Report Overview

Saudi Arabia Smartwatch Market – Industry Trends & Forecast Report, 2031

Saudi Arabia Smartwatch Market size was estimated at USD 7.85 billion in 2024. During the forecast period between 2025 and 2031, Saudi Arabia Smartwatch Market size is projected to grow at a CAGR of 6.8% reaching a value of USD 12.44 billion by 2031. A prominent driver of the market is propelled by the widespread utilization of smartwatches for health monitoring, including the recording and tracking of vital health indicators such as body temperature and blood pressure levels. Key players in the industry are continuously upgrading the Product Type of smartwatches, while there is a growing demand for wireless health monitoring devices and remote patient monitoring solutions worldwide.

Smartwatch – Overview

A Smartwatch is a small, modern device that you wear on your wrist, just like a regular watch, but it can do much more than tell the time. It connects to your smartphone, so you can see notifications for calls, messages, and emails right on your wrist without needing to take out your phone. Many smartwatches can also track your health and fitness by counting your steps, measuring your heart rate, monitoring your sleep. You can use them to set alarms, check the weather, listen to music, and sometimes even make phone calls or send messages directly from the watch.

Saudi Arabia Smartwatch Market

Growth Drivers

Rising Health and Fitness Awareness among Consumers

Rising health and fitness awareness among consumers in Saudi Arabia is significantly driving the demand for smartwatches equipped with features like heart rate monitoring, sleep tracking, and activity tracking. Many people in the country are becoming more conscious of their health and are motivated to lead healthier lifestyles, partly due to increasing concerns about obesity and chronic diseases. As more individuals engage in regular exercise and seek to monitor their progress, smartwatches offer a convenient way to track vital health metrics in real time. These devices help users stay informed about their heart rate, sleep quality, and daily activity levels, empowering them to make better lifestyle choices.

Challenges

High Product Costs and Affordability Issues

Smartwatches that have advanced features like detailed health monitoring, GPS, and the ability to make calls or connect to the internet are often quite expensive. Because of their high price, not everyone can afford these smartwatches, especially people who are careful about how much they spend. This means that only those with higher incomes or those willing to spend more money can enjoy the latest and most useful smartwatch features, while others might have to settle for simpler, less expensive models or not buy a smartwatch at all. As a result, the high cost of advanced smartwatches makes it harder for everyone to access and benefit from this Product Type.

Impact of Escalating Geopolitical Tensions on Saudi Arabia Smartwatch Market

Intensifying geopolitical tensions among countries across the Countries are reshaping Saudi Arabia Smartwatch Market through delays in the supply of smartwatch Operating Systems and that lead to higher prices for imported Product Type. This uncertainty can also make consumers and businesses more cautious about spending on non-essential items like smartwatches. Additionally, geopolitical tensions may affect currency exchange rates and increase overall economic instability, which can impact the purchasing power of consumers.

Saudi Arabia Smartwatch Market

Segmental Coverage

Saudi Arabia Smartwatch Market – By Product Type

By Product Type, Saudi Arabia Smartwatch Market is segmented Smartwatch Extension, Standalone smartwatches and Hybrid/classical smartwatches. Extension smartwatches work by connecting to your smartphone and depend on it for most features, such as showing notifications, controlling music, and tracking basic fitness data, so your phone needs to be nearby for the watch to work fully.

Saudi Arabia Smartwatch Market – By Application

Based on Application, Saudi Arabia Smartwatch Market is segmented into Personal Assistance, Wellness, Medical/Health, Sports, Others. First, they serve as personal assistants by helping you manage calls, messages, reminders, and calendars right from your wrist, making daily tasks easier. Second, many people use smartwatches for wellness, which includes tracking general health habits like steps taken, burning calories, and sleep quality to maintain a healthy lifestyle.

Saudi Arabia Smartwatch Market - By Operating System

The Operating System segmentation of Saudi Arabia Smartwatch Market is split into Android, iOS, Windows, Kizen, Others. The most common OS are Android (specifically Wear OS by Google) Wear OS is designed by Google and works well with many Android phones, offering access to a wide range of apps and Google services like Google Assistant.

Saudi Arabia Smartwatch Market – By Distribution Channel

Saudi Arabia Smartwatch Market is segmented into Online Stores, Retail Stores (Offline), Others. Online stores allow people to buy smartwatches from the comfort of their homes, offering a wide variety of brands and models, often at competitive prices. Retail stores, or offline stores, are physical shops where customers can see and try on the smartwatches before buying. These stores are popular because they let people compare different models in person, get advice from staff, and receive immediate customer service or after-sales support.

Competitive Landscape

Major players operating in the highly competitive Saudi Arabia Smartwatch Market include Apple, Samsung, Garmin, Huawei, Fitbit, Xiaomi, Casio, Tag Heuer, Fossil, Amazfit and Other Prominent Players. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In July 2023 - Samsung Electronics Co., Ltd. introduced the Galaxy Watch6 and Galaxy Watch6 Classic, featuring advanced health monitoring capabilities, refined design enhancements, and an improved mobile experience. This launch represents a notable step forward in the evolution of the smartwatch industry, positioning Samsung as a key player in the competitive global market.

Scope of the Report

`

By Product Type

• Smartwatch Extension

• Standalone smartwatches

• Hybrid/classical smartwatches

By Application

• Personal assistance

• Wellness

• Medical/health

• Sports

• Others

By Operating System

• Android

• iOS

• Windows

• Kizen

• Others

By Distribution Channel

• Online stores

• Retail stores (offline)

• Others

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Saudi Arabia Smartwatch Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising Health and Fitness Awareness
         2. Government Initiatives and Digital Transformation
         3. Rapid Technological Advancements
      2. Restraints
         1. Compatibility Issues
         2. Price Sensitivity
      3. Opportunities
         1. Rising Disposable Incomes and Growing Middle Class
         2. Early Adopters of New Technologies
      4. Challenges
         1. Data Accuracy and Privacy Concerns
         2. App and Software Incompatibility
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Saudi Arabia Smartwatch Market: Marketing Strategies
5. Saudi Arabia Smartwatch Market: Pricing Analysis
6. Saudi Arabia Smartwatch Market Overview
   1. Market Size & Forecast, 2019–2031
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product Type
         1. Smartwatch Extension
         2. Standalone Smartwatches
         3. Hybrid/Classical Smartwatches
      2. By Application
         1. Personal Assistance
         2. Wellness
         3. Medical/Health
         4. Sports
         5. Others
      3. By Operating System
         1. Android
         2. iOS
         3. Windows
         4. Kizen
         5. Others
7. Competitive Landscape
   1. List of Key Players and Their End Users
   2. Saudi Arabia Smartwatch Company Market Share Analysis, 2024
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
8. Impact of Escalating Geopolitical Tensions on Saudi Arabia Smartwatch Market
9. Company Profiles (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
   1. Apple
   2. Samsung
   3. Garmin
   4. Huawei
   5. Fitbit
   6. Xiaomi
   7. Casio
   8. Tag Heuer
   9. Fossil
   10. Amazfit
   11. Other Prominent Players
10. Key Strategic Recommendations
11. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
       1. Secondary Research
       2. Primary Research
    4. Breakdown of Primary Research Respondents
    5. Assumption & Limitation

*Financial information of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1   Saudi Arabia Smartwatch Market Segmentation

Figure 2   Saudi Arabia Smartwatch Market Value Chain Analysis

Figure 3   Company Market Share Analysis, 2024

Figure 4   Saudi Arabia Smartwatch Market Size, By Value (USD Billion), 2019–2031

Figure 5   Saudi Arabia Smartwatch Market Share, By Smartwatch Type, By Value (USD Billion) 2019–2031

Figure 6   Saudi Arabia Smartwatch Market Share, By Revenue Stream, By Value (USD Billion) 2019–2031

Figure 7   Saudi Arabia Smartwatch Market Share, By Infrastructure, By Value (USD Billion) 2019–2031

List of Tables

Table 1      Saudi Arabia Smartwatch Market Share, By Smartwatch Type, By Value (USD Billion) 2019–2031

Table 2      Saudi Arabia Smartwatch Market Share, By Revenue Stream, By Value (USD Billion) 2019–2031

Table 3      Saudi Arabia Smartwatch Market Share, By Infrastructure, By Value (USD Billion) 2019–2031

Table 5      Apple Company Overview

Table 6      Apple Financial Overview

Table 7      Samsung Company Overview

Table 8      Samsung Financial Overview

Table 9      Garmin Company Overview

Table 10    Garmin Financial Overview

Table 11    Huawei Company Overview

Table 12    Huawei Financial Overview

Table 13    Fitbit Company Overview

Table 14    Fitbit Financial Overview

Table 15    Xiaomi Company Overview

Table 16    Xiaomi Financial Overview

Table 17    Casio Company Overview

Table 18    Casio Financial Overview

Table 19    Tag Heuer Company Overview

Table 20    Tag Heuer Financial Overview

Table 21    Fossil Company Overview

Table 22    Fossil Financial Overview

Table 23    Amazfit Company Overview

Table 24    Amazfit Financial Overview