Report Overview

North America Workwear Market size- Industry Trends & Outlook Report 2026

North America Workwear Market has continued steady growth in recent years. It is estimated to grow at decent CAGR of 4.05% during the projection period 2020-2026, and reach a worth of USD 16,111.43 million by 2026. The factors attributable to the growth are strict policy regarding implementation of safe dress codes in the industrial and commercial sectors, readiness among men and women to wear stylish attire at work, and the rising demand for customized workwear. The growing organization sizes in the US and growing spheres of workwear code is supporting the market workwear in North America.

North America Workwear Market – An Overview

Workwear includes all those clothing which are worn for work. Earlier, the term generally indicates dresses for people working in manufacturing and industrial concerns as this workwear is meant for safety and durability. In the present era, workwear clothing is not just limited to industrial workers but also includes other segments of employees. 

The main reason behind providing workwear is to assure the safety of the employee and give them a corporate identity or image. It acts as a unique advertising tool, and many employers choose to distribute workwear to their team as part of a marketing strategy. Workwear has become an emerging trend among employers in the North American market and offers a massive opportunity for penetration in the market.

Workwear includes Men’s and Women’s industrial and professional workwear, i.e. occupational and protective garments worn at work. Industrial and occupational workwear includes outfits made of cotton, synthetic fibres, and artificial fibres; industrial and occupational jackets and blazers made of cotton, synthetic fibres and artificial fibres; industrial and occupational trousers and breeches made of cotton, synthetic fibres and artificial fibres; bib and brace overalls made of cotton, synthetic fibres or artificial fibres; industrial and occupational clothing made of cotton and human-made fibres. 

North America Workwear Market Outlook and Trends

Growth drivers 

·         Increasing awareness amongst the corporates

Increasing awareness amongst the corporates regarding the benefit of workwear in the form of ease in functionality, identification, protection of employee, etc. is the key factor driving demand of workwear in the region. Progressing trends toward fashionable and functional clothing along with the expanding workforce base across industries in the region and the growing number of enterprises in the business sector are some of the factors intensifying the growth of the North America workwear market

·         Increasing Episodes of workplace accidents and fatalities

The demand for safe and durable workwear is increasing due to rising workplace accidents and fatalities. Increasing workplace accidents and fatalities are expected to promote industry segment growth. As per the report of ILO, around 2.3 million people throughout the world die due to work-related accidents or diseases annually. Over the past few years, companies have been offering lightweight and adaptable fabrics and apparel that can be used for different work environments, using advanced fabric technology. 

Workers in manufacturing and allied sectors such as automobile and oil and gas are aware of occupational hazards and hence, opt for workwear rather than casual clothes. Manufacturing and power industries make it mandatory for staff to wear safety footwear to avoid slippages, burns and falls inside the premises. 

Restraints

·         Requirement of Quality combined with Regular Maintenance

Providing appropriate workwear and PPE for staff entails a significant outlay for any business. Sometimes, workwear is uncomfortable and creates uneasiness to the person wearing it. Workwear is not a freebie for employees but an out of pocket expense, and it needs regular maintenance; Clothes made from polyester are not breathable and are also not recyclable. Usage of more polyester may restrain the North America workwear market because of environmental concerns.

Poor quality items will not have a long lifespan, no matter how much time people devote to workwear care. Choosing the most appropriate workwear is key to ensuring its durability. The high cost of workwear in the industry is a critical factor affecting the growth of North America workwear market.

·         Impact of COVID-19 in industry

The World Health Organization now recognizes the novel coronavirus (COVID-19) to be a pandemic. As the virus spreads and cases mount, and measures are stiffened to control the spread of the virus. The food delivery systems are screened at all levels, and the tests will be extended to the coming weeks and months. Developing countries are vulnerable and at higher risk of economic slowdown due to a massive contraction in the labor force as an outcome of the spread of COVID-19. It is likely to have a substantial effect on economies, livelihoods and production operations. Besides, it will have an impact on market demand and supplies as well as consumer trends, preferences and their disposable income. 

 North America Workwear Market: By Type

Based on Type, North America Workwear Market is segmented into Institutional Workwear, Industrial Workwear and General Workwear. The industrial segment dominated the market in 2019 and is expected to grow at an accelerated rate during the projection period 2020-2026. Rising workplace accidents and fatalities are expected to promote industry growth globally. As per the report of ILO, around 2.3 million people across the globe die due to work-related accidents or diseases yearly.

North America Workwear Market: By Product

Based on Product, the North America workwear market is segmented into Apparel and Footwear Accessories. The Apparel segment is anticipated to dominate the market during the projection period on account of escalating demand for workwear by manufacturers to meet safety concerns. Furthermore, demand for clothing materials in manufacturing industries which can withstand temperatures, as well as for fabrics that weigh less to suit different work environments, are some of the factors contributing to the growth of the segment.

North America Workwear Market: By Sales Channel

Based on Sales Channel, North America Workwear Market is segmented into Offline & Online. The offline segment dominated the market in 2019 and is also anticipated to register a significant growth rate over the prediction period 2020-2026. Since online channels are ultimately seizing market share, and new platforms continue to emerge in this highly dynamic space, a strong digital presence can be a route to success. The rising rate of internet penetration across the region is the key factor prompting demand of online sales channel.

North America Workwear Market: By Demographics

On the basis of Demography, North America Workwear market is categorized as Male and Female segments. The male segment is anticipated to hold the largest market share during the projection period. A high concentration of male workers in the manufacturing sector is expected to promote apparel and footwear for men. It has been observed that companies tend to purchase men workwear in bulk. As women are now playing increasingly active and important roles in the workforce, the female segment has the potential to disrupt the market. How women, both local and foreigners, use workwear and how the players are going to cater to the female consumer demands will play a crucial role.

North America Workwear Market: Country insights

Based on Country, North America workwear market is segregated into the states of America and Canada. The US workwear market is mainly driven by the obligatory norms and policies framed by the central government. With the development of new airports & airways, high requests are expected from the aviation sector for workwear to meet worker safety and health requirements. The US Department of Labor government has framed Occupational Safety and Health rules & regulations to be followed by the organizations operating in the United States. 

The workwear industry is expanding, allowing more options of retailers to businesses and consumers to choose from. Demand is driven by employment trends. The manufacturers that can alter their operations for different uniform and clothing needs remain most profitable.

Competitive landscape

North America Workwear market is highly competitive & constantly evolving along with the rising demands and expectations of the consumer. The leading players in workwear are Carhartt, Inc., Dickies, Duluth Holdings Inc., Wrangler, RedKap, Wolverine, Caterpillar Workwear (Caterpillar Inc.), Fox River, Bulwark, Mark's and Other Prominent Players.

Recent Development 

On March 2020 - Wrangler launches women's workwear line

Kontoor Brands Inc. that owns brand like Wrangler and Lee has expanded its Wrangler Riggs Workwear line to include apparel specifically designed for women. The Wrangler Riggs Workwear for Women line is designed to address common issues women face when searching for comfortable and durable workwear and to provide more inclusive workwear apparel. The workwear line's premiere collection includes workwear pants and jeans, available in multiple colorways of stretch canvas and featuring reinforced pockets; as well as shirts, performance t-shirts, Henley shirts and work jackets, which are designed with moisture-wicking and stretch fabric, great details for a range of motion, reinforced stitching and chest and sleeve pockets.

On Jan 2020: VF Corp. contemplates the sale of $865M workwear brands 

VF Corp. is reviewing a possible divestment of nine workwear brands that generated $865 million revenue for this Denver-based apparel giant in 2019. Managing and optimizing their portfolio remains a top strategic priority for VF, and exploring strategic alternatives for their official workwear brands is the next natural step in that process. The nine brands and businesses in the company's group comprise RedKap, VF Solutions, Bulwark, Workrite, Walls, Terra, Kodiak, Work Authority and Horace Small fetching as much as 50 % revenues to the group companies.

Scope of the Report

By Type

Ø  Institutional Workwear

Ø  Industrial Workwear

Ø  General Workwear

By Product 

Ø  Apparel

Ø  Footwear Accessories

By Channel Sales

Ø  Online

Ø  Offline

By Demographics

Ø  Male

Ø  Female

By Country

Ø  United States

Ø  Canada

The objective of the Study:

Ø  To analyze and estimate the North America Workwear Market size of the market, in terms of value.

Ø  To examine the market segmentation carefully and estimate the market size, in terms of value, based on the region by segmenting the North America Workwear market into two-country, Unites States and Canada.

Ø  To outline, categorize and project the North America Workwear Market based on the Packaging material, Type, and Application.

Ø  To study competitive developments like technological advancement, services, and regulatory framework within the North America Workwear Market.

Ø  To highlight market dynamics such as drivers, restraints, opportunities, and challenges and their impact.

Ø  To provide a detailed competitive landscape, including major players, strategic profiles, and market shares.

Business Questions Answered by the Report

Ø  How will the market drivers, restraints, and opportunities affect the market dynamics?

Ø  What will be the market size in terms of value and volume and market statistics with a detailed classification?

Ø  Which segment dominates the market or region, and which one will be the fastest-growing, and why?

Ø  Who are the key players in the market, and what is their share?

Ø  What is the strategy adopted by key players, and how does it affect the existing and new players?

Customization Scope for the Client

Client satisfaction is our first and last priority, and that is why BlueWeave Consulting offers customization as per client’s specific needs. The following customization options are available for the report:

Ø  Additional Company Information

Ø  Detail Analysis of five additional companies

Ø  Additional country analysis

Ø  Detailed segment analysis

SCOPE           

1.    Research Framework

1.1.     Research Objective

1.2.     Product Overview

1.3.     Market Segmentation

2.    Research Methodology

2.1.     Qualitative Research

2.1.1. Primary & Secondary Sources

2.2.     Quantitative Research

2.2.1. Primary & Secondary Sources

2.3.   Market Breakdown & Data Triangulation

2.3.1. Secondary Research

2.3.2. Primary Research

2.4.     Regional Classification of Primary Research Respondents

       2.5.     Assumptions & Limitations

3.    Executive Summary

4.    Impact Analysis: COVID-19 on North America Workwear Market

4.1.     Impact on Market

4.2.     Consumer Trends, Preferences, and Budget Impact

4.3.     Impact on Supply and Demand

4.4.     Economic Impact

4.5.     Key Strategies to tackle negative Impact

4.6.     Opportunity Window (due to COVID outbreak)

5.    North America Workwear Market Industry Insights

5.1.     DROC Analysis

5.1.1.   Growth Drivers

5.1.2.   Restraint

5.1.3.   Opportunities

5.1.4.   Challenges

5.2.     Recent Developments

5.3.     Technological Landscape

5.4.     Company Market Share Analysis, 2019

5.5.     Porter’s Five Forces Analysis

5.6.     Pricing Analysis

5.7.     PESTEL Analysis

5.8.     Vendor Matrix Analysis.

6.    North America Workwear Market Overview

6.1.     Market Size & Forecast by Value, 2016-2026

6.1.1.   By Value (USD Million)

6.2.     Market Share & Forecast

6.2.1.   By Type

6.2.1.1.       Institutional Workwear

6.2.1.2.       Industrial Workwear

6.2.1.3.       General Workwear

6.2.2.   By Product

6.2.2.1.       Apparel

6.2.2.2.       Footwear Accessories

6.2.3.   By Sales Channel

6.2.3.1.       Offline

6.2.3.2.       Online

6.2.4.   By Demography

6.2.4.1.       Male

6.2.4.2.       Female

6.2.5.   By Application

6.2.5.1.       Service Industry

6.2.5.2.       Manufacturing Industry

6.2.5.3.       Mining Industry

6.2.5.4.       Others (Agricultural, Logistics & Transportation, Facilities management, etc.)

6.2.6.   By Region

6.2.6.1.   United States

6.2.6.2.   Canada

7.    United States Work Wear Market

7.1.     Market Size & Forecast by Value, 2016-2026

7.1.1.   By Value (USD Million)

7.2.     Market Share & Forecast

7.2.1.   By Type       

7.2.2.   By Product    

7.2.3.   By Sales Channel     

7.2.4.   By Demography      

7.2.5.   By Application

8.    Canada Work Wear Market

8.1.     Market Size & Forecast by Value, 2016-2026

8.1.1.   By Value (USD Million)

8.2.     Market Share & Forecast

8.2.1.   By Type       

8.2.2.   By Product    

8.2.3.   By Sales Channel     

8.2.4.   By Demography      

8.2.5.   By Application

9.    Consumer Behavior Analysis

9.1.     Brand Awareness

9.2.     Online Buying Behavior

9.3.     Factors affecting Buying Decision

9.4.     Consumer Product Adoption

9.5.     Observations & Recommendations

10.Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) *

10.1.  Carhartt, Inc.

10.2. Dickies

10.3. Duluth Holdings Inc.

10.4. Wrangler

10.5. RedKap

10.6. Wolverine

10.7. Caterpillar Workwear (Caterpillar Inc.)

10.8. Fox River

10.9. Bulwark

10.10. Mark's

* Financial details in case of unlisted companies will be available as per data availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable