Report Overview

Saudi Arabia Entertainment and Amusement Market – Industry Trends & Forecast Report, 2031

Saudi Arabia Entertainment and Amusement Market size was estimated at USD 3.35 billion in 2024. During the forecast period between 2025 and 2031, Saudi Arabia Entertainment and Amusement Market size is projected to grow at a CAGR of 10.2%, reaching a value of USD 6.64 billion by 2031. Saudi Arabia Entertainment and Amusement Market is driven by government initiatives under Vision 2030, aiming to diversify the economy and boost tourism. Rising disposable income and changing consumer preferences fuel demand for premium entertainment experiences. Technological advancements, including virtual and augmented reality, enhance immersive entertainment options. The young demographic, with over 60% of the population under 34, drives demand for modern amusement facilities. Additionally, international partnerships with global entertainment brands expand market offerings

Entertainment and Amusement – Overview

Entertainment and amusement encompass activities designed to engage, delight, and provide leisure experiences. They include live performances, theme parks, digital media, gaming, and cultural events. The industry thrives on technological advancements, evolving consumer preferences, and immersive experiences like virtual reality. Entertainment spans passive activities like movies and concerts, while amusement involves interactive elements such as rides and games. The sector continues to grow, driven by innovation, social trends, and increasing demand for diverse recreational options.

Saudi Arabia Entertainment and Amusement Market 

Growth Drivers

Government Initiatives and Vision 2030 Investments

Saudi Arabia's Vision 2030 aims to transform the entertainment sector by increasing household spending on recreation from 2.9% to 6% by 2030. The General Entertainment Authority (GEA) has unveiled 29 investment opportunities across key sectors, including theme parks, virtual reality centers, and e-gaming. The initiative seeks to generate 450,000 jobs and contribute 4.2% to GDP. Strategic partnerships and infrastructure development position Saudi Arabia as a global entertainment hub.

Challenges

High Operational and Infrastructure Costs

Saudi Arabia Entertainment and Amusement Market faces challenges due to high operational and infrastructure costs. Developing large-scale entertainment venues, theme parks, and cultural centers requires significant investment in construction, technology, and maintenance. Additionally, energy costs, staffing expenses, and regulatory compliance add financial burdens. While government support and Vision 2030 initiatives aim to mitigate these costs, businesses must adopt cost-effective strategies and innovative revenue models to sustain profitability in this evolving market.

Impact of Escalating Geopolitical Tensions on Saudi Arabia Entertainment and Amusement Market 

Escalating geopolitical tensions impact Saudi Arabia Entertainment and Amusement Market by disrupting investment flows, affecting tourism, and influencing consumer spending patterns. Global uncertainties, including trade restrictions and economic instability, may lead to higher operational costs and supply chain disruptions. However, Saudi Arabia's Vision 2030 initiatives and government-backed entertainment projects help mitigate risks, ensuring continued market growth. The Ukraine crisis, for example, has indirectly affected investor sentiment and spending behavior in the sector.

Saudi Arabia Entertainment and Amusement Market 

Segmental Coverage

Saudi Arabia Entertainment and Amusement Market – By Type of Entertainment Destinations

By type of entertainment destinations, Saudi Arabia Entertainment and Amusement Market is divided into Baby Cinemas and Theatres, Amusement and Theme Parks, Gardens and Zoos, Malls, Gaming Centers, and Other Entertainment Destinations segments. The amusement and theme parks sector is the largest in Saudi Arabia Entertainment and Amusement Market. This dominance is fueled by substantial government investments aligned with Vision 2030, aiming to transform the Kingdom into a global entertainment hub. Notable projects like The Rig—a $5 billion offshore platform theme park—and Qiddiya's Aquarabia are central to this strategy, attracting both domestic and international tourists. These initiatives underscore Saudi Arabia's commitment to diversifying its economy through expansive entertainment offerings.

Saudi Arabia Entertainment and Amusement Market – By Source of Revenue

By source of revenue, Saudi Arabia Entertainment and Amusement Market is divided into Tickets, Food & Beverages, Merchandise, Advertising, and Other Revenue Sources segments. Ticket sales constitute the largest revenue segment in Saudi Arabia Entertainment and Amusement Market. This dominance is attributed to the necessity of purchasing tickets for access to various attractions such as theme parks, cinemas, concerts, and live events. Additionally, many venues offer separate tickets for premium experiences like zip-lining or scuba diving, further enhancing ticket revenue. High-profile events, including the Riyadh Season, have significantly boosted ticket sales, reflecting the sector's robust growth

Saudi Arabia Entertainment and Amusement Market – By Age Group

By age group, Saudi Arabia Entertainment and Amusement Market is divided into Children (0–12 years), Teenagers (13–19 years), Young Adults (20–35 years), Middle-aged Adults (36–55 years), Seniors (55+ years) segments. Young Adults (20–35 years) group segment is the largest in Saudi Arabia Entertainment And Amusement Market. This dominance is driven by the country's youthful demographic, with over 60% of the population under 34 years old. Young adults exhibit high disposable incomes and a strong inclination towards diverse entertainment options, including culture, sports, and leisure activities. Their significant spending power and enthusiasm for quality entertainment experiences make them the primary target for providers and investors in the sector.

Competitive Landscape

Major companies operating in Saudi Arabia Entertainment and Amusement Market include AMC Cinemas, Six Flags, Cirque Du Soleil, IMG Artists, Broadway Entertainment, Al Shallal Theme Park, Adventure World, Atallah Happy Land Park, Al Hokair Group, Qiddiya Investment Company, Jungle Land Theme Park. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Type of Entertainment Destinations

• Baby Cinemas and Theatres

• Amusement and Theme Parks

• Gardens and Zoos

• Malls

• Gaming Centers

• Other Entertainment Destinations

By Source of Revenue

• Tickets

• Food & Beverages

• Merchandise

• Advertising

• Other Revenue Sources

By Age Group

• Children (0-12 years)

• Teenagers (13-19 years)

• Young Adults (20-35 years)

• Middle-aged Adults (36-55 years)

• Seniors (55+ years)

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentations
2. Executive Summary
3. Saudi Arabia Entertainment and Amusement Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Government Initiatives and Vision 2030 Investments
         2. Increasing Disposable Income and Consumer Spending
         3. Expansion of Digital and Immersive Entertainment Experiences
      2. Restraints
         1. High Operational and Infrastructure Costs
         2. Regulatory and Cultural Restrictions on Certain Entertainment Forms
         3. Limited Local Talent and Industry Expertise
      3. Opportunities
         1. Growth of Tourism and International Partnerships
         2. Rising Demand for Theme Parks and Family Entertainment Centers
      4. Challenges
         1. Competition from Global Entertainment Hubs
         2. Economic Uncertainty and Market Fluctuations
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Saudi Arabia Entertainment and Amusement Market Strategies
5. Saudi Arabia Entertainment and Amusement Market: Pricing Analysis
6. Saudi Arabia Entertainment and Amusement Market Overview
   1. Market Size & Forecast, 2019–2031
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type of Entertainment Destinations
         1. Baby Cinemas & Theatres
         2. Amusement & Theme Parks
         3. Gardens & Zoos
         4. Malls
         5. Gaming Centers
         6. Other Entertainment Destinations
      2. By Source of Revenue
         1. Tickets
         2. Food & Beverages
         3. Merchandise
         4. Advertising
         5. Other Revenue Sources
      3. By Age Group
         1. Children (0-12 years)
         2. Teenagers (13-19 years)
         3. Young Adults (20-35 years)
         4. Middle-aged Adults (36-55 years)
         5. Seniors (55+ years)
7. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. Saudi Arabia Entertainment and Amusement Market Share Analysis, 2024
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
8. Impact of Escalating Geopolitical Tensions on Saudi Arabia Entertainment and Amusement Market
9. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
   1. AMC Cinemas
   2. Six Flags
   3. Cirque Du Soleil
   4. IMG Artists
   5. Broadway Entertainment
   6. Al Shallal Theme Park
   7. Adventure World
   8. Atallah Happy Land Park
   9. Al Hokair Group
   10. Qiddiya Investment Company
   11. Jungle Land Theme Park
10. Key Strategic Recommendations
11. Research Methodology
    1. Qualitative Research
       1.  Primary & Secondary Research
    2.   Quantitative Research
    3.   Market Breakdown & Data Triangulation
       1.  Secondary Research
       2.  Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5.   Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

  The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

List of Figures

Figure 1       Saudi Arabia Entertainment and Amusement Market Segmentation

Figure 2       Saudi Arabia Entertainment and Amusement Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2024

Figure 4       Saudi Arabia Entertainment and Amusement Market Size, By Value (USD Billion), 2019–2031

Figure 5       Saudi Arabia Entertainment and Amusement Market Share, By Type of Entertainment Destinations, By Value, 2019–2031

Figure 6       Saudi Arabia Entertainment and Amusement Market Share, By Source of Revenue, By Value, 2019–2031

Figure 7       Saudi Arabia Entertainment and Amusement Market Share, By Age Group, By Value, 2019–2031

List of Tables

Table 1        Saudi Arabia Entertainment and Amusement Market Size, By Value (USD Billion), 2019–2031

Table 2        Saudi Arabia Entertainment and Amusement Market Size, By Type of Entertainment Destinations, By Value, 2019–2031

Table 3        Saudi Arabia Entertainment and Amusement Market Size, By Source of Revenue, By Value, 2019–2031

Table 4        Saudi Arabia Entertainment and Amusement Market Size, By Age Group, By Value, 2019–2031

Table 5    AMC Cinemas Company Overview

Table 6    AMC Cinemas Financial Overview

Table 7    Six Flags Entertainment Corporation Company Overview

Table 8    Six Flags Entertainment Corporation Financial Overview

Table 9    Cirque du Soleil Entertainment Group Company Overview

Table 10    Cirque du Soleil Entertainment Group Financial Overview

Table 11  IMG Artists Company Overview

Table 12  IMG Artists Financial Overview

Table 13  Broadway Entertainment Company Overview

Table 14  Broadway Entertainment Financial Overview

Table 15  Al Shallal Theme Park Company Overview

Table 16  Al Shallal Theme Park Financial Overview

Table 17  Adventure World Company Overview

Table 18  Adventure World Financial Overview

Table 19  Atallah Happy Land Park Company Overview

Table 20  Atallah Happy Land Park Financial Overview

Table 21  Al Hokair Group Company Overview

Table 22  Al Hokair Group Financial Overview

Table 23  Qiddiya Investment Company: Company Overview

Table 24  Qiddiya Investment Company Financial Overview

Table 25  Jungle Land Theme Park Company Overview

Table 26  Jungle Land Theme Park Financial Overview