Report Overview

An increasing demand for comfortable and stylish lingerie and growing popularity of online shopping for lingerie are projected to propel the expansion of the GCC luxury lingerie market during the forecast period between 2023 and 2029.

GCC Luxury Lingerie Market - Industry Trends & Forecast Report, 2029

GCC luxury lingerie market size was estimated at USD 346 million in 2022. During the forecast period between 2023 and 2029, the size of GCC luxury lingerie market is projected to grow at a CAGR of 8.77% reaching a value of USD 573 million by 2029. Major growth drivers for the GCC luxury lingerie market include the rising disposable incomes, changing lifestyles, increasing fashion consciousness, and a surging demand for premium intimate wear have all played pivotal roles in this expansion. These factors have collectively shaped the preferences of consumers in GCC countries, reflecting a blend of traditional values and modern trends. This consumer landscape has led to a robust demand for high-quality materials, intricate designs, and renowned luxury brands. In response to this demand, internationally recognized luxury lingerie brands such as Victoria's Secret, La Perla, Agent Provocateur, and others have established a strong presence across major cities and upscale shopping malls within the GCC region. Furthermore, a noteworthy trend has emerged with the rise of local and regional luxury lingerie brands. These brands have strategically positioned themselves to cater not only to prevalent preferences but also to cultural sensitivities, ensuring a tailored and resonant offering for the market. In tandem with these developments, the market has been undergoing a significant transformation, with a shift towards inclusivity and diversity. Luxury lingerie brands have been proactively expanding their offerings to encompass a broader range of sizes and styles. This approach acknowledges and accommodates various body types and preferences, appealing to a wider spectrum of consumers.

GCC Luxury Lingerie Market – Overview

GCC luxury lingerie market encompasses the production, distribution, and consumption of high-end intimate apparel in Gulf Cooperation Council (GCC) countries. This market emphasizes luxury lingerie featuring exquisite materials, intricate designs, and brand prestige. The region includes Saudi Arabia, UAE, Kuwait, Qatar, Bahrain, and Oman. The market's growth is driven by rising disposable incomes, evolving consumer lifestyles, fashion awareness, and a desire for sophisticated undergarments. Established international brands like Victoria's Secret, La Perla, and Agent Provocateur have a strong presence, alongside emerging local brands catering to cultural preferences. Inclusivity and diversity trends are evident as brands expand to accommodate diverse body shapes. Fashion events in GCC countries serve as platforms for global and local luxury lingerie brands, fostering innovation.

GCC Luxury Lingerie Market

Growth Drivers

Growing Popularity of Online Shopping for Lingerie

As consumers increasingly embrace digital platforms for their shopping needs, the luxury lingerie segment within Gulf Cooperation Council (GCC) countries has experienced a transformative shift. Online shopping offers convenience, privacy, and an extensive range of options, aligning well with the intimate and personalized nature of lingerie purchases. This trend has not only expanded the market's reach but has also facilitated access to international luxury brands and boutique offerings, transcending geographical limitations. The convergence of luxury, technology, and consumer preferences through online channels has opened up new avenues for growth in the GCC Luxury Lingerie Market, redefining how consumers interact with and experience premium intimate wear.

Restraints

Limited Availability

The growth of the GCC Luxury Lingerie Market is hindered by limited availability, constraining consumer access to premium intimate apparel.

Impact of COVID-19 on GCC Luxury Lingerie Market

COVID-19 pandemic adversely affected the GCC luxury lingerie market. Lockdowns, travel restrictions, and economic uncertainties disrupted consumer spending patterns, leading to decreased demand for non-essential items like luxury lingerie. Physical store closures hindered sales, prompting a shift towards e-commerce. However, as events and social gatherings were curtailed, the demand for occasion-specific lingerie declined. Brands adapted by focusing on comfort and online engagement. While the market faced challenges, the resilient nature of luxury retail, coupled with digital strategies, gradually aided recovery, with consumer preferences evolving to align with the pandemic's lifestyle changes.

GCC Luxury Lingerie Market

Segmental Coverage

GCC Luxury Lingerie Market – By Product

By product, the GCC luxury lingerie market is divided into Bra, Knickers & Panties, Body Suit, and Leg Garters segments. The bra segment holds the highest share in the GCC luxury lingerie market during the forecast period by product. Bras are considered essential undergarments, and they form the foundation of a woman's wardrobe. This consistent demand for daily wear contributes to a stable market share. The bras come in various styles, catering to both comfort and aesthetics, enabling brands to tap into diverse consumer preferences. Also, as cultural norms in the GCC region emphasize modesty, bras often serve as a balance between intimate wear and cultural values. This combination of necessity, diversity, and cultural relevance positions the bra segment as a dominant force in the luxury lingerie market across the forecast period.

GCC Luxury Lingerie Market – By Distribution Channel

Based on distribution channel, the GCC luxury lingerie market is bifurcated into Online and Offline segments. The online segment hold a higher market share during the forecast period by distribution channel due to evolving consumer behaviors and convenience. The digital landscape offers a discreet and accessible platform for intimate apparel shopping, aligning with cultural sensitivities. The surge in e-commerce is driven by changing lifestyles, tech-savvy consumers, and the pandemic's impact, pushing luxury lingerie brands to enhance their online presence. Virtual try-ons, easy returns, and a broader product range overcome limitations of physical stores. These factors converge to elevate the online segment as the preferred choice, reflecting a lasting shift in shopping habits across the GCC region.

Competitive Landscape

Major players operating in the GCC luxury lingerie market include Victoria's Secret, Agent Provocateur, La Perla, Chantelle, Wolford, Aubade, Simone Pérèle, and Empreinte. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In November 2022 - Jockey International Inc. unveiled the inauguration of its tenth distinctive brand outlet in the UAE. This event marked a notable achievement within the chain of exclusive Jockey stores, a journey that commenced with the inaugural store's establishment in 2014.

Scope of the Report

By Product

• Bra

• Knickers & Panties

• Body Suit

• Leg Garters

By Type

• Online

• Offline