Vietnam Horticulture Market

Vietnam Horticulture Market

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Vietnam Horticulture Market, By Cultivation Type (Food Plant, Ornament Plant); By Propagation (Seed, Vegetative, Layering & Cutting, Grafting, Breeding, Others); By Application (Greenhouse, Vertical Farms, Indoor Farms), Trend Analysis, Competitive Landscape & Forecast, 2019–2029

  • Published Date: August 2023
  • Report ID: BWC23661
  • Available Format: PDF
  • Page: 200

Report Overview

Rapid adoption of sustainable horticulture practices and growing awareness about sustainable crops are expected to boost the growth of Vietnam horticulture market during the forecast period between 2023 and 2029.

Vietnam Horticulture Market - Industry Trends & Forecast Report, 2029

Vietnam horticulture market size was estimated to be worth USD 64.18 million in 2022. During the forecast period between 2023 and 2029, the Vietnam horticulture market size is projected to grow at a CAGR of 9.17%, reaching a value of USD 108.65 million by 2029. Major growth factors for the Vietnam horticulture market include the increasing integration of technological advancements into the agriculture sector and a rising focus on adopting sustainable agriculture practices. Furthermore, favorable government initiatives to encourage greenhouse horticulture are anticipated to provide lucrative growth opportunities to the Vietnam horticulture market during the forecast period.

Vietnam Horticulture Market

Vietnam Horticulture Market – Overview

Horticulture is the segment of agriculture that focuses on garden crops, primarily fruits, vegetables, and decorative plants. Particularly for the residents of rural and tribal areas, they provide a significant source of nourishment. For human nutrition, horticultural crops are a significant source of carbohydrates, proteins, organic acids, vitamins, and minerals. The two main subfields of horticulture are the cultivation of ornamental plants (floriculture and landscape horticulture) and food plants (pomology and olericulture).

Vietnam Horticulture Market

Growth Drivers

Increasing Exports of Fruits and Vegetables from Vietnam

The strong global demand for exotic Vietnamese fruits and vegetables is among the major factors contributing to the prolific growth of the Vietnam horticulture market. According to the Vietnam Fruit and Vegetable Association, shipments in 2022 will have increased by more than 63% compared to the previous year and are already valued at close to USD 2.8 billion. The top four countries in the world for purchasing fruits and vegetables are China, South Korea, Japan, and the Netherlands, with China accounting for almost 63.5% of all purchases. Experts claim that the quality and price competitiveness of Vietnamese products are rising quickly, increasing their appeal on a worldwide scale.


Limited Availability of Skilled Labor and Resources

A high-skilled worker shortage may potentially affect the Vietnam horticulture market. The labor pool for agricultural employees is getting smaller as more people shift into secondary and tertiary industries like manufacturing and services (tourism, finance, and IT). The price of agricultural items from Vietnam is therefore rising.

Impact of COVID-19 on Vietnam Horticulture Market

The unprecedented COVID-19 pandemic affected the Vietnam horticulture market. Infections, quarantine procedures, and restrictions delayed the delivery of agricultural inputs, prevented the arrival of seasonal workers, hindered the harvesting of fruits and vegetables, accumulated goods, and disrupted the distribution grid, sometimes resulting in product shortages in supermarkets. However, with a rising focus on sustainability post the pandemic outbreak, the Vietnam horticulture market is projected to flourish during the forecast period.

Vietnam Horticulture Market

Segmental Coverage

Vietnam Horticulture Market – By Cultivation Type

Based on cultivation type, the Vietnam horticulture market is segmented into food plants and ornamental plants. The food plant segment holds a larger share in the Vietnamese horticulture market, due to the rising demand for Vietnamese fruits and vegetables from countries like China and Korea, as well as the rise in the number of free trade agreements to support regional exports of fruits and vegetables.

Vietnam Horticulture Market Size

Vietnam Horticulture Market – By Propagation

Based on propagation, the Vietnam horticulture market is segmented into seed, vegetative, layering and cutting, grafting breeding, and others. Vegetative propagation accounts for the highest share of the market. It is a more rapid, less expensive, and simpler form of plant propagation than planting seeds. Agriculturists and horticulturists particularly benefit from vegetative propagation since it enables them to cultivate crops that do not produce viable seeds. Vegetative propagation also yields fruit and vegetables without seeds. The modern method of tissue culture can be utilized to create plant species that are virus-free.

Vietnam Horticulture Market – By Application

Based on application, the Vietnam horticulture market is divided into greenhouses, vertical farms, and indoor farms segments. The greenhouse farm segment dominates the Vietnam horticulture market. With the ability to control the weather, greenhouses can maintain plants in an environment with the right temperature and relative humidity, which helps them grow more quickly than they would outside, produce crops earlier, and possibly run more production campaigns per year. In comparison to conventional agricultural practices, it aids in attaining yields that are 10–12% more. As a result, it is gaining huge traction in the Vietnamese agriculture sector.

Competitive Landscape

Major players operating in the Vietnam horticulture market include Hoang Anh Gia Lai, VinEco, Dabaco Group, Saigon Agriculture Incorporation, Lam Son Sugar JSC, PAN Group, TH Group, Southern Seed Corporation (SSC), Quang Minh Greenhouse, and Anova Farm. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report



Years Considered

Historical Data – 2019–2022

Base Year – 2022

Estimated Year – 2023

Forecast Period – 2023–2029

Facts Covered

Revenue in USD Million

Product/ Service Segmentation

Cultivation Type, Propagation, Application

Key Players

Hoang Anh Gia Lai, VinEco, Dabaco Group, Saigon Agriculture Incorporation, Lam Son Sugar JSC, PAN Group, TH Group, Southern Seed Corporation (SSC), Quang Minh Greenhouse, Anova Farm



By Cultivation Type

  • Food Plant

  • Ornament Plant

By Propagation

  • Seed

  • Vegetative

  • Layering & Cutting

  • Grafting

  • Breeding

  • Others

By Application

  • Greenhouse

  • Vertical Farms

  • Indoor Farms

  1. Research Framework
    1. Research Objective
    2. Product Overview
    3. Market Segmentation
  2. Executive Summary
  3. Vietnam Horticulture Market Insights
    1. Industry Value Chain Analysis
    2. DROC Analysis
      1. Growth Drivers
        1. Growing Consciousness Regarding Sustainable Crops
        2. Increasing Penetration of Sustainable Horticulture Practices
        3. Soaring Deployment of Greenhouse Agricultural Practices
      2. Restraints
        1. Limited Land Availability
        2. Surging Requirements for Significant Investments
      3. Opportunities
        1. Increased Government Programs
        2. Advancement of Internet of Things (IoT)-enabled Lighting Systems
      4.  Challenges
        1. Regulatory Compliance
        2. Pest And Disease Management
    3. Technological Advancements/Recent Developments
    4. Regulatory Framework
    5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
  4. Vietnam Horticulture Market Overview
    1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Cultivation Type
        1. Food Plant
        2. Ornament Plant
      2. By Propagation
        1. Seed
        2. Vegetative
        3. Layering & Cutting
        4. Grafting
        5. Breeding
        6. Others
      3. By Application
        1. Greenhouse
        2. Vertical Farms
        3. Indoor Farms
  5. Competitive Landscape
    1. List of Key Players and Their Range
    2. Vietnam Horticulture Company Market Share Analysis, 2022
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
  6. Impact of Covid-19 on Vietnam Horticulture Market Industry
  7. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook, SWOT Analysis)
    1. Hoang Anh Gia Lai
    2. VinEco
    3. Dabaco Group
    4. Saigon Agriculture Incorporation
    5. Lam Son Sugar JSC
    6. PAN Group
    7. TH Group
    8. Southern Seed Corporation (SSC)
    9. Quang Minh Greenhouse
    10. Anova Farm
    11. Other Prominent Players
  8. Key Strategic Recommendations
  9. Research Methodology
    1. Qualitative Research
      1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
    4. Breakdown of Primary Research Respondents
    5. Assumption & Limitation

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.


List of Figures


Figure 1       Vietnam Horticulture Segmentation                                 

Figure 2       Vietnam Horticulture Market Value Chain Analysis                               

Figure 3       Company Market Share Analysis, 2022                            

Figure 4       Vietnam Horticulture Market Size, By Value (USD Million), 2019–2029

Figure 5       Vietnam Horticulture Market Share, By Cultivation Type, By Value, 2019–2029         

Figure 6       Vietnam Horticulture Market Share, By Propagation, By Value, 2019–2029    

Figure 7       Vietnam Horticulture Market Share, By Application, By Value, 2019–2029


List of Tables      


Table 1        Vietnam Horticulture Market Size, By Cultivation Type, By Value, 2019–2029

Table 2        Vietnam Horticulture Market Size, By Propagation, By Value, 2019–2029

Table 3        Vietnam Horticulture Market Size, By Application, By Value, 2019–2029

Table 4        Hoang Anh Gia Lai Company Overview

Table 5        Hoang Anh Gia Lai Financial Overview

Table 6        VinEco Company Overview

Table 7        VinEco Financial Overview

Table 8        Dabaco Group Company Overview

Table 9        Dabaco Group Financial Overview

Table 10      Saigon Agriculture Incorporation Company Overview

Table 11      Saigon Agriculture Incorporation Financial Overview

Table 12      Lam Son Sugar JSC Company Overview

Table 13      Lam Son Sugar JSC Financial Overview

Table 14      PAN Group Company Overview

Table 15      PAN Group Financial Overview

Table 16      TH Group Company Overview

Table 17      TH Group Financial Overview

Table 18      Southern Seed Corporation (SSC) Company Overview

Table 19      Southern Seed Corporation (SSC) Financial Overview

Table 20      Quang Minh Greenhouse Company Overview

Table 21      Quang Minh Greenhouse Financial Overview

Table 22      Anova Farm Company Overview

Table 23      Anova Farm Financial Overview

Market Segmentation

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Frequently Asked Questions (FAQs):

Ans: Vietnam Horticulture Market size was estimated at USD 64.18 million in 2022.
Ans: Vietnam Horticulture market is expected to grow at a CAGR of 9.17% during the forecast period between 2023 and 2029.
Ans: Major factors driving the growth of Vietnam Horticulture Market include growing consciousness regarding sustainable crops and increasing penetration of sustainable horticulture practices.
Ans: Key players in Vietnam Horticulture Market include Hoang Anh Gia Lai, VinEco, Dabaco Group, Saigon Agriculture Incorporation, Lam Son Sugar JSC, PAN Group, TH Group, Southern Seed Corporation (SSC), Quang Minh Greenhouse, and Anova Farm.
Ans: The vegetative segment held the highest market share in the Vietnam Horticulture Market by propagation.