Report Overview

A spurring demand for Ready to Eat Food (RTE) because of growing busy lifestyles of working-class people, teenagers, hostel residents and single people. Young people are increasingly substituting ready-to-eat meals for traditional meals due to the convenience and taste of these food items are expected to boost the growth of Vietnam Ready to Eat (RTE) Food Market during the forecast period between 2025 and 2031.

Vietnam Ready to Eat (RTE) Food Market – Industry Trends & Forecast Report, 2031

Vietnam Ready to Eat (RTE) Food Market size was estimated at USD 430.41 million in 2024. During the forecast period between 2025 and 2031, Vietnam Ready to Eat (RTE) Food Market size is projected to grow at a CAGR of 16.8% reaching a value of USD 1,276.38 million by 2031. Prominent drivers of Vietnam Ready to Eat (RTE) Food Market include rising disposable incomes and Vietnamese consumers’ willingness to spend more on premium quality and convenience food products. The growing presence of supermarkets and hypermarkets has made it convenient for consumers to access and purchase RTE food products with great ease.

Ready to Eat Food (RTE) Food – Overview

The ready-to-eat (RTE) food market is a rapidly expanding segment in the food and beverages (F&B) segment, characterized by products that require minimal or no further preparation before consumption. RTE foods are processed, cooked, and packaged by manufacturers for direct consumption, offering significant convenience to consumers, especially those with busy lifestyles. The RTE market includes a wide range of products, such as instant soups, snacks, ready meals, baked goods, meat products, and breakfast cereals.

Vietnam Ready to Eat (RTE) Food Market

Growth Drivers

Increasing Adoption of Ready to Eat (RTE) Food by Younger Generation

Changing consumer preferences, particularly among younger generations in the country, are a major force driving the growth of Vietnam Ready to Eat (RTE) Food Market. Youth and young professionals are leading busier lives, balancing work, studies, and social activities, which leaves them with less time and inclination for traditional meal preparation. The demand for quick, hygienic, and tasty RTE foods is thus being fueled by a combination of lifestyle changes, heightened health awareness, and a desire for convenience.

Challenges

Food Safety and Quality Concerns

Food safety and quality concerns represent a significant hurdle for the growth of Vietnam Ready to Eat (RTE) Food Market, as increasingly health-conscious consumers scrutinize ingredients and production processes. Consumers are becoming more aware of potential health risks associated with RTE foods, demanding greater transparency and assurance of product quality. Manufacturers must invest in advanced processing and packaging technologies, robust quality control systems, and comprehensive supply chain management to mitigate these concerns. Meeting these heightened expectations for food safety is essential to building consumer trust, maintaining brand reputation, and fostering sustainable growth.

Impact of Escalating Geopolitical Tensions on Vietnam Ready to Eat (RTE) Food Market

Escalating geopolitical tensions among countries across the regions, especially in the West Asia, are reshaping Vietnam Ready to Eat (RTE) Food Market through supply chain disruptions, price volatility, and trade policy realignments. Disruptions in international trade flows lead to supply chain interruptions and increased costs for imported ingredients, packaging materials, and food additives that many Vietnamese RTE manufacturers rely on. Trade restrictions, sanctions, or tariff changes may also limit access to key export markets or make imported raw materials more expensive, squeezing profit margins and potentially resulting in higher prices for consumers.

Vietnam Ready to Eat (RTE) Food Market

Segmental Coverage

Vietnam Ready to Eat (RTE) Food Market – By Product Type

By product type, Vietnam Ready to Eat (RTE) Food Market is segmented into Instant Breakfast/Cereals, Instant Soups & Snacks, Baked Goods, Meat/Poultry, and other product types. Instant breakfast/cereals offer quick and easy morning meals, often fortified with essential nutrients, appealing to busy individuals and families. Instant soups and snacks provide convenient and affordable options for light meals or in-between-meal consumption, ranging from traditional flavors to international cuisine.

Vietnam Ready to Eat (RTE) Food Market – By Packaging

Based on Packaging, Vietnam Ready to Eat (RTE) Food Market is segmented into Canned, Frozen or Chilled, and Retort. Canned packaging involves sealing food in metal containers (typically steel or aluminum coated with tin to prevent corrosion) and subjecting them to high temperature sterilization. This method preserves food for extended periods without refrigeration, making it ideal for items like soups, vegetables, and meats. Cans provide excellent protection against light, oxygen, and contaminants, ensuring long shelf life and nutrient retention.

Vietnam Ready to Eat (RTE) Food Market - By End User

The end user segmentation of Vietnam Ready to Eat (RTE) Food Market consists of Individuals, Food Service Providers, and Institutions. The individuals end user segment consists of individual consumers and households, prioritizing convenience, portion control, and ease of storage. Common examples include single-serve microwaveable meals, resealable snack bags, and vacuum-sealed products designed for pantry organization.

Vietnam Ready to Eat (RTE) Food Market – By Distribution Channel

Vietnam Ready to Eat (RTE) Food Market is segmented into Offline (Hypermarkets & Supermarkets, Convenience Stores, Specialty Stores, and other offline distribution channels) and Online. The online distribution channel leverages e-commerce platforms, direct-to-consumer websites, and subscription services to reach customers digitally. The channel emphasizes convenience, offering features like scheduled deliveries, personalized recommendations, and seamless omnichannel integration.

Competitive Landscape

Major players operating in the highly competitive Vietnam Ready to Eat (RTE) Food Market include Charoen Pokphand Foods Public Company Limited, Minh Phu Seafood Joint Stock Company, Sao Ta Food Joint Stock Company, Gourmet Distribution Co., Ltd (Annam Gourmet Store), Vinh Hoan Corporation, Acecook Vietnam Joint Stock Company, McCain Foods Limited, and Dalat – Japan Food Co. Ltd. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In July 2023 - Acecook launched dehydrated instant soup cubes called Kanli, which are now easily available in supermarkets including E-Mart, Family Mart, and Aeon.

Scope of the Report

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By Product Type

• Instant Breakfast/Cereals

• Instant Soups & Snacks

• Baked Goods

• Meat/Poultry

• Others

By Packaging

• Canned

• Frozen or Chilled

• Retort

• Others

By End User

• Individuals

• Food Service Providers

• Institutions

By Distribution Channel

• Offline

• Online

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