Report Overview

Global Bath Rugs Market - Industry Trends & Forecast Report 2028 

The global bath rugs market was worth USD 3,175.5 million in 2021 and is anticipated to reach USD 4,555.2 million by USD 2028 at a CAGR of 5.42% during the forecast period of 2022-2028. The growing demand for interior decorations is contributing to the demand for bath rugs. Since bath rugs are a wonderful way to add texture and style to any bathroom, they help to tie the décor jointly by determining the space and creating a focal point, and while bath rugs have more of an aesthetic function, they can also suit a practical role depending on their fabric type. Moreover, rapidly changing lifestyles coupled with fast-paced urbanization are likely to further propel the growth of the global Bath Rugs market during the forecast period.

Bath Rugs Overview 

A bath rug, which is like a tub rug, enables soak water from your body when stepping out of the shower or bath it holds excess water off the floor and controls slipping on watery tiles. Washroom rugs also soak up extra water or splashes, keeping floors spotless, dry and mildew-free. Bathroom rugs are a need as they make the space clean. Bath rugs are made from a variety of materials, ranging from long-lasting synthetics to exquisite handloom wool. The quality of the material used to make a bath rug has an impact on its durability, appearance, and feel, as well as its purpose. Whether we are using a Persian rug or a hallway runner, knowing what materials the rug is composed of and how it is created is important. Natural fabric in a flat weave adds an organic look and neutral texture to any space

Global Bath Rugs Market

Growth Drivers 

Rising Urbanization and Globalization

Owing to rising disposable income, consumer trends are shifting towards an urban lifestyle which is therefore increasing the demand for home décor products, therefore, contributing to the demand for bath rugs. Increasing urbanization also increases customers' interest in decorating their homes and other places to give them an elegant appearance, which directly influences the demand for bath rugs and propels the industry forward. According to the United Nations, 55% of the world's population lives in urban cities, with that percentage anticipated to rise to 68% by 2050. Technological advancements in transportation and communication, which reduce the necessity for enterprises and industries to be in close proximity, are factors that influence the need for urbanization and globalization. These factors are anticipated to bolster the growth of the global bath rugs market during the forecast years.

Rising Preference for Eco-Friendly Rugs Made from Biodegradable Fibers

Consumers’ preferences are now shifting towards biodegradable and eco-friendly bath rugs for a sustainable environment. Sustainable bath rugs are essential to comply with the necessary green standard and towards the positive effects on the environment from the production of rugs. Wool is considered as an ultimate renewable fiber for the production of bath rugs. Wool bath rugs are long-lasting and wear well. They outlast all other types of bath rugs in terms of durability. Wool bath rugs are a sensible alternative for washrooms due to their durability. Its natural properties enable fire resistance, air filtration, and moisture control, resulting in an extremely safe and healthy home environment. Even if a wool rug is placed in a landfill, it will decompose, leaving no harmful residues. Thus, the growing demand is likely to drive up the demand for eco-friendly rugs.

Growth Restraint

Instability in The Prices of the Raw Materials.

The prices of the raw materials used in a market's production process have the most influence as a result of the pandemic. The COVID-19 outbreak has had a significant influence on international cotton-to-textile value chains, resulting in a slew of negative outcomes. The pandemic had quite diverse effects on cotton-producing LDCs and their trading partners, owing to the different nature of the efforts implemented by governments to control the disease's spread. World cotton prices started declining in June 2018, falling from USD 2.15 per kg to USD 1.56 per kg in mid-2019. They then fell further to USD 1.40 per kg in April 2020 (with a sharp decline as of March 2020, when the pandemic was declared). These factors are likely to impede the growth of the market during the forecast years.

Impact Of COVID-19 On Global Bath Rugs Market.

The repercussions of the COVID-19 pandemic that engulfed the world at the start of 2020, could be felt immensely on the global bath rugs market. The COVID-19 outbreak has had a momentous impact on global cotton-to-textile value chains, resulting in a heap of undesirable consequences. A drop in demand for textile has resulted in substantial drops in international cotton prices, resulting in order cancellations and a net worsening of the terms of trade for African LDCs and other nations. These countries rely on imported inputs as well, and getting cotton from farms to export centers presents considerable logistical challenges and high trade costs.

Global Bath Rugs Market– By Material Type

Based on material type, the global bath rugs market is segmented into acrylic, chenille, cotton, memory foam, microfiber, polyester, wool, and others. Wool fabric accounted for the largest share of 19.23% in 2021. On the flip side, the Polyester is expected to grow at a CAGR of 6.04% during the forecast period and reach USD 364.5 million by the end of the forecast period in 2028. The growth is due to chenille being a special fabric that is known for its fuzzy piles, closely comparing a caterpillar. Except for enhancing the aesthetic value of one’s bathroom, these bath rugs are super soft, highly absorptive, and are competent for drying up quickly. Its unique surface provides a large surface area, thereby permitting a chenille bath rug to absorb a larger volume of water compared to its traditional counterparts. Such properties have demonstrated the need for adopting bath rugs across households, which have enabled a higher demand for such products across the market/

Global Bath Rugs Market– By Weaving Type

Based on weaving type, the global bath rugs market is segmented into braided, tufted, and others. The braided segment accounted for the largest share of 38.39% in 2021 and reached USD 1,219.2 million. The tufted segment is expected to grow at the fastest CAGR of 5.61% during the forecast period and reach USD 1,578.7 million by the end of the forecast period in 2028. The tufted fabric or shag rugs have been found to be the commonly used style for bath rugs owing to the fabric capabilities which adds to the comfort as well as coziness. Hand-tufted rags can be used for bathroom runner rugs. Some extra features that have become more common are anti-bacterial materials and memory foam for added comfort, as well as fade-resistant dyes for coloring and odor-resistant technology throughout, to help maintain cleanliness and comfort in the bathroom. These properties have enabled the parents to be carefree of their child’s health and exposure to dirt particles, which have enabled a higher demand for such a weaving type material across the world.

Global Bath Rugs Market– Regional Insights.

Based on region, the global bath rugs market is divided into North America, Europe, the Asia-Pacific, Latin America, and the Middle East Africa region. Europe held the largest share in the global bath rugs market with 35.30% market share in 2021 and garnered USD 1,553.5 million. The Middle East & Africa is projected to grow at the fastest CAGR of 6.35% during the forecast period, i.e., 2022-2028. The growing focus of Europe on circular economy have enabled the advent of recycled bath rugs. In addition to this, their a growing trend in the per capita income across the emerging economies like that of China, Bangladesh. Since bath rugs happen to be a luxury good who’s demand increase with an increase in its price and people’s income, there is an emerging demand from these regions as well, which is bolstering the demand for bath rugs across the market.

Competitive Landscape 

The Bath Rugs market is a fragmented market with numerous players serving the market. The key players dominating the global Bath Rugs market are IKEA India Private Limited., Chesapeake India Private Limited., Welspun Global Brands Limited, Trident Group Limited, J&E BROTHERS HOLDINGS, LLC, Interdesign Inc., Creative Bath, Products Inc., Utopia Towels Inc, Venus Group Inc., The Rug Company, Stainmaster Inc., Guangzhou Qiqi Garment Textile Co. Ltd., Townhouse Rugs, Clara Clark, Epica and other prominent players. The market players are focusing on increasing their customer base to attain a competitive edge in the market. The key marketing strategies adopted by the players are introduction of new offers, new and advanced product launches, collaborations, partnerships and acquisition to expand their customer reach. Different strategies are adopted like engaging in strategic alliances, agreements, mergers and collaborations.

Recent Development

• October 2021: Baracoda Daily Healthtech, a Paris-based startup developed world’s first smart bath mat, Bbalance that allows users to check their postures, monitor various health metrics and measure their weight using a companion app. It comes equipped with a unique footprint ID system that lets the device to deliver personalized health metrics for several people in a family, including their body composition, weight, balance and posture.
• September 2021: Karastan declared an exclusive collaboration with the product designer Stacy Garcia to develop a rug collection under Stacy Garcia Home, her residential consumer brand, for Nebraska Furniture Mart. The Stacy Garcia Home collection for Nebraska Furniture Mart by Karastan inspires customers to buy stylish and quality designs at a remarkable value. With inspired designs, long-lasting materials and immaculate craftsmanship, the collection is made for a higher lifestyle lived gorgeously.

Scope of Report:

By Material Type  

• Acrylic
• Chenille
• Cotton
• Memory foam
• Microfiber
• Polyester
• Wool
• Others

By Weaving Type

• Braided
• Tufted
• Others

By Sales Channel

• Online
• Offline

By End-User

• Hotels
• Salons
• Households
• Others

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle-East and Africa

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents, By Region
   5. Assumption & Limitation
3. Executive Summary
4. Global Bath Rugs Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   3. Technological Advancement/Recent Development
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
   6. Export Analysis (HS Code: 57 Carpets and other textile floor coverings), 2018-2020
   7. Upcoming Players in Indian Market
5. Global Bath Rugs Market Overview
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Material Type
         1. Acrylic
         2. Chenille
         3. Cotton
         4. Memory foam
         5. Microfiber
         6. Polyester
         7. Wool
         8. Others
      2. By Weaving Type
         1. Braided
         2. Tufted
         3. Others
      3. By Sales Channel
         1. Online
         2. Offline
      4. By End-User
         1. Hotels
         2. Salons
         3. Households
         4. Others
      5. By Region
         1. North America
         2. Europe
         3. The Asia Pacific
         4. Latin America
         5. The Middle East and Africa
6. North America Bath Rugs Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Material Type
      2. By Weaving Type
      3. By Sales Channel
      4. By End User
      5. By Country
         1. United States
         2. Canada
7. Europe Bath Rugs Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Material Type
      2. By Weaving Type
      3. By Sales Channel
      4. By End User
      5. By Country
         1. Germany
         2. United Kingdom
         3. Italy
         4. France
         5. Spain
         6. Rest of Europe
8. The Asia Pacific Bath Rugs Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Material Type
      2. By Weaving Type
      3. By Sales Channel
      4. By End User
      5. By Country
         1. China
         2. India
         3. Japan
         4. South Korea
         5. Rest of Asia Pacific
9. Latin America Bath Rugs Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Material Type
      2. By Weaving Type
      3. By Sales Channel
      4. By End User
      5. By Country
         1. Brazil
         2. Mexico
         3. Rest of Latin America
10. The Middle East & Africa Bath Rugs Market
    1. Market Size & Forecast by Value, 2018-2028
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Material Type
       2. By Weaving Type
       3. By Sales Channel
       4. By End User
       5. By Country
          1. Saudi Arabia
          2. UAE
          3. South Africa
          4. Rest of Middle East & Africa
11. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Market Share / Ranking Analysis (2021)
       1. North America
          1. U.S
          2. Canada
       2. Europe
          1. Germany
          2. U.K.
          3. Russia
          4. France
          5. Italy
          6. Spain
       3. Asia-Pacific
          1. China
          2. India
          3. Japan
          4. South Korea
       4. Latin America
          1. Mexico
          2. Brazil
       5. Middle East & Africa
          1. Saudi Arabia
          2. UAE
          3. South Africa
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Development (Merger, Acquisition, Partnership)
12. Impact of Covid-19 on Global Bath Rugs Market Industry
13. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) **
    1. IKEA India Private Limited.
    2. Chesapeake India Private Limited.
    3. Welspun Global Brands Limited
    4. Trident Group Limited
    5. J&E BROTHERS HOLDINGS, LLC
    6. Interdesign Inc.
    7. Creative Bath Products Inc.
    8. Utopia Towels Inc
    9. Venus Group Inc.
    10. The Rug Company
    11. Stainmaster Inc.
    12. Guangzhou Qiqi Garment Textile Co. Ltd.
    13. Townhouse Rugs
    14. Clara Clark
    15. Epica
    16. Other prominent players

14. Key Strategic Recommendations

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List Of Figures

Figure 1        Global Bath Rugs Segmentation

Figure 2        Global Bath Rugs Market Value Chain Analysis

Figure 3        Company Market Share Analysis, 2021

Figure 4        Global Bath Rugs Market Size, By Value (USD Million), 2018-2028

Figure 5        Global Bath Rugs Market Share, By Material Type, By Value, 2018-2028

Figure 6        Global Bath Rugs Market Share, By Weaving Type, By Value, 2018-2028

Figure 7        Global Bath Rugs Market Share, By Sales Channel, By Value, 2018-2028

Figure 8        Global Bath Rugs Market Share, By End-User, By Value, 2018-2028

Figure 9        Global Bath Rugs Market Share, By Region, By Value, 2018-2028

Figure 10       North America Bath Rugs Market Size, By Value (USD Million), 2018-2028

Figure 11       North America Bath Rugs Market Share, By Material Type, By Value, 2018-2028

Figure 12       North America Bath Rugs Market Share, By Weaving Type, By Value, 2018-2028

Figure 13       North America Bath Rugs Market Share, By Sales Channel, By Value, 2018-2028

Figure 14       North America Bath Rugs Market Share, By End-User, By Value, 2018-2028

Figure 15       North America Bath Rugs Market Share, By Country, By Value, 2018-2028

Figure 16       Europe Bath Rugs Market Size, By Value (USD Million), 2018-2028

Figure 17       Europe Bath Rugs Market Share, By Material Type, By Value, 2018-2028

Figure 18       Europe Bath Rugs Market Share, By Weaving Type, By Value, 2018-2028

Figure 19       Europe Bath Rugs Market Share, By Sales Channel, By Value, 2018-2028

Figure 20       Europe Bath Rugs Market Share, By End-User, By Value, 2018-2028

Figure 21       Europe Bath Rugs Market Share, By Country, By Value, 2018-2028

Figure 22       The Asia-Pacific Bath Rugs Market Size, By Value (USD Million), 2018-2028

Figure 23       The Asia-Pacific Bath Rugs Market Share, By Material Type, By Value, 2018-2028

Figure 24       The Asia-Pacific Bath Rugs Market Share, By Weaving Type, By Value, 2018-2028

Figure 25       The Asia-Pacific Bath Rugs Market Share, By Sales Channel, By Value, 2018-2028

Figure 26       The Asia-Pacific Bath Rugs Market Share, By End-User, By Value, 2018-2028

Figure 27       The Asia-Pacific Bath Rugs Market Share, By Country, By Value, 2018-2028

Figure 28       Latin America Bath Rugs Market Size, By Value (USD Million), 2018-2028

Figure 29       Latin America Bath Rugs Market Share, By Material Type, By Value, 2018-2028

Figure 30       Latin America Bath Rugs Market Share, By Weaving Type, By Value, 2018-2028

Figure 31       Latin America Bath Rugs Market Share, By Sales Channel, By Value, 2018-2028

Figure 32       Latin America Bath Rugs Market Share, By End-User, By Value, 2018-2028

Figure 33       Latin America Bath Rugs Market Share, By Country, By Value, 2018-2028

Figure 34       The Middle East & Africa Bath Rugs Market Size, By Value (USD Million), 2018-2028

Figure 35       The Middle East & Africa Bath Rugs Market Share, By Material Type, By Value, 2018-2028

Figure 36       The Middle East & Africa Bath Rugs Market Share, By Weaving Type, By Value, 2018-2028

Figure 37       The Middle East & Africa Bath Rugs Market Share, By Sales Channel, By Value, 2018-2028

Figure 38       The Middle East & Africa Bath Rugs Market Share, By End-User, By Value, 2018-2028

Figure 39       The Middle East & Africa Bath Rugs Market Share, By Country, By Value, 2018-2028

List Of Tables

Table 1         Global Bath Rugs Market Size, By Material Type, By Value, 2018-2028                     

Table 2         Global Bath Rugs Market Size, By Weaving Type, By Value, 2018-2028                    

Table 3         Global Bath Rugs Market Size, By Sales Channel, By Value, 2018-2028                    

Table 4         Global Bath Rugs Market Size, By End-User, By Value, 2018-2028                          

Table 5         Global Bath Rugs Market Size, By Region, By Value, 2018-2028                    

Table 6         North America Bath Rugs Market Size, By Material Type, By Value, 2018-2028                    

Table 7         North America Bath Rugs Market Size, By Weaving Type, By Value, 2018-2028                            

Table 8         North America Bath Rugs Market Size, By Sales Channel, By Value, 2018-2028                            

Table 9         North America Bath Rugs Market Size, By End-User, By Value, 2018-2028                          

Table 10        North America Bath Rugs Market Size, By Country, By Value, 2018-2028                           

Table 11        Europe Bath Rugs Market Size, By Material Type, By Value, 2018-2028                    

Table 12        Europe Bath Rugs Market Size, By Weaving Type, By Value, 2018-2028                             

Table 13        Europe Bath Rugs Market Size, By Sales Channel, By Value, 2018-2028                             

Table 14        Europe Bath Rugs Market Size, By End-User, By Value, 2018-2028                         

Table 15        Europe Bath Rugs Market Size, By Country, By Value, 2018-2028                           

Table 16        The Asia-Pacific Bath Rugs Market Size, By Material Type, By Value, 2018-2028                           

Table 17        The Asia-Pacific Bath Rugs Market Size, By Weaving Type, By Value, 2018-2028                          

Table 18        The Asia-Pacific Bath Rugs Market Size, By Sales Channel, By Value, 2018-2028                          

Table 19        The Asia-Pacific Bath Rugs Market Size, By End-User, By Value, 2018-2028                        

Table 20        The Asia-Pacific Bath Rugs Market Size, By Country, By Value, 2018-2028                         

Table 21        Latin America Bath Rugs Market Size, By Material Type, By Value, 2018-2028                     

Table 22        Latin America Bath Rugs Market Size, By Weaving Type, By Value, 2018-2028                    

Table 23        Latin America Bath Rugs Market Size, By Sales Channel, By Value, 2018-2028                    

Table 24        Latin America Bath Rugs Market Size, By End-User, By Value, 2018-2028                          

Table 25        Latin America Bath Rugs Market Size, By Country, By Value, 2018-2028                            

Table 26   The Middle East & Africa Bath Rugs Market Size, By Material Type, By Value, 2018-2028                            

Table 27   The Middle East & Africa Bath Rugs Market Size, By Weaving Type, By Value, 2018-2028                            

Table 28   The Middle East & Africa Bath Rugs Market Size, By Sales Channel, By Value, 2018-2028                            

Table 29        The Middle East & Africa Bath Rugs Market Size, By End-User, By Value, 2018-2028                     

Table 30        The Middle East & Africa Bath Rugs Market Size, By Country, By Value, 2018-2028                       

Table 31        IKEA India Private Limited. Company Overview                      

Table 32        IKEA India Private Limited. Financial Overview                       

Table 33        Chesapeake India Private Limited. Company Overview                      

Table 34        Chesapeake India Private Limited. Financial Overview                       

Table 35        Trident Group Limited Company Overview                    

Table 36        Trident Group Limited Financial Overview                    

Table 37        J&E BROTHERS HOLDINGS, LLC Company Overview                         

Table 38        J&E BROTHERS HOLDINGS, LLC Financial Overview                          

Table 39        Creative Bath Products Inc. Company Overview                      

Table 40        Creative Bath Products Inc. Financial Overview                       

Table 41        Venus Group Inc. Company Overview                          

Table 42        Venus Group Inc. Financial Overview                          

Table 43        The Rug Company Company Overview                        

Table 44        The Rug Company Financial Overview                         

Table 45        Stainmaster Inc. Company Overview                           

Table 46        Stainmaster Inc. Financial Overview                           

Table 47        Guangzhou Qiqi Garment Textile Co. Ltd. Company Overview                      

Table 48        Guangzhou Qiqi Garment Textile Co. Ltd. Financial Overview                       

Table 49        Townhouse Rugs Company Overview                          

Table 50        Townhouse Rugs Financial Overview                           

Table 51        Clara Clark Company Overview                         

Table 52        Clara Clark Financial Overview                         

Table 53        Epica Company Overview                       

Table 54        Epica Financial Overview