States Sports Equipment and Apparel Market Share, By Application, By Value (USD Billion), 2019–2031
Table 11 United States Sports Equipment and Apparel Market Share, By End User, By Value (USD Billion), 2019–2031
Table 12 Canada Sports Equipment and Apparel Market Size, By Value (USD Billion), 2019–2031
Table 13 Canada Sports Equipment and Apparel Market Share, By Product, By Value (USD Billion), 2019–2031
Table 14 Canada Sports Equipment and Apparel Market Share, By Sports Type, By Value (USD Billion), 2019–2031
Table 15 Canada Sports Equipment and Apparel Market Share, By Application, By Value (USD Billion), 2019–2031
Table 16 Canada Sports Equipment and Apparel Market Share, By End User, By Value (USD Billion), 2019–2031
Table 17 Under Armour, Inc. Company Overview
Table 18 Under Armour, Inc. Financial Overview
Table 19 Affix Apparel Company Overview
Table 20 Affix Apparel Financial Overview
Table 21 ASICS Corporation Company Overview
Table 22 ASICS Corporation Financial Overview
Table 23 Ralph Lauren Corporation Company Overview
Table 24 Ralph Lauren Corporation Financial Overview
Table 25 Lululemon Athletica, Inc. Company Overview
Table 26 Lululemon Athletica, Inc. Financial Overview
Table 27 Amer Sports Inc Company Overview
Table 28 Amer Sports Inc Financial Overview
Table 29 Puma SE Company Overview
Table 30 Puma SE Financial Overview
Table 31 Adidas AG Company Overview
Table 32 Adidas AG Financial Overview
Table 33 Nike Company Overview
Table 34 Nike Financial Overview
Table 35 Bauer Hockey Company Overview
Market Segmentation
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