Global Oral Hygiene Market Bwc19309

Global Oral Hygiene Market By Product (Toothbrush (Manual, Electric, Battery-Powered), Toothpaste, Mouthwash, Dental Floss, Teeth Whitening), By Distribution Channel (Consumer Store, Retail Pharmacy, e-commerce), By Region (North America, Europe, Asia Pacific, Middle East & Africa and Latin America); Trend Analysis, Competitive Market Share & Forecast, 2015-2025

  • Published Date: October 2019
  • Report ID: BWC19309
  • Available Format: PDF
  • Page: 120

Report Overview

Global Oral Hygiene Market: Overview

Oral hygiene is a practice of keeping the mouth clean and free from disease with the help of regular teeth brushing, and in between cleaning. Oral hygiene required for enabling prevention against bad teeth coupled with the dental disease; oral care also eliminates bad tastes in the mouth, so food is more appetizing and helps in halitosis prevention. Brushing, flossing, rinsing, etc. are oral hygiene types used for cleaning. For maintaining physical and mental wellbeing, clean mouth and proper teeth functioning are essential, in general mouth contains certain bacteria responsible for damaging teeth and gums, bacteria attach themselves to the teeth and leads to plaque formation, visible in the form of whitish film.

Global Oral Hygiene Market Forecast and Trends

Global Oral Hygiene Market is anticipated to worth US$ 58.7 billion in 2025 with a significant CAGR of 5.4% in the forecast period of 2019-2025. The rising rate of medical treatment and preventive healthcare leads to propelling the demand for oral hygiene in the global region. The key factors driving the growth of the oral hygiene market is increasing the number of dental dispensaries, rising healthcare expenditure in the oral segment, rising demand for natural hygienic oral care products coupled with increasing oral health awareness. For preventing indirectly linked major diseases such as oral cancer, tooth decay, oral-related diseases, etc. the adoption towards natural & organic hygiene is dominating the global oral hygiene market. Increasing awareness regarding cosmetic dental treatments among people with positive changes for improving personal esthetics has also impacted positively on the global oral hygiene market in the forecast period of 2019-2025. 

Growth Drivers 

Rising incidences of dental diseases coupled with growing awareness

Tooth decay or gum diseases are the major broad spread form of chronic disease globally & constitute a significant worldwide wellbeing challenge. The treatment of dental caries is costly, representing around 5–10% of the all-out consumption on social insurance borne by developed. Key players and dentists play a major role in raising awareness among the population for dental prevention via seminars to demonstrate advanced technologies and products. Seminars and awareness programs help players for product portfolio promotion and share contributions in CSR activities, which additionally expected to bring about increasing the adoption rate for oral care products.

Technological advancements in toothbrushes

The rising technological advancement in oral hygiene, such as advanced toothbrushes, is anticipated as one of the factors to propel growth in the global market. Innovation in toothbrushes such as electric, artificial intelligence-equipped (AI), and vibrating toothbrushes enable the technological advancement coupled with ease in consumption. In the global oral hygiene market number of renowned players launched variation in oral hygiene technologies such as position and motion sensing, which can help in oral cavity screening and maintain oral health via real-time guidance.

Competitive pricing pressure faced by prominent players 

The oral hygiene market is facing high competition in terms of the increasing rate of players in the regional area coupled with several unorganized players, which is one of the factors for rising pricing pressure on leading players in the global market. Some renowned regional companies from APAC region such as Patanjali Ayurveda ltd, Jinchen group, Jiangsu Sanxiao, etc. have regional market presence, and these players offer products at a discounted price in comparison with other global market players in the oral hygiene market. Offering oral hygiene products at low prices even on e-commerce, creating pricing pressure coupled with adverse effects on the profit margin of prominent players in the emerging market.

Global Oral Hygiene Market: Product Type

Based on product type, the global oral hygiene market segmented into the toothbrush, toothpaste, dental accessories, denture products, etc. With the rising awareness concern of oral healthcare and the adoption of new technological advancement, product witness growth in pastes, gels, and polishes for daily oral health prevention and maintenance to resist bacterial infection.

Global Oral Hygiene Market: Distribution Channel

On the basis of the distribution channel, the global oral hygiene market bifurcated into departmental stores, retailing pharmacies, e-commerce, and general stores. In the existing trend, the general store sharing the major market share and dominating the market due to the huge number of general stores across the globe. Manufacturers directly or indirectly depend upon general stores for marketing & storage purposes of their oral hygiene products on a large scale. The key factor in boosting the general store market is feasible accessibility in the global oral hygiene market.

Global Oral Hygiene Market: Regional Insights

Amidst geography, Asia-Pacific is anticipated to propel the growth in the oral hygiene market, with the rising number of geriatric patients associated with dental & periodontal diseases, rising disposable income, increasing healthcare expenditure, and oral healthcare enhancement. The presence of a prominent player in emerging Asia countries is one of the growth driven factors for the Asia-Pacific oral hygiene market. Followed by Asia-Pacific, North America is expected to witness significant growth in the forecasted period of 2019-2025.

The Objective of the Study:

To analyze and forecast the global oral hygiene market size of the market, in terms of value.

To examine the careful market segmentation and forecast the market size, in terms value, based on the region by segmenting the global oral hygiene market into five regions, namely, North America, Europe, Asia Pacific, Middle East & Africa, Latin America and their leading countries.

To outline, categorized and forecast the global oral hygiene market based on the product type, application and end user.

To examine competitive developments like technological advancement, services, and regulative framework within the global oral hygiene market.

To highlight the impact analysis of the factors, affecting the market dynamics such as drivers, restraints, opportunities, and challenges.

To strategically profile the key players and comprehensively analyze their market shares along with detailing the competitive landscape for market leaders.

Scope of the Report

By Product


·         Pastes

·         Gels

·         Powders

·         Polishes

Toothbrushes & accessories

·         Manual Toothbrushes

·         Electric Toothbrushes

·         Battery-Powered Toothbrushes

·         Replacement Toothbrush Heads


·         Non-medicated Mouthwashes

·         Medicated Mouthwashes

Dental Accessories/Ancillaries

·         Dental Flosses

·         Breathe Fresheners

·         Cosmetic Dental Whitening Products

·         Dental Water Jets

Denture Products

·         Fixatives

·         Other Denture Products

·         Dental Prosthesis Cleaning Solutions

 By Distribution Channel

         Consumer Stores

         Retail Pharmacies

         Online Distribution

         Dental Dispensaries

 By Region:

         North America


         Asia Pacific (APAC)

         Latin America

         Middle East & Africa

Competitive Landscape

·         Unilever

·         Supersmile

·         Sunstar Suisse S.A.

·         Procter & Gamble

·         Patanjali

·         Lion Corporation

·         Koninklijke Philips N.V.

·         Johnson & Johnson Services Inc.

·         Himalaya

·         GlaxoSmithKline PLC

·         Other Prominent Player

Business Questions Answer by The Report

         How will the market drivers, restraints and opportunities affect the market dynamics?

         What will be the market size in terms of value and volume and market statistics with a detailed classification?

         Which segment dominates the market or region and one will be the fastest growing and why?

         A comprehensive survey of the competitive landscape and the market participant players

         Analysis of strategy adopted by the key player and their impact on other players.

Customization Scope for The Client

Client satisfaction is our first and last priority and that’s why BlueWeave Consulting offers customization according to Company’s specific needs. The following customization options are available for the report:

Additional Company Information

·         With five additional company detail analysis

·         Additional country analysis

·         Detailed segment analysis