Report Overview

Global Wireless Headphones Market – Industry Trends & Forecast Report 2028

The global wireless headphones market size was worth USD 18,272.9 Million in 2021, and is projected to reach USD 69,964.8 million by 2028, growing at an impressive CAGR of 21.5% during 2022–2028 (forecast period). Growth of the wireless headphones market is booming due to the healthy rising trajectory in the Audio/Video electronics vertical amid rising consumer demand. Moreover, Global Wireless Headphones Market benefits from the growing access of mobile devices, the rapid advancements in the music industry & access to video and music contents. The market is driven by affordable wireless connectivity coupled with the accessibility of superior headphones.

Global Wireless Headphones Market - Overview

Wireless headphones are also known as freestyle, Bluetooth, or radiofrequency (RF) headphones. A wireless headphone is an electronic device that can be used to listen to audio without using a cable connection. Wireless headphones work by transmitting the sound waves in the air, which then gets picked up by the headphone's receiver. It uses electromagnetic signals instead of cables for listening to music from smart devices, such as smartphones, televisions, and laptops. Global Wireless Headphones Market benefits from increasing adoption of mobile devices, rapid expansion of the music business, and on-the-go access to video and music contents. Affordable wireless connectivity and the availability of modern headphones with numerous value-added features, such as health sensors, are projected to aid the growth of Global Wireless Headphone Market.

Global Wireless Headphones Market - Trends

Growth Drivers

Easy Acceptance and Adoption of Technology Advancements

Global Wireless Headphones Market is driven by the rapid adoption of innovative technologies and the ease of recognition and approval of smart devices. The global deployment of consumer electronic devices in residential and business infrastructures provides various growth opportunities for the market. The wireless headphones technology has become cost-effective and replaces the need for physical cabling. Manufacturers focus on improving the wireless technology and providing wireless headsets with high audio quality. The market is expected grow due to the emergence of various product lines. Companies invest heavily in their R&D activities to expand their product portfolios and focus on launching new products and services to appeal to a broad spectrum of consumers. This, in turn, could boost the growth of Global Wireless Headphones Market.

Biometric Headphones to Further Boost Market Growth

Biometric headphones are in high demand among athletes and sportspersons, as they provide a variety of features, such as recording heart rate changes, running and fitness metrics, calories burned, and distance traveled with a time limit. The increasing focus of youth on fitness and well-being and the introduction of new sports and fitness wireless headphones are projected to increase wireless headphones usage. Manufacturers are developing and innovating wireless headphones to make them more advanced and smaller in size. For instance, Rowkin LLC, a US-based manufacturer, has made the world's smallest wireless headphones. These factors could play a prominent role in driving Global Wireless Headphones Market.

Opportunities

New Product Launches on Online Platforms

To expand their market reach, several firms are releasing new items on e-commerce sites and online platforms and investing in offering a smooth online experience to their customers. To attract many customers, they are executing marketing campaigns with limited-time price offers. For instance, Philips TAT4506BK ANC true wireless headphones were released in India in March 2022, with a price tag of Rs. 7,099. The Philips TAT4506BK earbuds feature active noise cancellation, awareness mode, up to 24 hours of battery life, 10 mm drivers, sweatproof design, and more. The headphones have a stem style and are suitable for students and working people as well. The headphones, according to the manufacturer, provide an immersive sound experience. The company targeted millennial professionals and college students in India with this launch.

Impact Of COVID-19 on Global Wireless Headphones Market

The COVID-19 pandemic had a modest impact on the growth of Global Wireless Headphones market. Governments implemented strict lockdown measures and travel restrictions as a result of the pandemic, interrupting logistics, supply chain, and production capabilities, and affecting total sales. Furthermore, the closing of retail locations affected companies' revenue generation capacity. Due to social isolation, the COVID-19 disrupted supply chains and reduced employment growth rate. Covid-19 had a negative impact on Global Wireless Headphones Market. However, markets have begun to return to normalcy after the lockdowns ended. This, in turn, could help the market in returning to the growth during the pre-Covid-19 period.

Global Wireless Headphones Market – By Product Type

Based on product type, the Global Wireless Headphones Market is sub-segmented into in-ear headphones, over-ear headphones, and others. Among them, the over-ear headphones segment generates the highest amount of revenue and holds the strongest position in the market. Due to their larger benefits, over-ear headphones produce crisper and deeper bass, which is essential for high-quality music. Over-ear headphones are gaining popularity among customers due to their potential to improve audio quality by significantly decreasing background noise.

Global Wireless Headphones Market - By Distribution Channel

Based on distribution channels, the Global Wireless Headphones Market is categorized into online and offline. The offline distribution channel held the highest market share in the historical period. In contrast, the online distribution channel holds a strong position in the market due to contactless delivery by online platforms during the time of the COVID-19 pandemic. Furthermore, the large-scale penetration of mobile phones, the internet, growing awareness about online shopping, and the emergence of many e-commerce sites have also propelled the growth of online distribution channels. At the same time, the offline channel got badly affected by the COVID-19 pandemic and reduced the growth of offline distribution channels.

Global Wireless Headphones Market - By Application

Based on application, the Global Wireless Headphones Market is segmented into music & entertainment, gaming, virtual reality, fitness, and others. Among them, the music & entertainment segment holds the highest share in the global market due to the fast evolution in the music and entertainment industry. Moreover, the fitness segment also holds a promising position in the market and is expected to grow further in the upcoming years due to the excess demand for healthcare-related products and services.

Global Wireless Headphones Market - Regional Insights

Global Wireless Headphones Market is categorized in five major regions: North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. North America, consisting of the US, Canada, and Mexico, holds the highest market share in Global Wireless Headphones Market. This can be attributed to factors, such as constant innovations in technology aspects, rapid adoption of innovative technologies, and high-income citizens. Although the recent trends in Wireless Headphones Market suggest that the growth in Asia Pacific (APAC) has been phenomenal too. Several market statistics indicate that world’s most populous countries China and India are turning out to be potential markets for the brands.

Competitive Landscape

Global Wireless Headphones market is characterized by the presence of many local, regional, and global vendors. The market is highly competitive, with all the players continually competing to gain a higher market share. Key players operating in Global Wireless Headphones Market are Sony, Jaybird, Shure, Philips, Bose, Beats Electronics, Apple Inc, JVC, Skullcandy, Jabra, Bang, Olufsen, Jaybird, Motorola, Huawei, Avanca, ASUS, and Samsung.

Recent Developments

• March 2022 - Philips released a new set of headphones in India. The Philips TAT4506BK earbuds feature active noise cancellation, awareness mode, up to 24 hours of battery life, 10 mm drivers, sweatproof design, and more. The headphones have a stem style and are suitable for students and working people alike. The earbuds, according to the manufacturer, provide an immersive sound experience.

• February 2022 - Sony WH-XB910N wireless headphones with noise cancellation launched in India. The WH-XB910N headphones are an economical alternative to Sony's premium WH-1000XM4 headphones, with active noise cancellation and "party-like" additional bass.

Scope of Report

By Product Type

• In-Ear Headphones
• Over-Ear Headphones
• Others

By Distribution Channel

• • •  
• Online
• Offline

By Application

• • •  
• Music & Entertainment
• Gaming
• Virtual Reality
• Fitness
• Others

By Region

• • •  
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents, By Region
   5. Assumption & Limitation
3. Executive Summary
4. Global Wireless Headphones Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   3. Technological Landscape/Recent Development
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
5. Global Wireless Headphones Market Overview
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product Type
         1. Over Ear Headphones
         2. In Ear Headphones
         3. Others
      2. By Distribution Channel
         1. Offline
         2. Online
      3. By Applications
         1. Music & Entertainment
         2. Gaming
         3. Virtual Reality
         4. Fitness
         5. Others
      4. By Region
         1. North America
         2. Europe
         3. The Asia Pacific
         4. Latin America
         5. The Middle East and Africa
6. North America Wireless Headphones Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Application
      4. By Country
         1. United States
         2. Canada
7. Europe Wireless Headphones Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Application
      4. By Country
         1. Germany
         2. United Kingdom
         3. Italy
         4. France
         5. Spain
         6. Rest of Europe
8. The Asia Pacific Wireless Headphones Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Application
      4. By Country
         1. China
         2. India
         3. Japan
         4. South Korea
         5. Rest of Asia Pacific
9. Latin America Wireless Headphones Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Application
      4. By Country
         1. Brazil
         2. Mexico
         3. Rest of Latin America
10. The Middle East & Africa Wireless Headphones Market
    1. Market Size & Forecast by Value, 2018-2028
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Product Type
       2. By Distribution Channel
       3. By Application
       4. By Country
          1. Saudi Arabia
          2. UAE
          3. South Africa
          4. Rest of Middle East & Africa
11. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Market Share Analysis, 2021
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Development (Merger, Acquisition, Partnership)
12. Impact of COVID-19 on Global Wireless Headphones Market Industry
13. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) **
    1. Sony
    2. Jaybird
    3. Shure
    4. Philips
    5. Bose
    6. Beats Electronics
    7. Apple Inc
    8. JVC
    9. Skullcandy
    10. Skullcandy
    11. Jabra
    12. Bang
    13. Olufsen
    14. Jaybird
    15. Motorola
    16. Huawei
    17. Avanca
    18. ASUS
    19. Samsung
    20. Other prominent players.
14. Key Strategic Recommendations

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1        Global Wireless Headphones Segmentation

Figure 2        Global Wireless Headphones Market Value Chain Analysis

Figure 3        Company Market Share Analysis, 2021

Figure 4        Global Wireless Headphones Market Size, By Value (USD Million), 2018-2028

Figure 5        Global Wireless Headphones Market Share, By Product Type, By Value, 2018-2028

Figure 6        Global Wireless Headphones Market Share, By Distribution Channel, By Value, 2018-2028

Figure 7        Global Wireless Headphones Market Share, By Application, By Value, 2018-2028

Figure 8        Global Wireless Headphones Market Share, By Region, By Value, 2018-2028

Figure 9        North America Wireless Headphones Market Size, By Value (USD Million), 2018-2028

Figure 10       North America Wireless Headphones Market Share, By Product Type, By Value, 2018-2028

Figure 11       North America Wireless Headphones Market Share, By Distribution Channel, By Value, 2018-2028

Figure 12       North America Wireless Headphones Market Share, By Application, By Value, 2018-2028

Figure 13       North America Wireless Headphones Market Share, By Country, By Value, 2018-2028

Figure 14       Europe Wireless Headphones Market Size, By Value (USD Million), 2018-2028

Figure 15       Europe Wireless Headphones Market Share, By Product Type, By Value, 2018-2028

Figure 16       Europe Wireless Headphones Market Share, By Distribution Channel, By Value, 2018-2028

Figure 17       Europe Wireless Headphones Market Share, By Application, By Value, 2018-2028

Figure 18       Europe Wireless Headphones Market Share, By Country, By Value, 2018-2028

Figure 19       The Asia-Pacific Wireless Headphones Market Size, By Value (USD Million), 2018-2028

Figure 20       The Asia-Pacific Wireless Headphones Market Share, By Product Type, By Value, 2018-2028

Figure 21       The Asia-Pacific Wireless Headphones Market Share, By Distribution Channel, By Value, 2018-2028

Figure 22       The Asia-Pacific Wireless Headphones Market Share, By Application, By Value, 2018-2028

Figure 23       The Asia-Pacific Wireless Headphones Market Share, By Country, By Value, 2018-2028

Figure 24       Latin America Wireless Headphones Market Size, By Value (USD Million), 2018-2028

Figure 25       Latin America Wireless Headphones Market Share, By Product Type, By Value, 2018-2028

Figure 26       Latin America Wireless Headphones Market Share, By Distribution Channel, By Value, 2018-2028

Figure 27       Latin America Wireless Headphones Market Share, By Application, By Value, 2018-2028

Figure 28       Latin America Wireless Headphones Market Share, By Country, By Value, 2018-2028

Figure 29       The Middle East & Africa Wireless Headphones Market Size, By Value (USD Million), 2018-2028

Figure 30       The Middle East & Africa Wireless Headphones Market Share, By Product Type, By Value, 2018-2028

Figure 31       The Middle East & Africa Wireless Headphones Market Share, By Distribution Channel, By Value, 2018-2028

Figure 32       The Middle East & Africa Wireless Headphones Market Share, By Application, By Value, 2018-2028

Figure 33       The Middle East & Africa Wireless Headphones Market Share, By Country, By Value, 2018-2028

List of Tables

Table 1         Global Wireless Headphones Market Size, By Product Type, By Value, 2018-2028

Table 2         Global Wireless Headphones Market Size, By Distribution Channel, By Value, 2018-2028

Table 3         Global Wireless Headphones Market Size, By Application, By Value, 2018-2028

Table 4         Global Wireless Headphones Market Size, By Region, By Value, 2018-2028

Table 5         North America Wireless Headphones Market Size, By Product Type, By Value, 2018-2028

Table 6         North America Wireless Headphones Market Size, By Distribution Channel, By Value, 2018-2028

Table 7         North America Wireless Headphones Market Size, By Application, By Value, 2018-2028

Table 8         North America Wireless Headphones Market Size, By Country, By Value, 2018-2028

Table 9         Europe Wireless Headphones Market Size, By Product Type, By Value, 2018-2028

Table 10        Europe Wireless Headphones Market Size, By Distribution Channel, By Value, 2018-2028

Table 11        Europe Wireless Headphones Market Size, By Application, By Value, 2018-2028

Table 12        Europe Wireless Headphones Market Size, By Country, By Value, 2018-2028

Table 13        The Asia-Pacific Wireless Headphones Market Size, By Product Type, By Value, 2018-2028

Table 14        The Asia-Pacific Wireless Headphones Market Size, By Distribution Channel, By Value, 2018-2028

Table 15        The Asia-Pacific Wireless Headphones Market Size, By Application, By Value, 2018-2028

Table 16        The Asia-Pacific Wireless Headphones Market Size, By Country, By Value, 2018-2028

Table 17        Latin America Wireless Headphones Market Size, By Product Type, By Value, 2018-2028

Table 18        Latin America Wireless Headphones Market Size, By Distribution Channel, By Value, 2018-2028

Table 19        Latin America Wireless Headphones Market Size, By Application, By Value, 2018-2028

Table 20        Latin America Wireless Headphones Market Size, By Country, By Value, 2018-2028

Table 21        The Middle East & Africa Wireless Headphones Market Size, By Product Type, By Value, 2018-2028

Table 22        The Middle East & Africa Wireless Headphones Market Size, By Distribution Channel, By Value, 2018-2028

Table 23        The Middle East & Africa Wireless Headphones Market Size, By Application, By Value, 2018-2028

Table 24        The Middle East & Africa Wireless Headphones Market Size, By Country, By Value, 2018-2028

Table 25        Sony Company Overview

Table 26        Sony Financial Overview

Table 27        Jaybird Company Overview

Table 28        Jaybird Financial Overview

Table 29        Philips Company Overview

Table 30        Philips Financial Overview

Table 31        Bose Company Overview

Table 32        Bose Financial Overview

Table 33        Apple Inc Company Overview

Table 34        Apple Inc Financial Overview

Table 35        Skullcandy Company Overview

Table 36        Skullcandy Financial Overview

Table 37        Skullcandy Company Overview

Table 38        Skullcandy Financial Overview

Table 39        Jabra Company Overview

Table 40        Jabra Financial Overview

Table 41        Bang Company Overview

Table 42        Bang Financial Overview

Table 43        Olufsen Company Overview

Table 44        Olufsen Financial Overview

Table 45        Jaybird Company Overview

Table 46        Jaybird Financial Overview

Table 47        Motorola Company Overview

Table 48        Motorola Financial Overview

Table 49        Huawei Company Overview

Table 50        Huawei Financial Overview

Table 51        Avanca Company Overview

Table 52        Avanca Financial Overview

Table 53        ASUS Company Overview

Table 54        ASUS Financial Overview