Report Overview

Digital adoption, mobile penetration, OTT growth, rising incomes, AI integration, youth demographics, cheap data, gaming boom, FDI support, content innovation are driving the growth of India Media and Entertainment Market during the forecast period between 2025 and 2031

India Media and Entertainment Market – Industry Trends & Forecast Report, 2031

India Media and Entertainment Market size was estimated at USD 29.89 billion in 2024. During the forecast period from 2025 to 2031, India Media and Entertainment Market size is projected to grow at a CAGR of 8.58%, reaching a value of USD 53.19 billion by 2031. The expansion of India Media and Entertainment Market is driven by rapid digitalization, increasing smartphone and internet penetration, and affordable data plans. A young, tech-savvy population fuels demand for OTT platforms, mobile gaming, and social media content. Rising disposable incomes and urbanization boost consumption across television, film, and digital media. Government initiatives supporting FDI and digital infrastructure further accelerate growth. Additionally, regional content expansion, AI-powered personalization, and immersive technologies like AR/VR are reshaping consumer experiences and opening new monetization avenues for creators and platforms.

Media and Entertainment – Overview

Media and Entertainment industry is a dynamic, fast-growing sector fueled by digital transformation, rising internet penetration, and mobile-first consumption. Key segments like OTT, online gaming, animation, and digital advertising are expanding rapidly, supported by favorable government policies and a youthful, tech-savvy population. With affordable data and increasing demand for personalized content, India is emerging as a global creative powerhouse.

India Media and Entertainment Market 

Growth Drivers

Growth in Subscription-based and On-Demand Models

India Media and Entertainment sector is witnessing robust growth in subscription-based and on-demand models, driven by rising internet penetration, affordable data, and a mobile-first audience. OTT platforms, digital publishing, and premium content services are gaining traction among urban and rural consumers alike. With over 78 crore internet users and increasing smartphone adoption, personalized, ad-free experiences are reshaping viewer habits. This shift is further accelerated by AI-driven recommendations and flexible pricing strategies across streaming and digital media platforms.

Challenges

Decline in Traditional Media Revenues

Declining revenues for traditional media could affect the growth of India Media and Entertainment Market India’s traditional media segment is facing a steady decline in revenues, due to shifting consumer preferences toward digital platforms. Television and print media have seen reduced advertising and subscription income, with Pay TV households projected to drop from 111 million in 2024 to 95 million by 2027. The rise of connected TVs and OTT services has diverted viewership and ad spending, while digital media now commands over half of total advertising revenues.

Impact of Escalating Geopolitical Tensions on India Media and Entertainment Market 

Escalating geopolitical tensions have disrupted India Media and Entertainment Market, particularly affecting film production and theatrical releases. Border conflicts and diplomatic strains have led to postponed launches, delayed promotions, and reduced investor confidence, with potential losses estimated at INR 150–200 crore. Trade restrictions and economic uncertainty also impact advertising budgets and content distribution. Additionally, strained international relations may limit cross-border collaborations and content exports, forcing producers to pivot toward digital platforms and domestic audiences for stability and growth.

India Media and Entertainment Market 

Segmental Coverage

India Media and Entertainment Market – By Television

India Media and Entertainment Market by television is divided into Broadcast TV, Cable TV, and Direct-to-Home (DTH) segments. The broadcast television remains the largest segment in India Media and Entertainment Market by television. As of 2025, TV reaches over 210 million households and engages nearly 900 million viewers, making it the most influential medium. Around 169 million homes are connected via Cable or DTH services, but Broadcast TV, including Free-to-Air channels like DD FreeDish, continues to dominate rural and lower-income markets. Despite digital growth, TV maintains high daily engagement, averaging 3 hours 34 minutes per viewer, and strong advertiser interest due to its unmatched reach and family-oriented content consumption.

India Media and Entertainment Market – By Digital Media

Based on digital media, India Media and Entertainment Market is divided into Over the Top (OTT) Platforms, Social Media Content, and Online News & Publishing segments. The OTT platforms segment holds the largest market share of India Media and Entertainment Market by digital media. Among OTT platforms, social media content, and online news and publishing, OTT leads the pack with rapid growth driven by mobile-first consumption, regional content, and subscription models. The surge in digital advertising and evolving viewer habits has propelled OTT to dominate, reshaping how Indians consume entertainment and marking a significant shift from traditional formats.

India Media and Entertainment Market – By Gaming & Animation

By gaming & animation, India Media and Entertainment Market is divided into Online Gaming, Mobile Gaming, and Animation & Visual Effects (VFX) segments. The mobile gaming segment is the largest in Indi Media and Entertainment Market. With over 590 million users and 82% of smartphone owners playing weekly, mobile gaming generated UYSD 3.1 billion in FY24 alone. Fueled by affordable data, regional content, and in-app monetization, it’s projected to reach USD 7.5 billion by FY29. Midcore games saw a 53% revenue surge, reflecting deeper engagement. While Animation & VFX is gaining global traction, its domestic share remains smaller. Mobile gaming’s accessibility and scale make it the dominant force in India’s digital entertainment landscape.

India Media and Entertainment Market – By Region

Geographically, India Media and Entertainment Market is divided into East India, West India, South India, and North India. South India stands out as the leading region in India Media and Entertainment Market. It hosts thriving film industries like Tollywood (Telugu) and Kollywood (Tamil), massive regional TV networks, and rapidly growing OTT platforms. With high content production, strong regional language penetration, and a loyal audience base, South India drives a significant share of national media revenues, making it the most dominant force in India’s regional entertainment landscape.

Competitive Landscape

Major companies operating in India Media and Entertainment Market include Walt Disney India, Sony Pictures Networks India, Zee Entertainment Enterprises Ltd., Viacom18 Media Pvt Ltd, PVR Cinemas, Times Group, Amazon Prime Video India, Netflix India, News Corporation India, Discovery Communications India, and Sun TV Network. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Television

• Broadcast TV

• Cable TV

• Direct to Home (DTH) 

By Digital Media

• Over the Top (OTT) Platforms

• Social Media Content

• Online News & Publishing 

By Gaming and Animation

• Online Gaming

• Mobile Gaming

• Animation & Visual Effects (VFX)