Global Pet Treats Market Flourishing at a CAGR of 15.2%: Expected to Touch USD 55.1 Billion by the Year 2027
Published | 30 April 2021
A recent study conducted by the
strategic consulting and market research firm, BlueWeave Consulting,
revealed that the global pet treats market was worth USD 20.3 billion in the
year 2020. The market is estimated to grow at a CAGR of 15.2%, earning revenue
of around USD 55.1 billion by the end of 2027. The growth of the global pet
treats market can be attributed to various factors like rising adoption of
pets, growing awareness of pet owners towards pet’s health, and the use of
healthy and natural ingredients. These factors will further contribute to the
market growth during the forecast period.
Increasing
Awareness towards Pet’s Health is Contributing to Pet Treats Market Growth
Pets were once
served human food which was prepared for the people living in the house by
their owners. However, gradually pet owners started gaining knowledge regarding
their pets and their nutritional needs. Pet owners are becoming more aware that
not all foods are healthy for their pets and that some can do more harm than
good to their pets. As a result, the demand for dedicated pet treats has
increased dramatically in recent years.
Rising Consumer
Expensiture on Pet Treats Driving the Market Forward
Consumers'
disposable income is steadily increasing, allowing them to keep a
high-maintenance pet. The growing trend of pet adoption, especially in
developing economies such as China, Japan, and India, is boosting the pet treat
market. Pet owners nowadays choose to offer their pets only quality treats made
entirely of organic and natural ingredients, which is positively impacting the
overall market development.
Online Segment
Expected to Witness Substantial Rise During the Forecast Period
Since the novel
coronavirus is still present in the atmosphere of many regions, people are
afraid to go outside these days. The online segment of the pet treats market is
rapidly growing across all distribution channels. The millennial and Gen-Z are
already dependent on online platforms for most of their purchases, including
pet treats. This gradual move to the online segment is due to the high
convenience it provides, such as a wide range of product availability,
door-step delivery, and return options, among other things.
The growth of e-commerce is also promoting
the trend of pet food customization. Pet food manufacturers are now
offering personalized pet foods from the perspective of the customer, which is
emerging as a new trend in the pet food market. Manufacturers begin preparing customized
food based on information provided by customers, such as grain or grain-free
food preferences for their pets, nutritional values to be added based on the
pet's activities, and other relevant information.
Dry Form of Pet Food is the Most Preferred Food Option
Based on form, dry
form of pet treats is leading the global pet treats market. This is because dry
pet food is more convenient and has a longer shelf life than wet food. The dry
form of pet treats is the most common choice for dog owners because it is
less expensive and therefore more affordable to them. Moreover, the solid
texture of dry pet food benefits pets’ dental health in addition to preserving their
dental hygiene.
North America is
expected to witness significant growth in the market during the forecast period
Geographically,
the global pet treats market is segmented into
North America, Europe, the Asia-Pacific, Latin America, and the Middle East and
Africa. North America holds the largest market share, followed by Europe. These
regions have high pet adoption rates along with the humanization of pets, which
is propelling the demand for pet treats. However, with the
rising expenditure for their pets' wellbeing, the Asia-Pacific region is
emerging as a potential market for pet treats. This region is expected to pull
high demand for pet treats during the forecast period.
Impact of Covid-19 on the Global Pet Treats Market
The outbreak of the COVID-19
induced pandemic has had a very negative impact on the global pet treats market. Following the
announcement of a pandemic, the production and processing of pet treats came to
a halt. As a result, there was insufficient supply to meet market demand. Companies
and industrial units were as a result of the social distancing protocols, which
resulted in a lack of human capital. In addition, as imports and exports were reduced,
the issue of raw material scarcity became more acute. However, in the
post-COVID era, businesses started moving to online distribution platforms for
the safe delivery of their products, which opened up a multitude of
opportunities for the global pet treats industry.
The
key market players in the
global pet treat market are Mars Incorporation, The J.M. Smucker Company,
Diamond Pet Foods, Del Monte Food, Inc., Royal Canin, WellPet LLC., Nutriara
Alimentos Ltd., Colgate-Palmolive Company, Nestle Purina Petcare Company,
Dogswell, ANI BRANDS, Plato Pet Treats, SmartCookieTreats.com, Total Alimentos
SA, and other prominent players. The market is dominated by top global players who
hold more than half of the market share. The companies are adopting competitive
strategies like partnerships, mergers, acquisitions, etc. to gain a competitive
edge. They have also been spending a hefty amount in creating and maintaining
brand reputation through their unique marketing techniques.
Don’t miss the business opportunity
of the global pet treats market. Consult our analysts to gain crucial insights
and facilitate your business growth.
The in-depth analysis of the report
provides information about growth potential, upcoming trends, and statistics of
the global pet treats market. It also highlights the factors driving forecasts
of total market size. The report promises to provide recent technology trends
of the global pet treats market and industry insights to help decision-makers
make sound strategic decisions. Furthermore, the report also analyses the
growth drivers, challenges, and competitive dynamics of the market.
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