Report Overview

Germany mountain bike market reached USD 2,446.5 million in 2020 and is further projected to reach USD 4,688.3million by 2027, growing at a CAGR of 9.9% during 2021-2027 (forecast period). There are several factors contributing to the growth of the German mountain bike market, including an aging population comprising 40–60-year-olds, rising awareness of changing climatic conditions in the country, and an increase in mountain biking events.

Germany Mountain Bike Market - Industry Trends & Forecast Report, 2027

Germany mountain bike market reached USD 2,446.5 million in 2020 and is further projected to reach USD 4,688.3million by 2027, growing at a CAGR of 9.9% during 2021-2027 (forecast period). There are several factors contributing to the growth of the German mountain bike market, including an aging population comprising 40–60-year-olds, rising awareness of changing climatic conditions in the country, and an increase in mountain biking events.Additionally, the increase in government investment and initiatives has enabled growth prospects in the mountain bike market in Germany. Furthermore, the increasing importance placed on health by the German population has also been contributing to the growth of the Germany mountain bike market.

Source: BlueWeave Consulting

GermanyMountain Bike Market Overview

Mountain Bike is an off-road bike that comes with flat handlebars and wide tires to allow for a better grip while passing through narrow trails. Mountain biking styles differ over different accessories and equipment, but they generally include hardtails, full-suspension trails, full-suspension cross-country bikes, and endure mountain bikes. Mountain bike tires sustain more pressure than those on roads or regular bikes due to their larger volume and better traction. The rims on these bikes are much more durable for rough trails and hikes. A majority of mountain bike frames made today are made of steel due to its durability and mechanical properties. Moreover, the steel used in the production is not expensive.

GermanyMountain BikeMarket Forecast and Trends

Growth Drivers

Rising bike infrastructure expenditure

Germany is home to more than 83 million people. Due to its size and population, Germany is primarily known for its car culture, overlooking the potential growth of bicycles, let alone mountain bikes.However, the recent emphasis on biking infrastructure has been pushing the country to make a transition from cars to bikes. Bike riding not only facilitates safer transportation, but it also reduces the number of car-related accidents. According to the European Cyclists Federation, the German federal government plans to invest over USD 1,02 billion in cycling infrastructure in order to support a national climate protection program. In addition to improving the country's cycling infrastructure, the investments are expected to help raise the potential of cycling as a source of climate-friendly transportation. In addition to this measure, rising sales of e-mountain bikes across the nation are driving the Germany mountain bike market.

Growing emphasis on biking culture across the country

During the first quarter of 2013, the German bicycle industry association, Zweirad-Industrie-Verbandes (ZIV), reported that Germans spent an average of USD 1,216 on a new bicycle. After the initial lockdown measures, the country received an overwhelming response as mountain biking and cross country mountain biking are considered very effective at improving overall body conditioning in contrast with normal bikes. The German Transport Minister stated that the government is planning on making the country take a shift to a cleaner mode of transportation. The government is even thinking of providing tax incentives over the expensive mountain bikes, which is further predicted to bolster the Germany mountain bike market.

Restraints

Less capabilities of some mountain bikes may hamper the growth

There has been an unprecedented boom in the sale of mountain bikes across the nation and it has become a luxury (Veblen) good.However, some mountain bikes' limited capabilities could be a roadblock for the German mountain bike market. As a result, e-bikes and mountain bikes are rendered useless up steep trails and in competitions.If the battery for the bike is installed in the down tube at a wider scale, the turns could go smooth; however, the handlebar could still not be at its full capacity to operate, which may induce the user to ride it slowly for avoiding any accidents. Thus, it may prove difficult for an inexperienced rider, which may require more concentration than other users while handling such bikes. It has thus been providing some hindrance and negatively impacting the growth of the Germany mountain bike market.

Impact of COVID-19 on GermanyMountain BikeMarket

The COVID-19 pandemic has claimed more than 91,701 lives in Germany alone as of June 2021, indicating that the country has had a difficult time combating the virus. The German government is getting concerned about the mounting infections in the country as rumors about the delta variant emerge, which happens to be the biggest menace to Europe. The country has started taking measures to curb and mitigate the spread of the virus. As a result, Germany has been able to witness a spike in mountain bike sales.One estimate from the German Ministry of Transportation states that over 11 percent of all trips in 2020 were made by bicycle. Even though the initial production levels were plummeted due to supply chain disruption and manufacturing hindrance, the companies have now been registering substantial growth. According to government data, more than 585,000 mountain bikes were sold across Germany during the COVID-19 pandemic. This suggests that the pandemic had an adverse impact on mountain bike growth. However, the trend is reversing and is receiving support from the government as well.

GermanyMountain BikeMarket- By Type

Based on type, the Germany mountain bike market is segmented into downhill bike, free ride bike, dirt jump bike, cross-country bikes and all-mountain bikes. The cross-country mountain bike segment accumulated the largest share in the market in 2020. However, the dirt jump bike segmentis projected to register the fastest growth rate over the forecast period. Cross country bikes are the next best alternative to road bikes. The bikes are designed to enhance the rider's pedaling performance and increase their agility throughout the trip, enabling them to experience a seamless cycling experience.The bikes are known for their lightweight and less wheel coverage than other mountain bikes. Further, cross-country training can improve a rider's VO2 levels, recovery rates, and lactate threshold, all of which translate to better cardiovascular health.The combination of all these factors has greatly contributed to Germany's mountain bike market's continuous growth.

GermanyMountain BikeMarket- By Application

Based on applications, the Germany mountain bike market can be grouped into racing and leisure. The racing segment acquired the larger share in the Germany mountain bike market, whereas the leisure segment is expected to register the fastest CAGR in the upcoming years.In accordance with the calendar of events as published by the Union Cycliste Internationale, Germany will host over 20 racing events in 2021 compared to 28 in 2019. Though the country has been witnessing a rise in racing events, the decline has been fueled by restrictions imposed by COVID-19.However, the rollout of the COVID-19 vaccine in Germany has improved the COVID-19 situation, increasing the number of races held in the country and strengthening the market for mountain bikes in Germany.

Source: BlueWeave Consulting

Competitive Landscape

Germany has long been a hub for the automobile sector; however, the country is home to some of the best bike manufacturers as well. The mountain bike market in Germany are moderately fragmented, with a number of key players accumulating a large share of the market. As a result, newer players find it difficult to enter and compete at their full capacities with these players. Major players have thus been introducing plans on merging and acquiring these new players to cut competition and regain supremacy in th Germany mountain bike market. Some key players in the Germany mountain bike market are Peugeot Cycles, Focus Bikes, Canyon Bicycles GmbH, H&S Bike-Discount GmbH, Scott Sports AG, Trek Bicycle Corporation, MSA Motor Sport Accessoires GmbH, YT Industries, Cube Bikes, Ghost Bikes, Nicolai Bicycles, and other prominent players.

Recent Developments

• In July 2020, PEUGEOT Cycles announced the launch of six Crossover e-bikes overlapping the mountain biking features. In designing these bikes, we kept in mind the requirements of cyclists who will use them for leisure and commuting.The bike comes equipped with an in-frame battery BOSCH PowerTube which bolsters the rider’s trekking capabilities.

• In July 2020, Cube Bikes announced the launch of Cube Reaction Hybrid Pro 2021. There are two battery versions of the bike: 500 and 625.The versions are expected to run on a Bosch e-bike system, which is renowned across the e-biking domain.

Scope of Report

By Type

• Downhill bike

• Free ride bike

• Dirt jumping bike

• Cross country bikes

• All-mountain bikes

By Application

• Racing

• Leisure