Report Overview

Increasing prevalence of dry mouth, growing awareness about the negative effects of dry mouth on oral health, and introduction of new and improved dry mouth relief products are projected to propel the expansion of the United States dry mouth relief consumption market during the forecast period between 2023 and 2029.

United States Dry Mouth Relief Consumption Market - Industry Trends & Forecast Report, 2029

United States dry mouth relief consumption market is expected to expand at a CAGR of 7.04% during the forecast period between 2023 and 2029. Major growth drivers for the United States dry mouth relief consumption market include an increasing occurrence of dry mouth and its related ailments like Sjogren's syndrome. The causes of dry mouth are receiving increased recognition, and there is a growing awareness about them. The adverse effects of chemotherapy and radiotherapy are becoming more pronounced in terms of inducing dry mouth. The market for dry mouth relief products has witnessed further boost due to an increasing need for mouthwashes, sugar-free chewing gums, saliva substitute gels, and dry mouth-specific lozenges. This surge in demand has had a favorable impact on the overall growth of the market. Another notable factor, the rising consumption of dehydrating beverages like caffeinated and alcoholic drinks has emerged as a prominent driver for market expansion. Also, there is a rise in the prevalence of dry mouth among the elderly population. The United States has a large aging population, and older individuals are more likely to experience dry mouth due to factors such as medication use and medical conditions. As the population ages, the demand for dry mouth relief products is expected to rise during the forecast period.

United States Dry Mouth Relief Consumption Market – Overview

Dry mouth, known as xerostomia or hyposalivation, refers to a condition characterized by insufficient salivary gland function, resulting in a dry sensation in the mouth. Common symptoms include reduced saliva production, mouth dryness, frequent thirst, and halitosis (bad breath). Dehydration is a prevalent cause of dry mouth, although it frequently arises as a side effect of medications such as antihypertensives, antidepressants, antipsychotics, antispasmodics, and sedatives. Medical professionals often prescribe drugs like pilocarpine (Salagen), cevimeline (Evoxac), amifostine (Ethyol), as well as saliva substitutes or stimulants like Aquoral, Caphosol, and NeutraSal to stimulate saliva secretion and alleviate dry mouth. Additionally, there are several home remedies that can provide relief. Maintaining improved oral hygiene, increasing water consumption, and avoiding caffeine and alcohol, which contribute to dehydration, are effective strategies in managing this condition.

United States Dry Mouth Relief Consumption Market

Growth Drivers

Increasing Prevalence of Dry Mouth

The global market for dry mouth relief is expected to witness growth due to the increasing occurrence of dry mouth resulting from the side effects of specific medications and medical interventions. The utilization of medications like anti-depressants, anti-hypertensives, anti-psychotics, antispasmodics, and decongestants has become more widespread, leading to a rise in dry mouth cases. Medical conditions, such as Sjögren's syndrome, Alzheimer's disease, and Parkinson's disease, have been associated with an elevated risk of dry mouth, contributing to the demand for dry mouth relief products. Additionally, the adverse effects of chemotherapy and radiation therapies on salivary gland function have amplified the need for medications that address dry mouth symptoms.

Restraints

High Cost of Dry Mouth Relief Products

The United States dry mouth relief consumption market may face challenges due to the excessive cost of dry mouth relief products. The elevated prices of these products can create barriers for individuals seeking relief from dry mouth symptoms. The cost factor can deter some consumers from purchasing these products or limit their usage, potentially affecting their ability to manage their condition effectively. When the cost of dry mouth relief products is high, it can impose financial burdens on individuals, particularly those lacking sufficient insurance coverage or facing limited financial resources. As a result, individuals may be compelled to compromise on their oral health and resort to seeking alternative remedies or home remedies that may provide minimal effectiveness. To mitigate the impact of the high cost of dry mouth relief products, it may be necessary to explore strategies such as price regulations, insurance coverage improvements, subsidies, or the development of more affordable alternatives. Addressing the affordability issue can help ensure that individuals with dry mouth have access to the necessary products without financial strain and can maintain their oral health and quality of life.

Impact of COVID-19 on United States Dry Mouth Relief Consumption Market

COVID-19 pandemic adversely affected United States dry mouth relief consumption market. Lockdowns and restrictions on dental services limited access to professional treatment and advice for individuals with dry mouth. Financial hardships and uncertainty affected the affordability and purchasing power of dry mouth relief products. However, the increased focus on personal health and hygiene during the pandemic raised awareness about dry mouth and its management. The market witnessed a shift towards online purchasing and home remedies. Also, manufacturers and healthcare providers adapted to changing consumer needs and provided accessible solutions for dry mouth relief.

United States Dry Mouth Relief Consumption Market

Segmental Coverage

United States Dry Mouth Relief Consumption Market – By Type

By type, the United States dry mouth relief consumption market is bifurcated into OTC and Prescribed segments. The OTC (over the counter) segment holds a higher share in the United States dry mouth relief consumption market due to its accessibility, affordability, and convenience. OTC products are readily available to consumers without the need for a prescription, allowing individuals to purchase them directly from pharmacies, retail stores, or online platforms. Their low cost compared to prescribed medications makes them a more affordable option, especially for those without insurance coverage. Additionally, OTC products offer convenience for individuals with mild to moderate dry mouth symptoms, as they can be easily incorporated into their daily routine without the need for a doctor's visit or additional medical intervention.

United States Dry Mouth Relief Consumption Market – By Product

Based on product, the United States dry mouth relief consumption market is divided into Mouthwash, Spray, Lozenges, and Gel segments. The mouthwash segment holds the highest share in the United States dry mouth relief consumption market for several reasons. Mouthwash products are specifically formulated to provide immediate relief from dry mouth symptoms, moisturizing oral tissues and promoting saliva production. They are widely available in pharmacies, supermarkets, and online platforms, ensuring easy accessibility for a large number of consumers. Additionally, mouthwash is a user-friendly option, seamlessly integrating into daily oral hygiene routines. Its affordability compared to prescribed medications or specialized treatments makes it a cost-effective choice. Furthermore, mouthwash offers versatility by not only addressing dry mouth but also providing oral hygiene benefits like freshening breath, cavity prevention, and plaque reduction. These combined factors contribute to the mouthwash segment's dominance in the United States dry mouth relief consumption market.

United States Dry Mouth Relief Consumption Market – By Age

Based on product, the United States dry mouth relief consumption market is split into Adult and Pediatrics segments. The adult segment holds a higher share in the United States dry mouth relief consumption market. Adults are more prone to experiencing dry mouth due to medications, medical conditions, and lifestyle habits. Their higher awareness of dry mouth and its causes drives the demand for relief products. Adults also have a higher medication usage, which can lead to dry mouth as a side effect. Additionally, their greater purchasing power enables them to afford and prioritize dry mouth relief products. These factors collectively contribute to the adult segment dominating the market.

United States Dry Mouth Relief Consumption Market – By Distribution Channel

Based on distribution channel, the United States dry mouth relief consumption market is divided into Hospital Pharmacies, Retail Pharmacies, E-commerce, and Hypermarket & Supermarkets segments. The e-commerce segment holds the highest share in the United States dry mouth relief consumption market. E-commerce provides convenience and accessibility for consumers, allowing them to browse and purchase a wide range of dry mouth relief products from the comfort of their homes. This eliminates the need to physically visit brick-and-mortar stores, saving time and effort. The e-commerce platforms often offer a larger variety of products compared to traditional retail outlets, giving consumers more options to choose from. Also, e-commerce platforms frequently provide detailed product information, customer reviews, and ratings, enabling informed purchasing decisions.

Competitive Landscape

Major players operating in the United States dry mouth relief consumption market include GlaxoSmithKline plc, Colgate-Palmolive Company, Procter & Gamble Co., Biotene (GlaxoSmithKline Consumer Healthcare), Chattem, Inc. (Sanofi), Sunstar Americas, Inc., Church & Dwight Co., Inc., OraCoat, Dentaid GmbH, and TheraBreath (Dr. Harold Katz, LLC). To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In February 2020 - Sunstar Americas Inc. introduced Gum Hydral, a new product line. Gum Hydral is a collection of dry mouth relief products that incorporate hydrating and moisturizing components to mimic natural saliva, providing relief for multiple symptoms. This launch was in response to the changing preferences of patients, who increasingly seek advanced treatment options for dry mouth. The introduction of Gum Hydral aimed to meet these evolving needs and offer more sophisticated solutions for managing dry mouth.

Scope of the Report

Attributes	Details
Years Considered	Historical Data – 2019–2022
	Base Year – 2022
	Estimated Year – 2023
	Forecast Period – 2023–2029
Facts Covered	Revenue in USD Million
Market Coverage	North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Product/ Service Segmentation	Type, Product, Age Group, Distribution Channel, Region
Key Players	GlaxoSmithKline plc, Colgate-Palmolive Company, Procter & Gamble Co., Biotene (GlaxoSmithKline Consumer Healthcare), Chattem, Inc. (Sanofi), Sunstar Americas, Inc., Church & Dwight Co., Inc., OraCoat, Dentaid GmbH, TheraBreath (Dr. Harold Katz, LLC)

 

By Type

• OTC

• Prescribed

By Product

• Mouthwash

• Spray

• Lozenges

• Gel

By Age Group

• Adult

• Pediatrics

By Distribution Channel

• Hospital Pharmacies

• Retail Pharmacies

• E-commerce

• Hypermarket & Supermarkets

By Region

• North America

• Europe

• Asia Pacific (APAC)

• Latin America

• Middle East and Africa (MEA)

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. United States Dry Mouth Relief Consumption Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Increasing prevalence of dry mouth
         2. Increased awareness about the negative effects of dry mouth on oral health
         3. Introduction of new and improved dry mouth relief products
      2. Restraints
         1. Inadequate insurance coverage for dry mouth relief products
         2. High Cost of dry mouth relief products
      3. Opportunities
         1. Development of personalized dry mouth relief products
         2. Rise of e-commerce platforms
      4. Challenges
         1. Presence of counterfeit or substandard dry mouth relief products
         2. Shifts in consumer preferences towards natural or herbal remedies
   3. Technological Advancement/Recent Development
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. United States Dry Mouth Relief Consumption Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
         1. OTC
         2. Prescribed
      2. By Product
         1. Mouthwash
         2. Spray
         3. Lozenges
         4. Gel
         5. Others
      3. By Age Group
         1. Adult
         2. Pediatrics
      4. By Distribution Channel
         1. Hospital Pharmacies
         2. Retail Pharmacies
         3. E-commerce
         4. Hypermarket & Supermarkets
         5. Others
5. Competitive Landscape
   1. List of Key Players and Their Range
   2. United States Dry Mouth Relief Consumption Company Market Share Analysis, 2022
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Development (Merger, Acquisition, Partnership)
6. Impact of Covid-19 on United States Dry Mouth Relief Consumption Market Industry
7. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook, SWOT Analysis)
   1. GlaxoSmithKline plc
   2. Colgate-Palmolive Company
   3. Procter & Gamble Co.
   4. Biotene (GlaxoSmithKline Consumer Healthcare)
   5. Chattem, Inc. (Sanofi)
   6. Sunstar Americas, Inc.
   7. Church & Dwight Co., Inc.
   8. OraCoat
   9. Dentaid GmbH
   10. TheraBreath (Dr. Harold Katz, LLC)
   11. Other Prominent Players
8. Key Strategic Recommendations
9. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents
   5. Assumption & Limitation

*Financial information of case of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

 

List of Figures

Figure 1       United States Dry Mouth Relief Consumption Segmentation                                    

Figure 2       United States Dry Mouth Relief Consumption Market Value Chain Analysis                                  

Figure 3       Company Market Share Analysis, 2022                            

Figure 4       United States Dry Mouth Relief Consumption Market Size, By Value (USD Million), 2019–2029                              

Figure 5       United States Dry Mouth Relief Consumption Market Share, By Type, By Value, 2019–2029                              

Figure 6       United States Dry Mouth Relief Consumption Market Share, By Product, By Value, 2019–2029                              

Figure 7       United States Dry Mouth Relief Consumption Market Share, By Age Group, By Value, 2019–2029 

Figure 8       United States Dry Mouth Relief Consumption Market Share, By Distribution Channel, By Value, 2019–2029                        

 

List of Tables      

 

Table 1        United States Dry Mouth Relief Consumption Market Size, By Type, By Value, 2019–2029

Table 2        United States Dry Mouth Relief Consumption Market Size, By Product, By Value, 2019–2029

Table 3        United States Dry Mouth Relief Consumption Market Size, By Age Group, By Value, 2019–2029

Table 4        United States Dry Mouth Relief Consumption Market Size, By Distribution Channel, By Value, 2019–2029

Table 5        GlaxoSmithKline plc Company Overview

Table 6        GlaxoSmithKline plc Financial Overview

Table 7        Colgate-Palmolive Company Overview

Table 8        Colgate-Palmolive Company Financial Overview

Table 9        Procter & Gamble Co. Company Overview

Table 10      Procter & Gamble Co. Financial Overview

Table 11      Biotene (GlaxoSmithKline Consumer Healthcare) Company Overview

Table 12      Biotene (GlaxoSmithKline Consumer Healthcare) Financial Overview

Table 13      Chattem, Inc. (Sanofi) Company Overview

Table 14      Chattem, Inc. (Sanofi) Financial Overview

Table 15      Sunstar Americas, Inc. Company Overview

Table 16      Sunstar Americas, Inc. Financial Overview

Table 17      Church & Dwight Co., Inc. Company Overview

Table 18      Church & Dwight Co., Inc. Financial Overview

Table 19      OraCoat Company Overview

Table 20      OraCoat Financial Overview

Table 21      Dentaid GmbH Company Overview

Table 22      Dentaid GmbH Financial Overview

Table 23      TheraBreath (Dr. Harold Katz, LLC) Company Overview

Table 24      TheraBreath (Dr. Harold Katz, LLC) Financial Overview