Report Overview

Saudi Arabia Bottled Water Market – Industry Trends & Forecast Report, 2031

Saudi Arabia Bottled Water Market size was estimated at USD 4.34 billion in 2024. During the forecast period between 2025 and 2031, Saudi Arabia Bottled Water Market size is projected to grow at a CAGR of 6.28% reaching a value of USD 6.65 billion by 2031. Prominent drivers of the market include rapid urbanization, increasing health awareness, and rising demand for safe and convenient drinking water. The shift in consumer lifestyles, expanding tourism sector, and growing preference for premium bottled water brands are further contributing to market growth. Due to the country’s arid climate and limited freshwater resources, bottled water serves as a crucial and reliable hydration solution. A steadily increasing population, which is expected to reach 40.1 million by 2030, along with higher disposable incomes, is also driving demand. To address the growing need for water, the government has committed USD 80 billion toward water infrastructure projects, supporting national goals aligned with the United Nations Sustainable Development Goals for universal access to clean water. Additionally, initiatives to improve water quality and reduce dependence on desalinated water are expected to further accelerate the market’s expansion.

Bottled Water – Overview

Bottled water refers to drinking water that is packaged in plastic or glass bottles for personal or commercial consumption. It includes various types such as still, sparkling, flavored, and mineral water. Bottled water is sourced from natural springs, wells, or treated municipal supplies and is processed to meet safety and quality standards. It offers a convenient and portable hydration solution, especially in regions with limited access to clean tap water. Widely used in households, offices, and public places, bottled water has gained popularity due to rising health awareness, urbanization, and demand for safe, contaminant-free drinking water.

Saudi Arabia Bottled Water Market

Growth Drivers

Rising Health and Wellness Awareness

Rising health and wellness awareness among consumers is significantly boosting the growth of the bottled water market in Saudi Arabia. As individuals increasingly adopt healthier lifestyles, there is a clear shift from sugary beverages to bottled water, driven by the desire for safe, clean, and hydrating options. This shift has also sparked growing demand for premium and flavored bottled water that caters to diverse hydration needs. Brands are responding with strong marketing strategies that highlight purity, quality, and sustainability. For instance, in May 2024, Pure Beverages Industry Company partnered with Germany’s Krones AG to introduce a pioneering water treatment technology in the Kingdom. This initiative, aligned with Vision 2030, reflects PBIC’s commitment to delivering high-quality bottled water under brands like Ival and Oska, which undergo strict quality monitoring to meet international standards.

Challenges

Fluctuating Raw Material Costs

Volatile raw material costs, particularly for polyethylene terephthalate (PET) used in plastic bottles, pose a significant restraint on the growth of Saudi Arabia's bottled water market. The volatility in global crude oil prices directly impacts the cost of plastic packaging, leading to increased production expenses for manufacturers. These cost pressures can reduce profit margins and hinder small and medium-sized players from competing effectively. Additionally, supply chain disruptions and inflationary trends contribute to the unpredictability of input costs, making it challenging for companies to maintain price stability while ensuring product quality. This financial strain limits market expansion and discourages investment in innovation.

Impact of Escalating Geopolitical Tensions on Saudi Arabia Bottled Water Market

Escalating geopolitical tensions could significantly impact Saudi Arabia Bottled Water Market by disrupting supply chains and increasing production costs. Political instability in neighboring regions may lead to reduced availability of key resources, including packaging materials and transportation routes. Furthermore, heightened tensions could affect consumer confidence and spending power, leading to fluctuating demand. In response, companies may face challenges in maintaining competitive pricing while navigating trade barriers or tariffs. The market may also see shifts in consumer preferences toward local brands or alternative water sources as a result of concerns over regional security and economic uncertainty.

Saudi Arabia Bottled Water Market

Segmental Coverage

Saudi Arabia Bottled Water Market – By Product Type

Based on product type, Saudi Arabia Bottled Water Market is divided into Still Water, Sparkling Water, Flavored Water, and Functional/Enhanced Water segments. The still water segment holds the highest share in Saudi Arabia Bottled Water Market by product type. It is driven by the growing demand for affordable, basic hydration solutions. Due to the country’s limited natural water resources and arid climate, still water is a practical and reliable choice for daily consumption. It is widely considered safe and pure for all age groups, enhancing its appeal. Additionally, still water is more accessible and available than flavored or sparkling alternatives, making it a preferred option for bulk purchases in both households and businesses. Its versatility in sectors like hospitality and religious tourism further strengthens its market position.

Saudi Arabia Bottled Water Market – By Packaging Type

By packaging type, Saudi Arabia Bottled Water Market is divided into Plastic Bottles, Glass Bottles, Cans, and other packaging types segments.

Saudi Arabia Bottled Water Market – By Distribution Channel

On the basis of distribution channel, Saudi Arabia Bottled Water Market is segmented into Retail Channels (Supermarkets/Hypermarkets, Convenience Stores), Online Retail, Home Delivery Services, and On-trade Channels. The retail channels segment holds the highest share in Saudi Arabia Bottled Water Market by distribution channel. It is primarily due to their convenience and widespread accessibility. Supermarkets, hypermarkets, and convenience stores play a key role in reaching a broad consumer base by offering easy access to bottled water for everyday use. The segment's growth is further supported by rapid urbanization and the increasing popularity of modern retail formats. These outlets provide a wide selection of brands, sizes, and pricing options to suit diverse consumer needs. Additionally, bulk purchase options and regular promotional offers make retail channels the most favored distribution method among consumers.

Competitive Landscape

Major players operating in Saudi Arabia Bottled Water Market include Pepsi Co., Maeen Water, Agthia Group PJSC, Aloyoun Water Factory Inc., Binn Group Trading & Mfg, Hana Food Industries Company, Nestlé Middle East, and Health Water Bottling Co. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In October 2024 - Health Water Bottling Company, the parent company of the "Nova Water" brand, formed a partnership with the SAL Jeddah GT Race 2024, naming Nova Water as a support partner for the international event.

Scope of the Report

By Product Type

• Still Water

• Sparkling Water

• Flavored Water

• Functional/Enhanced Water

By Packaging Type

• Plastic Bottles

• Glass Bottles

• Cans

• Others

By Distribution Channel

• Retail Channels (Supermarkets, Hypermarkets, Convenience Store)

• Online Retail

• Home Delivery Services

• On-trade Channels

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Saudi Arabia Bottled Water Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Growing Tourism & Religious Pilgrimages
         2. Increasing Urbanization & Disposable Incomes
         3. Rising Health & Wellness Awareness
      2. Restraints
         1. Fluctuating Raw Material Costs
         2. Growing Adoption of Alternative Water Purification Systems
      3. Opportunities
         1. Rising Demand for Premium & Flavored Water
         2. Growth in E-commerce & Home Delivery Services
      4. Challenges
         1. High Competition Among Domestic & International Brands
         2. Logistical Hurdles
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Saudi Arabia Bottled Water Market: Marketing Strategies
5. Saudi Arabia Bottled Water Market: Pricing Analysis
6. Saudi Arabia Bottled Water Market Overview
   1. Market Size & Forecast, 2019–2031
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product Type
         1. Still Water
         2. Sparkling Water
         3. Flavored Water
         4. Functional/Enhanced Water
      2. By Packaging Type
         1. Plastic Bottles
         2. Glass Bottles
         3. Cans
         4. Others
      3. By Distribution Channel
         1. Retail Channels (Supermarkets, Hypermarkets, Convenience Store)
         2. Online Retail
         3. Home Delivery Services
         4. On-trade Channels
7. Competitive Landscape
   1. List of Key Players and Their End Users
   2. SAUDI ARABIA Bottled Water Company Market Share Analysis, 2024
   3. Competitive Benchmarking, By Oping Parameters
   4. Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)
8. Impact of Escalating Geopolitical Tensions on Saudi Arabia Bottled Water Market
9. Company Profiles (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
   1. Pepsi Co.
   2. Maeen Water
   3. Agthia Group PJSC
   4. Aloyoun Water Factory Inc.
   5. Binn Group Trading & Mfg
   6. Hana Food Industries Company
   7. Nestlé Middle East
   8. Health Water Bottling Co.
   9. Other Prominent Players
10. Key Strategic Recommendations
11. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
       1. Secondary Research
       2. Primary Research
    4. Breakdown of Primary Research Respondents
    5. Assumption & Limitation

*Financial information of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1   Saudi Arabia Bottled Water Market Segmentation

Figure 2   Saudi Arabia Bottled Water Market Value Chain Analysis

Figure 3   Company Market Share Analysis, 2024

Figure 4   Saudi Arabia Bottled Water Market Size, By Value (USD Billion), 2019-h2031

Figure 5   Saudi Arabia Bottled Water Market Share, By Product Type, By Value (USD Billion) 2019–2031

Figure 6   Saudi Arabia Bottled Water Market Share, By Packaging Type, By Value (USD Billion) 2019–2031

Figure 7   Saudi Arabia Bottled Water Market Share, By Distribution Channel, By Value (USD Billion) 2019–2031

List of Tables

Table 1      Saudi Arabia Bottled Water Market Share, By Product Type, By Value (USD Billion) 2019–2031

Table 2      Saudi Arabia Bottled Water Market Share, By Packaging Type, By Value (USD Billion) 2019–2031

Table 3      Saudi Arabia Bottled Water Market Share, By Distribution Channel, By Value (USD Billion) 2019–2031

Table 4      Pepsi Co. Company Overview

Table 5      Pepsi Co. Financial Overview

Table 6      Maeen Water Company Overview

Table 7      Maeen Water Financial Overview

Table 8      Agthia Group PJSC Company Overview

Table 9      Agthia Group PJSC Financial Overview

Table 10    Aloyoun Water Factory Inc. Company Overview

Table 11    Aloyoun Water Factory Inc. Financial Overview

Table 12    Binn Group Trading & Mfg Company Overview

Table 13    Binn Group Trading & Mfg Financial Overview

Table 14    Hana Food Industries Company: Company Overview

Table 15    Hana Food Industries Company Financial Overview

Table 16    Nestlé Middle East Company Overview

Table 17    Nestlé Middle East Financial Overview

Table 18    Health Water Bottling Co. Company Overview

Table 19    Health Water Bottling Co. Financial Overview