Kombucha market expected to grow at a CAGR of 23.56% from 2020-2026
Published | 03 March 2020
According to BlueWeave Consulting, Global Kombucha Market was valued at USD 1.45 billion in 2019 and expected to reach USD 6.12 billion by 2026, at a CAGR of 23.56% over the forecast period 2020 - 2026.
Increasing consumer
awareness regarding consuming healthy food and beverages and leading healthy
lifestyle are the major factors driving market growth. Due to the rapid
development of the production process, the global kombucha market expected to
witness significant growth. Rapid development leading to improve and optimize
fermentation by reducing the inefficiencies observed during fermentation
process. Highly developed bottling technology and automatically generated
labeling techniques can further reduce production time as well as reduce the
manual labor involved in the process and thus have a positive impact on market
growth.
Kombucha is a fermented tea,
which falls under the functional beverage sector. Probiotic products and
kombucha have similar characteristics. It helps balance friendly bacteria in
the digestive tract, which improves the immune system. The increasing shift of
consumers from dairy products to effective and efficient probiotic products
expected to boost the demand in the forthcoming years.
Kombucha also helps to fight
against various diseases such as cancer, arthritis, and other degenerative
diseases. It can detoxify the body, boost energy levels, increase metabolism,
rebuild connective tissue, and reduce headaches. It is rich in bacterial acids
and enzymes produced by the human body and uses them to detoxify the system,
thus decreasing the pancreatic load and easing the burden on the liver. Growing
awareness regarding the health benefits of kombucha anticipated to drive the
demand for the product in dietary supplements segment which in turn leads to
drive the market growth over the forecast period.
Explore full report with
detailed Table of Contents (TOC), “Global
Kombucha Market Size, By Product (Organic and Inorganic), By Type (Original and
Flavored), By Application (Supermarket, Health Stores, Online Stores and
Others) and By Region (North America, Europe, Asia Pacific, Middle East &
Africa and Latin America); Trend Analysis, Competitive Market Share &
Forecast, 2016-26”
At
The
growing health awareness is the driving factor for the global Kombucha market
Rising rate of lifestyle
disorders due to junk food and fast food culture has created medical problems
among people across the globe. Lifestyle disorders has resulted in increased
reliance on miracle drugs and shifting over to different health foods and
drinks. With increasing consumer awareness of natural and chemical-free
substances, the popularity of herbal medicines and supplements such as kombucha
tea, etc. is also growing globally.
Increase
in the consumption of probiotics products impact positively on market growth
People around the world are
very concerned about their health. Advanced countries have their own
well-formulated policies and practices regarding health. Adoption of a Probiotic
food and beverage culture in a country like India to prevent various diseases,
rather than to cure them through by low investment. Additionally, production of
Probiotic foods at the household level, is the main driver of the growth of
kombucha market.
The
Organic segment amidst product type estimated to grow at high pace
Organic kombucha tea
dominating the global market. Organic approved kombucha tea, indicating that at
least 95% of the products used are organic. In other words, they were naturally
grown without any use of synthetic fertilizers or pesticides and were not
genetically modified. Additionally, the process and products of kombucha are
inspected to meet the requirements of the food regulatory bodies.
The
Supermarket segment estimated to have the fastest growth during the forecast
period
Supermarkets offer ease of
accessibility and have a large variety of products. As Supermarkets are the
manufacturer’s most favored distribution partners as their appealing packaging
solutions have a direct appeal to customers coming in for shopping. Ease in
accessibility driving the market growth.
North
America estimated to grow at a remarkable rate in the Global Kombucha market
during the anticipated period.
North America is expected to
dominate the Kombucha market with the largest revenue share. Due to the
presence of a large number of kombucha products companies across this
region. Due to the rise in the number of
health-conscious populations in the area, coupled with the growing use of
kombucha in the food & beverage industry for both preservative and
taste-enhancing purposes. Increased disposable income among the American
population, together with the emergence of a variety of global market players
in the region, expected to assist the region’s growth over the forecast years.
Kombucha
Market: Competitive Landscape
The major market players in
the global Kombucha market are GT’S Living Foods, KeVita Inc., Health Ade,
Revive Kombucha, The Hain Celestial Group Inc, Brew Dr. Kombucha, Kombucha
Wonder Drink, Makana Beverages Inc., Nessalla Kombucha, Reed’s Inc., Mojo
Beverages, Cell-Nique Corporation, Wonder Drink, Kosmic, The Humm Buchiand and
Other Prominent Players.
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