Global Feminine Hygiene Products Market to witness a surge in its valuation with a CAGR of 9.10% by 2027

Published | 03 October 2020

According to BlueWeave Consulting, Global Feminine Hygiene Products Market is estimated to be USD 55.80 Billion by 2027 from USD 30.33 Billion in 2017, at a CAGR of 9.10 % from 2021 to 2027. Feminine sanitation products refer to personal care products, which are cast-off by women throughout vaginal discharge, menstruation, and other physical functions related to genitalia. They play a vital role in maintaining a woman's reproductive health and supporting proper intimate hygiene practices to avoid any kind of infection.

An increase in cognizance level, increasing disposable income in developing countries, and initiatives undertaken by manufacturers and local governments are predictable to drive the market. Novel product inventions are expected to further fuel development. These are an essential commodity for women. As a growing number of women are becoming financially independent, the leading players are trying to target them directly and affect their buying behavior, which, in turn, is providing an increase to the sales of feminine hygiene products.


The manufacturers nowadays are focusing on presenting inventive and organic products, which are contented, scented, and have greater absorption competence. They are also emerging unique marketing and advertising strategies, which are appealing to a larger consumer-base. Rising ingenuities by various organizations and governments to raise awareness and to eliminate the taboo surrounding menstruation are expected to bode well for the market. Also, social media has been vital in bringing alertness about hygiene and other associated topics.


“Menstrual care products dominate the Product Type Segment”


Based on product type, the global feminine hygiene market is divided into menstrual care products, Cleaning, and Deodorizing Products, out of which menstrual care products dominate the segment. The sanitary napkins/pads section is expected to grip the largest market share as they have a high acceptance rate among women across all geographic regions. The tampons segment is expected to be the fastest rising due to the increased awareness about benefits associated with tampons amid the female population and rising adoption among the female athletes.


Growth Drivers 


Increasing awareness related to menstrual hygiene surge the demand of the market

One of the most common but important factors motivating the acceptance of feminine hygiene is the safety and well-being of women during the menstruation cycle. Every month women must go through this regular process, and it becomes tremendously important to keep hygiene during periods to avoid contamination. Increasing alertness among women about keeping hygiene is another factor, which is creating a positive influence on the overall market for feminine hygiene products. Altering lifestyle and growing per capita income is also increasing the development of feminine hygiene products across the globe. Feminine hygiene products such as tampons, sanitary napkins, and menstrual cups are user-welcoming and easily available. Feminine hygiene products are easy to transmit and dispose thus making them convenient for the user. The government’s initiative in spreading awareness about upholding hygiene especially among school girls is predictable to boost the development of feminine hygiene products.



Rise in the number of working women

As an increasing number of women are becoming monetarily independent, the top players are trying to mark them directly and affect their purchasing behavior, which, in turn, is providing an increase to the sales of feminine hygiene products. An increasing number of working women populations is foremost to the rising awareness concerning feminine hygiene products in countries such as India and China.




High pricing of the products and the risk of toxic shock syndrome interferences the growth of the market

Usage of female hygiene products is a controversial subject. In emerging economies across the globe, the main problem faced by persons is the pricing of the products they use. With respect to female hygiene products, the growing prices are predictable to influence their acceptance on a large scale, for instance, the high pricing of sanitary napkins is being criticized by women. This has caused in growing preference for homemade sanitary clothes that is probable to hinder the development of the feminine hygiene products market. Moreover, the steady use of sanitary napkins or tampons spread allergies among women owing to the material used while manufacturing the product.


 “Asia Pacific dominates the Global Female Hygiene Products Market”


Asia-Pacific region is predictable to reflect high market attractiveness and is anticipated to show high potential for the development of the feminine hygiene products market with respect to increased adoption. The reason behind this development is the growing number of people in the region, especially China and India. Developed regions such as North America and Europe are also seizing an important revenue share in terms of usage of feminine hygiene products. Easy accessibility of feminine hygiene products due to the large presence of supermarkets and greater alertness among the female population about the use of hygiene products are the key reasons accountable for the development of feminine hygiene products in developed regions such as Europe and North America.


Global Female Hygiene Products Market: Competitive Landscape


Some of the leading players operating in the Global Female Hygiene Products Market are Procter and Gamble, Edgewell Personal Care, Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd, Svenska Cellulosa Aktiebolaget SCA, Johnson & Johnson, Ontex International, Natracare LLC, and Kao Corporation and other prominent players.


Do not miss the business opportunity of the Global Female Hygiene Products Market. Consult our analysts, gain crucial insights, and facilitate your business growth. 


The in-depth analysis of the report provides the growth potential, upcoming trends, and statistics of the Global Female Hygiene Products Market size & forecast. The report promises to provide state-of-the-art technology of the Global Female Hygiene Products Market and industry insights, which help decision-makers to make sound strategic decisions. Furthermore, the report also analyzes the market drivers, challenges, and competitive analysis of the market. 



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