Report Overview

Rising disposable income among the expanding middle class people, growing popularity of destination weddings, and influence of social media platforms are expected to drive India Wedding Planning Market during the forecast period between 2025 and 2031.

India Wedding Planning Market – Industry Trends & Forecast Report, 2031

India Wedding Planning Market size was estimated at USD 62.04 billion in 2024. During the forecast period between 2025 and 2031, India Wedding Planning Market size is projected to grow at a CAGR of 11.5% reaching a value of USD 132.92 billion by 2031. Prominent drivers of the market include India's vast wedding industry, hosting around 10 million weddings annually and contributing approximately USD 130 billion to the country’s economy. Post-pandemic recovery has accelerated digital adoption and the rise of wed-tech companies, transforming wedding planning. The peak wedding season between November and December 2023 witnessed 3.5 million weddings, with Delhi alone contributing USD 12.1 billion. The industry spans multiple segments, with catering and venues holding a 30% market share, followed by gifts and decorations. It also fuels employment, supporting nearly 10 million jobs across various services. Furthermore, weddings drive growth in allied sectors such as hospitality, tourism, retail, logistics, and technology, with hotels earning USD 603 million annually from wedding bookings. The surge in destination weddings and government initiatives like the "Wed in India" campaign aim to retain domestic spending and enhance India’s appeal as a global wedding destination. Backed by digitalization, rising disposable incomes, and luxury market expansion, the industry remains a key economic driver in India.

Wedding Planning – Overview

Wedding planning refers to the process of organizing, coordinating, and managing all aspects of a wedding, ensuring a seamless and memorable event. It involves budgeting, selecting venues, arranging catering, décor, photography, entertainment, guest management, and handling logistics. Wedding planners or agencies provide professional services to assist couples in executing their vision while managing timelines and vendor coordination. Modern wedding planning also incorporates digital tools, such as online invitations, virtual venue tours, and event management apps, streamlining the process for both traditional and destination weddings.

India Wedding Planning Market

Growth Drivers

Growing Popularity of Destination Weddings

India’s wedding planning market is experiencing rapid expansion, fueled by the increasing popularity of destination weddings. Couples are moving beyond conventional hometown ceremonies and opting for scenic, luxurious wedding destinations both within India and internationally. The rising preference for picturesque locations such as Udaipur, Jaipur, Goa, and Kerala has transformed the industry, with wedding planners curating exclusive experiences tailored to these settings. Government initiatives such as Incredible India and various state-level incentives have played a crucial role in promoting destination weddings. In August 2023, the Ministry of Tourism launched a nationwide campaign positioning India as a premier wedding destination, profiling 25 key locations. Additionally, in November 2023, the Prime Minister, during his Mann Ki Baat address, encouraged citizens to embrace the "Wed in India" movement, aiming to keep wedding-related expenditures within the country. The industry landscape is also evolving with established event management firms and boutique agencies providing end-to-end destination wedding solutions, including travel logistics, venue arrangements, and cultural experiences. For instance, in April 2024, Trinity Entertainment launched Eternity by Trinity, an exclusive wedding venture offering luxury destination wedding planning services. With rising affluence and a preference for unique, experience-driven weddings, the demand for destination wedding planning services is set to soar, further strengthening the industry’s growth trajectory.

Challenges

High Costs of Wedding Planning Services

The high costs associated with wedding planning services are a significant restraint on the growth of the India wedding planning market. Rising expenses for venues, décor, catering, photography, and entertainment make professionally planned weddings unaffordable for many middle-class families. Additionally, destination weddings and customized themes further drive up costs, limiting accessibility. While premium event planners cater to high-end clients, budget-conscious consumers often opt for self-managed arrangements or smaller-scale celebrations. The increasing price sensitivity among consumers, coupled with inflationary pressures, poses a challenge for market expansion, compelling service providers to explore cost-effective solutions and flexible pricing strategies to sustain growth.

Impact of Escalating Geopolitical Tensions on India Wedding Planning Market

Escalating geopolitical tensions could significantly impact the growth of India Wedding Planning Market. Rising global uncertainties can lead to increased costs of imported materials such as luxury décor, flowers, and designer outfits, affecting overall wedding budgets. Fluctuations in fuel prices and supply chain disruptions can drive up transportation and logistics expenses, particularly for destination weddings. Additionally, economic instability may reduce disposable income, leading couples to opt for smaller, cost-effective ceremonies. Restrictions on international travel can also impact non-resident Indians (NRIs) planning weddings in India. To navigate these challenges, industry players must adopt cost-efficient strategies and explore local sourcing to maintain market stability.

India Wedding Planning Market

Segmental Coverage

India Wedding Planning Market – By Wedding Type

India Wedding Planning Market by wedding type is bifurcated into Local Weddings and Destination Weddings segments. The destination weddings segment is expected to hold a higher share in India Wedding Planning Market by wedding type during the forecast period. India's diverse and picturesque landscapes, including Rajasthan’s majestic forts, Kerala’s serene backwaters, Goa’s pristine beaches, and Uttarakhand’s lush hills, have made it a preferred choice for destination weddings. The rising disposable income and the influence of social media have further fueled this trend, as couples seek unique and extravagant venues for their special day. Improved infrastructure and transportation have also enhanced accessibility, making large-scale celebrations more convenient. In July 2024, Weddingz.in, a subsidiary of Oyo Hotels and Homes Private Limited, partnered with Lemon Tree Hotels Ltd. to expand destination wedding services across 40 locations in India. Initially launched in Goa, Udaipur, Ranthambore, Lonavala, and Jaipur, the service is set to expand to other sought-after destinations like Pushkar, Corbett, Kasauli, Mussoorie, and Shimla.

India Wedding Planning Market – By Budget

Based on budget, India Wedding Planning Market is divided into Luxury Weddings, Mid-Range Weddings, and Budget Weddings segments. The mid-range weddings segment holds the highest share in India Wedding Planning Market by budget. It is driven by the rising middle-class population, increasing disposable income, and aspirational spending. Typically ranging between INR 10-50 lakh, this segment balances affordability with grandeur, making professional wedding planning services more accessible. Urbanization has further fueled demand for well-organized celebrations that blend tradition with modern trends. Additionally, mid-range weddings offer flexibility in customization, allowing families to personalize décor, catering, and venue selection while maintaining cost control. The influence of social media platforms like Instagram and Pinterest has also encouraged couples to invest in visually appealing yet budget-conscious weddings. As a result, this segment dominates the market, catering to families seeking a balance between extravagance and financial prudence.

India Wedding Planning Market – By Service Type

On the basis of service type, India Wedding Planning Market is segmented into Event Planning, Catering & Venue, Decoration Services, Makeup Services, Logistics, Invitations & Gifting, and Music & DJ. Top of FormBottom of Form

India Wedding Planning Market – By Region

The in-depth research report on India Wedding Planning Market covers the market in the country’s major regions: North India, South India, East India, and West India regions. North India dominates India Wedding Planning Market with Delhi the leading city in the regional market.

Competitive Landscape

Major players operating in India Wedding Planning Market include Tamarind Global Weddings, Shubh Muhurat Luxury Weddings, Oyo Hotels and Homes Private Limited (Weddingz.in), Backstage Productions Pvt Ltd, FNP E Retail Private Limited, Motwane Entertainment & Weddings, Regal-Weddings.com Pvt Ltd, Elite Weddings India LLP, Indian Wedding Planners, Percept Limited, Shaadi Squad, Warlock Wedding Planners, Seven Steps, Devika Narain & Company, Absolute Events, Panodrama Events, Event Casa, and BALAJI AFFAIRS. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Development

• In November 2024 - Matrimony.com launched WeddingLoan.com, a fintech platform dedicated to wedding financing. Partnering with leading financial institutions like IDFC, Tata Capital, and L&T Finance, the platform offers tailored loan solutions to ease wedding expenses. WeddingLoan.com provides advice, repayment schedules, and lending practices, avoiding commission-driven sales.

Scope of the Report

By Wedding Type

• Local Weddings

• Destination Weddings

By Budget

• Luxury Weddings

• Mid-Range Weddings

• Budget Weddings

By Service Type

• Event Planning

• Catering & Venue

• Decoration Services

• Makeup Services

• Logistics

• Invitations & Gifting

• Music & DJ

By Region

• North India

• South India

• East India

• West India