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North America Sports Equipment And Apparel Market

North America Sports Equipment And Apparel Market

North America Sports Equipment and Apparel Market, By Product (Sports Equipment, Sports Apparel); By Sports Type (Team Sports, Individual Sports, Fitness & Gym Activities, Outdoor Recreational Activities, Winter Sports, Others); By Distribution Channel (Online, Offline); By End User (Men, Women, Kids); By Country (United States, Canada), Trend Analysis, Competitive Landscape & Forecast, 2019–2031

  • Published Date: January 2025
  • Report ID: BWC25066
  • Available Format: PDF
  • Page: 265

Report Overview

The growing health consciousness, rising of athleisure, and increasing celebrity endorsements and influencer marketing are expected to drive North America Sports Equipment and Apparel Market during the forecast period between 2025 and 2031

North America Sports Equipment and Apparel Market – Industry Trends & Forecast Report, 2031

North America Sports Equipment and Apparel Market size was estimated at USD 214.7 billion in 2024. During the forecast period between 2025 and 2031, North America Sports Equipment and Apparel Market size is projected to grow at a CAGR of 5.70% reaching a value of USD 322.3 billion by 2031. Prominent drivers of the Sports Equipment and Apparel Market in North America include the growing adoption of advanced sports technologies and evolving fashion trends among young consumers, coupled with a growing interest in major sporting events such as the Olympics and FIFA world Cup. Rising participation in sports and fitness activities, particularly among young people, further fuels market growth, while the demand for personalized and customizable products, including team jerseys and performance wear, continues to gain traction. Technological advancements, such as smart textiles and wearable devices, enhance consumer appeal by offering real-time insights into athletic performance and health metrics. Additionally, inclusivity trends are reshaping the industry, with brands expanding size ranges, promoting body positivity, and incorporating diversity into their marketing strategies to cater to a wider audience. In Canada, growing awareness of the health benefits of physical activity, supported by government initiatives like National Health and Fitness Day, is encouraging fitness participation and driving demand for sports equipment and apparel across the region.

North America Sports Equipment and Apparel Market

Sports Equipment and Apparel – Overview

Sports equipment and apparel encompass the specialized tools, gear, clothing, and accessories designed to support and enhance performance, safety, and comfort in sports, fitness, and recreational activities. Sports equipment includes items, such as balls, bats, helmets, and fitness machines, tailored for specific sports to meet rules and regulations. Sports apparel covers performance-oriented clothing like jerseys, shorts, tracksuits, and footwear, designed for durability, flexibility, and comfort during physical activities. Together, they play a vital role in improving athletic performance, reducing the risk of injuries, and ensuring an enjoyable and professional sports experience.

North America Sports Equipment and Apparel Market

Growth Drivers

Growing Popularity of Athleisure

The growing popularity of athleisure, blending athletic functionality with casual style, is significantly driving North America Sports Equipment and Apparel Market. Growing health awareness, driven by the need to combat lifestyle diseases and promote wellness, has led consumers to prioritize versatile, comfortable clothing suitable for both workouts and everyday wear. The expansion of gyms, yoga studios, and fitness centers offering branded activewear further supports this trend. Additionally, rising awareness of the importance of proper gear in preventing workout injuries and the adoption of eco-friendly materials like recycled polyester and organic cotton by leading brands enhance the appeal of athleisure. Social media influence, celebrity endorsements, and innovative features like antimicrobial fabrics and UV protection continue to position athleisure as a dominant force in North America Sports Equipment and Apparel Market.

Challenges

Price Sensitivity

North America Sports Equipment and Apparel Market faces significant challenges, due to high price sensitivity among consumers. Elevated costs of branded sportswear, driven by advanced materials, sustainable production, and premium designs, often deter price-conscious buyers. Many consumers opt for budget-friendly alternatives, impacting the market growth of high-end brands. Additionally, economic fluctuations and reduced discretionary income further amplify this sensitivity, limiting spending on non-essential products like sports apparel. The competitive landscape, dominated by frequent discounts and promotions, intensifies this restraint, as customers increasingly seek value-for-money options, thereby affecting profitability and hindering the market's long-term expansion.

Impact of Escalating Geopolitical Tensions on North America Sports Equipment and Apparel Market

Escalating geopolitical tensions could significantly impact the growth of North America Sports Equipment and Apparel Market. Increasing trade barriers, tariffs, and supply chain disruptions may lead to higher costs for raw materials and finished goods, ultimately affecting product pricing. Additionally, political instability could result in reduced consumer confidence and spending, as economic uncertainty influences purchasing decisions. Furthermore, international manufacturing partnerships could be strained, leading to delays and shortages in product availability. As a result, growth of North America Sports Equipment and Apparel Market could be hindered, particularly for brands heavily reliant on global supply chains and foreign markets. Geopolitical instability poses both operational and financial challenges for the industry.

North America Sports Equipment and Apparel Market

Segmental Coverage

North America Sports Equipment and Apparel Market – By Product

Based on product, North America Sports Equipment and Apparel Market is bifurcated into Sports Equipment and Sports Apparel segments. The sports equipment segment holds a higher share in North America Sports Equipment and Apparel Market by product. Sports equipment is essential for various sports, including balls, rackets, bikes, and more. With consumers increasingly investing in both sportswear and related equipment, including athleisure clothing and accessories, this segment remains competitive due to numerous established players. E-commerce has significantly fueled market growth, offering consumers the advantage of comparing different brands and making informed purchasing decisions online. This shift towards online shopping has become a key factor driving the growth of the sports equipment market. Also, the sports equipment segment is subdivided into Balls, Fitness Equipment, Protective Gear, Rackets & Bats, Footwear, and other products (including Bicycles, Camping Gear, Skis, and Snowboards) subsegments.

North America Sports Equipment and Apparel Market Size

North America Sports Equipment and Apparel Market – By Sports Type

By sports type, North America Sports Equipment and Apparel Market is divided into Team Sports, Individual Sports, Fitness & Gym Activities, Outdoor Recreational Activities, Winter Sports, and other sports types segments.

North America Sports Equipment and Apparel Market – By Distribution Channel

North America Sports Equipment and Apparel Market by distribution channel is split into Online and Offline segments. The offline segment holds a higher share in North America Sports Equipment and Apparel Market by distribution channel. These stores allow customers to view and try products before buying, making them a preferred choice for specialty goods. The growth of offline retail formats, such as supermarkets and hypermarkets, in both developed and developing regions has driven the expansion of this segment in the sports equipment and apparel market. These retail formats offer a convenient one-stop shopping experience, providing a wide range of products at competitive prices. Their strategic locations and accessibility further enhance their appeal, solidifying the offline segment’s prominence among consumers.

North America Sports Equipment and Apparel Market Trend

North America Sports Equipment and Apparel Market – By End User

Based on end user, North America Sports Equipment and Apparel Market is segmented into Men, Women, and Kids segments.

North America Sports Equipment and Apparel Market – By Country

The in-depth research report on North America Sports Equipment and Apparel Market covers the market in United States and Canada. United States holds a major market share and is expected to maintain its dominance in North America Sports Equipment and Apparel Market. BlueWeave Consulting estimated United States Sports Equipment and Apparel Market size at USD 117.45 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects United States Sports Equipment and Apparel Market size to grow at a CAGR of 8.3% reaching a value of USD 203.72 billion by 2029.

North America Sports Equipment and Apparel Market Share

Competitive Landscape

Major players operating in North America Sports Equipment and Apparel Market include Under Armour, Inc., Affix Apparel, ASICS Corporation, Ralph Lauren Corporation, Lululemon Athletica, Inc., Amer Sports Inc, Puma SE, Adidas AG, Nike, and Bauer Hockey. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

  • In October 2024 - Macron became the official sports equipment and apparel partner for Concacaf under a six-year agreement from 2024 to 2030. It marks Macron’s first confederation-wide partnership with a FIFA confederation, encompassing all Concacaf competitions, including referees' kits.

  • In September 2024 - Portland's USD 125-mn "Made in Old Town" project aims to transform the city into a sportswear manufacturing hub, revitalizing its industry. Backed by veterans from Nike and Adidas, the initiative seeks to create 6,000 jobs by 2028, leveraging advanced technologies like 3D printing. The campus will support local brands by reducing reliance on overseas production, accelerating innovation, and enabling faster prototyping.

Scope of the Report

Attributes

Details

Years Considered

Historical Data – 2019–2031

Base Year – 2024

Estimated Year – 2025

Forecast Period – 2025–2031

Facts Covered

Revenue in USD Billion

Market Coverage

United States, Canada

Product/ Service Segmentation

Product, Sports Type, Application, End User, Country

Key Players

Under Armour, Inc., Affix Apparel, ASICS Corporation, Ralph Lauren Corporation, Lululemon Athletica, Inc., Amer Sports Inc, Puma SE, Adidas AG, Nike, Bauer Hockey

 

By Product

  • Sports Equipment

  • Sports Apparel

By Sports Type

  • Team Sports

  • Individual Sports

  • Fitness & Gym Activities

  • Outdoor Recreational Activities

  • Winter Sports

  • Others

By Distribution Channel

  • Online

  • Offline

By End User

  • Men

  • Women

  • Kids

By Country

  • United States

  • Canada

  1. Research Framework
    1. Research Objective
    2. Product Overview
    3. Market Segmentation
  2. Executive Summary
  3.  North America Sports Equipment and Apparel Market Insights
    1. Industry Value Chain Analysis
    2. DROC Analysis
      1. Growth Drivers
        1. Growing Health Consciousness
        2. Rising of Athleisure
        3. Increasing Celebrity Endorsements and Influencer Marketing
      2. Restraints
        1. Price Sensitivity
        2. Sustainability Concerns
      3. Opportunities
        1. Expansion of E-sports
        2. Focus on Inclusivity and Diversity
      4. Challenges
        1. Economic Fluctuations
        2. Intense Competition
    3. Technological Advancements/Recent Developments
    4. Regulatory Framework
    5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
  4. North America Sports Equipment and Apparel Market: Marketing Strategies
  5. North America Sports Equipment and Apparel Market: Pricing Analysis
  6. North America Sports Equipment and Apparel Market Overview
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Billion)
    2. Market Share and Forecast
      1. By Product
        1. Sports Equipment
          1. Balls
          2. Fitness Equipment
          3. Protective Gear
          4. Rackets and Bats
          5. Footwear
          6. Others (including Bicycles, Camping Gear, Skis, Snowboards)
        2. Sports Apparel
          1. Tops
          2. Bottoms
          3. Outerwear
          4. Specialized Apparel
      2. By Sports Type
        1. Team Sports
        2. Individual Sports
        3. Fitness & Gym Activities
        4. Outdoor Recreational Activities
        5. Winter Sports
        6. Others
      3. By Distribution Channel
        1. Online
        2. Offline
      4. By End User
        1. Men
        2. Women
        3. Kids
      5. By Country
        1. United States
        2. Canada
  7. United States Sports Equipment and Apparel Market
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Billion)
    2. Market Share & Forecast
      1. By Product
      2. By Sports Type
      3. By Application
      4. By End User
  8. Canada Sports Equipment and Apparel Market
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Billion)
    2. Market Share & Forecast
      1. By Product
      2. By Sports Type
      3. By Application
      4. By End User
  9. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. North America Sports Equipment and Apparel Market Share Analysis, 2024
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
  10. Impact of Escalating Geopolitical Tensions on North America Sports Equipment and Apparel Market
  11. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
    1. Under Armour, Inc.
    2. Affix Apparel
    3. ASICS Corporation
    4. Ralph Lauren Corporation
    5. Lululemon Athletica, Inc.
    6. Amer Sports Inc
    7. Puma SE
    8. Adidas AG
    9. Nike
    10. Bauer Hockey
    11. Other Prominent Players
  12. Key Strategic Recommendations
  13. Research Methodology
    1.   Qualitative Research
      1.  Primary & Secondary Research
    2.   Quantitative Research
    3.   Market Breakdown & Data Triangulation
      1.  Secondary Research
      2.  Primary Research
    4.   Breakdown of Primary Research Respondents, By Country
    5.   Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

 

List of Figures

 

Figure 1       North America Sports Equipment and Apparel Segmentation

Figure 2       North America Sports Equipment and Apparel Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2024

Figure 4       North America Sports Equipment and Apparel Market Size, By Value (USD Billion), 2019–2031

Figure 5       North America Sports Equipment and Apparel Market Share, By Product, By Value (USD Billion), 2019–2031

Figure 6       North America Sports Equipment and Apparel Market Share, By Sports Type, By Value (USD Billion), 2019–2031

Figure 7       North America Sports Equipment and Apparel Market Share, By Application, By Value (USD Billion), 2019–2031

Figure 8       North America Sports Equipment and Apparel Market Share, By End User, By Value (USD Billion), 2019–2031

Figure 9       North America Sports Equipment and Apparel Market Share, By Country, By Value (USD Billion), 2019–2031

Figure 10     United States Sports Equipment and Apparel Market Size, By Value (USD Billion), 2019–2031

Figure 11     United States Sports Equipment and Apparel Market Share, By Product, By Value (USD Billion), 2019–2031

Figure 12     United States Sports Equipment and Apparel Market Share, By Sports Type, By Value (USD Billion), 2019–2031

Figure 13     United States Sports Equipment and Apparel Market Share, By Application, By Value (USD Billion), 2019–2031

Figure 14     United States Sports Equipment and Apparel Market Share, By End User, By Value (USD Billion), 2019–2031

Figure 15     Canada Sports Equipment and Apparel Market Size, By Value (USD Billion), 2019–2031

Figure 16     Canada Sports Equipment and Apparel Market Share, By Product, By Value (USD Billion), 2019–2031

Figure 17     Canada Sports Equipment and Apparel Market Share, By Sports Type, By Value (USD Billion), 2019–2031

Figure 18     Canada Sports Equipment and Apparel Market Share, By Application, By Value (USD Billion), 2019–2031

Figure 19     Canada Sports Equipment and Apparel Market Share, By End User, By Value (USD Billion), 2019–2031

 

List of Tables

 

Table 1        North America Sports Equipment and Apparel Market Size, By Value (USD Billion), 2019–2031

Table 2        North America Sports Equipment and Apparel Market Share, By Product, By Value (USD Billion), 2019–2031

Table 3        North America Sports Equipment and Apparel Market Share, By Sports Type, By Value (USD Billion), 2019–2031

Table 4        North America Sports Equipment and Apparel Market Share, By Application, By Value (USD Billion), 2019–2031

Table 5        North America Sports Equipment and Apparel Market Share, By End User, By Value (USD Billion), 2019–2031

Table 6        North America Sports Equipment and Apparel Market Share, By Country, By Value (USD Billion), 2019–2031

Table 7        United States Sports Equipment and Apparel Market Size, By Value (USD Billion), 2019–2031

Table 8        United States Sports Equipment and Apparel Market Share, By Product, By Value (USD Billion), 2019–2031

Table 9        United States Sports Equipment and Apparel Market Share, By Sports Type, By Value (USD Billion), 2019–2031

Table 10      United States Sports Equipment and Apparel Market Share, By Application, By Value (USD Billion), 2019–2031

Table 11      United States Sports Equipment and Apparel Market Share, By End User, By Value (USD Billion), 2019–2031

Table 12      Canada Sports Equipment and Apparel Market Size, By Value (USD Billion), 2019–2031

Table 13      Canada Sports Equipment and Apparel Market Share, By Product, By Value (USD Billion), 2019–2031

Table 14      Canada Sports Equipment and Apparel Market Share, By Sports Type, By Value (USD Billion), 2019–2031

Table 15      Canada Sports Equipment and Apparel Market Share, By Application, By Value (USD Billion), 2019–2031

Table 16      Canada Sports Equipment and Apparel Market Share, By End User, By Value (USD Billion), 2019–2031

Table 17      Under Armour, Inc. Company Overview

Table 18      Under Armour, Inc. Financial Overview

Table 19      Affix Apparel Company Overview

Table 20      Affix Apparel Financial Overview

Table 21      ASICS Corporation Company Overview

Table 22      ASICS Corporation Financial Overview

Table 23      Ralph Lauren Corporation Company Overview

Table 24      Ralph Lauren Corporation Financial Overview

Table 25      Lululemon Athletica, Inc. Company Overview

Table 26      Lululemon Athletica, Inc. Financial Overview

Table 27      Amer Sports Inc Company Overview

Table 28      Amer Sports Inc Financial Overview

Table 29      Puma SE Company Overview

Table 30      Puma SE Financial Overview

Table 31      Adidas AG Company Overview

Table 32      Adidas AG Financial Overview

Table 33      Nike Company Overview

Table 34      Nike Financial Overview

Table 35      Bauer Hockey Company Overview

Market Segmentation

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Frequently Asked Questions (FAQs):

Ans: North America Sports Equipment and Apparel Market size by value was estimated at USD 214.7 billion in 2024.
Ans: North America Sports Equipment and Apparel Market is expected to grow at CAGR of 5.70% period between 2025 and 2031.
Ans: By 2031, North America Sports Equipment and Apparel Market size is forecast to reach a value of USD 322.3 billion.
Ans: The growth of North America Sports Equipment and Apparel Market is primarily driven by the growing health consciousness, rising of athleisure, and increasing celebrity endorsements and influencer marketing.
Ans: Key players in North America Sports Equipment and Apparel Market include Under Armour, Inc., Affix Apparel, ASICS Corporation, Ralph Lauren Corporation, Lululemon Athletica, Inc., Amer Sports Inc, Puma SE, Adidas AG, Nike, and Bauer Hockey.
Ans: The offline segment is expected to grow at a faster CAGR in North America Sports Equipment and Apparel Market during the forecast period between 2025 and 2031.
Ans: United States holds a significant market share in North America Sports Equipment and Apparel Market.
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