Global Chewable Vitamins and Supplements Market is forecast to Touch USD by 2026, growing at a CAGR of from 2020 to 2026

Published | 12 January 2021

According to BlueWeave Consulting, Gummy vitamins are chewable vitamins with taste, flavor, color, shape, and size like gummy candies. However, these gummies are persuaded with vitamins to offer numerous health benefits to end consumers. Gummy vitamins are recently attaining immense grip in the global market. Originally, it was launched to expand the customer base in the kids' segment. However, adults and customers from older age groups have shown interest in consuming gummy vitamins as well, which has led to an increase in its consumption worldwide. It is directed at consumers who are accommodating new forms or alternatives other than tablets, capsules, and pills, among others, to balance the nutritional deficit or gap.

Due to the higher people of adults across the globe, along with higher risks of occurrence of chronic illnesses caused due to vitamin deficiencies are a few of the factors resulting in a higher growth rate of the adult section during the prediction period. Also, the ability to absorb vitamins from foods and the external environment decreases or vanishes slowly with age.

Hence, the elderly population majorly rely on these nutritional additions to balance their dietary requirements. Thus, the adult segment is further likely to grow at a former growth rate.

Growth Drivers 

Imbalance of Nutrient and Sugar Level in Gummy Formulations Could Impede Sales

Seeing the 'flavor' feature of gummy vitamins to be the foremost success factor for their uptake, the very constituent - sugar - that improves their taste could pose as a danger of cavities amid children. It is also worth noting that, the negative influence of consuming gummy vitamins, on a recurrent basis, doesn’t only show on children’s health. According to the American Heart Association, the consumption of added sugar should not beat 150 calories in a day, among men, and 100 calories in a day, for women. However, the flavorful nature of gummies could lead to their overconsumption, which, coupled with the lack of knowledge about high doses, could worsen the health of diabetic, obese, and individual’s woe from high cholesterol levels.

Highly Nutritious Gummy vitamins and supplements with an emphasis on Taste & Texture

Better demand for gummy vitamins has been seen in current years, leading to the unveiling of various ingredient-specific goods. Gummy vitamins that are developed with probiotics have increased high traction over the last few years. The health welfares of probiotics in terms of providing dietary add-ons, immunity, increasing digestion competence, and healthy aging have made gummy vitamins one of the chosen products among consumers. Research studies have provided understandings concerning the helpful effects of probiotics in numerous health conditions such as diarrhea, irritable bowel syndrome, ulcerative colitis, vaginal infection, and urinary tract infection, amongst others. Furthermore, the tasty taste of gummy vitamins has been the main inducement in contrast to other less-appetizing tablets.

Restraints: High cost of products

A mainstream of vitamins available in the market is synthetic in nature. Also, key factors that have led to the bigger popularity of artificial vitamins among gummy vitamin manufacturers is the low accessibility of raw materials for naturally-sourced vitamins, which consequences in high production costs related to naturally-sourced vitamins than synthetic vitamins. Most of the synthetic vitamins are produced from petroleum extracts or coal tar derivatives, which serve as inexpensive raw materials. Even though naturally sourced vitamins witness a rise in preference among customers, their production is linked with high making costs and investments.

The Multivitamin segment occupies the largest share of the Global Chewable Vitamins and Supplements Market 

Based on product, Global Chewable Vitamins and Supplements Market is divided into Single Vitamin Gummies, Multivitamin Gummies, and Probiotic Vitamin Gummies. The multivitamin segmented is probable to be the leading section during the estimated years. The rising intake of multivitamins crosswise the globe has led to the growth of new tastes and shapes, which is predictable to act as a main motivating factor funding the development of the segment.

North America is expected to witness significant growth in the market during the forecast period

Based on region, North America donated to the major share in 2018, accounting for nearly half of the total market share, and is estimated to maintain its lead position during the forecast period. This is due to the acceptance of advanced strategies by leading players to sustain in the highly competitive market. However, Asia-Pacific is projected to see the maximum CAGR from 2019 to 2026. This is owing to a rise in health awareness among people and the acceptance of a healthy lifestyle that allowed an increase in day-to-day ingesting of gummy vitamins.

The leading players” in the Global Chewable Vitamins and Supplements Market includes, Bayer AG., Church & Dwight, Inc., Pfizer Inc., Pharmavite LLC, The Honest Company, Inc., Olly Public Benefit Corporation, SmartyPants Vitamins, Hero Nutritionals LLC, Bettera Wellness, and Ion Labs, Inc. and other prominent players are expanding their presence in the market by implementing various business strategies. 

Do not miss the business opportunity of the Global Chewable Vitamins and Supplements Market. Consult our analysts, gain crucial insights, and facilitate your business growth.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of the Global Chewable Vitamins and Supplements Market size & forecast. The report promises to provide recent technology trends of the Global Chewable Vitamins and Supplements Market and industry insights that help decision-makers to make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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