Report Overview

Growing health consciousness, increasing intake of dietary supplements, adopting latest lifestyle trends, rapid increase in online health platforms and regular public health campaigns by the government are expected to boost the growth of Saudi Arabia Dietary Supplements Market at a significant growth rate during the forecast period between 2022 and 2028.

Saudi Arabia Dietary Supplements Market - Industry Trends & Forecast Report 2028

Saudi Arabia Dietary Supplements Market size was estimated at USD 294.7 million in 2021 and is expected to grow at a CAGR of 11.2% during the forecast period (2022–2028) to reach a value of USD 605.83 million by 2028. Major driving factors for the Saudi Arabia dietary supplements industry include increasing health consciousness, growing millennial workforce, increased disposable income, rising healthcare expenditures, and changing lifestyles. Rising incidences of infectious and non-infectious diseases as well as increasing per-capita healthcare expenditures are driving the price of healthcare products and services in Saudi Arabia. It, in turn, has led to a significant increase in the use of nutritional supplements among people in Saudi Arabia. The Saudi Ministry of Public Health has notified various dietary recommendations, such as calorie balance and the consumption of dietary fiber for the people to help them understand their regular nutritional requirements including the types and amounts of nutrition consumers should consume (for people of all ages).

Saudi Arabia Dietary Supplements Market - Overview

Dietary supplements are a growing industry with pharmaceutical companies offering a variety of similar supplements and multivitamins as over-the-counter products. A balanced diet is required for good health, which leads to the use of supplements or multivitamins to supplement diets as needed, resulting in their widespread use.

Saudi Arabia Dietary Supplements Market - Industry Trends and Market Forecasts

Growth Drivers

Increasing Consumer Healthcare Expenditures

The Middle East has witnessed an increase in consumer healthcare product sales, which is likely to continue during the forecast period. Healthcare spending has been rising in various countries over the last decade or two, and Saudi Arabia is also following suit, owing to increasing health awareness and lifestyle changes among its public. People are increasingly concerned about their health. They want to boost their health and wellbeing by taking sufficient nutrition, which has resulted in the growing sales of consumer health care products. To control a variety of ailments, people are looking for immunity-boosting products such as probiotics, herbal supplements, vitamins, and minerals.

Rising Health Awareness

Consumers are more focused on healthy products such as dietary supplements, as the senior population grows, and the prevalence of lifestyle-related disorders rises. This, in turn, could boost the market growth. In addition, the major focus on healthy aging boosts demand for dietary supplements. The physical decline of the body begins around the age of 30 due to the declining intake of vitamins and minerals. Dietary supplements play a key role to improve the intake of vitamins and minerals. Hence, an increasing awareness of dietary supplements for healthy lifestyle is expected to drive the market growth during the forecast period.

Impact of COVID-19 on Saudi Arabia Dietary Supplements Market

Sales of dietary supplements, probiotic supplements, fatty Acids, protein supplements, vitamins, and minerals have increased dramatically, as there is a noticeable long-term impact of coronavirus infection on humans. Consumers viewed health and weight management in a new light due to the unexpected lifestyle changes, with people concerned about becoming less active or gaining weight during the lockdown and pandemic. The Covid-19 pandemic has further emphasized the importance of taking personal responsibility for one's health and implementing lifestyle changes to improve one's quality of life. With an increased awareness about the benefits of dietary supplements in the fight against the pandemic, the market growth is expected to accelerate further during the forecast period.

Restraints

Costly Dietary Supplement Products

The excessive cost of premium-sized supplements as well as the rising cost of normal dietary supplements may limit the market growth throughout the forecast period. Furthermore, increased customer preference for organic products may stymie product expansion. Market participants, on the other hand, are progressively implementing modern technologies for supplement manufacture to reduce prices.

Stringent Regulations

The increased awareness of well-being and disease prevention, rapid internet penetration, and the ability to consult online websites and portals of worldwide players in the healthcare industry are major drivers of the market expansion. As the industry grows, there is a greater need for government intervention and stronger regulations regarding supplement effectiveness, which could stifle the market expansion.

Segmentation Coverage

Saudi Arabia Dietary Supplements Market - By Product Type

The combination dietary supplements accounted for more than 32% of the country's dietary supplements market share by product type in 2021, and the segment is expected to maintain its dominance during the forecast period due to people’s awareness in maintaining good health, compensating for poor eating habits, and even lowering the risk of chronic diseases. Vitamins, for example, have grown to gain a significant share of the Saudi Arabia Dietary Supplements Market in recent years. Vitamins help in stimulating the immune system, promoting healthy growth and development, and supporting the proper functioning of cells and organs. Vitamin-based dietary supplements are in high demand, as they are a vital component for health and growth. The rising prevalence of vitamin deficiency among Saudi Arabian could also enhance the demand for vitamin-based supplements. This, in turn, could boost the market growth.

Saudi Arabia Dietary Supplements Market - By Form

The market by form is divided into tablets, capsules, soft gels, powders, gummies, and liquids. Tablets have accounted for the highest market share among these segments in recent years, owing to an increased demand for portability and single-serve convenience. Furthermore, the desire for supplements in tablet form is fueled by cost-effectiveness, simple packaging techniques, and a longer shelf life.

Saudi Arabia Dietary Supplements Market - By End User

The supplement market is segmented based on end users, such as infants, children, adults, pregnant females, and geriatric. Among these, the adults segment is expected to grow at the highest CAGR as the adults are the most self-conscious end users in taking healthy food and dietary supplements. The pregnant women are also projected to be a major segment, due to the growing use of the dietary supplements for health growth of mothers and babies.

Saudi Arabia Dietary Supplements Market - By Distribution Channel

In the market by distribution channel, the OTC distribution channel is expected to lead due to the increasing need for buying inexpensive dietary supplements.

Saudi Arabia Dietary Supplements Market - By Application

Based on application, the market is segmented into energy and weight management, bone health, joint health, gastrointestinal health, immunity, cardiac health, and anti-cancer. It is projected that the energy and weight management segment could grow at the highest CAGR during the forecast period.

Competitive Landscape

Prominent players in Saudi Arabia Dietary Supplements Market include Bayer Saudi Arabia, LLC, Amway Corp., Herbalife Nutrition Ltd., Abbott Saudi Arabia Trading LLC, and Pfizer Saudi Limited.

Scope of the Report

By Product

1.  Natural/Mineral Sparkling Water

•  Flavored
•  Unflavored

2.  Caffeinated Sparkling Water

•  Flavored
•  Unflavored

By Distribution Channel

• Hypermarket & Supermarket
• Convenience Stores
• Online Stores
• Others

By Packaging

• Bottles
• Cans

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa