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Wireless Headphones Market

Wireless Headphones Market- Global Industry Size, Share, Growth, Opportunity and Forecast, 2018-2028, Segmented By Product Type (In-Ear, Over-Ear Headphones, and Others); By Distribution Channel (Online and Offline); By Application (Music & Entertainment, Gaming, Virtual Reality, Fitness, and Others); By Region (North America, Europe, The Asia Pacific, Latin America, The Middle East, And Africa);

  • Published Date: March 2022
  • Report ID: BWC22091
  • Available Format: PDF
  • Page: 200

Report Overview

The growth of the wireless headphones market is mounting due to the healthy rising trajectory in the Audio/Video electronics vertical amidst rising consumer demand. ..

Global Wireless Headphones Market - Industry Trends & Forecast Report 2028

The global wireless headphones market was worth USD 18,272.9 Million in 2021, and it is further projected to reach USD 69,964.8 Million by 2028, at a CAGR of 21.5% during 2022-2028 (forecast period). The growth of the wireless headphones market is mounting due to the healthy rising trajectory in the Audio/Video electronics vertical amid rising consumer demand. Moreover, the wireless headphones market benefits from the growing access of mobile devices, the rapid advancement of the music industry & access to video and music content. The market is likely to increase from affordable wireless connectivity coupled with the accessibility of superior headphones.

Wireless Headphones Market

Wireless Headphones Overview

Wireless headphones are also known as freestyle, Bluetooth, or radiofrequency (RF) headphones. The wireless headphone is an electronic device that can be used to listen to audio without using a cable connection. Wireless headphones work by transmitting the sound waves in the air, which then gets picked up by the headphone's receiver. It uses electromagnetic signals instead of cables for listening to music from smart devices such as iPhones, televisions, laptops, and much more. The wireless headphones market benefits from increasing mobile device adoption, the rapid expansion of the music business, and on-the-go access to video and music content. Affordable wireless connectivity and the availability of modern headphones with numerous value-added features such as health sensors are projected to benefit the industry.

Wireless Headphones Market Trends

Growth Drivers

Easy Acceptance And Adoption Of Technological Advancements

The industry is being driven by the emergence of new technological advancements and the ease of recognition and approval of smart devices. The global deployment of consumer electronic devices in residential and business infrastructures has created various opportunities for the market. The wireless headphones technology has become cost-effective and replaces the need for physical cabling. Manufacturers have improved the wireless technology and provided wireless headsets with high audio quality, nurturing the overall market. The industry will grow due to the emergence of various product lines. Companies invest heavily in R&D to expand their product portfolios and are focusing on launching new items to appeal to a broad spectrum of consumers, consequently boosting market sales and growth rates.

Biometric Headphones To Augment The Wireless Headphones Market Growth

Biometric headphones are in high demand among athletes and sportspersons as they provide a variety of features such as recording heart rate changes, running and fitness metrics, calories burned, and distance traveled with a time limit. The increasing focus of youth on fitness and well-being and the introduction of new sports and fitness wireless headphones are projected to increase wireless headphones usage. Manufacturers are developing and innovating wireless headphones to make them more advanced and lower in size. For instance- Rowkin LLC, a U.S.-based manufacturer, has made the world's smallest wireless headphones. Hence, the factors mentioned above play a prominent role in driving the market growth rate of the wireless headphones market.

Opportunity

The Market Revenue Will Be Supported By The Launch Of A New Product Range On Online Platforms

To expand their market reach, several firms are releasing new items on e-commerce websites and online platforms and investing in offering a smooth online experience to their customers. To attract a large number of customers, they are executing marketing campaigns with limited-time price offers. For instance, Philips TAT4506BK ANC true wireless headphones were released in India in March 2022, with a price tag of Rs 7099. In India, Philips has released a new pair of headphones. The Philips TAT4506BK earbuds feature active noise cancellation, awareness mode, up to 24 hours of battery life, 10 mm drivers, sweatproof design, and more. The headphones have a stem style and are suitable for students and working people together. The headphones, according to the manufacturer, provide an immersive sound experience. The company targeted millennial professionals and college students in the region with this launch.

Impact Of COVID-19 On The Global Wireless Headphones Market

The COVID-19 pandemic has had a modest impact on the growth of the headphones market. Government organizations have been compelled to implement strict lockdown measures and travel restrictions as a result of the pandemic, interrupting logistics, supply chain, and production capabilities and affecting total sales. Furthermore, the closing of retail locations has influenced the companies' revenue generation. Due to social isolation, the COVID-19 has disrupted supply chains and reduced employment. The pandemic has had a negative impact on the wireless headphones market in this case. However, markets have begun to return to normalcy quickly after the lockdowns have ended. As a result, there is still reason to be optimistic for the future. 

Global Wireless Headphones – By Product Type

Based on product type, the global wireless headphones market is sub-segmented into in-ear headphones, over-ear headphones, and others. Amidst the segmentation, over-ear headphones generate the highest amount of revenue and hold the strongest position in the market. Due to their larger benefits, over-ear headphones produce crisper and deeper bass, which is essential for high-quality music. Over-ear headphones are gaining popularity among customers due to their potential to improve audio quality by significantly decreasing background noise.

Wireless Headphones Market Share

Global Wireless Headphones Market- By Distribution Channel

On the basis of distribution channels, the global wireless headphones market has been fragmented into online and offline. Offline distribution channel catered largest market share in the historical period. In contrast, the online distribution channel holds a strong position in the market due to contactless delivery by online platforms during the time of the COVID-19 pandemic. Furthermore, the large-scale penetration of mobile phones, the internet, growing awareness about online shopping, and the emergence of many e-commerce sites have also propelled the growth of online distribution channels. At the same time, the offline channel got badly affected by the COVID-19 pandemic and reduced the growth of offline distribution channels.

Global Wireless Headphones Market- By Application

On the basis of application, the global wireless headphones market has been differentiated into various types such as music & entertainment, gaming, virtual reality, fitness, and others. Amongst these categories, music & entertainment holds the highest share in the global market due to the fast evolution in the music and entertainment industry. Moreover, the fitness segment also holds a promising position in the market and is expected to grow further in the upcoming years due to the excess demand for healthcare-related products and services. Consequently, driving the growth rate of the wireless headphones market globally.

Global Wireless Headphones Market- Regional Insights

In terms of regional analysis wireless headphones market is classified into North America, Europe, The Asia Pacific, Latin America, The Middle East, and Africa. Amidst the segmentation, North American countries like the US, Canada, and Mexico hold the largest market share in the world for wireless Headphones. This can be attributed to factors like constant innovation in the technological aspects, rapid adoption of new technology, and high-income citizens that drive the market's growth.  Although, the recent wireless headphones market trends suggest that the growth in the Asia-Pacific region has been phenomenal too. Several market statistics indicate that populated countries like China and India are turning out to be a new potential market for the brands.

Competitive Landscape

The global Wireless Headphones market is characterized by the presence of many local, regional, and global vendors. The Wireless Headphones market is highly competitive, with all the players continually competing to gain a larger market share. The key players operating in the global Wireless Headphones market are Sony, Jaybird, Shure, Philips, Bose, Beats Electronics, Apple Inc, JVC, Skullcandy, Jabra, Bang, Olufsen, Jaybird, Motorola, Huawei, Avanca, ASUS, Samsung and other prominent players.

 

Recent Development

  • March 2022- Philips TAT4506BK ANC true wireless headphones launched in India, the price set at Rs 7099: Philips has released a new set of headphones in India. The Philips TAT4506BK earbuds feature active noise cancellation, awareness mode, up to 24 hours of battery life, 10 mm drivers, sweatproof design, and more. The headphones have a stem style and are suitable for students and working people alike. The earbuds, according to the manufacturer, provide an immersive sound experience.

 

  • Feb 2022: Sony WH-XB910N wireless headphones with noise cancellation launched in India: The Sony WH-XB910N over-the-ear headphones are now available in India. The WH-XB910N headphones are an economical alternative to Sony's premium WH-1000XM4 headphones, with active noise cancellation and "party-like" additional bass.

 

Scope of Report:

 

Attribute Details
Years Considered Historical data – 2018-2021
Base Year – 2021
Forecast – 2022 – 2028
Facts Covered Revenue in USD Million
Market Coverage United States, Canada, Germany, United Kingdom, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Mexico,  Saudi Arabia, United Arab Emirates, South Africa
Product/Service Segmentation By product type, by distribution channel, by application, by region
Key Players The key players operating in the global Wireless Headphones market are Sony, Jaybird, Shure, Philips, Bose, Beats Electronics, Apple Inc, JVC, Skullcandy, Jabra, Bang, Olufsen, Jaybird, Motorola, Huawei, Avanca, ASUS, Samsung and other prominent players.

 

By Product Type

  • In-Ear Headphones
  • Over-Ear Headphones
  • Others

By Distribution Channel

      •  
  • Online
  • Offline

By Application

      •  
  • Music & Entertainment
  • Gaming
  • Virtual Reality
  • Fitness
  • Others

By Region

      •  
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
  1. Research Framework
    1. Research Objective
    2. Product Overview
    3. Market Segmentation
  2. Research Methodology
    1. Qualitative Research
      1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5. Assumption & Limitation
  3. Executive Summary
  4. Global Wireless Headphones Market Insights
    1. Industry Value Chain Analysis
    2. DROC Analysis
      1. Growth Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
    3. Technological Landscape/Recent Development
    4. Regulatory Framework
    5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
  5. Global Wireless Headphones Market Overview
    1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product Type
        1. Over Ear Headphones
        2. In Ear Headphones
        3. Others
      2. By Distribution Channel
        1. Offline
        2. Online
      3. By Applications
        1. Music & Entertainment
        2. Gaming
        3. Virtual Reality
        4. Fitness
        5. Others
      4. By Region
        1. North America
        2. Europe
        3. The Asia Pacific
        4. Latin America
        5. The Middle East and Africa
  6. North America Wireless Headphones Market
    1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Application
      4. By Country
        1. United States
        2. Canada
  7. Europe Wireless Headphones Market
    1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Application
      4. By Country
        1. Germany
        2. United Kingdom
        3. Italy
        4. France
        5. Spain
        6. Rest of Europe
  8. The Asia Pacific Wireless Headphones Market
    1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Application
      4. By Country
        1. China
        2. India
        3. Japan
        4. South Korea
        5. Rest of Asia Pacific
  9. Latin America Wireless Headphones Market
    1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Application
      4. By Country
        1. Brazil
        2. Mexico
        3. Rest of Latin America
  10. The Middle East & Africa Wireless Headphones Market
    1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Application
      4. By Country
        1. Saudi Arabia
        2. UAE
        3. South Africa
        4. Rest of Middle East & Africa
  11. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Market Share Analysis, 2021
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Development (Merger, Acquisition, Partnership)
  12. Impact of COVID-19 on Global Wireless Headphones Market Industry
  13. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) **
    1. Sony
    2. Jaybird
    3. Shure
    4. Philips
    5. Bose
    6. Beats Electronics
    7. Apple Inc
    8. JVC
    9. Skullcandy
    10. Skullcandy
    11. Jabra
    12. Bang
    13. Olufsen
    14. Jaybird
    15. Motorola
    16. Huawei
    17. Avanca
    18. ASUS
    19. Samsung
    20. Other prominent players.
  14. Key Strategic Recommendations

 

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

 

List of Figures

 

Figure 1        Global Wireless Headphones Segmentation

Figure 2        Global Wireless Headphones Market Value Chain Analysis

Figure 3        Company Market Share Analysis, 2021

Figure 4        Global Wireless Headphones Market Size, By Value (USD Million), 2018-2028

Figure 5        Global Wireless Headphones Market Share, By Product Type, By Value, 2018-2028

Figure 6        Global Wireless Headphones Market Share, By Distribution Channel, By Value, 2018-2028

Figure 7        Global Wireless Headphones Market Share, By Application, By Value, 2018-2028

Figure 8        Global Wireless Headphones Market Share, By Region, By Value, 2018-2028

Figure 9        North America Wireless Headphones Market Size, By Value (USD Million), 2018-2028

Figure 10       North America Wireless Headphones Market Share, By Product Type, By Value, 2018-2028

Figure 11       North America Wireless Headphones Market Share, By Distribution Channel, By Value, 2018-2028

Figure 12       North America Wireless Headphones Market Share, By Application, By Value, 2018-2028

Figure 13       North America Wireless Headphones Market Share, By Country, By Value, 2018-2028

Figure 14       Europe Wireless Headphones Market Size, By Value (USD Million), 2018-2028

Figure 15       Europe Wireless Headphones Market Share, By Product Type, By Value, 2018-2028

Figure 16       Europe Wireless Headphones Market Share, By Distribution Channel, By Value, 2018-2028

Figure 17       Europe Wireless Headphones Market Share, By Application, By Value, 2018-2028

Figure 18       Europe Wireless Headphones Market Share, By Country, By Value, 2018-2028

Figure 19       The Asia-Pacific Wireless Headphones Market Size, By Value (USD Million), 2018-2028

Figure 20       The Asia-Pacific Wireless Headphones Market Share, By Product Type, By Value, 2018-2028

Figure 21       The Asia-Pacific Wireless Headphones Market Share, By Distribution Channel, By Value, 2018-2028

Figure 22       The Asia-Pacific Wireless Headphones Market Share, By Application, By Value, 2018-2028

Figure 23       The Asia-Pacific Wireless Headphones Market Share, By Country, By Value, 2018-2028

Figure 24       Latin America Wireless Headphones Market Size, By Value (USD Million), 2018-2028

Figure 25       Latin America Wireless Headphones Market Share, By Product Type, By Value, 2018-2028

Figure 26       Latin America Wireless Headphones Market Share, By Distribution Channel, By Value, 2018-2028

Figure 27       Latin America Wireless Headphones Market Share, By Application, By Value, 2018-2028

Figure 28       Latin America Wireless Headphones Market Share, By Country, By Value, 2018-2028

Figure 29       The Middle East & Africa Wireless Headphones Market Size, By Value (USD Million), 2018-2028

Figure 30       The Middle East & Africa Wireless Headphones Market Share, By Product Type, By Value, 2018-2028

Figure 31       The Middle East & Africa Wireless Headphones Market Share, By Distribution Channel, By Value, 2018-2028

Figure 32       The Middle East & Africa Wireless Headphones Market Share, By Application, By Value, 2018-2028

Figure 33       The Middle East & Africa Wireless Headphones Market Share, By Country, By Value, 2018-2028

 

List of Tables

 

Table 1         Global Wireless Headphones Market Size, By Product Type, By Value, 2018-2028

Table 2         Global Wireless Headphones Market Size, By Distribution Channel, By Value, 2018-2028

Table 3         Global Wireless Headphones Market Size, By Application, By Value, 2018-2028

Table 4         Global Wireless Headphones Market Size, By Region, By Value, 2018-2028

Table 5         North America Wireless Headphones Market Size, By Product Type, By Value, 2018-2028

Table 6         North America Wireless Headphones Market Size, By Distribution Channel, By Value, 2018-2028

Table 7         North America Wireless Headphones Market Size, By Application, By Value, 2018-2028

Table 8         North America Wireless Headphones Market Size, By Country, By Value, 2018-2028

Table 9         Europe Wireless Headphones Market Size, By Product Type, By Value, 2018-2028

Table 10        Europe Wireless Headphones Market Size, By Distribution Channel, By Value, 2018-2028

Table 11        Europe Wireless Headphones Market Size, By Application, By Value, 2018-2028

Table 12        Europe Wireless Headphones Market Size, By Country, By Value, 2018-2028

Table 13        The Asia-Pacific Wireless Headphones Market Size, By Product Type, By Value, 2018-2028

Table 14        The Asia-Pacific Wireless Headphones Market Size, By Distribution Channel, By Value, 2018-2028

Table 15        The Asia-Pacific Wireless Headphones Market Size, By Application, By Value, 2018-2028

Table 16        The Asia-Pacific Wireless Headphones Market Size, By Country, By Value, 2018-2028

Table 17        Latin America Wireless Headphones Market Size, By Product Type, By Value, 2018-2028

Table 18        Latin America Wireless Headphones Market Size, By Distribution Channel, By Value, 2018-2028

Table 19        Latin America Wireless Headphones Market Size, By Application, By Value, 2018-2028

Table 20        Latin America Wireless Headphones Market Size, By Country, By Value, 2018-2028

Table 21        The Middle East & Africa Wireless Headphones Market Size, By Product Type, By Value, 2018-2028

Table 22        The Middle East & Africa Wireless Headphones Market Size, By Distribution Channel, By Value, 2018-2028

Table 23        The Middle East & Africa Wireless Headphones Market Size, By Application, By Value, 2018-2028

Table 24        The Middle East & Africa Wireless Headphones Market Size, By Country, By Value, 2018-2028

Table 25        Sony Company Overview

Table 26        Sony Financial Overview

Table 27        Jaybird Company Overview

Table 28        Jaybird Financial Overview

Table 29        Philips Company Overview

Table 30        Philips Financial Overview

Table 31        Bose Company Overview

Table 32        Bose Financial Overview

Table 33        Apple Inc Company Overview

Table 34        Apple Inc Financial Overview

Table 35        Skullcandy Company Overview

Table 36        Skullcandy Financial Overview

Table 37        Skullcandy Company Overview

Table 38        Skullcandy Financial Overview

Table 39        Jabra Company Overview

Table 40        Jabra Financial Overview

Table 41        Bang Company Overview

Table 42        Bang Financial Overview

Table 43        Olufsen Company Overview

Table 44        Olufsen Financial Overview

Table 45        Jaybird Company Overview

Table 46        Jaybird Financial Overview

Table 47        Motorola Company Overview

Table 48        Motorola Financial Overview

Table 49        Huawei Company Overview

Table 50        Huawei Financial Overview

Table 51        Avanca Company Overview

Table 52        Avanca Financial Overview

Table 53        ASUS Company Overview

Table 54        ASUS Financial Overview

Market Segmentation

By Product Type

  • In-Ear Headphones
  • Over-Ear Headphones
  • Others

By Distribution Channel

  • Online
  • Offline

By Application

  • Music & Entertainment
  • Gaming
  • Virtual Reality
  • Fitness
  • Others

By Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
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