Report Overview

Singapore Sustainable Tourism Market – Industry Trends & Forecast Report, 2032

Singapore Sustainable Tourism Market size was estimated at USD 22.84 Billion in 2025. During the forecast period between 2026 and 2032, Singapore Sustainable Tourism Market size is projected to grow at a CAGR of 8.96% reaching a value of USD 41.63 billion by 2032. Prominent drivers of Singapore Sustainable Tourism Market include substantial investments in the development and expansion of sustainable infrastructure facilities, the presence of various types of ecological tourist destination, luxury resorts, spas, fine dining establishments, and high-end retail outlets, along with strong government backing through strategic initiatives, policies, and incentives, such as Singapore Green Plan 2030, aimed at boosting sustainable tourism. Emerging travel trends, such as cultural and heritage tourism and sleep tourism, are gaining traction among tourists across the world, reflecting a growing preference for meaningful, restful, and culturally rich experiences, with a significant number of travelers, especially families, seeking destinations tied to childhood dreams and prioritizing wellness, including pampering, beachside relaxation, and improved sleep in boarding and lodging facilities. Furthermore, eco-conscious travel is becoming increasingly prominent, with a significant percentage of travelers actively seeking sustainable options. For instance, a recent study by Traveloka, an online travel platform based in Indonesia, has revealed that more than 80% of respondents across Asia Pacific would prefer sustainable tourism. The major players in Singapore Sustainable Tourism Market are also observing a shift towards digital, forward-planned travel, where online bookings are highly favored while personalized customer support remains valued.

Source: BlueWeave Consulting

Sustainable Tourism – Overview

The United Nations World Tourism Organization (UN Tourism) defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities." Sustainable tourism includes the niche tourism segments of adventure tourism, medical & wellness tourism, cruise, pilgrimage or spiritual travel, sports & film tourism, ecotourism, wildlife safaris, and caravan tourism. Tourism refers to the activities of people traveling for leisure, business, or other purposes for a limited duration. It encompasses a wide range of services and industries that support and enhance the tourism experience. The tourism sector plays a vital role in global and local economies by generating employment, fostering cultural exchange, and contributing significantly to GDP through both domestic and international spending.

Singapore Sustainable Tourism Market                               

Growth Drivers

Diverse Environment Friendly and Adventure Tourist Destinations

A surging number of travelers and tourists prefer destination that are balancing environmental responsibility with economic diversification. Focusing on eco-friendly travel, cultural preservation, and rural tourism development, the market players across Singapore are positioning leading destinations for nature-based and culturally immersive experiences. Various destinations, Resorts World Sentosa, attract environmentally conscious travelers while safeguarding natural and cultural heritage. The governments’ supportive policies promote ecotourism and community engagement, reinforcing national goals for sustainability and economic growth. Financial support through public-private partnerships, eco-tourism investments, and conservation funding ensures the long-term viability of the sustainable tourism market, creating jobs and boosting the regional countries’ GDP growth. With a strong focus on innovations, digital transformation, and climate action, Singapore leads in sustainable tourism. This comprehensive approach positions countries across the region to meet a spurring global demand for responsible travel while preserving its unique environmental and cultural assets for future generations. As nations continue to implement forward-thinking sustainable tourism strategies to elevate visitor experiences and boost the demand for adventure and environment-friendly tourism, Singapore Sustainable Tourism Market is expected to continue to maintain its leadership position in global tourism market.

Challenges

Rising Concerns over Increasing Environmental Pollution

Environmental challenges could pose significant restrain on the growth of Singapore Sustainable Tourism Market. Issues such as water pollution, high energy consumption, and waste management put pressure on the region’s fragile ecosystem. Rising temperatures driven by the climate change also affect tourist comfort and outdoor activities. Additionally, rapid urbanization and infrastructure development can lead to habitat loss and increased pollution, which may deter eco-conscious travelers. These factors compel the market players to adopt sustainable practices, but the environmental concerns remain a key barrier to achieving long-term, balanced growth in Singapore Sustainable Tourism Market.

Impact of Escalating Geopolitical Tensions on Singapore Sustainable Tourism Market

Escalating geopolitical tensions could significantly affect the growth of Singapore Sustainable Tourism Market by creating uncertainties and losing traveler confidence. Heightened regional conflicts or diplomatic disputes may lead to travel advisories, flight cancellations, and stricter security measures, discouraging tourists and investors. Political, economic, trade, and tariff tensions could also disrupt international relations and trade partnerships crucial for the growth of sustainable tourism. Additionally, the perception of instability may shift traveler preferences to safer destinations, causing a decline in visitor numbers and revenue.

Singapore Sustainable Tourism Market

Segmental Coverage

Singapore Sustainable Tourism Market – By Tourism Type

Based on type, Singapore Sustainable Tourism Market is divided into Island Tourism, Coastal Tourism, and Mountain Tourism segments. The island tourism segment holds for largest market share of Singapore Sustainable Tourism Market by tourism type, fueled by a significant rise in international tourists and their spending. This pivotal segment is forecast to continue to contribute a significant portion of revenues toward the overall market growth. The coastal tourism also holds a significant market share in Singapore Sustainable Tourism Market by tourism type, primarily due to an increasing number of eco-conscious tourists from the major developed economies across North American and European regions.

Source: BlueWeave Consulting

Singapore Sustainable Tourism Market – By Consumer Type

Singapore Sustainable Tourism Market by consumer type is divided into Solo Travelers, Couples, Families, and Groups segments. The families segment holds the largest market share of Singapore Sustainable Tourism Market by consumer type. As family members are focusing on strengthening their family bonding in ecological destinations. The groups segment also holds a significant market share in Singapore Sustainable Tourism Market by consumer type, primarily due to the group member’s growing interest in shared experiences. Solo travelers, particularly Millennials seeking adventure and ecotourism, are an rapidly expanding segment Singapore Sustainable Tourism Market by consumer type. As tourists’ expectations evolve, the individual travelers remain key growth drivers for the market.

Source: BlueWeave Consulting

Singapore Sustainable Tourism Market – By Age Group

On the basis of age group, Singapore Sustainable Tourism Market is segmented into Millennials, Generation Z, Generation X, Baby Boomers, and Elderly Travelers. The millennials (people born between 1981 and 1996) or Generation Y (Gen Y) segment holds the largest market share of Singapore Sustainable Tourism Market by age group. The Generation Z (Gen Z or Zoomers) segment, on the other hand, is projected to grow at the significant CAGR during the period in analysis.

 Competitive Landscape

Major players operating in Singapore Sustainable Tourism Market include Accor SA, Airbnb, Booking Holdings, CorpStage, Expedia, Genting Singapore, GlobalTix, RedDoorz, Singapore Airlines, and Wego.com. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In April 2025 - The Singapore Tourism Board (STB) signed seven memorandum of understandings (MoUs) with domestic and international organizations to promote sustainable tourism across the city state.

• In November 2024 – Singapore hosted Global Sustainable Tourism Conference (GSTC2024) in Sentosa.

Scope of the Report

By Tourism Type

• Mountain Tourism

• Island Tourism

• Coastal Tourism

By Consumer Type

• Solo Travelers

• Families

• Groups

By Age Group

• Millennials

• Generation Z

• Generation X

• Baby Boomers

• Elderly Travelers

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Singapore Sustainable Tourism Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Governments’ Initiatives & Infrastructure Development
         2. Strategic Location & Connectivity
         3. Diverse Tourism Offerings
      2. Restraints
         1. Environmental Challenges
         2. Balancing Development & Conservation
      3. Opportunities
         1. Cultural & Community-based Tourism
      4. Challenges
         1. Climate Change Impacts
         2. Security Concerns
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Singapore Sustainable Tourism Market: Marketing Strategies
5. Singapore Sustainable Tourism Market: Pricing Analysis
6. Singapore Sustainable Tourism Market Overview
   1. Market Size & Forecast, 2019–2032
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Tourism Type
         1. Mountain Tourism
         2. Island Tourism
         3. Coastal Tourism
      2. By Consumer Type
         1. Solo Travelers
         2. Couples
         3. Families
         4. Groups
      3. By Demographics
         1. Millennials
         2. Generation Z
         3. Generation X
         4. Baby Boomers
         5. Elderly Travelers
7. Competitive Landscape
   1. List of Key Players and Their End Users
   2. Singapore Sustainable Tourism Market Company Market Share Analysis, 2025
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
8. Impact of Escalating Geopolitical Tensions on Singapore Sustainable Tourism Market
9. Company Profiles (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
   1. Accor SA
   2. Airbnb
   3. Booking Holdings
   4. CorpStage
   5. Expedia
   6. Genting Singapore
   7. GlobalTix
   8. RedDoorz
   9. Singapore Airlines
   10. Wego.com
   11. Other Prominent Players
10. Key Strategic Recommendations
11. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
       1. Secondary Research
       2. Primary Research
    4. Breakdown of Primary Research Respondents
    5. Assumption & Limitation

*Financial information of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1    Singapore Sustainable Tourism Market Segmentation

Figure 2    Singapore Sustainable Tourism Market Value Chain Analysis

Figure 3    Company Market Share Analysis, 2025

Figure 4    Singapore Sustainable Tourism Market Size, By Value (USD Billion), 2019–2032

Figure 5    Singapore Sustainable Tourism Market Share, By Tourism Type, By Value (USD Billion) 2019–2032

Figure 6    Singapore Sustainable Tourism Market Share, By Consumer Type, By Value (USD Billion) 2019–2032

Figure 7    Singapore Sustainable Tourism Market Share, By Demographics, By Value (USD Billion) 2019–2032

List of Tables

Table 1      Singapore Sustainable Tourism Market Share, By Tourism Type, By Value (USD Billion) 2019–2032

Table 2      Singapore Sustainable Tourism Market Share, By Consumer Type, By Value (USD Billion) 2019–2032

Table 3      Singapore Sustainable Tourism Market Share, By Demographics, By Value (USD Billion) 2019–2032

  Table 4        Singapore Sustainable Tourism Market Share, By Demographics, By Value, 2019–2032

Table 5      Accor SA Company Overview

Table 5      Accor SA Financial Overview

Table 6      Airbnb Company Overview

Table 7      Airbnb Financial Overview

Table 8      Booking Holdings Company Overview

Table 9      Booking Holdings Financial Overview

Table 10    CorpStage Company Overview

Table 11    CorpStage Financial Overview

Table 12    Expedia Company Overview

Table 13    Expedia Financial Overview

Table 14    Genting Singapore Company Overview

Table 15    Genting Singapore Financial Overview

Table 16    GlobalTix Company Overview

Table 17    GlobalTix Financial Overview

Table 18    RedDoorz Company Overview

Table 19    RedDoorz Financial Overview

Table 20    Singapore Airlines Company Overview

Table 21    Singapore Airlines Financial Overview

Table 22    Wego.com Company Overview

Table 23    Wego.com Financial Overview