Saudi Arabia Vegan Meat Market Zooming 3.1X to Surpass USD 393 Million by 2031

Published | 26 August 2025

Saudi Arabia Vegan Meat Market is booming primarily due to rising health awareness, growing popularity of ethical eating, a surging demand from young population, social media influence, and support from the Kingdom’s Vision 2030 goals.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Saudi Arabia Vegan Meat Market size by value at USD 126.73 million in 2024. During the forecast period between 2025 and 2031, BlueWeave expects Saudi Arabia Vegan Meat Market size to boom at a robust CAGR of 17.56%, reaching a value of USD 393.17 million by 2031. The rapid expansion of Saudi Arabia Vegan Meat Market is driven by rising health consciousness, environmental awareness, and ethical concerns about animal welfare. The Saudi government’s initiatives aligned with Vision 2030 promote sustainable agriculture and food innovation. Younger demographics are embracing plant-based diets, supported by expanding retail and e-commerce channels. Social media and celebrity influence further boosts the demand for vegan meat products. Technological advancements like precision fermentation and local production efforts are reducing reliance on imports and improving affordability, fueling the growth of Saudi Arabia Vegan Meat Market over the forecast period.

Opportunity – Growing Health Consciousness among Consumers

Rising health awareness is a key driver of Saudi Arabia Vegan Meat Market. Consumers are increasingly shifting toward plant-based diets to reduce risks associated with red meat, such as heart disease, obesity, and diabetes. This trend is especially strong among younger demographics, who prioritize wellness and nutrition. As plant-based proteins gain recognition for their health benefits, demand for vegan meat alternatives continues to grow, supported by expanding product availability and government-backed healthy lifestyle initiatives.

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Soy-based Products Segment Holds Largest Market Share ​

The soy-based products segment leads Saudi Arabia Vegan Meat Market. Soy’s high protein content, affordability, and versatility make soy a preferred ingredient for replicating meat texture and flavor. Its widespread use in burgers, sausages, and nuggets has driven strong consumer acceptance. Additionally, soy’s established global supply chain and familiarity among health-conscious consumers contribute to its dominance, especially in urban retail and foodservice channels where demand for plant-based alternatives continues to rise.

Impact of Escalating Geopolitical Tensions on Saudi Arabia Vegan Meat Market 

Escalating geopolitical tensions pose risks to the growth of Saudi Arabia Vegan Meat Market by disrupting import-dependent supply chains and inflating costs of raw materials. Since much of the plant-based protein is sourced internationally, trade restrictions or diplomatic strains can hinder availability and affordability. These tensions may also delay foreign investments in sustainable food technologies. However, they could accelerate domestic innovation and local production initiatives, as the Kingdom seeks food security and self-reliance under Vision 2030, potentially reshaping the vegan meat landscape.

Competitive Landscape

Saudi Arabia Vegan Meat Market is highly fragmented, with numerous players serving the market. Major companies dominating the market are Beyond Meat, Quorn Foods, Imagine Meats, Nestlé (Garden Gourmet), Unilever (The Vegetarian Butcher), Impossible Foods, Tofurky, MorningStar Farms, Alpha Foods, V2Food, and Liberation Labs. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge over their competitors in Saudi Arabia Vegan Meat Market.

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The report's in-depth analysis provides information about growth potential, upcoming trends, and Saudi Arabia Vegan Meat Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Saudi Arabia Vegan Meat Market, along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

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