Global Tissue Paper Market Bwc20172

Global Tissue Paper Market Size By Product (Toilet Paper, Wrapping Tissue, Paper Napkin, Facial Tissue, Paper Towel, Wipes, General Purpose Wipes, Intimate Wipes, Baby Wipes, Cosmetic Wipes, Others), Raw Material (Wood Free, Wood Containing, Recovered Fiber), Application (Household, Commercial), Distribution Channel (Store-Based Retail, Non-Store Retail), By Region (North America, Europe, Asia Pacific, South America, and the Middle East & Africa), (Trend Analysis, Market Competition Scenario & Outlook, 2020-2027.

  • Published Date: October 2020
  • Report ID: bwc20172
  • Available Format: PDF
  • Page: 174

Report Overview

Global Tissue Paper Market Size - Industry Trends & Outlook Report 2027


Global Tissue Paper Market is estimated to be USD 65.96 Billion by 2027 from 44.16 Billion USD in 2020, at a CAGR of 5.90 % from 2020 to 2027. The tissue paper industry growth is inconstant from region to region owing to many factors such as accessibility of raw materials, environmental impacts, income levels, etc. Paper consumption is at unsustainable levels, and worldwide it is progressively increasing, particularly in Asia, while remaining at unequal levels of entree in some portions of the world, particularly Africa. The flourishing tourism and hospitality industry and the increasing population of working-class globally, coupled with the growing attentiveness among consumers related to health & hygiene, are expected to drive the global tissue paper market. Asia-Pacific is predictable to see the highest development rate during the forecast year due to rising disposable incomes, improving living principles, rapid industrialization, and globalization in emerging economies like China, Japan, and India.


Global Tissue Paper Market: Market Outlook and Trends


Numerous tissue paper products are extensively used for domestic purposes in many methods such as napkins, paper towels, toilet rolls, and much more. Though the products used for the household drive and away from home purpose is the same, the market characteristics widely differ. Paper products are also extensively preferred due to their high availability, completely biodegradable, and complete biodegradable characteristics over plastics and textiles. Due to the high standard of hygiene preserved by tissue paper products rather than cotton towels, the household tissue paper products market is projected to account for huge market size.


Global Tissue Paper Market 


Growth Drivers


Increasing tourism and hospitality industry

The increasing tourism and hospitality industry are one of the major factors motivating the market. The hotel, restaurants, and spa centers are a crucial consumer for the paper tissue, which pushes the market. Moreover, the growing attentiveness of hygiene in the developing nation is also a significant reason for boosting market development, as hospitals also offer tissue paper for the patients.




Increasing awareness of Hygiene 

Increasing consciousness regarding personal care and hygiene is one of the main factors predictable to drive the mark market's growth. Besides, the growing demand for kitchen towels for cleaning and maintaining domestic hygiene is a factor predictable to fuel the target market's development.




The worldwide tissue paper market is not without its dares. Several countries' governments have forced stringent regulations relating to the proper disposal of wipes, which has created multiple tests in the tissue paper market. The tissue paper market in advanced economies of North America and Europe is a mature market, thereby deteriorating added growth in these regional markets.


Impact of COVID-19 in industry


There is an unexpected spike in tissue papers' request due to the ongoing spread of the COVID-19 epidemic. The producers of these tissues produce 20% more than the regular stages, which might strain the supply chain. On the other hand, rising raw material prices is an essential factor that is harmfully affecting the development of the market for bathroom tissue worldwide. Moreover, the new inventive products, such as electronic dryers, are impacting the growth of the market.


Global Tissue Paper Market: Segmentation


The toilet paper section is estimated to record significant development in the global tissue paper market among the product type segments. This is credited to the increasing demand and acceptance of recycled toilet paper.


According to the raw material segment, the recovered paper segment is projected to account for the global market's essential revenue shares, owing to growing consciousness concerning environmental worries associated with deforestation.


Among the end-user segments, an increasing number of profitable spaces and a growing number of restaurants, hotels, and institutions are predictable to upkeep the commercial elements' development.


Among the sales channel, the Non- store's segment is projected to register substantial growth, owing to doorstep delivery of products and hassle-free shopping experience.


Global Tissue Paper Market: Regional Insights


North America appears to use a higher quantity of tissue paper products per capita, closely followed by Western Europe, as these two areas are poised of highly developed countries. On the other hand, the per capita ingesting of tissue paper products in the Asia Pacific region is comparatively lower. Due to the high populace of the Asia Pacific, the area is expected to provide a meaningfully large market for the Household tissue paper products. Middle East region has low agricultural produce and thus costs a bit higher than that in the other areas. While due to a significantly high normal of living of the people in GCC counties, the MEA region can provide a considerable chance to the Household tissue paper products market.


Competitive landscape


The leading players in the Tissue Paper Market include Kimberly-Clark Corporation, Georgia Pacific LLC (Koch industries), SCA (Svenska Cellulosa Aktiebolaget), Procter & Gamble, Clearwater Paper Corporation, Wausau Paper Corp., and Kruger Products, among others.


Recent Developments


·         April 2019 - Georgia-Pacific’s Naheola, Alabama, the mill received an investment of more than USD 120 million for a new tissue machine and roll storage building to support the company’s retail bath tissue business.

·         March 2019 - SCA Wood France, French company Innovation Solutions Bois, and Groupe ISB merged their operations in wood processing and distribution of wood products in France. The merge will result in a large and resourceful supplier of wood products to the French building material sector.


Scope of the Report




Years Considered

Historical data – 2016-2018

Base Year – 2019

Forecast – 2020 – 2027

Facts Covered

Revenue in USD Billion

Market Coverage

U.S, Canada, Germany, UK, France, Italy, Spain, Brazil, Mexico, Japan, South Korea, China, India, UAE, South Africa, Saudi Arabia .

Product/Service Segmentation

By Product Type, By Raw Materials, By Application, By Distribution Channels, By Region

Key Players

The leading players considered for market analysis are Kimberly-Clark Corporation, Georgia Pacific LLC (Koch industries), SCA (Svenska Cellulosa Aktiebolaget), Procter & Gamble, Clearwater Paper Corporation, Wausau Paper Corp., and Kruger Products, among others.


·         By Product

ü  Toilet Paper

ü  Wrapping Tissue

ü  Paper Napkin

ü  Facial Tissue

ü  Paper Towel

ü  Wipes

ü  General Purpose Wipes

ü  Intimate Wipes

ü  Baby Wipes

ü  Cosmetic Wipes

ü  Others

·         By Raw Material

ü  Wood Free

ü  Wood Containing

ü  Recovered Fiber

·         By Application

ü  Household

ü  Commercial

·         By Distribution Channel

ü  Store Based Retail

ü  Non-Store Retail

·         By Region

ü  North America

ü  Europe

ü  Asia Pacific

ü  South America

ü  Middle East & Africa


The objective of the Study:

•To analyze and forecast the Global Tissue Paper Market size of the market in terms of value.

•To examine the careful market segmentation and forecast the market size, in terms of value, based on the region by segmenting.

•The Global Tissue Paper Market segmented into five regions, namely, North America, Europe, Asia Pacific, Middle East, South America, and their leading countries.

•To outline, categorized, and forecast the Global Tissue Paper Market based on By Product, By Raw Material, By Application, By Distribution Channels and By Regional.

•To examine competitive developments like By Product, By Raw Material, By Application, By Distribution Channels and By Regional within the Global Tissue Paper Market.

•To highlight the impact analysis of the factors affecting the market dynamics such as growth drivers.

•To strategically profile the key players and comprehensively analyze their market shares along with detailing the competitive landscape for market leaders.


Business Questions Answer by the Report

         How will the market drivers, restraints, and opportunities affect the market dynamics?

         What will be the market size in terms of value and volume and market statistics with a detailed classification?

         Which segment dominates the market or region, and one will be the fastest - growing, and why?

         A comprehensive survey of the competitive landscape and the market participant players

         Analysis of strategy adopted by the key player and their impact on other players.

Customization Scope for the Client

Client satisfaction is our first and last priority, and that is why BlueWeave Consulting offers customization according to Company’s specific needs. The following customization options are available for the report:

Additional Company Information

•    With five additional company detail analysis

•    Additional country analysis

•    Detailed segment analysis