Report Overview

Saudi Arabia Vegan Meat Market – Industry Trends & Forecast Report, 2031

Saudi Arabia Vegan Meat Market size was estimated at USD 126.73 million in 2024. During the forecast period from 2025 to 2031, Saudi Arabia Vegan Meat Market size is projected to grow at a CAGR of 17.56%, reaching a value of USD 393.17 million by 2031. Saudi Arabia Vegan Meat Market is driven by rising health consciousness, environmental awareness, and ethical concerns about animal welfare. Government initiatives aligned with Vision 2030 promote sustainable food innovation, while expanding retail and e-commerce channels improve accessibility. Younger demographics are increasingly embracing plant-based diets, influenced by global trends and social media. Technological advancements like precision fermentation and local production efforts reduce reliance on imports. Together, these factors are reshaping consumer preferences and fueling demand for vegan meat alternatives across the Kingdom.

Vegan Meat – Overview

Vegan meat is a plant-based alternative designed to replicate the taste, texture, and appearance of traditional animal meat. Made from ingredients like soy, wheat gluten, pea protein, and legumes, it offers a high-protein, cholesterol-free option for health-conscious and environmentally aware consumers. Popular forms include burgers, sausages, nuggets, and deli slices. With growing demand driven by ethical eating and sustainability, vegan meat is becoming a mainstream choice in both retail and foodservice sectors, appealing to vegans, vegetarians, and flexitarians alike.

Saudi Arabia Vegan Meat Market 

Growth Drivers

Growing Health Consciousness among Young Consumers

Rising health awareness among young consumers is a key driver of Saudi Arabia Vegan Meat Market. With growing concerns over obesity, heart disease, and lifestyle-related illnesses, many are shifting toward plant-based diets for their nutritional benefits. Vegan meat offers high protein, low cholesterol, and improved digestion, making it an attractive alternative to traditional meat. This trend is especially strong among younger demographics, supported by government health initiatives and expanding access to vegan products in retail and foodservice outlets.

Challenges

Limited Availability Outside Major Cities

One major growth restraint for Saudi Arabia Vegan Meat Market is its limited availability beyond major urban centers like Riyadh and Jeddah. Smaller towns and rural areas often lack access to plant-based products due to underdeveloped distribution networks and fewer retail outlets offering vegan options. This restricts consumer adoption and market penetration. Without expanded infrastructure and supply chains, the reach of vegan meat remains confined, slowing overall growth and limiting awareness in less populated regions.

Impact of Escalating Geopolitical Tensions on Saudi Arabia Vegan Meat Market 

Intensifying geopolitical tensions among countries across the regions, particularly in the Middle East, could disrupt supply chains critical to Saudi Arabia Vegan Meat Market, which relies heavily on imported ingredients and technologies. Trade restrictions, shipping delays, and currency fluctuations may increase production costs and limit product availability. These tensions also heighten food security concerns, prompting a shift toward domestic alternatives and sustainable agriculture. While this could spur local innovation in plant-based proteins, short-term instability may hinder market growth and consumer access, especially outside major urban centers.

Saudi Arabia Vegan Meat Market 

Segmental Coverage

Saudi Arabia Vegan Meat Market – By Product Type

By product type, Saudi Arabia Vegan Meat Market is divided into Burger Patties, Strips & Nuggets, Sausages, Meatballs, and other product types. The burger patties segment holds the largest share of Saudi Arabia Vegan Meat Market by product type. The popularity of burger patties stems from being a familiar and convenient meat substitute, widely accepted by vegans and flexitarians. Burger patties are heavily promoted in fast food chains and retail outlets, making them more accessible to consumers. Their versatility in meals and growing demand for plant-based fast food options contribute to their dominance, driving overall market growth and consumer adoption across the Kingdom.

Saudi Arabia Vegan Meat Market – By Source

On the basis of source, Saudi Arabia Vegan Meat Market is divided into Soy-based, Wheat-based, Pea-based, and other plant sources segments. The soy-based products segment dominates Saudi Arabia Vegan Meat Market by source. Soy offers a complete protein profile, making it a preferred choice for replicating meat texture and taste. Its widespread availability, affordability, and versatility in various vegan meat formats, such as burgers, sausages, and nuggets, contribute to its market leadership. Additionally, consumer familiarity with soy and its proven nutritional benefits further boosts its adoption, especially in urban areas with growing health and sustainability awareness.

Saudi Arabia Vegan Meat Market – By Distribution Channel

Saudi Arabia Vegan Meat Market by distribution channel is divided into Supermarkets/Hypermarkets, Retail Shops, Online Retail, and Foodservice Outlets segments. The supermarkets & hypermarkets segment accounts for the largest market share of Saudi Arabia Vegan Meat Market. These outlets offer a wide product variety, competitive pricing, and convenient access, making them the preferred choice for consumers seeking plant-based alternatives. Their expansive reach across urban centers and growing shelf space for vegan products contribute significantly to market dominance. Strategic partnerships with vegan brands and promotional campaigns further boost visibility and sales, solidifying supermarkets and hypermarkets as the leading distribution channel in the Kingdom.

Competitive Landscape

Major companies operating in Saudi Arabia Vegan Meat Market include Beyond Meat, Quorn Foods, Imagine Meats, Nestlé (Garden Gourmet), Unilever (The Vegetarian Butcher), Impossible Foods, Tofurky, MorningStar Farms, Alpha Foods, V2Food, and Liberation Labs. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Product Type

• Burger Patties

• Strips & Nuggets

• Sausages

• Meatballs

• Other Products 

By Source

• Soy-based

• Wheat-based

• Pea-based

• Other Plant Sources

By Distribution Channel

• Supermarkets/Hypermarkets

• Retail Shops

• Online Retail

• Foodservice Outlets  

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Saudi Arabia Vegan Meat Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Increasing Health Consciousness Among Consumers
         2. Rising Awareness of Animal Welfare and Environmental Impact
         3. Youthful Demographics with High Disposable Income           
      2. Restraints
         1. Limited Availability Outside Major Cities
         2. Higher Cost Compared to Conventional Meat
         3. Cultural Preference for Traditional Meat Dishes    
      3. Opportunities
         1. Expansion of Vegan Offerings in Foodservice Sector
         2. Innovation in Local Plant-based Product Development       
      4. Challenges
         1. Supply Chain and Distribution Infrastructure Gaps
         2. Consumer Skepticism Toward Taste and Nutritional Value
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Saudi Arabia Vegan Meat Market: Marketing Strategies
5. Saudi Arabia Vegan Meat Market: Pricing Analysis
6. Saudi Arabia Vegan Meat Market Overview
   1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product Type
         1. Burger Patties
         2. Strips & Nuggets
         3. Sausages
         4. Meatballs
         5. Other Products  
      2. By Source
         1. Soy-based
         2. Wheat-based
         3. Pea-based
         4. Other Plant Sources
      3. By Distribution Channel
         1. Supermarkets/Hypermarkets
         2. Retail Shops
         3. Online Retail
         4. Foodservice Outlets   
7. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. Nigeria Insurance Company Market Share Analysis, 2024
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
8. Impact of Escalating Geopolitical Tensions on Saudi Arabia Vegan Meat Market
9. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
   1. Beyond Meat
   2. Quorn Foods
   3. Imagine Meats
   4. Nestlé (Garden Gourmet)
   5. Unilever (The Vegetarian Butcher)
   6. Impossible Foods
   7. Tofurky
   8. MorningStar Farms
   9. Alpha Foods
   10. V2Food
   11. Liberation Labs
   12. Other Prominent Players  
10. Key Strategic Recommendations
11. Research Methodology
    1. Qualitative Research
       1.  Primary & Secondary Research
    2.   Quantitative Research
    3.   Market Breakdown & Data Triangulation
       1.  Secondary Research
       2.  Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5.   Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

List of Figures

Figure 1  Saudi Arabia Vegan Meat Market Segmentation

Figure 2  Saudi Arabia Vegan Meat Market Value Chain Analysis

Figure 3  Company Market Share Analysis, 2024

Figure 4  Saudi Arabia Vegan Meat Market Size, By Value (USD Million), 2019–2031

Figure 5  Saudi Arabia Vegan Meat Market Share, By Product Type, By Value, 2019–2031

Figure 6  Saudi Arabia Vegan Meat Market Share, By Source, By Value, 2019–2031

Figure 7  Saudi Arabia Vegan Meat Market Share, By Distribution Channel, By Value, 2019–2031

List of Tables

Table 1    Saudi Arabia Vegan Meat Market Size, By Value (USD Million), 2019–2031

Table 2    Saudi Arabia Vegan Meat Market Size, By Product Type, By Value, 2019–2031

Table 3    Saudi Arabia Vegan Meat Market Size, By Source, By Value, 2019–2031

Table 4    Saudi Arabia Vegan Meat Market Size, By Distribution Channel, By Value, 2019–2031

Table 5    Saudi Arabia Vegan Meat Market Size, By Size, By Value, 2019–2031

Table 6 Beyond Meat Company Overview

Table 7 Beyond Meat Financial Overview

Table 8 Quorn Foods Company Overview

Table 9 Quorn Foods Financial Overview

Table 10 Imagine Meats Company Overview

Table 11 Imagine Meats Financial Overview

Table 12 Nestlé (Garden Gourmet) Company Overview

Table 13 Nestlé (Garden Gourmet) Financial Overview

Table 14 Unilever (The Vegetarian Butcher) Company Overview Table 15 Unilever (The Vegetarian Butcher) Financial Overview Table 16 Impossible Foods Company Overview

Table 17 Impossible Foods Financial Overview

Table 19 Tofurky Financial Overview

Table 20 MorningStar Farms Company Overview

Table 21 MorningStar Farms Financial Overview

Table 22 Alpha Foods Company Overview

Table 23 Alpha Foods Financial Overview

Table 24 V2Food Company Overview

Table 25 V2Food Financial Overview

Table 26 Liberation Labs Company Overview

Table 27 Liberation Labs Financial Overview